Beef export prohibited, no subsidy offered, says govtNew Delhi, Jul 27 (PTI) Government today clarified that beef export is prohibited and no subsidy is being provided for the same.”No,” Commerce and Industry Minister Nirmala Sitharaman said in a written reply in the Rajya Sabha to a question whether any subsidy is being provided for export of cow meat.”As per the existing foreign trade policy, export of beef (meat of cows, oxen and calf) is prohibited and not permitted to export,” she said.Replying to a separate query, she said the government has so far recognised 180 applicants who had submitted required documents as per the definition of a start-up.A start-up is an entity, incorporated or registered in India not prior to five years, with annual turnover not exceeding Rs 25 crore in any preceding financial year, working towards innovation, development, deployment or commercialisation of new products, processes or services driven by technology or intellectual property. PTI RR ARD
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Thompson Hospitality Fort Lauderdale, FL RN PRN, Registered Nurse-ICU CHRISTUS Health Austin, TX Nursing Assistant (3 Main) – Per Diem Deborah Heart & Lung Center Browns Mills, NJ 4.7★ 3.7★ 3.9★ CDL-A Regional Truck Driver – LEX Lexington KY Averitt Express Riverside, Hamilton, OH 3.4★ 2.8★ See More Jobs 23 hours ago 23h Ray Brook Branch Assistant Manager II Curtis Lumber Ray Brook, NY 23 hours ago 23h 3.7★ If I was going to leave a job within three months of accepting it, I needed a damn good reason.What I had was a better offer from another employer.But was that enough to break my commitment and upset my new company?Why You Might Consider Leaving a Job QuicklyBetween 10 and 25 percent of employees leave their jobs within the first six months, according to a 2017 survey performed by Korn Ferry.Everyone has their reasons.You might have accepted the first offer because it seemed better on the surface, or because you desperately needed income to cover something like student loan payments. Now you might be trying to leave because of one or more of these facts:The job or the company wasn’t what you were promised during the interview process.The job requires significant training, and the company isn’t equipped to provide it.The company’s workplace culture makes you miserable.The company can’t possibly match a surprise offer from another employer.My situation was more nuanced. The better offer on the table wasn’t better because of the salary. I was actually considering a steep pay-cut.No, the offer was preferable, in part, because it offered something my current employer couldn’t: the ability to work remotely.12 Companies That Let You Work RemotelyThe Timing of an Unpopular MoveMost of the dozen human resource managers, career coaches and recruiters I interviewed over email for this story weren’t on my side. They said my situation was avoidable — that by jumping from a job so quickly I risked burning bridges and tarnishing reputations.After all, leaving put my employer in a bad spot. They had already sent rejection letters to other candidates, invested time in onboarding me and even paid me while I was away for a two-week vacation.My timing was awful.To lessen the collateral damage, I would have been better off leaving within one month, said career consultant Tiffani Murray.“At 60 days or 90 days, this is definitely a different story, and leaving on the closer side of 90 to 180 days might leave you with a poor reputation,” Murray said. “They may feel you continued to look [for jobs] after you accepted the role.”How to Make a Graceful ExitThere are plenty of ways to quit a job on friendly terms.In my case, there was some explaining to do. I spent hours preparing what I’d say to my manager. Delivering the message in person was a must.During a scheduled check-in, I didn’t just walk my manager through the decision. I gave her a (true) story to share with other managers and executives who would be disappointed by my departure.“Be brutally honest, yet polite, about why the other offer is more attractive to you,” Murray said on her advice for others in a similar situation. “Let them know if it is the title, role, scope of responsibility, decrease or increase in travel, salary, incentives, commute or a combination of benefits and other decision points.”Also, be prepared for your company to try to keep you. When I told mine, for example, that I valued working from home for family reasons, my manager’s manager pulled me aside. You can work from anywhere you want, he said. Not liking the idea of being the one remote employee at a large company with a physical office, I didn’t budge.Of course, I also expressed my regret for the timing and my gratitude for the opportunity. Instead of giving the traditional two week’s notice, I yielded the power to pick my last day. It was the absolute least I could do.3 Ways to Avoid Leaving a New Job for a Better OfferHaving long stints on your resume is a nice plus. It shows your level of commitment.But staying in one place for years isn’t an option for everyone. In fact, 25 percent of millennials surveyed by Deloitte in 2016 said they expected to move to a new job within 12 months.Leaving as quickly as I did, however, could be avoided. You don’t want to create the impression that you’re not a committed person, and you don’t want to leave wreckage in your wake.1. Sync Up Your Job Interviews and Be Transparent About ThemWhen looking for employment, applying and interviewing for multiple jobs simultaneously is ideal. This puts you in a better position to make informed comparisons between offers.Be prepared for some companies’ hiring processes to move slower. That’s partly why I ended up in the position I did.Also, your interviewers might ask if you’re applying for other jobs. They’re trying to read your urgency. Saying yes (if that’s the case) tells them that they might need to act faster to bring you on board.2. Alert Your First-Choice Company Before Accepting a Job ElsewhereYou’ll want to avoid the perception that you’re leveraging one offer for another, but try to remain open and honest during the process.Nancy Noto, former director of people at Mic, said that if your preferred company is slower to make an offer, tell them about the less desirable offer you have on the table.“Typically if the company is serious about the candidate, they will speed up their internal processes,” she said.If they don’t, you’ll have your answer about where you’re truly wanted.6 Useful Tips for Choosing Between 2 Job Offers3. Thoroughly Vet a Company Before AcceptingTreat your next series of job interviews as if you’re the interviewer. Ace the hiring manager’s questions, sure, but carve out as much time as possible to ask your own. Learn about the company’s workplace dynamic, people and internal struggles.The last two times I received job offers, for example, I leveraged those offers into more time to research the companies. I requested to speak with a current employee over the phone and looked up employee reviews on Glassdoor. You might also consider spending a day shadowing colleagues in the office to get a better sense of how you’d fit.When Leaving a Job Quickly Is UnavoidableIf your situation is unavoidable, you can do as I did and cut the cord on a new job, risking the fallout. But you might also consider a less damaging workaround.“Ask your future employer to give you some more time,” said Peter Yang, co-founder of ResumeGo. “Tell them about your situation and that you’d like to stay with your current company for a couple [of] extra months to avoid any negative feelings or backlash.”It’s not a perfect solution, but let’s face it: There’s no perfect solution for this predicament. Being transparent with your current and prospective companies can stop you from blindsiding them. Just make sure you protect your interests in the process and end up at the job that’s best for your situation.This article was originally published on Student Loan Hero. It is reprinted with permission.Browse Open Jobs 23 hours ago 23h 23 hours ago 23h Maintenance Technician Affinity Property Management Portland, OR 23 hours ago 23h 3.5★ 2.5★ Dunkin’ Store Manager The Waldwin Group d/b/a Dunkin’ Donuts Boston, MA Dental Assistant Sage Dental Group Hallandale, FL 23 hours ago 23h N/A 23 hours ago 23h 23 hours ago 23h PRN RN or LPN EmpRes Healthcare Management Rawlins, WY Restaurant Manager Red Lobster Suitland, MD 23 hours ago 23h
If you’re targeting 2019 as your year for professional reinvention, go full throttle on your prep. Refine your professional narrative by formulating responses to those interview questions that always seem to come up. Lavie Margolin, career coach, consultant and author of Mastering the Job Interview explains that a well-formulated response “is not ‘cookie cutter’ but utilizes the opportunity to prove yourself as a wonderful fit in answering the question with relevant examples.” To that end, amass responses and professional anecdotes that demonstrate your skills, character and experience. This holiday season, explore and tweak your narrative as you converse with friends and family. Margolin emphasizes that rehearsing is key: “Building rhythm is important. To enter a stressful situation cold is anxiety-inducing. Once someone gets into the interviewing mindset- considering what he/she would want to convey in the interview and practicing with a mentor (or even a friend or family member) allows one to get comfortable answering questions.” Get comfy talking goals and ambitions over eggnog; formulate and rehearse your answers to these key questions. The BasicsThese questions come up in nearly every job interview. Question: Tell me about yourself? Margolin sees this as a key question to nail; unfortunately, though, interviewees often mistake it as purely conversational. Margolin explains: “normally the first question in an interview, this question sets the stage for the rest of the interview. As attention spans are getting shorter if you do not capture the interest of the interviewer immediately, it would be hard to regain his/her attention.”Question: Why are you interested in this job?Interviewers are eager to meet candidates who have done the job they seek to fill and will, therefore, be easy to onboard. Having a sound knowledge of the role, coupled with ideas for how to grow it is a formula for success. Question: Why are you interested in this company? Margolin considers this another key question. He explains: “Organizations want to see a passion for their work and mission. One can be qualified for a number of roles but demonstrating a true passion for the work will help one to stand out.”How to Answer: Tell Me About YourselfQuestion: What are your strengths?This question gives you the chance to demonstrate self-awareness and likability (both soft skills). It takes finesse and humility to discuss your strengths in a way that highlights your value but doesn’t alienate your audience. Question: What are your weaknesses?This tricky question can unearth self-awareness and display mindful growth. It takes a delicate hand to discuss weaknesses sincerely without painting yourself negatively, so don’t wing it. Don’t worry, we’ve got a whole guide on how to nail this question.Question: Why are you leaving your previous role? Interviewers want to understand your professional history to learn what that suggests about your future. Question: What motivates you? Interviewers want to see how you define your values, and how those align with the company’s. Still stumbling? Read more here!Behavioral Interview QuestionsBehavioral interview questions invite interviewees to share examples from their past to demonstrate how they might handle future scenarios. Question: Tell me about a time you had a conflict and how you resolved it. This question gauges your communication skills and your conflict resolution ability. The trick is to discuss conflict objectively, like it’s something you’re viewing but you’re not emotionally mired in. Question: Do you prefer to work alone or with others? This query gives interviewers a window into your perspective on company culture-how you like to contribute. Show your range. For example, relishing personal crunch time is a fine, productive workstyle. It also helps to know how to collaborate and to be a good listener. Question: Tell me about a time you took a leadership role. What was the outcome?Leadership skills are always welcome. Even if there’s no leadership dimension to the job you’re seeking, leadership is a valuable soft skill that interviewers will want to hear about. 11 Things To Never Say in a Job InterviewQuestion: Tell me about the worst manager you’ve had. How did you navigate him/her?Interviewers are aiming to see what leadership style doesn’t work for you and how you communicate about a negative experience. Discuss what you learned about leadership from the difficult manager, and how it taught you about what you need from leaders. Situational interview questionsSituational interview questions are like behavioral questions, but they are hypothetical rather than experiential. They help interviewers glimpse candidates’ problem-solving skills.Question: How would you handle criticism from a superior?Interviewers want to see that you’re coachable. Demonstrate that you’re flexible and you view yourself as a work-in-process. Question: What would you do if you and a colleague were assigned a project requiring close collaboration, but you couldn’t see eye-to-eye?This question teases out your ability to problem-solve around interpersonal issues without getting distracted by them. You also want to show that you can consider a co-worker’s viewpoint. Question: If a coworker had an annoying habit, and it hindered your quality of work, how would you resolve it?Interviewers hope to see that you can be flexible, forgiving and keep the team’s top priority in line with your own.How Do I Answer Hypothetical Interview Questions?Question: What would you do if you were almost finished with a project on a tight deadline, when you realize you’d made a mistake back in the beginning that required you to start over?The interviewers want to see how you handle frustration and how you trouble-shoot in a stressful situation. Question: How would you handle it if you were unsatisfied by an aspect of your job?This teases out your coachability, your ability to self-advocate and your interpersonal skills. More key questionsThe more key questions you practice, the more confident you’ll feel. Question: What are your salary requirements? Salary negotiations can be stressful; preparation remedies this. Research is essential when it comes to negotiating a compensation package that truly suits you. Knowledge is power, so do your homework and know your worth. Question: What is your dream job?Interviewers are trying to tease out your ultimate ambition and to learn about how you see yourself progressing towards that goal. They also want to know how this role fits into that picture. Question: Tell me about a time you made a mistake.This offers a great opportunity to share an anecdote about how you made the most of a difficult workplace situation. Question: Describe yourself. This question seems simple but it’s easy to get tripped up because it’s so open-ended. You want to show self-awareness and poise. So, practice! 7 Bad Interview Answers & How to Improve ThemQuestion: What are your hobbies?This ice breaker and gives interviewers a sense of who you are outside of work. Question: Are you willing to relocate? Think this through before you’re in the hot seat. Question: Are you willing to travel? Again, work this out ahead of time and know how flexible you can be.9 Companies That Will Pay You to Travel the WorldQuestion: Are you a leader or a follower? Show off even fledgling leadership skills. This would be a great opportunity for an anecdote. Question: What would your boss say if I asked him/her your strengths and weaknesses? Review past performance appraisals, so you can refer to past conversations that you have some distance from and, thus, clarity around.You’ve got this Shaping your professional narrative helps to get you job-market-ready. 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Tiffany Meyer is president of Numa Marketing, and the author of Writing a Results-Driven Marketing Plan. Find more information about her nonprofit marketing services, register for her affordable nonprofit marketing e-courses, or sign up for her monthly e-zine The Smart Nonprofit at www.numamarketing.com. ©2007 Tiffany Meyer One of the biggest misperceptions about marketing is that it has to be expensive to be effective. Simply not true. Even the smallest of nonprofit organizations – and even those that are entirely volunteer-run – can create and manage a results-driven marketing plan that uses a variety of low- or no-cost tactics.As you move forward on developing your marketing plan, consider some of the following ideas to keep costs in check:Leverage Your VolunteersMany nonprofits recruit volunteers to provide core marketing support, such as fundraising, managing their marketing program, graphic design, Web site development and more. This strategy can be very cost-effective in the short term. However, remember the challenges of relying on volunteers to handle these core areas, such as potential burnout, possible lack of availability, or simply a lack of professional skill. Consider going into the volunteer arrangement aware of these potential challenges, and try to be pro-active in exploring ideas with the volunteer to avoid them.Leverage Your Board MembersIf you haven’t already done so, consider creating a marketing or communications committee represented by 3-6 board members (depending on the size of your board and your organization). While it’s not necessary that all committee members have professional background in marketing or communications, such a background can certainly help you stay efficient and effective.Determine the purpose and function of the marketing committee up front. Typically, the committee’s job is to provide feedback and approval for any major marketing-related decisions (such as a new logo design, collateral materials, your marketing plan, or an overall theme or strategy for an upcoming event). When items require board approval, their job is take specific recommendations to the larger board.This type of committee functionality keeps projects moving along without getting stopped up in the board approval cycle. Equally important, it ensures administrator buy-in; a critical yet often overlooked step. In addition, you’re able to capitalize on the strengths of your marketing committee members and the power of creative collaboration.Depending on your board governance structure, you can also consider making certain marketing or fundraising tasks a mandatory component of your board member’s responsibilities. For instance, some nonprofits require all board members to generate a minimum amount of donations or sponsorships over the course of the year. If you take this route, be sure your board members have the tools they need to be effective, such as key messages, talking points, a description of your target donor markets, and fundraising collateral materials.Find Pro-bono SupportEvery year, for-profit companies and marketing associations (such as the American Marketing Association’s local chapters) donate millions of dollars in donated time and in-kind support to nonprofit organizations.Check in with your local chapter of the American Marketing Association or Public Relations Society of America. Ask if they have an application process for awarding pro-bono support to local nonprofits. Typically the association helps recruit pro-bono professionals from their membership pool to take on your project. Since these associations usually award support only once or twice each year, try to contact them well in advance of when you need your project completed.Remember, competition for such awards can be stiff – your proposal should aim to intrigue the professionals as much as possible. What makes the project creatively or intellectually attractive to the pros? What kind of exposure can this project give them?You may also consider soliciting proposals directly from qualified marketing firms, or even for-profit companies with an established marketing department, to provide pro-bono support for larger projects like branding, identity design, a large campaign or event, or a web site redesign. Your request could be for fully or partially donated time – meaning, if you’re able to pay the pros something, be sure to specify such in your recruitment. Be sure your Request for Proposals (RFP) clearly outlines all of the support you need and identifies methods you can offer to acknowledge the organization or individual’s donated time.Another option is to recruit a student volunteer from your area university’s public relations or marketing department to manage a short-term communications project. If you’re not prepared to manage an actual internship for a student or recent grad, this option may be a better fit for you. Be sure to recruit in a similar manner as the above examples – with an RFP that clearly describes the scope of the project, the specific support you need, what qualifications are important to you, and what benefits the project can offer to the student volunteer. As students are often eager to gain real-world support, a short-term project is likely to be very attractive to them.Request In-Kind DonationsFor some nonprofits, one of the most costly expenses is printing of their collateral materials. In fact, if you’re distributing materials in mass (such as for promotion of a large national event), printing and postage expenses can become a significant hindrance.Consider soliciting printing donations from local printers to offset these expenses, while also offering the print shop a great advertising opportunity (such as the inclusion of their logo and donation acknowledgment on all printed pieces). If the printer cannot provide in-kind support for the entire print job, ask them to match your contribution. For instance, if you can afford to print 50 outreach posters, but you really could use 100, ask the printer to match your payment.In-kind donations are really some of the easiest, low-risk methods for-profit organizations have to contribute to your organization financially. Solicit in-kind donations using a formal solicitation letter printed on letterhead. Include the following in your letter:Identify your specific requestState how the donation will be used in your broader campaign (e.g., the 100 posters will be placed in high-traffic businesses throughout the city)Highlight the contribution your organization makes to the communityHighlight how the company’s donation will help you serve the community better (or make a more significant impact than you could have alone)Identify how you will acknowledge their donation (e.g. placement of a logo, verbal announcements, name on press releases, etc.)When considering what to ask for, think beyond printing donations. What other materials or giveaways do you need for your marketing, event, or fundraiser to be successful? Ideas might include:Fundraising door prizes or auction itemsOutreach campaign giveawaysSpace or facility use for an event or trainingUse of audio-visual equipment for an event, or actual video taping of your eventRemember, acknowledgment of in-kind donations is critical component of effective fundraising, particularly if you hope to receive the support again in the future. Be sure to fulfill on any agreements you’ve made with the donor to acknowledge their gift. And, be sure to submit a personalized thank you letter or card after the donation has been received.Use Collaborative Resources from Nonprofit NetworksMany states have a nonprofit association or regional nonprofit network (or both) that gives access to a wealth of collaborative services at low- or no-cost to their members. From technology and computer support, and from software donations to fundraising and inexpensive Web site design, your state association may help you offset some major marketing-related expenses.To find out if your state has a nonprofit association, visit the National Council of Nonprofit Associations (NCNA) website at http://www.ncna.orgShare Donations and In-Kind Support in Your Marketing BudgetIf your administrators or board members are weary about investing in marketing, consider making a cost comparison between the tactics you are recommending and the tactics used by your top competitors. With a little marketing savvy, you can make an educated guess about the top 3-4 tactics the competition employs. Leverage this information to help your board understand how your investment ranks against the competition.Be sure to integrate the estimated value of in-kind gifts like printing expenses or pro-bono consultant support into your marketing budget to give administrators and board members a clear sense of their investment compared to the actual cost of your program.Even with all of these great ideas to run with, the best way to keep costs down is keep your marketing program efficient and focused. Creating a results-driven marketing plan is the best step you can take to keep costs in check. It will help you simplify your tactics to only those you can successfully manage and track, while eliminating those tactics that simply are not working.
ShareEmailPrint To learn more, read: Posted on September 2, 2013August 15, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)ICAP is holding a webinar on September 12 from 9:00 am – 10:00 am (EDT). The webinar will feature speakers from ICAP’s Global Nurse Capacity Building Program, and the WHO’s Department of Health Systems Policies and Workforce. To join the webinar, visit ICAP’s event announcement for instructions.In addition, recordings of past webinars are posted on ICAP’s events archive, and announcements for upcoming events are highlighted on the events section of ICAP’s website.Share this:
Posted on April 15, 2016October 12, 2016By: Shafia Rashid, Senior Technical Advisor, Family Care International (FCI) Program of Management Sciences for HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Available since the 1980s, the medication misoprostol was initially marketed to prevent stomach ulcers. Health professionals eventually discovered that misoprostol also stimulates contractions of the uterus, making it useful for a number of maternal and reproductive health conditions, including postpartum hemorrhage (PPH), induction of labor, treatment of miscarriage, and induced abortion (alone or in combination with mifepristone). Misoprostol is stable at room temperature, available in pill form, and inexpensive. Because of these advantages and the drug’s wide availability in many countries, health providers began using misoprostol off-label—in a way not specified on its registration—with differing regimens and routes of administration, without evidence-based clinical guidelines.Partly because of its role in addressing the global burden of PPH, the leading cause of maternal death in low-resource settings, misoprostol has been studied extensively for its safety, efficacy, and acceptability to women. Now, a global consensus, backed by scientific and programmatic evidence, affirms that misoprostol can effectively prevent and treat postpartum bleeding. In particular, misoprostol has the potential to reach women who give birth, by choice or by necessity, at home or in health facilities that lack electricity, refrigeration, and/or skilled health providers. With the science and research supporting misoprostol for PPH firmly in place, we now need to focus on strengthening the broader health system to ensure that quality misoprostol products are available and accessible to every woman, wherever she gives birth. Indeed, with the launch of the United Nations Commissions for Life-Saving Commodities for Women and Children in 2012, many partners have since worked together to address a range of systems issues–policy and governance, supply chain management, health information and financing–to improve the availability and use of essential, life-saving medicines for women and children. Over the past few years, other important developments have supported the use of misoprostol as part of a functioning health system:Policies and guidelines: The WHO Model List of Essential Medicines now includes misoprostol for both PPH prevention and treatment, validating its important role for women’s health and survival. Many global and national clinical guidelines have identified misoprostol as a key intervention for addressing PPH.Quality assurance and registration: Misoprostol is registered for PPH indications in more than 30 countries. Quality-assured misoprostol products (Misoprost, GyMiso, and Hemaprostol) are available for procurement in low- and middle-income markets.In spite of this progress, sustained, evidence-based advocacy is needed to ensure that governments make misoprostol available in the public health sector, and health providers use it appropriately in both facility and community settings. Effective advocacy can, for example, help ensure that misoprostol for prevention of PPH is included in a country’s essential medicine list. Advocates can strengthen national decision-makers’ understanding and support for increased access to misoprostol as well as mitigate concerns that promoting misoprostol in home births may deter women from seeking care at health facilities. Advocates can also share evidence to discourage perceptions that misoprostol will be re-purposed for use in medical abortion if it’s made widely available for PPH. The FCI program of Management Sciences for Health is working with partners to ensure that concerted action at the policy level will lead to sustainable improvements in misoprostol’s availability for PPH.Access to essential, life-saving medicines is a matter of health equity. Women–especially those from remote, impoverished, and marginalized communities—must have access to the high-quality care and technologies that enable them to realize their fundamental rights to life, health, equality and non-discrimination. No matter where a woman gives birth, quality health care must be available and accessible. In our call to recognize April 11th as International Day for Maternal Health and Rights, we must continue to protect women’s rights to essential, life-saving medicines.To learn more about misoprostol for PPH, read more blog posts here or visit our publications page.This post has been lightly edited from its original appearance on the FCI Program of MSH Blog. Share this: ShareEmailPrint To learn more, read:
When we hear the term “giving back”, we often imagine professional athletes or corporate moguls reaching out to their communities, or the institutions that helped make them the wildly successful gajillionaires they are today.As freelancers, we might be forgiven for not beginning to fathom how the term might be applied to little ole us. Give back? Heck, we’ve got our hands full trying to track down those outstanding invoices from February!Still, the truth is this: being magnanimous with your time and talents will always reap dividends (within reason, of course…)!Forging new connectionsSimply put, the odds are in your favor that an act of generosity on your part is going to put you in contact with someone you didn’t know before. And if that person or company is in a position to hire you in the future, the selfless nature of that first impression is likely to stick with them.Not to mention that every time you impress one person by “giving back” (and people are always at least mildly impressed with people who give back), your name/reputation/resume/credentials/bio are almost sure to be shared and disseminated among that person’s colleagues.Everyone wants to be warned about the bad apples, so it stands to reason that we would all want to hear about the good eggs, too! Volunteering your time and talents is a great way to meet new people and create new connections, without committing to a whole new gig.Cementing established relationshipsWhen a colleague considers you a stellar worker, they may recommend you for a gig. When a colleague considers you a stellar worker who did them a solid, you will get recommended again and again and again and again.Whatever the favor (and by “favor”, I mean anything involving your area of expertise that doesn’t result in a bill – be it making a recommendation, serving as an informal advisor, sitting in on a brainstorm, etc, etc), the mere fact that you donated your time and/or energy is a great way to stick in someone’s mind.This DOESN’T mean consistently working for free or acceding to every demand… but if a favor takes very little time and effort, it’s worth doing as a gesture of goodwill.It’s potent advertisingThere’s an old saying: “If you’re good at something, never do it for free.” On second thought, that might not be that old a saying. It’s definitely a line from The Dark Knight, so perhaps it’s just an 8 year-old saying?In any event, the meaning is clear. But is it always correct? I mean, if doing it for free once now leads to, say, a dozen people paying you to do it later, wasn’t that initial freebie worth it? Consider yourself one of those people at Trader Joe’s, handing out Sriracha Quinoa Veggie Burger samples — Not only does everyone think you’re awesome because you gave them something for nothing, but now a whooooooole lotta people know that something called a Sriracha Quinoa Veggie Burger exists on the planet! (Full disclosure: Trader Joe’s does not, in fact, carry Sriracha Quinoa Veggie Burgers, nor is there any evidence that they actually exist on this planet.)The point is, your good deed or act of kindness can be as powerful a promotional tool as any website or business card. AGAIN, don’t make a habit of working for free! You deserve to get paid. But occasionally volunteering your talents is a great way to show the world your goods.It’s good karmaYes, your generosity mayyyy be a long-term investment – but it’s also DEFINITELY a way to feel good about yourself AND strengthen your community. There are lots of small non-profits out there who need a talented volunteer. There are lots of struggling newbies who need a mentor.Freelancing can be an uncertain business, and many of us can pinpoint a time when the kindness of friends (or even strangers) got us through a tough patch. Repay that kindness now by giving back to others in need, and watch your goodwill blossom!We never know which investments of time and energy will be the ones to pay off big, so it’s best not to worry about it too much. Just approach the matter at hand from a place of purity, and let the chips fall where they may. Take the time to give back, and you may be surprised by what you get in return.
Did you know Giving USA reported that in 2018, Americans donated over $410 billion dollars?! It’s around this time of year especiailly that giving back becomes top of mind for many. Whether it’s for a particular occasion or we’re looking… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,Open enrollment season is here! We’re expecting to receive a big packet from human resources with all the options and benefits that our employers’ offer. While I won’t say that this is an exciting thing, we are eager to go over… Full Story,What are some of the biggest lessons you received about money growing up? For me, a few things stand out. We didn’t get too many formal lectures about money, but from time to time, I’d get a lesson sprinkled in here… Full Story,As the year winds down, you may find your spending picks up. With holidays approaching, families may be preparing for trips to see their loved ones or they’re buying gifts. However, if you haven’t been saving beforehand, it can mean… Full Story,While Raleigh is not exactly super close to the beach (we used to have a tiny apartment right across the street from the Chesapeake Bay when we were first married), it’s pretty easy to hop in our car and have… Full Story,How much money are you planning on spending this year during the holidays? For the average American family, it’s a good chunk of change. During the 2017 holiday season, Bank of America found that of those surveyed, they spent on… Full Story,It’s amazing how things change when you have kids. Before kids, weekend getaways and trips were fairly easy. When we needed to take a break, I remember we could look at the calendar and twenty minutes later, have a few… Full Story,How much does your family spend on food? If you’re like most, food is one of your top three expenses (the other two being housing and transportation). While it’s an essential expense for sure, but when digging around those receipts,… Full Story,If you’re a parent, helping your kids avoid or minimize college debt is a goal you’d like to help them tackle. Right now the average price for a public four-year college is $25,290 in-state ($40,940 out of state) while a… Full Story
For the past five years, our oldest daughter has been enrolled in daycare. So, my husband and I have eagerly awaited the day when she would start public school and we could once again enjoy an extra $1,500 in our pockets each month.In fact, he’s had his eye on a new mountain bike, once our youngest daughter moves on the elementary school in two years. But given the expenses of afterschool care, I have a sneaky suspicion that bike may have a wait a bit – sorry mister!The “kindergarten myth” is alive and well in our lives as public elementary school is not ushering in the end of childcare expenses that we had expected. The reality is that the past few months have required a painstaking combination of scheduling gymnastics, budget overhauls and lifestyle decisions to figure out what works best. So, what follows is a behind-the-scenes look into one Bay Area family’s thinking around these issues, in order to come up with the right plan for both our family and our wallets.Here’s the challenge…In our school district, kindergarten releases students at 1:30, 12:30 on Wednesdays – ugh! And, last I checked, my workday rarely wraps that early. So, we’ve been thinking through the afterschool options that make the most sense until we arrive home, typically around 6:30 p.m.Full disclosure, my husband and I both work full-time and at this time, it doesn’t make financial sense for either of us to cut back on our work schedules to lower our childcare costs (not to mention, we really enjoy our jobs). We realize this isn’t the case for every family and that many families face different scenarios and make different decisions – from single-income households to childcare with a nearby family member, you name it. What works for one, may not work for the other (so, no judgement please!). This is simply a lens into our process and thinking around what can be an emotionally laden, let alone financially taxing decision.As many of you may know, finding the right child care, starts with finding the right child caregiver and once you’ve found the right person, making sure schedules work is an added burden. This can be particularly troublesome for families looking for “part-time” care as most nannies prefer full-time or just a handful of hours on select days. And for the part-time caregivers who are college students, schedules may work one semester, and fall completely out of sync the next. So, finding the right continuous care option has its hurdles, which led our family to consider three afterschool care options.Full-time After CareMost school districts offer full-time after care programs. In our district, there are two: one full-time program for students to attend five days a week and a second drop-in program that offers flexible scheduling options from one to five days a week. These programs offer daily, weekly and monthly payment options that are generally the most affordable, starting around $25 a day or approximately $500-$650 a month.The challenge with this option is that many programs end before it is logistically feasible for my husband and I to be home from work – thank you Bay Area traffic. While we can trade days to pick-up, it’s tough when one of us travels for work, which my husband does fairly often with international travel regularly keeping him away for up to a week.Hybrid CareDrop-in aftercare programs offer families a hybrid scheduling option that combines aftercare with an afterschool nanny on alternate days. This option gives parents flexibility to have someone available to stay later than 6 p.m., and also helps students take advantage of programs such as swimming or karate during the week that may not be available through the school district. The added flexibility adds to the costs as nannies can range from $15 to $25 an hour, depending on the market. So, adding a nanny twice a week with aftercare the other three days would run between $1,500 to $2,000 a month.Nanny CareRather than relying on any care from the school district, working parents may opt to have their child picked up by a nanny every day of the week. At this point, parents are paying for the ultimate in flexibility, as well as extended care after hours or when the school district is closed for holidays, etc. A full-time afterschool nanny 30 hours a week would run from $1,800 to $3,000 a month, not including additional nanny taxes that include social security and Medicare, as well as state unemployment.Where We Landed…Of course, all of these options come before any added costs for those weekly swimming lessons, which run approximately $75-$95 a month per child in the Bay Area. And if parents are eager to get out for date night from time to time that’s another child care expense, we’ve decided to track separately.So, as my husband and I looked at the big picture, considering the type of social engagement and environment that would work best for our daughter, as well as the flexibility we needed for travel and other work commitments, we decided the hybrid option makes the most sense for us. The net change to our budget is zero compared to the daycare expenses we previously paid each month. So, that savings account for the new mountain bike will remain anemic for a few more years, but we’re eager for all the experiences our daughter will have both at home and at school throughout the coming year. Welcome to kindergarten! Post navigation Kimmie Greene is a consumer finance expert and spokesperson for Mint, the personal finance app that combines budget planning and expense tracking with bill reminders and payment all in one place to help people make smarter choices about their money.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related
. Producer and Director: @ To catch each episode, be sure to tune in every Tuesday at 12:00pm EDT here on our blog, or , @ Topics: WoodyTondorf Originally published Apr 20, 2010 12:00:00 PM, updated October 20 2016 , @ Guest Starring: evdillon Starring: Enjoy the second episode of HubSpot’s new popular web series, ” “! In this video, our “heroes” Detective John Hardy and Officer Frank Ashton aggressively interrogate a suspect about his suspicious series of Foursquare check-ins. @ to learn how to use online video to grow your business with inbound marketing. KylePaice Episode #2: “Player Please!” subscribe to our YouTube page natehinchey How do you get started with YouTube, video podcasting, live streaming, or viral videos? @ Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Foursquare Foursquare Cops ryanfarnan Webinar: How to Use Online Video for Inbound Marketing Download the free webinar
Blog Optimization Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. In this article, we’ll dive into what evergreen content is (and isn’t), why it’s so important to the success of a blog, and how you can effectively leverage it for your business. What Is Evergreen Blog Content? Just like the name indicates, evergreen blog content stays useful season to season, year to year with little or no need for upkeep. It can be referenced long after it was originally published, and even then, it’s still valuable to the reader. If you’re wondering what makes blog content ‘evergreen,’ it typically encompasses the following three characteristics: Timeless: As mentioned, content that is evergreen stands the test of time. With the exception of sometimes needing a few tweaks here and there, evergreen content won’t change much and is practically everlasting. Valuable and High Quality: In order to reap the true benefits of being evergreen (which we’ll cover in the next section of this post), blog content must be valuable and high quality enough to get noticed. If a piece of blog content that you intended to be evergreen isn’t valuable to your readers and doesn’t attract substantial views when it’s first published, it will never become evergreen. Canonical: Evergreen content is usually the canonical, or definitive, piece of content your business has on that given topic. It’s in-depth, detailed, and it likely took you a lot longer to create than some of your other, non-evergreen blog content.But we’re talking about the web here, right? Where things change lightning fast? Depending on the speed at which your industry changes, it may be more or less difficult to create evergreen content. The important thing to remember is that, on the web, content that lasts even a year or two could be considered fairly evergreen for your particular industry. Why Evergreen Content Is Crucial Okay, so now you have a better sense of what makes certain blog content ‘evergreen,’ but you’re probably still wondering what all the fuss is about. Why is evergreen content so valuable to a business? There are three main benefits that evergreen content can provide for a blog: High Search Engine Rankings: Because of the quality and timelessness of evergreen blog content, it will typically rank very well in search engines over time. This makes it critical for bloggers to make sure evergreen content is well-optimized with the keywords for which they’re trying to rank in search engines. High Traffic: Because evergreen content typically achieves high ranking positions in search engines, it gets found more, which means it contributes a steady, continuous amount of traffic into your blog and website, even long after it was initially published. Continues to Generate Leads: As a result of the continuous traffic it generates, evergreen content that is optimized for lead generation also has a powerful capacity to continually generate leads over time. The HubSpot Inbound Marketing blog, for example, which has published nearly 3,000 articles to date, can credit a lot of the day-to-day leads it generates to articles that were published months and even years ago.In other words, the reason evergreen content is so valuable is because it continues to work for you long after you publish it. That’s why a blog that incorporates evergreen content into its strategy is at an advantage. If you took a news-centric approach to your content creation and only published content about breaking industry news, your blog content would become outdated and irrelevant quickly, and it wouldn’t generate long-lasting traffic. Evergreen content, on the other hand, guarantees SEO, traffic, and leads over time. And in today’s marketing world where regular and consistent content creation is a marketer’s job, who wouldn’t appreciate the timeless benefits of content that’s evergreen? Examples of Evergreen Blog Content Still confused about what types of blog content you can consider evergreen? Considering the three characteristics we discussed above, here are some examples of blog content with evergreen potential: Resource lists of curated content (e.g. 36 Awesome Social Media Blogs Everyone Should Read )Your business’ everlasting stance on an industry issue (e.g. 6 Reasons Every Small Business Should Be Blogging )Answers to frequently asked questions in your industry (e.g. When Lead Scoring is a Marketer’s Waste of Time )Historical accounts (e.g. The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC] )How-to guides/tutorials on topics that don’t change (e.g. How to Create a Facebook Business Page in 5 Simple Steps [With Video!] ) With that in mind, here are some examples of content that wouldn’t be considered evergreen: Date/time/situational-specific content (e.g. Brian Halligan’s 2010 Marketing Wish List )Breaking news (e.g. BREAKING: Facebook Announces New Subscribe Button )Data and statistics (e.g. 25 Eye-Popping Internet Marketing Statistics for 2012 )Speculative content/Opinions about news (e.g. How Path is Making ‘Small’ the New ‘Big’ in Social Media )Content about specific events (e.g. The FIFA World Cup: The Biggest Event in Social Media Yet? )In general, topics that don’t change (or change very little) over time are a good indication they’ll have evergreen potential. The ultimate question to ask yourself when trying to decide: Will people still read this and think it’s interesting a year from now? 4 Steps for Evergreen Content Maintenance While content that is truly evergreen won’t need very much maintenance over time, it’s a good call to audit your evergreen content every once in a while (say, every 6 months) to look for opportunities for improvement. Because your evergreen content will continue to generate traffic and leads, you’ll want it to stay as fresh as possible. Step 1: Identify Your Evergreen Content The first thing to do is identify your existing evergreen content. For this, you’ll need to consult your blog analytics . First, sort your articles by top views. This will help to eliminate the content that isn’t evergreen. To narrow your list down even further, eliminate articles in that top views category whose topics aren’t evergreen (e.g. news, event-specific, etc.). Now take a look at which of your remaining posts are still generating leads for your business. You can also look at your keyword metrics to determine if any of these top posts rank highly for specific keywords you’re trying to rank for. From this exercise, you should be able to come up with a list of evergreen blog content that you should audit — and add to — over time. Step 2: Update Content Your next step should be to update the content you’ve identified as evergreen. Have there been any recent developments on the topic that would make a great addition to the post? Do any examples or statistics (maybe you have more compelling ones now) need updating since you last visited the post? Does anything that no longer applies need to be deleted from it? Make the appropriate adjustments. The important thing to remember is that you want to update the existing post rather than create a completely new one. This is because you want to keep leveraging the SEO benefits the post has already built up, not start from scratch. If it’s been a while since the post was originally published and you’d like to give it more attention than what it gets from search alone, consider republishing the post as new — just use this tactic sparingly. Step 3: Keep CTAs Fresh When conducting your evergreen content audit, pay attention to each post’s call-to-action (Each post does have one, right?). Is that CTA the best CTA for this particular post? If the post is already generating a lot of traffic, you want to serve people with the best possible CTA. Select your high-performing offers for the CTAs of these posts to get the most bang for that post’s lead generation.If it’s been months since you updated the post, it’s possible you’ve created a new ebook, webinar, or another relevant offer that is fresher that the CTA you used originally. Or perhaps you’ve just updated your CTA design since then, and you need to replace the stale one with your new design. For HubSpot customers, the CTA Module makes it very easy to update CTAs, allowing you to automatically replace an old CTA design with the new one for every blog post for which it was used. Step 4: Make Sure Posts are Search Engine Optimized If you’re a regular and consistent content creator, chances are you probably aren’t nitpicking every single blog post you publish for the best possible SEO. Search engine optimization takes time and careful consideration, so it’s understandable that you might get lazy here. But when it comes to evergreen content, making these posts search engine optimized as best as possible is very valuable. If a post is already generating a high level of traffic, you’ll benefit from spending the time to help it rank for some other keywords that you also want to rank for. Read through your post and identify opportunities to include these keywords and link that anchor text to the pages you want to rank for that particular keyword. Step 5: Create New Evergreen Content Always look for new opportunities to create evergreen content. Is there a niche topic in your industry that has been written about very little which offers an opportunity for you to create a canonical, evergreen piece of blog content? Jump on it! Evergreen content is a powerful asset for your business, and being able to create more will only add to the everlasting benefits of your blog. How to Leverage Evergreen Blog Content Okay, so you’ve identified your existing evergreen content and you know how to start creating even more if it. But there are still a couple of other things you can do to maximize the benefits of your evergreen content. Link to Evergreen Blog Content in Other Content: Because your evergreen content is virtually timeless and also likely some of your best content, it behooves you to link to it in the other content you create (e.g. other blog posts, ebooks, web pages, etc.). This will drive even more traffic to it and help you leverage the power of internal linking , which is an overlooked yet important part of search engine optimization. Promote Evergreen Blog Content in Social Media: Evergreen content can be a great pool of content to fuel your social media promotion. It’s some of your best content, and while search will naturally generate a lot of traffic for your evergreen content, social media can also help drive traffic. When HubSpot first started incorporating evergreen content into its social media strategy, our initial experiment more than doubled the amount of social media traffic we were sending to the blog. Today, the promotion of evergreen content is a regular part of HubSpot’s social media strategy, and since we conducted our first evergreen promo experiment, we’ve seen even more tremendous growth in social media referral traffic to the blog.Of course not all blog content you publish has to be evergreen. There are definitely benefits to having a healthy mix of both evergreen and newsworthy or timely content. Are you mixing evergreen content into your blogging strategy?Image Credit: jonkriz Originally published Feb 22, 2012 4:30:00 PM, updated February 01 2017
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack I’ve been swimming in a sea of Twitter stats lately — not surprising, since Twitter went public at the beginning of November — and I’ve found a lot of info about what happens every day on Twitter. What I’ve discovered is some mind-boggling data, like 9.6 million active users, 2.1 billion search queries and 400 million tweets (according to Saxum).These figures provide really good insight into a day in the life of Twitter … but it got me thinking: What about a day in the life of a tweet? Where does it go? Who sees it? And, more importantly, what should social media marketers be doing in the first 24 hours after posting a tweet?I’ve broken down the day in the life of a tweet below — as well as how you can take advantage of your tweet after it’s posted.The First 10 SecondsWhat’s happening?Your tweet (whether posted on-the-fly or scheduled ahead of time) is now showing up on Twitter and other Twitter applications around the world. Although you’ve spent time learning how to optimize updates for social media, that doesn’t mean all of your tweets will get retweeted or spark up a conversation. There are about 9,100 tweets scrolling by per second on Twitter. Your followers have choices — lots of them — on which tweets to engage with.Here’s how you can take action.It’s a good practice to check out your tweet in Social Inbox (or whatever Twitter monitoring app you’re using) to see what it looks like in real time. It provides an objective view of what you’ve tweeted and can give you some hints for better Twitter marketing next time around. A couple of questions you should ask yourself to better your future tweets include “Did my hook method of promoting my tweet work?” and “Is that tweet headline attention-grabbing?” You can even ask a coworker to check out your tweets to see if they find it interesting enough to click on.The First 60 SecondsWhat’s happening?Since Twitter moves fast, there may not be any engagement yet on your tweet. But at this point, you’re not even close to nearing the end of your tweet’s lifespan, especially if you’ve taken precautions to extend it. But if you’re making a major announcement via Twitter and you’re not seeing the engagement you’ve expected, then it’s time to consider … well … time, as in when you posted the update and on what day.Here’s how you can take action.In a report by HubSpot Social Media Scientist Dan Zarrella titled “The Science of Retweets,” he notes that retweets generally occur between 3 p.m. and 12 a.m. EST on Mondays and Fridays. Retweets are the easiest form of engagement for followers on Twitter, followed by an @reply. If you’re making a major company announcement or have big industry news to share, make sure you schedule your tweets during these peak times. The First 5 MinutesWhat’s happening?Moz reports that the lifetime of a tweet is about 18 minutes. So right about now, your tweet is rounding the bases of its adolescent years and running straight for adulthood. And, like any good baseball player, your tweet needs plenty of exposure to get noticed and produce great results. If you haven’t seen any action yet on your tweet, don’t fret: While the number of followers your followers have isn’t something you can control, you can control the number of people who have the potential to see your tweet.Here’s how you can take action.First, don’t fall into the trap of buying your followers — it’s just a bad idea. While buying fake followers is a multimillion-dollar business, it doesn’t give you the kind of engagement you’d have if your Twitter followers all cared about your business and industry. Find new followers by searching Twitter for relevant hashtags and industry terms or creating a Twitter list of people in your industry that are active on the social network. Showing your content to a group of people who actually care about it will yield better results.The First 60 MinutesWhat’s happening?It’s been about an hour. Your tweet, depending on the time and day of the week it was posted, may have seen all the action it’s going to get. However, that’s not always the case — unless you make it that way. What do I mean? I’m talking about cannibalizing your own tweets. Are you doing that? (Hint: You might be, without even knowing it.)Here’s how you can take action.Make sure you give each tweet it’s time to shine. I hear of so many social media managers who schedule tweets closer than an hour apart. Don’t do it! The longer you leave a tweet up on the top of your page, the longer your followers will have an opportunity to engage with it. Give your followers some time to check it out and react to your tweet before piling on another one on top of it.The First 12 HoursWhat’s happening?While your tweet has comfortably settled into your timeline of tweets, you’ve been rockin’ and rollin’ with some other social media marketing too. This likely means, at this point, you’ve probably got some data to analyze. Whether you’ve hit on the “big 3” social networks or the likes of Instagram and Pinterest, now’s a great time to pit your post on Twitter against similar ones on other networks to see what’s performing the best.Here’s how you can take action.You should check to see what posts that featured the same content on different social networks performed best. The reason to do this is because there are several different ways to promote one link on social media. Sometimes, a visual post will work best for your content, while at other times, taking a more personalized approach will help your content resonate with your fans and followers. Once you know which approach worked best for that kind of content, you can pre-schedule tweets that work best for the kind of content you’re creating.(HubSpot customers: You can easily do this with our latest planning spreadsheet for Social Inbox.)The First 24 HoursWhat’s happening?Your tweet is officially one-day old … and, sadly, also old news. Things move so fast on Twitter that your tweet has almost certainly been buried in your followers’ timelines, although you may still see a RT here and there by your followers who don’t catch up with Twitter on a daily basis. Use this “old news” status to your advantage because now’s the time for reflection and measuring your tweet’s performance — not against other content on other networks, but on Twitter itself.Here’s how you can take action.After a full 24 hours, take stock of how your tweet did in comparison to other tweets that week, regardless of the content. See where it stacks up in terms of favorites, retweets, or mentions. If it doesn’t stand out, why not? Was it a case of “tweet this, not that” syndrome? If it was, what did you learn that you can apply to future tweets? It may not be a bad idea to jot some of these learnings down so you can keep track of how your marketing on Twitter changes over time.Have you noticed anything else about the day in the life of your tweets? Let us know in the comments! Originally published Dec 5, 2013 11:00:00 AM, updated February 01 2017 Twitter Marketing
A secondary CTA is a call-to-action that invites visitors to perform an action on your site other than the primary one you’d like them to take.Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you’re asking. For instance, a primary CTA might offer visitors a free ebook, while the secondary CTA might be something smaller, like sharing your content on Twitter.This way, your motivate prospects to continue to engage with you until they are ready to convert to the next stage. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Calls to Action Originally published Apr 26, 2014 8:00:00 AM, updated February 01 2017
Originally published Mar 18, 2015 4:00:00 AM, updated February 01 2017 Topics: Most marketers dream about the day their blog has “made it.” How we define “making it” differs. Maybe it’s when we reach a certain traffic or lead goal. Maybe it’s the day one of our posts finally gets shared by an influencer. Or maybe, it’s when your blog makes a “blogs to watch” roundup.However you define “making it,” we can always learn from those who’ve done it before. So we reached out to some of the marketers behind a handful of successful industry blogs from the UK.Below are a few of their tips for building a highly successful blog — no matter what industry you’re in.Graham Charlton, Econsultancy1) Remain consistent.To build and keep an audience, you need to set expectations around the quantity and frequency of articles. Many business blogs just post an article or two, then nothing for three months — and then probably don’t see the results they’d hope.If you only have time to post once per day, that’s fine. The key is to remain consistent with your blogging efforts. At Econsultancy, they aim to post 5-7 articles per day. The blog’s audience knows that they’ll find something new and valuable every time they visit the site — that’s why they keep returning.2) Build a bank of evergreen content.Evergreen content refers to content with a longer shelf life than simple news updates. It provides traffic over a longer period of time, has greater SEO benefits, and is generally more rewarding to create.For the folks at Econsultancy, detailed tips and advice, how-to guides, and insightful interviews remain relevant long after publishing. Roughly a third of their monthly traffic comes from blog posts written months and years ago. [Click to Tweet]Dr. Dave Chaffey, Smart Insights3) Define your online value proposition, and stick by it.You need to define your Online Value Proposition (OVP) to help you stand out in a unique way.Dr. Dave Chaffey believes in taking a “less-is-more” approach. At Smart Insights, they aim to filter out the noise by curating alerts on the digital changes and updates that marketers really need to know about. They also provide benchmark stats to help marketers compare themselves to their competitors. Finally, they provide practical how-to posts, covering digital strategy and optimisation. Plan, Manage, Optimize! is their strapline, and they have worked to develop a tone and style of voice that shows their passion for digital marketing.[Click to Tweet]Matthew Woodward, MatthewWoodward.co.uk4) Devise a solid traffic and promotion strategy.A common hurdle for new bloggers is building sustainable traffic to their blog. When you’re starting out, the key is to keep things simple. Start by scanning forums for content ideas. What problems or hurdles are people facing? Create blog content from these. Then, go back and engage with these people, giving them a link to your blog post. You should also scan social media for relevant questions and jump in to offer help/advice, linking to your blog posts where relevant. Create a presence in relevant communities by helping people. Spend time crafting genuinely helpful replies to people — don’t just go dropping links all over the place. Building those relationships with people will carry your blog forward at a rapid pace. It is critical that you are helping people rather than focused only on driving traffic and metrics.[Click to Tweet] Stephen Kenwright, Branded35) Don’t use cheesy stock photography.Use stock photography sparingly — or at least choose “less stocky-looking” photography. Visitors can spot it a mile away, and it can result in an increased bounce rate, (which could have an effect on how you rank in search).Stephen suggests that to make your blog successful, you need to add some value for a visitor that they can’t get anywhere else. If you’re framing your post with an image that the searcher has already seen, you’re missing a chance to show that you’re offering something unique. If you have access to professional photography or designers, use them. Also try adding captions under the images you use in your posts. They can be read more frequently than body copy. Stephen also advises using your caption space for something important, like a CTA or a link to where you can read more about the subject featured in the image.6) Build strong relationships.Building relationships are key when it comes to blogging, particularly when it comes to building those all-important links to your blog. It would be naive to think that your blog posts will gain links by themselves.Stephen advises against sending cold emails to people asking them to link to you. If you want to be someone who people link to often, you have to show willing to link to other people who you think deserves it — and share their stuff too. Stephen believes that blogs should be seen an extension of your social channel, and you should treat it as such — a place to build relationships.[Click to Tweet]Linda Bolg, SocialBro7) Research your audience.Great content is only great as long as it resonates with your target audience.Take time to really understand your readers. Research their challenges, create buyer personas, and most importantly, create content that’s relevant to them. Social media is a great and cost-effective way to find insight about your audience.8) Maintain a content schedule, but remain flexible.Maintaining a consistent schedule ensures you always have fresh and interesting content on your blog … but it’s also important to be flexible. Be ready to jump on breaking news stories when they arise. Being the first to cover a news story relevant to your audience could give your blog a competitive advantage.9) Test, test, test.Always be testing. Linda recommends experimenting with blog headlines on social media — the feedback is instant and you’ll be surprised what a difference it can make to your blog readership.[Click to Tweet]Dan Sharp, Screaming Frog10) Invest in quality over quantity.Posting a couple of really unique pieces of content a month that your audience wants to share can be much better than forcing yourself to write a couple a week that are lower quality. Dan believes that content should be created when you have something valuable to say — not because an SEO, your boss, or a calendar says to do it. Create as much content as your resources allow. 11) Don’t use your blog for selling.Remember the aim of your blog should be to help your audience and provide content that is of interest to them. Dan advises against being overly promotional or ‘sell’ all the time on your blog. Nobody wants to read sales pitches.[Click to Tweet] Blogging Advice Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Originally published Mar 29, 2019 10:47:36 AM, updated July 12 2019 Brand ExtensionCompanies leverage their existing brand awareness and equity to develop brand extensions that create new revenue streams. However, an unsuccessful brand extension, like Zippo’s perfume for women or Samsonite’s outerwear, can attach undesirable associations to their brand, weaken its existing associations, and hurt its established products’ perceived quality, which can all lead to brand dilution.When does brand dilution occur?According to two marketing professors from Dartmouth College and UCLA, brand dilution usually occurs when a company’s failed brand extension is closely related to their flagship product — consumers will start questioning the company’s expertise and dedication to quality within their main product category.On the other hand, when a company develops a brand extension that’s unrelated to their flagship product, consumers will expect differences in the extension and distance it from the brand’s main product category, leading to significantly less brand dilution if the extension fails.Amongst a company’s most loyal customers, however, an unrelated brand extension can lead to brand dilution because they have a deeper understanding of the company’s brand identity. So even if the unrelated brand extension is successful and attracts new customers, the company’s most loyal customers may feel like the unrelated extension is inauthentic, causing them to think less of the brand.Brand Dilution ExamplesPillsbury’s Frozen Microwave Popcorn (Closely Related Brand Extension)Image Credit: YouTubeEven though Pillsbury is known for producing foodstuffs, their frozen microwave popcorn couldn’t compete with Orville Redenbacher or General Mills’ Pop Secret because their product positioning of being “frozen for freshness” didn’t offer enough value. Sure, sticking your popcorn in the freezer is convenient (I guess), but that benefit pales in comparison to enjoying a better-tasting popcorn, and it diluted Pillsbury’s brand equity. Levi’s Tailored Classics (Unrelated Brand Extension)Image Credit: PinterestWhen Levi’s introduced their Tailored Classics in the early 1980s, they already owned a large share of their target market, so they wanted to enter some new markets to sustain their high growth rate.One of these markets was men’s suits, but since their brand was heavily associated with a casual, rugged, and outdoorsy lifestyle, Levi’s new product line conflicted with their core identity and failed to catch on.Consumers trusted Levi’s to produce durable clothing that could endure the wrath of mother nature, but, for that very reason, they didn’t trust them to produce high-end tailored suits, leading to a loss of trust in their brand as a whole. Brand CannibalizationBrand cannibalization is when a company develops a brand extension that competes with one of its established products and takes a portion of its market share. Even though brand cannibalization sounds like a counter-intuitive business strategy, companies do it because they think their new product’s sales will be greater than their older product’s loss in sales, leading to a boost in total revenue.For instance, when Apple released the iPad, the original Macintosh’s sales decreased, but the iPad’s sales were greater than the Macintosh’s loss in sales, so Apple actually grew their total revenue. However, brand cannibalization can also backfire, prompting customers to purchase the new product instead of the older product, leading to a stagnation or decrease in the company’s total revenue.Extending your brand can be a double-edged sword.Every business wants to capture as much market share as possible. But before you start developing a brand extension, make sure you truly understand your brand’s core identity and, more importantly, make sure you stick to it. Because if you don’t, you could release a brand extension worse than Eva Longoria’s Steakhouse for Women and wreak havoc on your brand as a whole and diminish your total revenue. Image Credit: Geek Goes VintageSmash, their instant mashed potato brand, surprisingly reached mainstream success. But, unfortunately, it was at the expense of lowering their flagship product’s perceived quality.Cadbury is a premium confectionery company, so when they started producing low-end food products, like instant mashed potatoes, it’s not shocking to learn that their association with the finest chocolates weakened. Eventually, in 1986, Cadbury sold Smash, only 20 years after they introduced their instant mashed potatoes to the world.Cadbury’s expansion into instant mashed potatoes created a new revenue stream and even generated more sales for them, but it damaged their brand as a whole. This phenomena is called brand dilution, and, below, we’ll dive into it, as well as other related concepts called brand extensions and brand cannibalization.Click here to download our comprehensive guide to effective and measurable branding.Brand DilutionBrand dilution is when a company’s brand equity diminishes due to an unsuccessful brand extension, which is a new product the company develops in an industry that they don’t have any market share in, like Reese’s Puff Cereal or Gerber’s baby clothes. Branding You might know Cadbury for their high-end chocolate and candy, but did you know they sold instant mashed potatoes from the early 1960s to the mid 1980s? Don’t forget to share this post!
Liverpool extended their perfect start to the season with a seventh successive Premier League victory, beating Sheffield United 1-0 after home keeper Dean Henderson fumbled Georginio Wijnaldum’s 70th-minute shot at Bramall Lane on Saturday.Liverpool’s win was their 16th in succession in the league and extends their lead at the top to eight points ahead of champions Manchester City’s trip to Everton later on Saturday. Two more wins and Liverpool will tie the record of 18 straight Premier League wins, set by Manchester City in 2017.Despite taking the points, the visitors often looked lethargic, mis-hitting crosses, slicing shots and squandering possession on a ground where they had not won since 1990.Before Henderson’s error it even looked like promoted United might snatch a shock win, with Oliver Norwood drawing a fine save from Adrian and Callum Robinson twice going close as the Blades frequently threatened.But Liverpool manager Juergen Klopp was rewarded for his positivity after throwing on Divock Origi for Jordan Henderson after 64 minutes. The change left Liverpool with four up front and the Belgian played a pivotal part in the goal.Picking up the ball on the left, his cross was headed out to Wijnaldum on the edge of the area. As the midfielder shot, there appeared no obvious danger but the otherwise impressive Henderson somehow allowed the ball to slip through his hands and between his legs.It was rough justice on United who were punished for one lapse in concentration in an otherwise excellent 90 minutes. Even then, they piled men forward until the final whistle in a desperate search for the equaliser.advertisement”We didn’t start the game well,” said Wijnaldum. “In the first half we slowed the game down too much and that’s why they could stop us.”It was not the best game we had but we won. A few years ago we would not have been able to win these games.”It could be a really important three points. It’s really good to keep collecting the points.”The result put Liverpool on 21 points with United in 10th place on eight.Also Read | Liverpool face punishment over ineligible player in EFL Cup win over MK Dons
Tottenham 3 AFC Wimbledon 0: Kane double snuffs out hint of upset Matthew Scott Last updated 1 year ago 00:52 1/8/18 Getty Images AFC Wimbledon hinted at another Wembley shock to go with the 1988 FA Cup final win, but Tottenham eventually proved to be too strong. Harry Kane’s surprise inclusion paid dividends for Mauricio Pochettino as the Tottenham captain struck twice to douse a potential FA Cup upset and help beat AFC Wimbledon 3-0 at Wembley.The England international had been widely expected to be left out on Sunday, but he captained the hosts from the start and scored a pair of quickfire second-half goals, which eased Spurs’ passage into the fourth round.Wimbledon at Wembley conjures memories of the ‘Crazy Gang’ and their famous Cup win of 1988 and Jimmy Abdou struck the crossbar in a goalless first half to suggest the improbable may be on the cards once again. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player But Kane’s double – scored in the space of 111 seconds – and Jan Vertonghen’s first Spurs goal since October 2013 saw off the League One side and helped Pochettino avoid the kind of headaches brought on by last season’s 4-3 epic in this competition against Wycombe Wanderers.Pochettino took Spurs to the semi-finals of this competition last term and, with the Premier League seemingly beyond them, he may hope to go even better this time around.FULL-TIME: In to the @EmiratesFACup fourth round we go! pic.twitter.com/ZQqxnZfbLX— Tottenham Hotspur (@SpursOfficial) January 7, 2018But the sluggish nature of the Spurs support cast’s performance in this contest may give him cause to seek January reinforcements.Kane being paired with Fernando Llorente in attack left the hosts with the more rudimentary looking approach and they struggled to break down Wimbledon’s stubborn resistance, despite hogging more than 90 per cent of possession in the opening 15 minutes.The Spurs captain was crowded out and Erik Lamela was denied by George Long after good set-up play from Llorente, but Spurs were sloppy and Wimbledon went closest to a first-half goal when they finally came out of their shell.A string of corners gave the Dons confidence and Abdou forced Michel Vorm into an excellent save, curling at the top corner from 20 yards after Lyle Taylor’s lay-off, only for the Dutchman to paw the ball onto the crossbar and hold Liam Trotter’s follow-up.It stung Spurs into some renewed vigour, but Long parried Kane’s long-range effort clear and got enough on Lamela’s deft one-on-one attempt to preserve his clean sheet at the break.Jonathan Meades’ looping header had to be tipped over by Vorm, but Spurs began to click through the gears and Mousa Dembele smashed the post – Long lucky to see the ball not rebound in off him – and Son Heung-min was inches away from converting Eric Lamela’s cross shortly after replacing Llorente.Spurs were energised and finally took the lead in the 63rd minute, Kieran Trippier feeding the onrushing Moussa Sissoko in the right channel and Kane gleefully converting the Frenchman’s cut-back.Less than two minutes later, Kane had a second, sweeping home after Kyle Walker-Peters’ shot deflected into his path.And a seven-minute spell of destruction was completed when Taylor was caught in possession and Vertonghen blasted into the top corner from 30 yards via a deflection off Dons skipper Barry Fuller.1536 – Jan Vertonghen has scored his first competitive goal for Tottenham in 1536 days, since scoring against Sheriff Tiraspol in October 2013. Wait.— OptaJoe (@OptaJoe) January 7, 2018 Dele Alli, of MK Dons stock, came on to give the away fans something to shout about, gripes that will likely be revisited when they head to stadium:MK next weekend.Son had a shot deflected onto the post and Georges-Kevin N’Koudou ought to have had a late penalty, but Spurs will have been thankful to avoid any slip-ups, having made clear their determination to add silverware to match their lofty reputation. read more
While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Kevin Peterson had a monstrous tackle late on Trevone Boykin in Oklahoma State’s goal line stand on Saturday that really epitomized how OSU showed up against the No. 5-ranked Horned Frogs.“It’s the morale,” Peterson told the O’Colly after the game. This next part I loved for some reason.“The whole team growing up together, ballin’ out together. We do that; we preach that in the weights, we preach that when we’re running 100s on Sunday after a win. We try to do the best we can at all times.”AdChoices广告Growing up together. Ballin out together.Forgive me for a second because I’m going to step outside of “it’s 2015 and I want OSU to win it all” Kyle.No matter what happens the rest of the season, these dudes will remember this year as one of the best of their entire lives. We get to live it vicariously. They get to live it. That’s a cool thing.As Mike Gundy noted after the game.
I think I’ve seen it all.Mike Gundy is officially one of the most hip college coaches in the NCAA… and it’s not even close. He was spotted in New Orleans riding a hoverboard – and he actually seems to have a pretty good hang of it.Here’s video from the OSU athletics snapchat:https://twitter.com/k_boonie/status/681982584620879872And here’s proof via the Cowboy football twitter account:AdChoices广告When you have somewhere to be but there’s too much traffic on Canal Street… @CoachGundy #okstate #Sugar16 https://t.co/FXAWYFLjrG— Cowboy Football (@CowboyFB) December 29, 2015He can also boast that he’s more talented at the hoverboard than Mike Tyson:Seemed like a good idea to ride my daughter #milantyson #cyboard #hoverboard but guess not… pic.twitter.com/Cjn4s22E5l— Mike Tyson (@MikeTyson) December 29, 2015 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
Monken: 7.0Dana: 6.9Yurcich: 5.9But it goes deeper than that I think. Yurcich has six games in which his teams have gained more than eight yards per play (including last Saturday). That’s pretty good, even 42 games into his career as the coordinator. Even when you make it a percentage. Monken had five in two years. Dana had two in one year. Yurcich is about on track with that.So his highs are as high. But his lows, well they are really, really low. I plotted every game of each coordinator’s tenure on this chart. This is yards per play for a given game.Monken and Dana always existed between five and nine yards per play with one game for each above nine. That’s a good slot to live in. You’re going to score a lot of points and win a lot of games when your offense averages between five and nine yards per game. The national average this season through three weeks, by the way, is 5.9. That will drop slightly over the final 10 weeks as fewer FCS games are sprinkled in. The national average last year at season’s end was 5.7.So you can see Yurcich hanging with those other two guys in terms of best games. He’s right there. And his middle games are pretty good too. But his bad games. Whooo boy. The CMU game this year was below five. So was the Ole Miss bowl game as well as the WVU and Texas games from last year. He had four (!) games in 2014 in which his teams averaged 4.1 yards per play or worse.Yurcich’s ceiling is just as high as Monk and Dana, but his floor is much lower, and I think that’s where a lot of the frustration comes in. You have to remember four other things when looking at these numbers though:Dana and Monken had Weeden for a year each. Yurcich had Daxx and J.W.Dana and Monken had NFL running backs — maybe they are better recruiters?OSU’s offensive philosophy has changed since those other two guys left … I would expect there to be a bit of dropoff no matter who Gundy brought in to run the showOSU’s offensive line was pretty clearly superior in 2011-2013 than now — maybe that’s coaching, maybe notIs Yurcich as good of a playcaller as Monk or Dana? Nobody thinks that. Both coaches parlayed the position into head coaching jobs at FBS schools. Their trajectories were towards spots like that. I’m not sure that’s something we can always expect that to happen [stares at Doug Meacham’s bio for 15 minutes, weeps].The criticism there of Yurcich is maybe a little heavy and definitely misinformed. Is he an elite playcaller? Probably not. But are you going to go get somebody who is that much better than him? I’m not so sure. Gundy clearly values continuity within his program, and Yurcich has provided that. And who knows how the rest of this season will play out.“Momentum is a big part of offensive play and football in general,” Yurcich said after his QB broke the school record for passing yards on Saturday. “Whenever you can put together some rhythm as an offense, it’s going to go better for you obviously. The sooner you can start that, the better. Momentum and confidence, all those things start.“One of the important keys is to focus on one play at a time because when you don’t have that momentum and when you’re not having that explosive start to be able to restart yourself is a key. You can’t always reflect on the past and you have to play one play at a time and focus on that play and make that play the only play that matters. So playing in the now and in the moment is a really important ingredient to that.”In the now and in the moment. It sure looked great for Yurcich last week. What about the next nine? Oklahoma State averaged over eight yards a play on Saturday against a defense that coming into the game was top 30 in the country in yards per play allowed. Eight yards a play would rank No. 4 in the country overall behind Louisville, Miami and Texas Tech. And still I heard complaints.They’re one-dimensional!What about when they face great corners!Fire the OC!I’m convinced that last one is just a trope that is trotted out on any random poor play by any college football team’s offense. It doesn’t even really mean anything anymore. It’s like saying “we’re taking it one game at a time” or “he loves his family.” It just exists in the ether as a meaningless statement.Anyway, I have been thinking about Mike Yurcich a lot recently. Thinking about his offenses and what OSU is trying to accomplish. Wondering why he takes such a beating while his two predecessors — Dana Holgorsen and Todd Monken — are so beloved. I think I came up with a couple of answers.First, I looked at yards per play for all three coordinators. The results are pretty predictable. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.