MPBL: Munti faces unbeaten QC at home

first_img‘We cannot afford to fail’ as SEA Games host – Duterte Regine Arocha named NCAA Finals MVP PH military to look into China’s possible security threat to power grid Trending Articles PLAY LIST 00:50Trending Articles01:16CJ Peralta says QC judge followed rules in giving nod to raids on militant offices01:51SC gives QC court one month extension to resolve Maguindanao massacre case02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ SEA Games: PH still winless in netball after loss to Thais MOST READ Judiciary Committee set to take over Trump impeachment probe BeautyMNL open its first mall pop-up packed with freebies, discounts, and other exclusives Denied of a home victory at the start of its campaign in the Maharlika Pilipinas Basketball League (MPBL)-Anta Rajah Cup, Muntinlupa faces another acid test when it battles unbeaten co-league leader Quezon City on Tuesday.Expect a full house crowd at Muntinlupa Sports Complex as the Angelis Resort-backed Cagers try to sustain the momentum of a three-game winning streak against the formidable Capitals supported by Royal Manila at 9 p.m.ADVERTISEMENT Muntinlupa has picked up victories on the road since losing to Navotas in its first game while Quezon City is undefeated in four games to share the lead with the Tanduay-backed Batangas City Athletics.“They’re starting to play better while gaining more confidence,” said Quezon City coach Vis Valencia, referring to the host team.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingWinless Bataan and Imus collide at 7 p.m.STANDINGS: Batangas 4-0, QC 4-0, Muntinlupa 3-1, Valenzuela 3-1, Parañaque 2-2, Navotas 2-2, Caloocan 1-4, Imus 0-4, Bataan 0-4 Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Sports Related Videospowered by AdSparcRead Next ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Don’t miss out on the latest news and information. LATEST STORIES View commentslast_img read more

Tottenham have a big money replacement lined up if Christian Eriksen signs for Real…

first_imgAdvertisementTottenham Hotspurs want to bag Ajax’s brilliant young player Frenkie De Jong as soon as possible as Real Madrid have launched as they know they might have to give up Christian Eriksen to Real Madrid.Barcelona and Paris Saint-Germain have already joined the race to sign De Jong and PSG are in pole position after telling Ajax they are ready to pay 67million pounds.While Madrid are looking to sign De Jong as they want to revamp an ageing squad, Spurs have responded by contacting De Jong’s agent, Ali Dursun, and giving him guarantees that will match the current highest bid for his client.Tottenham know they will have to spend bigger than ever before to replace the 26-year-old Danish international – with a move to their new 1billion pounds stadium looming and manager Mauricio Pochettino wanted by Manchester United.Their current transfer record is the 42million pounds they paid Ajax for Davinson Sanchez in 2017. But Tottenham would bank more than 100million pounds from the sale of Eriksen, who has told his Monaco-based Dutch agent Martin Schoots that he will only leave Spurs to join a top club in Spain.If De Jong signs with Tottenham, he will have the opportunity to play with former Ajax players Jan Vertonghen and Toby Alderweireld.Advertisementlast_img read more

Birmingham willing to make John Terry highest paid in their history

first_imgBirmingham City are waiting on John Terry’s response from their contract offer.Terry is a free agent after ending his illustrious spell at Chelsea at the end of the season.He has been holding out for £100,000-a-week to continue playing amid interest from Premier League Bournemouth and West Brom.The Mirror says Championship Brum under boss Harry Redknapp have made the centre-back, 36, a genuine, huge offer to play at St Andrews next term.The deal, financed by the club’s wealthy Far East owners Trillion Trophy Asia, would make Terry the club’s highest-paid player ever on nearly six figures a week.last_img

​Arsenal defender Chambers praises Mertesacker influence

first_imgArsenal defender Calum Chambers has credited Per Mertesacker for helping him develop as a professional. Chambers will be apart of the England side that faces Germany in the U21 European Championship semi-final on Tuesday.”The one player who has helped me a lot would be Per Mertesacker. Being in the same position, he was almost like my mentor for a couple of years,” said Chambers via the Express.”I have never seen a player so professional, dedicated. For him mentally, every little thing he could do he did.”That’s rubbed off on me, there were times when he would be looking at me and saying ‘you could do this’ and that’s rubbed off. “That’s helped me realise the little things you do, the tiny little one or two per cents, get you where you want to be.”last_img read more

Man Utd push to close Morata signing this week

first_imgManchester United could have a deal closed for Real Madrid striker Alvaro Morata this week.Marca says it is just a matter of days until Morata, 24, is confirmed as a United player.He spent last weekend on his honeymoon with wife Alice Campello but is expected to immediately settle his future when he returns.Morata will become United’s second summer transfer following their £31m capture of Victor Lindelof from Benfica.United are expected to pay in the region of £60 million to Real for Morata.last_img

Kurt Zouma hints Chelsea players will miss ‘a little mad’ Diego Costa

first_imgChelsea defender Kurt Zouma won’t have a bad word said about Diego Costa.The controversial striker is expected to quit Chelsea for Atletico Madrid in the coming weeks.But Zouma insists he remains popular amongst the players.He told France Football: “Diego Costa is the biggest joker in Chelsea’s locker room. He’s just nonsense. He’s too nice. And a little mad (He smiles.) He puts life in this locker room. I spend my time laughing.”As soon as you hear someone laugh, you know right away that it’s me.”last_img

Watford defender Craig Cathcart: Marco Silva appointment exciting

first_imgWatford defender Craig Cathcart is excited to work with new manager Marco Silva.The Ulsterman has penned a new four-year contract this week.Cathcart admitted he was not intimately familiar with Silva’s time at Hull City, the Portuguese head coach’s former club, but was eager to get going under the 39-year-old’s regime.He told the clib’s website: “Looking at it from the outside, it looked like he [Silva] did a great job at Hull. They had a quick turnaround and won quite a few games.“It’s exciting though and now I’m looking forward to getting back in for pre-season and working hard together.”last_img

Wagner assured job safe even if Huddersfield relegated

first_imgDavid Wagner has been assured his job is safe even if Huddersfield Town are relegated next season.It was announced yesterday the German has signed a new two-year contract after snubbing interest from elsewhere.Terriers chairman and lifelong fan Dean Hoyle said: “David and I have an understanding and it’s very simple. Regardless of what happens this season, David will be our manager at the end of the season.“If we are bottom of the league, I will remain loyal and he will be our head coach going forward. It’s about respect and David trusts me and I trust David.“I’m realistic as a chairman and had that penalty not gone in at Wembley, David would probably have gone on to bigger and better things, maybe in the Premier League.“I could have lost him, but we achieved the dream together by winning promotion. Last season there was interest in him from domestic and foreign clubs but David stayed loyal and that means a lot to me.”last_img read more

10 commandments of communications

first_imgTo wrap up the week, I offer some last words from Luntz. Here are his 10 commandments of messaging. Bottom line: be able to explain what you do in one visual, compelling, intriguing sentence or phrase.1. Simplicity is key. What one word or phrase captures your work?2. Brevity: Keep it short, always.3. Credibility matters more than ever.4. Consistency is vital – stick to your message, and make your message sticky.5. Novelty: be fresh and use fresh language and stories.6. Sound and texture matter.7. Speak aspirationally.8. Be visual. Have one great picture that tells your story.9. Ask a question. Start conversations, not monologues.10. Provide context. Explain why your mission matters to your audience.last_img

Take a quiz: how’s your website?

first_imgThis is my colleague Cheryl Gipson here at Network for Good, and she has a nice checklist to assess your website. I want to share it here.If this isn’t enough soul-searching for you, you can always check out Websites that Suck’s exhaustive list of sins. If that depresses you, then check out their Daily Sucker – there’s always something worse out there.last_img

3 Ways to Improve Your Next Fundraising Appeal

first_imgOne of the major obstacles you can run into while fundraising online is sending out the wrong message. This is known as the “it’s all about us” disease. Many nonprofits fall into this category, where all of their communications read like an “About Us” page. Your mission statement, the history of your organization and all other related information should be found on that page on your website; not everywhere.Photo Source: Big Stock PhotoYour goal should be to stop talking about your mission statement constantly or how much you need money and adopt a more donor-centered approach. In other words, focus more on your donor’s needs, wants and interests. Think about how you can connect to your supportes on an emotional and human level.Here are three principles to keep in mind as you plan your fundraising messaging: Answer “Why me?”Something becomes donor-centric when it answers the question “Why me?” Instead of droning on constantly “About Us”, you want the potential donor to have answers for the questions “Why should I care?” and “What does this have to do with me?”Use compelling human interest stories and attach them to donor experience.Appeal to values you know your donors have. Inspire with Stories and VisualsBeing need based isn’t enough, you can’t simply repeat that “We need money.” There are over 1.5 million nonprofits in the U.S. alone-and guess what, they all need money.Differentiate yourself and show what will happen if somebody takes action.You need to be good at telling your story, the story of those who you have helped and the story of those who have helped you.Use large and compelling imagery to connect emotionally with potential donors. Boil It DownUnfortunately, the bigger the problem you are tackling, the less likely it is that someone is going to think that they can make a difference. It can have the opposite intended effect and paralyze people into inaction.People can’t relate to gigantic numbers and impending global doom. Boil down your message to human faces and stories that people can relate to. Remember, when it comes to motivating people to act, a single orphaned puppy can outperform a million homeless people. Source: Adapted by Jake Emen from Katya Andresen’s Nonprofit 911 Presentation “Cultivating Donors Online”last_img read more

When Were You Last Inspired to Donate?

first_imgWhen was the last time a nonprofit wrote something or did something that inspired you to donate? Here are three steps (with examples) you can take to connect with your audience and make it easy for them to donate. Step 1: Research your audience. Effective communication starts with research. Have you done basic research on what’s on the minds of your target donors? A brief phone call to a prospective, current, and former donor will generate plenty of useful information about what motivates people to action. Click here to learn more about audience profiles.Step 2: Create a sense of immediacy. A sense of immediacy is often needed to get someone to donate. A recent research study of nine different nonprofits highlights a few methods to lend a sense of immediacy to your appeals. Click here to read a summary of the study.Step 3: Make it easier to donate. Is your “Donate Now” button easy for people to find? Statistics show that most people won’t make it past your home page, so make sure your donate now button is prominent. Click here for a good example.last_img read more

Putting Maternal Health on the Map

first_img ShareEmailPrint To learn more, read: Posted on October 14, 2010June 20, 2017By: Joanna Hoffman, Women DeliverClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Increasingly in the maternal health field, it is critical to know who the other players in the field are, where they work and how we can work together instead of constantly reinventing the wheel. This was the core incentive behind the mapping project Women Deliver has been working on with the Maternal Health Task Force. Since 2009, as of today we have mapped 884 NGOs working in the maternal health field: 527 total in India, Nigeria, Ghana, Bolivia, Peru and Indonesia; and 357 total so far in Afghanistan, Brazil, Cambodia, the Democratic Republic of Congo, Burkina Faso and Ethiopia. Taking part in this project has been enlightening, and has enabled us to identify barriers to access as well as potential for partnerships.The major challenge we faced is the reality that internet access is limited in some of the countries we mapped, in rural areas in particular. Since the majority of our outreach has been online, this has proved to be a serious obstacle. We would greatly benefit from hearing from those of you in the field on who you work with, what other NGOs you know of, and so on.Most importantly, this mapping project has illuminated for me both how vast and how small the world is. Throughout the world, there are thousands of us working to save the lives of girls and women, and that is an amazing, inspiring thought. None of us can afford to work in isolation. We need each other: we need to share ideas, success stories, failure stories, frustrations, and hopes for the future. We need your help to put maternal health on the map.Share this:last_img read more

Delivering Quality Maternal Health Services in Rural India, the Role of the Private Sector

first_img ShareEmailPrint To learn more, read: Posted on June 14, 2013March 6, 2017By: Jacqueline Kingfield, World Health PartnersClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)In India, 212 out of every 100,00 women die in childbirth.  In Uttar Pradesh (UP), India’s largest state where over 200 million people live, this number is almost double – 359 out of every 100,000.  Although the government of India has incentive programs to encourage the rural poor to deliver in institutions, the majority of the population relies on a complex network of informal and formal private providers – the former serving as the first point of contact due to proximity, and the latter being utilized for more complicated services.In fact, in India overall, approximately 2/3 of households seek health care in the private sector.  However when thinking of “private sector providers” – one must employ an elastic definition of the “private sector.”  We do not mean a high-tech private hospital, but rather a local resident from the village who provides basic care to his or her neighbors.This sector is highly fragmented: there is not a standard, typical provider profile, but most will have received minimal training at best – perhaps they worked in a hospital in the near-by town and have now returned to provide care out of their house in their village.  Or they might sell medicines out of a small stall, informally advising their customers on basic ailments.These providers are also unregulated – meaning the quality of care is inconsistent.  As these providers are operating in the private sector, their focus is on earning a profit, a fact that puts them very much at odds with the needs of the rural poor.  Preventative services – such as antenatal care, family planning, and postnatal care – generally offer low profit margins.  To consistently offer this care, informal providers need encouragement and financial incentives.  These same providers are also trusted members of these communities; they have important social connections and business acumen.How can those of us working in maternal health empower these ubiquitous informal private providers to deliver quality services at the village level?  World Health Partners (WHP) and Pathfinder International are partnering, using a social franchising approach, to leverage these rural human resources in order to extend maternal health coverage in UP.To understand franchising, think about how the popular franchise Subway operates.  Each Subway outlet, or franchisee, is individually owned and managed, but serves the same foot-long BLT in the same paper wrapping, always prepared before the customer – ensuring that whether you bite into that BLT in DC or Delhi you are guaranteed that same Subway taste.  Franchisees benefit from the globally recognized branding, supply chain, etc.  Social franchising operates, in essence, just like a commercial franchise does, but with the aim of providing a social good.  WHP (the franchisor) brings standardization and ensures that a certain level of quality is available at all members of its branded network (franchisees) in rural India.The network, branded ‘Sky’, links disparate private providers – such as the village chemist shop owner – to various levels of high quality care. As Sky members, providers can facilitate consultations with formally trained doctors via telemedicine, and refer clients to network clinics in peri-urban areas for physical care, including emergency obstetric care.  Increased caseloads and stature in the community are among some of the highly valued benefits to the franchisee.In return, franchisees must adhere to WHP’s quality of care standards, supported by Pathfinder’s extensive knowledge in community-based maternal health interventions, and meet monthly targets in less profitable, preventative maternal health services.  Franchisees can continue to offer profitable curative services they delivered pre-membership, but must now also deliver these critical maternal health services.Share this:last_img read more

The Challenges and Opportunities for Maternal Newborn Integration

first_imgPosted on March 10, 2015October 27, 2016By: Joy Riggs-Perla, Director, Saving Newborn Lives at Save the ChildrenClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is one in a series of five that explores the themes generated by a panel of global experts — who discussed the need for, barriers to, and the way forward for maternal and newborn health integration — at Putting Mothers and Babies First: Benefits Across a Lifetime, an event at The Forum at Harvard T.H. Chan School of Public Health on February 26th, 2015.Rong Mala and six-day-old, Rakhal, receive a postnatal check up at the government clinic built in Badulpur, Habijganj, Bangladesh. Photo: CJ Clarke/Save the ChildrenPoor integration of maternal and newborn services during pregnancy, childbirth and in the postpartum period can have adverse consequences for the quality of care that mothers and babies receive. It can also affect the equitable access to this care, especially among poor and marginalized populations. In many countries around the world, significant challenges exist at the national, sub-national and local levels for the increase of maternal and newborn health integration. A variety of health system, financial, human resource as well as societal factors must be recognized and addressed to find the right balance of integrated service delivery.Some challenges are related to health system issues. For instance, when the responsibility for maternal and newborn health services does not sit within the same organizational unit of government health services, there is increased risk of poor coordination in the resourcing and delivery of services. The lack of medicine and supplies for mothers but not babies or vice versa can adversely affect the delivery of quality and timely care.When discussing human resource issues, challenges include the availability of skilled professionals in many low and middle-income countries.  Rural midwives frequently find themselves alone having to care for both women and newborns during the delivery process. Under such difficult conditions, where referral services are not readily available, complications for either the mother or her newborn can result in serious disability or death. Furthermore, the lack of reliable data on maternal and newborn service coverage makes identifying implementation problems difficult and monitoring progress very challenging. Other constraints related to integration include national policies that inadvertently affect the affordability and access to care. For example, waiver of fee payments for needed care of either mother or babies (but not both) can create serious financial burdens for patients. Multiple visits to a clinic can add to that financial burden and discourage service utilization.While we work to improve health systems, we should also remember that women and communities have the power to improve health outcomes of their families when armed with appropriate information and provided the needed support. Within our own work at Save the Children’s Saving Newborn Lives program,  we are placing increased emphasis on improving care seeking, behavior change and community mobilization to impact improvements along the continuum of care. Life-saving interventions such as immediate and exclusive breastfeeding, skin-to-skin care of the newborn, use of uterotonics help prevent postpartum hemorrhage and proper cleansing of the umbilical stump are all steps that can save lives and can be done at the household level.The Bill & Melinda Gates Foundation has been supportive of this work and is encouraging us to investigate how we might operationalize integration at the country level. Overall, implementing agencies and funders need to do a better job of communicating the importance of strengthening health systems to create solutions for women and newborns that are sustainable. We also need much more investment in implementation research to explore how integration of services can improve outcomes and equity of care, and to help accelerate the expansion of services to reach all populations.The path towards meaningful and beneficial integration for the mother-baby dyad is not without its challenges, but many partners, donors, public health managers and service providers are committed to its principles and want to make it happen. Challenges translate into opportunities for increased collaboration, and the maternal newborn communities must show our collective commitment to improving outcomes for both women and newborns by working together to find practical solutions.I encourage you to read the new Putting Mothers and Newborn First: Integrating Policies, Programs and Services policy briefing and become involved in the upcoming Global Maternal Newborn Health Conference taking place this October in Mexico City. The planning has already begun and we look forward to your insights and contributions so that we can work to create practical ways of improving the quality, equity and integration of services for mothers and newborns everywhere.This blog originally appeared on the blog of Healthy Newborn Network.Share this: ShareEmailPrint To learn more, read:last_img read more

Photography competition from 3rd Ward

first_imgThe Grand Prize: The Top Photographer will have their work presented in a massive scale photo show on buildings in the top New York City Art Districts: Chelsea, Dumbo and Williamsburg.** **Their work will also be featured at an Opening Event at the Leo Kesting Gallery in Manhattan on August 9th and they will receive: $2,008 cash, a full-press promotional campaign and a feature in our upcoming publication, “The Annual.”Student Award: The Top Student Photographer will receive a $1,000 scholarship; a feature in “The Annual” and their work will be presented at the Opening Event.Educator’s Grant: The Educator of the Top Student Photographer will receive a $500 discretionary grant and a feature in “The Annual” for Teaching Excellence.People’s Choice Award: The public will vote on all the portfolios on our site and select their Favorite Artist. The People’s Choice Photographer will receive a $500 grant; a feature in “The Annual”; and their work will be presented at the Opening Event.All photographers will have their own online portfolio and will also receive a complimentary copy of JPG Magazine. Beyond the big prize, we look for unique opportunities for all who submit to these competitions. We’ve developed an incredible network of gallery, media and art industry people and we want to put our connections to work for you.Submit your best work at: http://www.artistswanted.org/exposure/ 3rd Ward, a shared workspace for artists and one of our discount partners, is sponsoring a photography competition called EXPOSURE. See the info below, and go to the EXPOSURE website for more. The deadline is June 17.EXPOSURE is a nation-wide open call for photography and a search for photographers of all backgrounds who speak exquisitely in the language of lenses and aperture.Our judges, New York Times Photo Editor Patrick Witty, supermodel and fashion icon Tiiu Kuik, and NYC Gallery Owner David Kesting will select photographers for the following awards:last_img read more

What’s Buzzing: #Throwmeback, Facebook’s Save Button & More

first_imgBrowse more headlines from the 360i blog:Snapchat Geofilter Update Hints at Expanded Brand OpportunitiesUncovering Global Twitter Trends: BrazilInfluencer Spotlight: Catching Up with Zach KingHanes Taps Vine Star Logan Paul for X-Temp CampaignWhat Marketers Can Learn from Weird Al’s Rise to No. 1Cover photo via Expedia You know the tale but you don’t know the truth. Something is coming. Follow before it’s too late.— Maleficent (@Maleficent) March 12, 2014 San Diego ComicCon 2014 kicked off this week with behind-the-scenes sneak peeks, panels and multiple movie premieres. In other entertainment news, America’s favorite parody artist Weird Al celebrated his first ever No.1. album following a week-long marketing blitz. And in 360i news, we released “Global Twitter Trends: Brazil,” the first whitepaper of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. Read on for more updates from the week in Ad Land.Swarm Officially Replaces Foursquare Check-insJust two months after Foursquare’s announcement that it would be splitting its app in two and utilizing the app Swarm for check-ins, the company officially stopped allowing check-ins on their app. Foursquare’s CEO Dennis Crowley stated that current Foursquare users utilize the platform for checking-in or for discovering new places, but rarely for both purposes. Swarm seeks to marry the two experiences together for a more robust app and profit. Swarm brings the Friends Nearby feature front and center allowing users to quickly identify their friends in the area, comment on their activity and message them to meet up. New Swarm stickers allow users to post image overlays on their profile picture based on “mood” or “category.” And Category stickers are available based on where a user has checked-in – i.e. there is a beer sticker for a bar check-in. Another favorite feature, “mayorship,” has been optimized to allow users to compete for “mayorship” against their friends instead of the platforms’ thousands of users. Previous Foursquare check-ins will also be transitioned to the new app. Check out our blog post for more information on what this shift means for marketers.Photo via FoursquareFacebook Announces New “Save” FeatureFacebook users will now have an easier way of keeping track of news and events that they come across while scrolling through the platform. Facebook is rolling out a new feature, Save, for web, iOS and Android. Save allows users to create “read-it-later lists” of links from their News Feed, and bookmark Facebook Pages for places and entertainment experiences like movies, TV shows and music. Saving from the News Feed can be done by utilizing the “Save” button in the bottom right hand corner of the post or selecting “Save” from the drop-down menu at the top right of each story. The “Save” button has a more prominent placement on Facebook Pages, similar to the RSVP button. Users can access their saved information from either the Saved items link on their toolbar on web, or in the More Apps list on mobile. While this is an interesting feature from a user perspective, marketers will have to wait to see if metrics on saved content performance will be available for brand pages, and if they will be able to target ads to the saved content.Brands Turn Popular Hashtags into New CampaignsThe hashtags #TBT (Throwback Thursday) and #food are two of the top 25 most popular hashtags used on Instagram according to Websta. Two brands are taking these trending topics to the next level with new consumer-focused promotions. Expedia is turning users’ Instagram #TBT photos into a chance to go back in time. With their “Thrown Back Thursday” promotion, users posting old holiday photos featuring the hashtag #throwmeback can be entered for a chance to win a trip back to the destination of their photo. One winner a week through August will be chosen and provided with the trip and a chance to recreate their original photo.Applebee’s is turning to the 779,000 photos tagged with the hashtag #Applebees on Instagram to inspire and fuel their new social strategy. Applebee’s announced that they will be posting “nothing but reposts” of fans’ food and fun snaps from their restaurants on Instagram for the next year. Consumers wanting to participate must grant the chain permission to use their photos (via their microsite) and tag content using the hashtags #Applebees or #Fantographer (the campaign’s hashtag). Applebee’s will be supporting this promotion through Twitter, Facebook and their existing online social community, “Applebee’s Reply Squad.”Twitter Survey Shows how the Platform Influences Movie PicksSummer blockbuster season is in full swing and Twitter and Nielsen released a new study around how movie goers utilize the Twitter platform for their movie decisions. According to the study, 87 percent of movie-goers aged 13 and older were influenced by Twitter when making a recent movie choice. Twitter also found that users are seeking information about films months in advance of their release dates, with 30 percent of Twitter users looking to get the scoop on new movies a few months out and 20 percent seeking information a month before release. Other interesting stats include: 65 percent of Twitter users follow a film-related account, 62 percent of movie-goers go online or use mobile apps to find out about upcoming films and 25 percent of people have discovered the last move they saw due to an ad, promo or Tweet. Twitter has played a huge role in the marketing of movies like X-Men: Days of Future Past, and these findings can certainly help marketers – especially entertainment marketers – shape their strategies for successful engagement.last_img read more

How Football Fans Prep for the Game (Infographic)

first_imgMy birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ?   With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York.  Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Storylast_img read more

3 of America’s Next Favorite Foods

first_imgThe Avocado Club is a new spin on the classic Club sandwich featuring – you guessed it – everyone’s favorite, the avocado, in lieu of chicken. Better Buying Lab member Hilton has been trialing the Avocado Club’s popularity, with good results. Because the dish completely swaps out chicken for avocados, it yields a sizable environmental benefit. For example, one recent analysis found that, on average, producing a kilogram of poultry leads to roughly four times the amount of greenhouse gas emissions as producing a kilogram of avocado. Avocados are also a clear winner in terms of land use, as producing a kilogram of poultry meat requires about 20 times as much land as producing a kilogram of avocado, according to data from the U.N. Food and Agriculture Organization and WRI.Because avocado production can use significant amounts of irrigation water and, if air freighted, produce transportation emissions, procurement managers should conduct due diligence of their avocado supply chain to ensure sustainability.How to Mainstream Plant-Based Foods?In high-end and niche markets, exciting culinary developments are pushing plant-based foods to new heights. But the challenge is how to mainstream the movement. The foods we eat are shaped by a lot of factors, including what’s available to us when we eat out. Imagine if more of those options were better for our health and that of the planet. And imagine if demand for these dishes made them the profitable option for a range of food service outlets, too.The Power Dish approach offers people sustainable dishes they want to order when at a fine dining restaurant or picking up dinner from the fast-casual spot on the way home from work.That’s the potential of Power Dishes.The Lab is next working with partners across the food industry and culinary institutions to further test and refine these dishes. If you are interested in learning more or becoming involved, contact us at BBL@wri.org. When you next head out to eat, take a close look at the menu. You see a lot of familiar options, don’t you? That’s because most menus feature several common dishes – for example, a burger or grilled chicken.We at the Better Buying Lab term these ubiquitous items “Power Dishes.” Everyone knows them, and many like them. They are characterized by their strong consumer awareness, ability to be adapted across many different dining formats and occasions, and widespread appeal.They are also rarely plant-based. According to research by Technomic, in Britain, only two of the top 25 most common dishes are plant-based; in the United States, only one of the top 25 is plant-based. In a world that needs to decrease its carbon footprint, that’s a problem as meat and dairy are responsible for two-thirds of total greenhouse gas emissions from food production.So here’s the question: How do we popularize dishes centered around vegetables, legumes and other plants – dishes that are better for the environment and can help people eat more sustainably?We Must Foster New “Power Dishes”For years, the meat industry has found new and successful ways of marketing its products. Pulled pork in the United Kingdom is one of my favorite examples. In 2011, the UK pork industry expanded on the American BBQ tradition to accelerate the adoption of pulled pork in Britain. The UK’s AHDB Pork Board ran a series of campaigns that helped grow pulled pork’s menu penetration by 21,900 percent in just six years, according to Horizon’s Menu Trends Report from August 2016. That helped expand overall consumption of pork – a traditional meat in the UK that had seen declining consumption.I believe that same kind of leap can also happen for delicious, planet-saving foods. For the past year, WRI’s Better Buying Lab has been working with some of the biggest companies in the business— including Hilton and Google—to identify potential new Power Dishes. These are dishes that put plants at the center of the plate, taste great, build on what consumers already know and love, and work for a range of food service outlets.The Lab started this work by closely analyzing menus to identify the traits of a Power Dish and which current dishes are growing fast on menus. Through consultations and workshops with chefs and tastemakers across food service, we identified those that could be modified to feature more plants and tested the new dish concepts in some of our members’ cafeterias and restaurants.The Lab hosted a Grand Tasting at Google’s California campus, bringing together chefs and tastemakers from across food service and the United States to hone in on promising Power Dishes. From all the options, we’ve now identified three dishes with the potential to scale across menus in the United States and United Kingdom. They include:The Veggie Bowl (also often called a Buddha Bowl or Power Bowl) is a bed of grains topped with a range of plant-based ingredients. It’s well-known on the East and West Coasts of the United States, but not across the country, and it appears on a limited number of menus nationwide.The Blended Burger, a mix of 70 percent beef and 30 percent mushroom, was first developed by the Culinary Institute of America with the American Mushroom Council. This updated burger has seen early traction on menus across the United States, including those of Better Buying Lab members Google, Stanford University and Sodexo. And it’s got the potential to scale even further in the United States and to be introduced in Europe. With the mushrooms’ umami flavor, the blend offers superior taste and it is healthier than the all-beef patties, as well. And because beef is one of the most resource-intensive foods to produce, swapping out 30 percent of the ground beef for mushrooms could make our burger habit much more sustainable, too. See a recipe example here.Click to open in a separate tab.last_img read more

How Not to Redesign Your Website (A Marketing Lesson From NYTimes.com)

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Website Redesign Originally published May 11, 2009 8:10:00 AM, updated July 28 2017 Imagine this: Your business has two successful sites with lots of inbound links from quality sites. Both are content-rich, with long-tail search traffic and Google juice.One day you realize that for business reasons, you can no longer maintain two separate sites. They have to be combined.Free Workbook: How to Plan a Successful Website RedesignSo what do you do?Shutdown the smaller site, and send all the traffic to a single generic landing page on the new site?That’s exactly what NYTimes.com did recently when it closed IHT.com and replaced it with a global edition of NYTimes.com . If you go to an old article on IHT.com ( http://www.iht.com/articles/2002/05/07/t1_24.php ), you’ll end up on a landing page like the one on the right.Trouble is, that’s exactly the wrong thing to do. From a user’s perspective it’s a terrible experience. Today, if you click on an old IHT link from a blog post or Wikipedia page, you won’t end up on the page you’re looking for, you’ll end up on the generic landing page. That’s a waste of time. From a business perspective, the NYT is throwing away money — at least $100,000 every month the links are broken. According to Compete.com, IHT.com was getting over 1.5 million visitors/month before it shut down. If a third of those visitors were from search and direct old links, 500,000 visitors a month are hitting the dead end in the image above, instead of the page they were looking for. To buy that traffic from Google at $.20/click, you’d have to pay $100,000 a month. Add that $100,000 to the value of the SEO authority IHT.com accrues from its 3.9 million inbound links , and you have a sense of the money The Times is leaving on the table.So what’s the right way to shut down a site you own? Create 301 redirects. If you’re moving or shutting down existing pages, make sure you create redirects from your old pages to your new pages. A redirect is a simple rule that forwards all visitors to an old URL (including search engines) to its replacement. The result is that the SEO authority of the old url is transferred to the new url.301 redirects would have saved The Times the money it’s currently loosing with its dead-end landing pages.The New York Times has a top-notch web team, and this example is probably some sort of management snafu . The landing pages explain that The Times is “in the process of moving IHT articles dating back to 1991 over to NYTimes.com.” Hopefully that means the old links will be fixed in the future.Still, it’s an expensive mistake that would have been easy to avoid, and one you probably can’t afford to make if you’re a smaller business.last_img read more