‘Railway Cup’ finally looks dead and buried

first_img“I know for a number of years in recent times, Connacht were very grudgingly involving themselves in the Railway Cup. It appears to me that the Connacht Council didn’t really have any great love for it, particularly in recent years,” the new Louth manager said. The future of the GAA’s interprovincial series is up in the air after Connacht confirmed they didn’t expect to take part in the competition again. The GAA announced in August that the series would not proceed this December. Last year’s winning Interprovincial football manager Peter McGrath (pictured above 3rd from the left at the launch of last years event) feels the Connacht decision not to participate will kill off the series once known as ‘The Railway Cup’. Connacht secretary John Prenty said today: “We feel it has run its course and we decided at the beginning of the year that we wouldn’t compete this year. I don’t think we’ll take part again but what the other three provinces will do again I don’t know.”In their 1950 and ’60s heyday the competitions attracted large crowds, but interest has dwindled since the club finals took over their previous St Patrick’s Day date in the calendar and they have regularly been shunted around the fixture diary or even cancelled. Last year’s football final saw 150 people attend the Ulster v Connacht football final in Carrick on Shannon. It remains to be seen whether the GAA will attempt to proceed with a three-team format next year or simply scrap the concept.In the 90 year history of the competitions, Connacht won 11 Interprovincial hurling titles and 10 football titles. Their last hurling win was in 2004 and their last football success came in Tuam Stadium in 2014 after a gap of 45 years.print WhatsApp Facebook Twitter Emaillast_img read more

St Joseph’s The Bish Wins All-Ireland U19A Title

first_imgNational Basketball Arena, TallaghtWATCH BACK: https://www.youtube.com/watch?v=_R1Gbyu5oScSt Joseph’s College (The Bish) 52  Intermediate School Killorglin 35St Joseph’s College The Bish of Co. Galway stormed home to the Under 19 A Boys All Ireland Schools League title this afternoon, with a 52-35 point win over Intermediate School Killorglin.The Bish were in control from the off, driving into an early 17-9 lead at the end of the first with good scoring from James Connaire, Padraic Lenihan and Liam Nolan.Killorglin were battling hard at the other end though, with Darragh O’Connor and Eoin Evans working hard on defence, and getting some vital early scores to keep them in touch.A strong second quarter display from The Bish saw them widen the gap to 27-13, with James Cummins and Nolan shining brightest once more, while strong defence from James Connaire kept Killorglin to scoring just two baskets, one each for Dara Casey and Eoin O’Sullivan.Momentum stayed with The Bish in the third, with Nolan again one of the shooting stars for the Galway school, while Connaire and Cummins also bagged some good scores. Killorglin were really beginning to cause problems at the other end though, with Evans, O’Connor, Dara Casey and Roan Moriarty finding the target in style, and Moriarty proving to be very hard to guard for the Bish, who still held the lead, 45-27 going into the last.A much closer affair ensued in the last as Killorglin continued their good run from the third quarter, to close the gap back by the midway point. Super defence from Aaron Kiernan for The Bish managed to stem the tide somewhat, and a huge block for him, followed by an even bigger three-pointer at the other end saw The Bish back in control and, despite the best efforts of Killorglin, they managed to hold onto their lead in style, winning out 52-35 in the end.ST JOSEPH’S COLLEGE (THE BISH): James Cummins (9), Iarla Sullivan, Padraic Lenihan (4), Pavel Gillick, Daire McNulty (3), Liam Nolan (16), James Connaire (13), Matthew Sweeney, Aaron Kiernan (3), James Lyons (4), Kevin Burke, Thomas Togher.INTERMEDIATE SCHOOL KILLORGLIN: Roan Moriarty (5), Gearoid Griffin, Rory O’Connor, Tim Moskal, Dara Casey (5), Daragh O’Connor (13), Ronan Fitzpatrick, Eoin O’Sullivan (2), Eoin Evans (10), Eoin O’Hagan.MVP: Liam Nolan (St Joseph’s College The Bish)print WhatsApp Facebook Twitter Email Monday, February 26th, 2018 Under 19 A Boys All Ireland Schools League Finallast_img read more

Spencer/Columbus cruises to seventh win

first_imgSpencer/Columbus cruises to 7th winFor Hub City TimesMARSHFIELD – “Our defense was really great.” Those were the words of Spencer/Columbus Coach Jason Gorst issued in a written statement to the media after the Rockets defeated Cadott at Beell Stadium in Marshfield on Sept. 29, 51-0.That was an understatement. The Rockets outgained the Hornets 449-88; the S/C defense forced three turnovers and held Cadott to just 50 yards of passing offense and 38 yards on the ground.“The turnovers that Hayden, Jarred and Austin forced were pretty big”, Gorst added.One of those turnovers went for a touchdown, when Hayden Bauman recovered a Cadott fumble and returned it 43 yards for a touchdown, as part of a 35-point second quarter.The shutout win started with a 21-yard first-quarter field goal by Evan Dieringer, who was also recognized by Coach Gorst after the game. “I really appreciate his commitment to the team to play through an injury for us.”The second quarter began with a 32-yard touchdown pass from Jarred Mandel to Austin Bacon. Dieringer added the extra point to give the Rockets a 10-0 lead. After Bauman’s fumble return TD, Mandel scrambled for a 15-yard score to make it 17-0. Late in the quarter, Mandel again connected with Bacon on touchdown passes of 49 and eight yards, giving the Rockets a solid 38-0 lead at halftime.The Rockets found the end zone again midway through the third quarter, when Carson Hildebrandt scored on a 16-yard run. Will Gorst added a touchdown run in the fourth quarter, locking up the win for Spencer/Columbus.Hildebrandt led the S/C rushing attack with nine carries for 61 yards and a touchdown. Mandel was 9-for-11 for 173 passing yards and three touchdowns. Bacon was his leading receiver, hauling in four balls for 105 yards and three scores. Bacon also led the team in tackles with six, and had one pass interception.The Rockets will host undefeated Eau Claire Regis Oct. 5 at Ted Fritsch Field in Spencer. Kickoff is set for 7  p.m.last_img read more

Air New Zealand to axe Vietnam, suspend Tokyo flights

first_imgAir New Zealand will stop flying to Vietnam next year and is suspending flights to Tokyo’s Haneda Airport to protect itself against “unexpected disruptions”.It will also reduce frequencies to Argentina and its recently opened route to Tapei as it grapples with a global problem affecting Rolls-Royce Trent 1000 engines powering its Boeing 787 Dreamliners.The airline has been flying to Vietnam on  a seasonal basis since 2016 and had already reduced the frequency from three flights to two a week.The changes were outlined in a letter from AirNZ boss Christopher Luxon to customers apologizing for what he labeled “an incredibly challenging year”.Luxon acknowledged that many of the airline’s customers had experienced disruptions and delays, rescheduled flights, unexpected aircraft replacements and overcrowded lounges.While there had been unexpected problems with weather and a ruptured pipeline, Luxon said the biggest issue had been the unscheduled maintenance issues with the Rolls-Royce engines powering its Boeing 787 Dreamliner’s.Air New Zealand has been caught up in a problem with Trent 1000 package C engines that has caused increased checks and maintenance affecting airlines worldwide.READ: Trent troubles to cost Rolls-Royce at least £1 billion. “This has meant that at any time up to five of our 13 787 Dreamliners must be grounded while the engines are serviced in Singapore,’’ Luxon said.“This has placed significant pressure on our whole interconnected network of over 3,500 weekly flights and I will be meeting with Rolls Royce management in London in a few weeks to further seek personal reassurance that all is being done to get our affected engines back in service as soon as possible.”The Kiwi carrier has leased three aircraft to offset the Dreamliner engine problems and staffed them with Air New Zealand crew, food and beverages.“We will also further protect ourselves from unexpected disruptions by stopping flying to Vietnam next year, suspending our services to Haneda in Tokyo and slightly reducing our frequency to Argentina and Taipei,’’ Luxon said.“These are big decisions to make but are vital to free up capacity and let us concentrate on delivering a better experience across the board.”Air New Zealand has also been struggling with increased traffic at airports due to what Luxon said was underinvestment by airport operators as well as long wait times at its call centers.The airline is adding 80 additional call center staff to cope with the wait times and is talking to airport chief executives to try and accelerate needed improvements.It had also invested in a lounge redevelopment program in Auckland and has upgrades planned at Wellington and several regional airports, Luxon said.last_img read more

MPBL: Munti faces unbeaten QC at home

first_img‘We cannot afford to fail’ as SEA Games host – Duterte Regine Arocha named NCAA Finals MVP PH military to look into China’s possible security threat to power grid Trending Articles PLAY LIST 00:50Trending Articles01:16CJ Peralta says QC judge followed rules in giving nod to raids on militant offices01:51SC gives QC court one month extension to resolve Maguindanao massacre case02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ SEA Games: PH still winless in netball after loss to Thais MOST READ Judiciary Committee set to take over Trump impeachment probe BeautyMNL open its first mall pop-up packed with freebies, discounts, and other exclusives Denied of a home victory at the start of its campaign in the Maharlika Pilipinas Basketball League (MPBL)-Anta Rajah Cup, Muntinlupa faces another acid test when it battles unbeaten co-league leader Quezon City on Tuesday.Expect a full house crowd at Muntinlupa Sports Complex as the Angelis Resort-backed Cagers try to sustain the momentum of a three-game winning streak against the formidable Capitals supported by Royal Manila at 9 p.m.ADVERTISEMENT Muntinlupa has picked up victories on the road since losing to Navotas in its first game while Quezon City is undefeated in four games to share the lead with the Tanduay-backed Batangas City Athletics.“They’re starting to play better while gaining more confidence,” said Quezon City coach Vis Valencia, referring to the host team.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingWinless Bataan and Imus collide at 7 p.m.STANDINGS: Batangas 4-0, QC 4-0, Muntinlupa 3-1, Valenzuela 3-1, Parañaque 2-2, Navotas 2-2, Caloocan 1-4, Imus 0-4, Bataan 0-4 Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Sports Related Videospowered by AdSparcRead Next ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Don’t miss out on the latest news and information. LATEST STORIES View commentslast_img read more

Blog Action Day – Viral Marketing and The Environment

first_imgWe all know that the Internet is transforming business, but the Internet is also transforming our social and political lives as well in similar ways.A group of bloggers got together and came up with an idea – Blog Action Day.  The idea is to have a huge number of bloggers all write about one issue – the environment – on the same day to call attention to the issue.  They have also asked bloggers who make money from ads on their blog, to donate their ad revenue from that day to an environmental charity.  That’s it.  Pretty simple idea.  In today’s world, this makes sense, sounds reasonable and not too difficult to pull off.But let’s rewind to about 15 years ago.  Before normal humans used the Internet.  Back to the old rules of marketing.  Doing something like this would have meant coordinating huge media conglomerates that publish most of the content people consumed daily – the New York Times, Washington Post, NBC, ABC, etc.  A monumental task, perhaps impossible.But in the modern world where we are all now playing by the new rules of marketing, something like this is not that hard.  In fact, just working on a volunteer basis, these few bloggers have enlisted some of the top blogs in the world, including many I read, like GigaOM, SEOmoz, and Copyblogger.  They have had over 15,000 blogs sign up.  This means that their reach is over 12 million readers.  Plus the event itself is garnering media attention, increasing the reach and impact by a huge amount – of course some of the coverage is negative.How does all of this affect your business?  Think about the personas you serve.  Are there any issues that they care about?  What does your market care about (besides your product)?  HubSpot is targeting marketing professionals and small business owners – do you think this post about the environment and marketing below is interesting to them? Originally published Oct 15, 2007 9:31:00 AM, updated October 18 2015 Topics: Viral Campaigns Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How Not to Redesign Your Website (A Marketing Lesson From NYTimes.com)

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Website Redesign Originally published May 11, 2009 8:10:00 AM, updated July 28 2017 Imagine this: Your business has two successful sites with lots of inbound links from quality sites. Both are content-rich, with long-tail search traffic and Google juice.One day you realize that for business reasons, you can no longer maintain two separate sites. They have to be combined.Free Workbook: How to Plan a Successful Website RedesignSo what do you do?Shutdown the smaller site, and send all the traffic to a single generic landing page on the new site?That’s exactly what NYTimes.com did recently when it closed IHT.com and replaced it with a global edition of NYTimes.com . If you go to an old article on IHT.com ( http://www.iht.com/articles/2002/05/07/t1_24.php ), you’ll end up on a landing page like the one on the right.Trouble is, that’s exactly the wrong thing to do. From a user’s perspective it’s a terrible experience. Today, if you click on an old IHT link from a blog post or Wikipedia page, you won’t end up on the page you’re looking for, you’ll end up on the generic landing page. That’s a waste of time. From a business perspective, the NYT is throwing away money — at least $100,000 every month the links are broken. According to Compete.com, IHT.com was getting over 1.5 million visitors/month before it shut down. If a third of those visitors were from search and direct old links, 500,000 visitors a month are hitting the dead end in the image above, instead of the page they were looking for. To buy that traffic from Google at $.20/click, you’d have to pay $100,000 a month. Add that $100,000 to the value of the SEO authority IHT.com accrues from its 3.9 million inbound links , and you have a sense of the money The Times is leaving on the table.So what’s the right way to shut down a site you own? Create 301 redirects. If you’re moving or shutting down existing pages, make sure you create redirects from your old pages to your new pages. A redirect is a simple rule that forwards all visitors to an old URL (including search engines) to its replacement. The result is that the SEO authority of the old url is transferred to the new url.301 redirects would have saved The Times the money it’s currently loosing with its dead-end landing pages.The New York Times has a top-notch web team, and this example is probably some sort of management snafu . The landing pages explain that The Times is “in the process of moving IHT articles dating back to 1991 over to NYTimes.com.” Hopefully that means the old links will be fixed in the future.Still, it’s an expensive mistake that would have been easy to avoid, and one you probably can’t afford to make if you’re a smaller business.last_img read more

5 Tips for Creating, Promoting and Managing a LinkedIn Group

first_imgIt’s no secret that LinkedIn is a great place to network professionally, post and find jobs, and answer questions and build thought leadership. But if you’re using LinkedIn solely as a place to maintain an online resume, you’re missing out on a great opportunity to reach and engage with potential customers with LinkedIn groups.5 Tips When Creating a LinkedIn GroupThere are still a lot of industries or groups of professionals not yet represented in LinkedIn groups. If no one has created a group for your industry, go create one. A few tips as you get started:Your name is important! Consider which keywords your target members will search for. Make sure your group name is clear and includes these keywords.Create a group for your industry, not your company. People are more likely to join a group when it’s not simply for fans of your company.Design the group logo to fit the small standard logo size. The group logos that are displayed will actually be quite small – keep this in mind, and don’t cram lots of hard-to-read-text into the small image.Create a custom webpage for the group on your website. When we created the ProMarketers group on LinkedIn, we bought the URL www.ProMarketers.com and redirected it to a page on our site with more information about the group (Note: The ProMarketers group has since been changed to the Inbound Marketers group). This type of page will provide more context, engagement, and visibility for your group. It can have as much or as little information as you like.Display the group in the Group Directory and on members’ profiles. Take advantage of the functionality already in place on LinkedIn to help your group get more visibility.5 Tips for Promoting a LinkedIn GroupInvite coworkers, past colleagues, and customers to join and start discussions. Leverage your existing network to get your group started. After all, who wants to join a group with no members?Promote the group on your website, blog, email newsletter, and social media networks. Make sure people know that you have a group and how to join.Invite key industry experts to join and engage. If there are some heavy-hitters in your industry, invite them to engage with the community.Cross-market to related groups that you manage on different networks. Create a similar group or Page on Facebook and invite members of each network to join the group on the other network.Integrate LinkedIn into all of your marketing efforts. Every time you do a webinar or go to a conference, notify your group and invite those you meet to join the group as well.5 Tips for Managing a LinkedIn GroupAdd discussions, news and jobs. The more opportunities for interaction you add to your group, the more valuable your group will be to the community. All of these features are standard for LinkedIn groups. Unfortunately, it’s an all-or-nothing deal — to add discussions, you must also add news.Use featured discussions to highlight particular content or offers. The group discussions can quickly get overrun and it can be hard to get your discussion thread noticed. But, as a manager of your group, you can mark a discussion as featured and this will pin your thread at the top of the discussion board. You can also unpin it at any time.Send announcements. Announcements are emails sent by you through LinkedIn to your group members. The benefit of sending these announcements through LinkedIn is that your recipients — and their ISPs — are more likely to recognize the email as trustworthy and your deliverability may be higher than if you had sent the email yourself. Announcements will also get added as a discussion thread for your group, and you also have the option to mark this thread as a featured discussion for extra visibility. Announcements are text-only, and have no analytics, so if you want to track clicks, use a URL shortener with analytics to measure the response to your announcement.Import your blog RSS feed. If you write a blog that’s relevant to the group, you can import your articles automatically to the News section. Go to News -> Manage news feeds and add the RSS feed for your blog.Make your own LinkedIn analytics. LinkedIn is still catching up to Facebook in terms of a lot of its advanced functionality. One major piece that’s still missing is analytics. So, if you want to track the success of your group, you’ll need to make your own LinkedIn analytics. To track the growth of your group, check the number of members every week and keep track of the group size in a spreadsheet. To track the click through rate of links in your announcements, use a URL shortener with analytics like bit.ly. And, of course, be sure to measure the traffic, leads, and customers you get from LinkedIn over time. Hopefully, your group will help drive people back to your business.If you want to check out a LinkedIn group in action, and want to connect with other marketers on LinkedIn, check out the Inbound Marketers group on LinkedIn (and the Inbound Marketers group on Facebook, too). Originally published May 4, 2009 8:01:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack LinkedIn Marketing Topics:last_img read more

Study: LinkedIn Is More Effective for B2B Companies

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 20, 2015 12:00:00 PM, updated November 01 2019 There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right?The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn’s platform for content distribution without having to pay for it.Looking to send out short, digestible content? Engage with a status update.Have something long and poignant to say? Publish an article. To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. I’ve covered everything you need to know from tips on content you should (and shouldn’t) share to how to determine the right frequency for posting. Get the essential guide to using LinkedIn for marketing and professional networking.Where to Distribute Your Content on LinkedIn1) Status UpdatesOne of LinkedIn’s most underutilized features is the “LinkedIn Status Update” (also called your “Network Update”) in your LinkedIn Profile. This is one of the best ways to stay in front of your target audience on a consistent basis. And when used correctly, these little messages pack a big punch.Your status update “block” is a white box located just below your picture on your homepage. Whenever you share an update, your message is then broadcast to all of your network connections. You can also control the visibility of your posts before sharing. This means that you can pick and choose which posts you want to share with everyone, share with just your connections, or share with both everyone and your Twitter network.If someone from your network “likes” one of your updates, it will then be shared with their network. The more likes your post earns, the more exposure you receive.And while updates serve as a great place to share your thoughts, linking in a blog post or interesting website will help you to provide an even richer source of insight. 4 Tips for Sharing Updates on LinkedIn Share links to interesting articles, websites or videos. Use words that grab the readers and encourage them to click the link.Attach a document to your status update. Your audience might appreciate receiving checklists, white papers, or case studies. Job seekers, this is a great place for your resume.Mention a person or situation that might be helpful to some of your connections. For instance, “I just met with @AlexPirouz from @Linkfluencer and found out they’ve just won the readers choice award from Anthill Magazine.” The “@” before an individual or company name allows the reader to click through to that person’s LinkedIn profile or company page.Talk about an event you are attending or have attended. This might encourage involvement and/or questions about what you learned there.5 Things You Should Avoid When Sharing Updates on LinkedIn Talking about what you had for breakfast (or your cat). LinkedIn is a professional network. Before you post, make sure that what you’re sharing is relevant to your audience and provides value. While your pancakes this morning may have been delicious, this isn’t the place for it. Being a spammer. While it may be acceptable to post 20 times a day on Twitter, the landscape of LinkedIn is a little different. To avoid coming off as spammy, try to limit your updates to no more than a couple times per day.Talking about sensitive topics. I am too embarrassed to even think about, let alone share, some of the items I see posted as status updates. If your mother wouldn’t want you talking about it, don’t include it in your status.Continually pitching products and services. This takes people back to the days of big newspaper ads and screaming radio messages. This is not the purpose of social media, especially LinkedIn.  Don’t bother posting when no one’s looking. The update you posted at 11:30 p.m. on Friday probably won’t get much traction. Try to align your posting schedule with the business hours in which people in your industry operate. Of course, this varies if you have a global audience.2) Long-Form PublishingAnother powerful way to distribute content on LinkedIn is through the publishing platform. With all 345 million members now having access to the platform, it serves as a great opportunity to expand your reach in a major way. I was first made aware of this feature when a friend of mine posted an update on Facebook mentioning how his recent article on LinkedIn managed to achieve over 6000 views and 550+ shares in little over 10 hours. I was intrigued, so I decided to conduct an investigation to see how it all worked.I decided to test it out by publishing one of my articles, “5 Things All Great Leaders Have In Common.” Given that it was my first time publishing on the platform, I had no idea what to expect. However, what happened next totally blew me away …Within a matter of minutes I started receiving invitation requests and messages on LinkedIn from members who had came across my article. Within a matter of hours the article had gone viral — achieving over 70K views, 11K+ shares, and close to 500 comments. Over the years, I have written hundreds of business articles but none of them had achieved the exposure and interaction that this one did. In addition to the exposure, I also managed to secure a few speaking engagements and an opportunity to coach clients for our business advisory firm. And while the article continued to gain traction as time went on, I couldn’t help but think that it was too good to be true. Unable to shake this thought, I decided to publish a few more articles over the coming weeks. Whilst none of them achieved the level of exposure my first article received, each article has now reached 10k+ views, 1000+ shares and 100+ comments on average.If my success story wasn’t enough to sell you on the value of this platform, maybe the following benefits will.3 Key Benefits of LinkedIn Publishing Targeted audience. Considering a majority of your connections are like-minded professionals, it’s easy select topics that will resonate. This type of shared interest provides an opportunity to create a two-way dialogue where everyone is sharing their expertise and strengthening their relationships.More exposure. Every post you write and publish prompts a notification for your connections. This is a great way for you to showcase your thought leadership on your chosen topic and add value to those within your network.Increased following. If your connections like your content enough to like it or share it, that can open doors to a whole new audience. And if your connection’s network sees your posts and finds value, there’s a chance they will follow you to keep up with your contributions.4 Steps for Publishing on LinkedIn Define your purpose. What is your outcome in publishing content on LinkedIn? Who is the main target market you’re writing the content for? What are the main challenges they face within their role or industry? Brainstorm topics. Once you have a clear understanding of why you’re writing the content (and who you’re writing it for), try to come up with a handful of working titles based on your audience’s challenges. Narrow your focus. Once you’ve created a backlog of ideas, it’s time to hone in on one. Select the one that you think is most relevant to your audience and get writing. If you need guidance, refer to this resource from LinkedIn for tips on how to write effective long-form content.Select an image. Pick out a compelling cover image to accompany your post. (If you’re stumped for an image, check out these free stock photos sites.)How to Execute a Content Marketing Strategy on LinkedInNow that we have discussed the two main strategies you can use to distribute your content on LinkedIn, let’s discuss best practices for executing that content. Although each industry is different, keep in mind that the right frequency can make a difference. Step 1: Plan Your Content in AdvanceIn order to achieve optimal results, you need to plan the content you are going to share. Here are some tips for how to plan more effectively:Start by taking some time to find articles you want to share, status updates you want to post, or infographics that are relevant to your industry.Organize the content on a calendar and decide when you want to share them. (Click here to access HubSpot’s free social media content calendar template.)Leverage software — like HubSpot’s Social Publishing App — to schedule your content in advance.When you have a plan, you not only save time, but you are able to focus your energy on finding the right content for your audience. Step 2: Determine Your Frequency StrategyWhen sharing content, the goal is to identify a frequency that allows you to stay top-of-mind without overwhelming your audience. To help you achieve this balance, here are the publishing guidelines I follow:Status Updates: 2-3 times a day.Long Form Publishing: 1-2 times a week.Keep in mind that every industry is different. While this works for me, you may need to modify this schedule as you see fit.Step 3: Follow Up With Generated ActivityIf your content marketing efforts are working, you’re going to notice a spike in your activity. This could be anything from increased views, connection requests, or even direct messages from viewers.With that said, now is the time to strike up a conversation. If people are viewing your LinkedIn profile or requesting to connect, consider striking up a dialogue with them. By uncovering what interested them about your profile, you can then begin to uncover potential opportunities for collaboration. How have you used content marketing in your LinkedIn lead generation efforts? Let me know in the comment section below.  LinkedIn Marketing Topics:last_img read more

11 Must-Subscribe Marketing News Blogs and Websites

first_imgThe savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you’re in the know?Subscribe to these blogs and websites via email or add them to your favorite RSS reader to stay on the cutting edge of all things marketing!11 Must-Read Marketing News Blogs/Sites 1. Marketing Pilgrim ( Subscribe via RSS | Subscribe via Email ): Launched by internet marketing consultant Andy Beal, this blog brings you the latest news, rumors, and reviews of all things related to internet marketing and online advertising. 2. eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources . 3. The Forrester Blog – Market Insights ( Subscribe via RSS ): Geared toward market research, this Forrester blog features a roll-up of posts from analysts serving market insights professionals. 4. TechCrunch ( Subscribe via RSS | Subscribe via Email ): Follow TechCrunch to stay on top of new technology developments and the latest tech news. 5. Search Engine Land ( Subscribe via RSS | Subscribe via Email ): Covering topics related to search engine optimization and search engine marketing, this blog will keep you in the know about search news. 6. Mashable ( Subscribe via RSS | Subscribe via Email ): Mashable is your go-to website for social media news and tips. 7. Official YouTube Blog ( Subscribe via RSS ): Get a heads up on any new features or updates about YouTube. 8. The Official Google Blog ( Subscribe via RSS | Subscribe via Email ): Be notified of the latest Google news from the powerful search engine giant. 9. LinkedIn Blog ( Subscribe via RSS | Subscribe via Email ): Stay abreast of new features on LinkedIn and learn tips and tricks for effectively using the social network. 10. Official Facebook Blog ( Subscribe via RSS ): Be the first to know about the latest and greatest from the world’s top social network. 11. Twitter Blog ( Subscribe via RSS ): Get all the breaking news about features, updates, and tips for Twitter. What other blogs or websites do you use to stay on top of marketing news? Blog Examples Originally published Jul 20, 2011 9:27:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more