Pan South African Language Board

first_imgThe Pan South African Language Board (PanSALB) promotes multilingualism in South Africa by fostering the development of all 11 official languages, while encouraging the use of the many other languages spoken in the country.Linguistic human rights and advocacyPanSALB is mandated by law to investigate complaints about language rights violations from any individual, organisation or institution.PanSALB conducts hearings at which complainants and respondents are present, and depending on its findings may recommend steps to be taken by the department or institution concerned.In May 2004, PanSALB launched a campaign to raise the public’s awareness of their right to be served in their own language at government institutions.Speaking at the launch of the campaign in Pretoria, PanSALB chief executive Cynthia Marivate said the public should complain to PanSALB if public servants refused to serve them in their language.“This is not only limited to written information”, Marivate said. “Even verbal information should be communicated through the language citizens best understand.”She said it was the responsibility of government to get interpreters of all official languages at its key delivery service points.Language policy and lawPanSALB worked closely with the Department of Arts and Culture on its national policy for language use in government in higher education, launched in 2003, as well as on the South African Languages Bill and a number of initiatives to ensure that South Africa has the human resources needed to implement the Bill when it becomes law.These initiatives, announced in March 2004, include a government bursary scheme for postgraduate studies in language, interpreting and translation, and the setting up of language research and development centres to focus on nine of SA’s 11 indigenous languages: seSotho sa Lebowa, seSotho, seTswana, siSwati, Tshivenda, Xitsonga, isiNdebele, isiXhosa and isiZulu.Lexicography and terminology developmentAnother of PanSALB’s focus areas is that of lexicography and terminology development.Nine National Lexicography Units were registered in 2001, their task being to compile monolingual explanatory dictionaries and other products to help with language development.The Afrikaans, English, isiZulu, and isiXhosa units have published a number of volumes of their monolingual dictionaries.The Tshivenda Lexicography Unit, based at the University of Venda, launched the world’s first Tshivenda dictionary in July 2004, and said it expected to publish the final draft in 2006 or 2007.The lexicography units are based at tertiary institutions throughout South Africa. Each unit is managed by a board of directors and registered as a Section 21 (not-for-profit) company, which allows the unit autonomy to raise funds to carry on its work.Electronic translationPanSALB has also established an electronic translation programme in conjunction with Afrilingo, a company that has translated English computer programmes into isiZulu, isiXhosa, seTswana, Sesotho and Afrikaans.Afrilingo marketing and programme developer Thami Olivier said in May 2004 that the programme had been introduced at the Motheo and Mangaung district municipalities in the Free State, and that Afrilingo was working on translations into the five other South African languages.“By typing a word, you will get its translation in your preferred language, and when you click the volume icon box you will hear how it is pronounced”, Olivier said.“Our aim is to break down language barriers”, he said, adding that copies of the programme had been distributed to South Africa’s embassies in the United States.“This helps tourists to know the basics of language before they arrive in South Africa.”Khoi and San National Language BodyThis body was established in 1999 to promote and develop the Khoi and San languages. The body has been conducting surveys in communities where the Khoi and San languages are spoken, in order to record and standardise terminology.The Khoi and San languages were spoken by the earlier inhabitants of the southern part of Africa.Commission for the Promotion and Protection of Cultural, Religious and Linguistic CommunitiesThe commission’s main purpose is to promote respect for the rights and interests of South Africa’s various cultural, religious and linguistic communities.The 17-member commission has the power to:Monitor, investigate, research, educate, lobby, advise and report on any issue concerning the rights of cultural, religious and linguistic communities.Facilitate the resolution of conflicts or friction between any such community and an organ of state.Receive and deal with complaints and requests by cultural, religious or linguistic communities.Convene a yearly national conference of delegates from the various religious, cultural and linguistic communities and governmental and non-governmental role players.SAinfo reporterWould you like to use this article in your publication or on your website? See: Using SAinfo materiallast_img read more

Trust and HR – The Business Impact of Listening to Your Employees

first_imgLike any other profession, there are plenty of HR horror stories out there – from the “Why We Hate HR” to “It’s Time to ‘Blow Up’ HR”. That being said, human resources plays an important role in the organization. It’s often the “go-to” place for employees and, as such, they need to feel comfortable coming to HR. Here’s an example:An employee was recently accused of harassing and bullying by someone with anxiety. The accuser kept a log over 8 months and never said anything to the employee. The employee said when HR met with them, they never listened to their side of the story. Now, the accused employee has anxiety and depression. They’re having a hard time working because they were told that they need to hold themselves to a different standard because the accuser has anxiety.The employee feels targeted and feels they can’t turn to HR because they didn’t listen or care during the first interaction.Obviously, we’re only hearing one side of the story. So it’s hard to resolve the situation, but there are a few things we can discuss about HR, credibility, and investigations. So, I asked employment attorney  Heather Bussing if she would share her expertise and, thankfully, she said yes!Heather BussingPlease remember that Heather’s comments should not be construed as legal advice or as pertaining to any specific factual situations. If you have detailed questions, they should be addressed directly with your friendly neighborhood labor attorney.Heather, one of the first things that struck me about this story is that the employee knew their accuser has anxiety. We don’t know how they learned that piece of information. Is an employee having anxiety something HR should know and/or share with others?[Bussing] If the anxiety rises to the level of being a disability under the Americans with Disabilities Act (ADA) or requires leave under the Family and Medical Leave Act (FMLA), it would make sense that HR knows about the condition because the employee would have disclosed it when she asked for leave or accommodation. The employee may also have simply told HR in the course of making the bullying complaint.As for HR sharing with others, it is important not to disclose medical information about employees to anyone who does not need to know it. Confidentiality is sometimes required by the Health Insurance Portability and Accountability Act (HIPAA), although most employers have very limited, if any, coverage under HIPAA. Mostly, it has to do with privacy, trust, and not promoting gossip or speculation about people, taking leave, or changing jobs. It is simply in everyone’s best interest, particularly HR’s, to keep employee health information confidential as much as possible.When dealing with leave issues or even an investigation of a complaint, it is best to keep any discussion of medical information general. Discuss it as a ‘personal issue’ or ‘health issue’ rather than a specific medical condition. Digital versions of medical reports for ADA, workers’ compensation, or FMLA, should be password protected or encrypted. Lock up any hard copies.How a company should accommodate someone with anxiety gets very tricky because there is simply no way to make someone with anxiety feel safe or comfortable all the time. (If there were, I would sign up immediately.)My sense (guess) in this case, is that the employee with anxiety has identified with her diagnosis and spends some time and energy letting other people know. If so, she probably told both the other employee and HR. When that happens, the information is no longer confidential. But HR should continue not to discuss it except with people who need to know regarding any investigation, leave, or other accommodation.The employee feels that, in the initial meeting with HR, they weren’t being heard. Is there anything an employee can do during (or after) the meeting to get their side of the story told?[Bussing] In this situation, it did not seem like she was disciplined or there were any other admonitions except to try to be nice. So, it would be good for her to take this into account when considering whether or not she was heard or believed. If HR truly believed the person complaining, there would likely have been a stronger response. Bullying is not okay. So my take is that HR is taking both sides with a grain of salt.Yet, not feeling heard when there is a claim or dispute is a common issue. Sometimes it is because HR believed the first story they heard or have some other (reasonable or unreasonable) bias toward the other employee. Sometimes, it has more to do with the employee’s feelings and impression because HR did not agree with her completely.Either way, it is a difficult position. If the employee goes over HR’s head, it will create more drama and almost always upsets HR, which can make things more difficult for the employee down the line.So I usually advise sitting down and writing out what she wants HR to know and understand. Then get someone who has some objectivity and who will tell her the truth to look at it and see where it needs clarity or toning down. Employment lawyers are good at this and may even do it as part of an initial consult.She should explain in the memo that she left the meeting not sure whether she was clear in explaining what happened and wanted to follow up in writing to make sure HR understood. If there is a decision she wants modified or clarified, ask for that specifically. The important thing is to stick to the facts and make the memo as clear and reasonable as possible. If all she wants is to be heard, this would create a clear record.If there is something specific that she wants, always start with HR and only go beyond that (either to a higher level internally or making a legal claim) after discussing it, putting it in writing, and if applicable, following grievance or other policies.Don’t assume that just because things did not go your way, that you were not heard or understood. Many HR decisions are about finding balance and compromise when there are competing stories. If you need your way, all the way, all the time, it may not be HR that is the trouble.The employee feels that this incident has caused them to experience anxiety and depression that is having an impact on their work. Do they need to inform the company that they need a work accommodation? Why or why not?[Bussing] At this point, she may have situational anxiety and depression that could benefit from therapy. She has a choice about whether to get that on her own, request FMLA leave if needed, or make a workers’ compensation claim. The more the employer is involved, the more the employee may be required to reveal information about her therapy or medical treatment and life. So consider it carefully.If the condition becomes chronic and more severe, it may make sense to ask for leave either under the ADA if the condition qualifies, or the FMLA either way.The reality is that just getting entangled in the process of requesting leave or making a claim can exacerbate the anxiety and depression. So she should weigh the options with her doctor or therapist and if it seems like she will need leave, also talk to an employment attorney.Is it fair to tell an employee that they need to hold themselves to a different standard? Isn’t that setting a precedent?[Bussing] The oddest part of this story is the idea of telling an employee to hold themselves to a different standard. What does that mean?I don’t have enough information to understand whether there is manipulation and bullying going both ways. But it appears that there is now a competitive anxiety contest starting. If so, giving either side an advantage by imposing a different standard of conduct or behavior on one side is a really bad idea.In addition, requiring employees to be kind is not a reasonable accommodation. It should be the general standard of conduct for all, even if some people have anxiety and depression.While there can be some tolerance for difficult behavior due to someone’s medical condition, if it is permanent, they may not be qualified to have the job. This is a complex ADA accommodation analysis that is not possible here.But the focus should be on the person with the anxiety and depression, whether she can do the job, and how to get her help. The company should not allow her to do whatever she wants while the rest of the company has to walk on eggshells.Last question, what are the implications of employees failing to bring issues to HR because they don’t feel HR listens or cares?[Bussing] It depends. If employees feel comfortable talking to their managers and the managers are responsive, then HR rarely gets directly involved, and there will be few implications.In other organizations, where HR is the mediator of workplace issues, the implications are much larger. When people don’t trust HR, they usually deal with difficulties at work by starting to hate their jobs, which leads to performance issues, which leads to losing employees. Attrition is expensive, time consuming, and puts a burden on the remaining employees while the organization finds replacements.It also means that HR will not hear about problems until it is too late, which often means more claims and lawsuits.But most of all, if employees don’t trust HR, they probably don’t trust any of the leadership and that is a culture and management problem that does not bode well for the future of the organization.Listening and caring are the foundation of working with other people. If HR is not getting that right, they have lost their way.A HUGE thanks to Heather for sharing her knowledge. Be sure to check out Heather’s writing on HR Examiner for more great insights.As you can see, employee situations aren’t always easy to facilitate. And some of what has to be fleshed out is the context of the situation. One thing is certain, employees need to feel that they can go to HR. They might not like what HR says, but they are comfortable speaking with someone in the department.last_img read more

Ahhh! 5 Storytelling Apps That Will Scare You Silly

first_img9 Books That Make Perfect Gifts for Industry Ex… Tags:#apps#halloween#PopSugarTech#scary#Storytelling 5 Outdoor Activities for Beating Office Burnout Editor’s Note: This piece was originally published by our partners at PopSugarTech.Halloween creeps closer! The house has been cobwebbed, the candy is out, and the costume is good to go . . . so now what? Get ready for the festivities by spooking yourself and your friends silly with haunting tales of ghosts, talking dolls, and phantoms. These five hair-raising storytelling apps will frighten, startle, and disturb you into the All Hallows’ Eve mood.iPoe ($4)—This interactive and illustrated Edgar Allen Poe app reimagines all the poet’s greatest, spookiest classics. Terrifying animations and an original soundtrack illustrate “The Oval Portrait,” “The Tell Tale Heart,” “The Masque of Red Death,” and “Annabel Lee.”True Ghost Stories From Around the World ($1)—User-submitted ghost stories from all over the world are compiled in this collection of the strangest and scariest spirit sightings. This growing anthology of supernatural events is updated daily.Scary Story Kit ($2)—Complete with spooky sounds, mood-setting lights, and haunting images, this digital aid will bring your scary stories to life.Scary Stories For Kids ($1)—These horror tales are not for the faint of heart. Possessed antique dolls, a snowy winter’s night, and talking dolls are the stars of these short stories.200+ Scary Stories, Sounds, And Pranks ($1)—Every classic spook, from R.L. Stevenson’s Dr. Jekyll and Mr. Hyde to Mary Shelley’s Frankenstein, is packed into this app. The “Auto-Scare” feature randomly plays sounds at any time, making it the perfect vehicle to creep out your audience.Too scary? There’s always It’s the Great Pumpkin, Charlie Brown ($6)!More stories from PopSugarTech: The Only Feature That’s Worth Upgrading To The iPad Air 2 ForThe 9 Photos You Should Never Ever Post To InstagramApps That’ll Make You Feel Like There Are 40 Hours In A DayWhy Android Lollipop Will Change Your Digital Life Forever15 Texts Only A Best Friend Can SendImage courtesy of Shutterstock nicole nguyencenter_img 4 Keys to a Kid-Safe App Related Posts 12 Unique Gifts for the Hard-to-Shop-for People…last_img read more

Web Browsing on Tablets – Which Platform Delivers the Best Experience?

first_imgTablet devices vary considerably in terms of supporting the full range of Web content and technologies. However, when tablets are used in the office, your workers will expect the highest-performing tablet on the market. Principled Technologies put the following five browser/tablet combinations, head-to-head to determine who would prevail in displaying the web content that you want to see: Microsoft Internet Explorer 10 on an Intel Atom processor-powered HP ElitePad with Windows 8 Pro 32-bit Google Chrome on an Intel Atom processor-powered HP ElitePad with Windows 8 Pro 32-bitMicrosoft Internet Explorer 10 Modern UI app on a Microsoft Surface RT with Windows 8 RTGoogle Chrome on a Samsung® Galaxy Tab® 2 with Android 4.1.1Safari on an Apple iPad 4 with Apple iOS 6.1.3Our FindingsUsing two different browsers, the Intel Atom processor-powered tablet had the fewest issues with the set of popular Web sites tested. (Lower numbers are better.) Missing or broken features. These sites had errors that made it difficult or impossible to use certain site features. Examples include Ikea’s site, which doesn’t allow users on certain browsers to use online planning tools; Shutterfly, which has Flash-based tools for uploading pictures; and deviantART Motion Books are not supported on some browsers.Missing or broken links. These sites had links that either did not work or were found missing when compared the site on the mobile device to the site on a non-tablet PC. Examples include Sprint’s Web site where a link labeled “Got questions? Click to chat,” which allows users to initiate support chat, is missing on some browsers; and Adobe’s site where certain navigation bar links are missing on the home page on some devices.Sites or parts of sites do not load. These sites had errors when loading the full site, or parts of the site. Examples include the Wizarding World of Harry Potter site, which redirects some browsers to a more general Universal Studios Parks site; Fox Sports, which redirects to a site that doesn’t load properly on some browsers; and T- Mobile’s site, which doesn’t load properly when trying to initiate support chat on some browsers.Video issues. These sites were unable to properly load and/or play the videos embedded in their sites. Examples include the ABC Web site, where the TV episodes failed to stream on some devices; the Food Network site, where videos and tutorials do not load on some devices; and many of the major sports sites such as NFL, NCAA, and CBS Sports, where videos failed to play on several of the browsers.Fewer Issues Across a Range of Technologies Users of Web browsers on tablets occasionally encounter problems stemming from technology such as Adobe Flash, Microsoft Silverlight®, Java, WebGL, WebM, Parallax Scrolling, and various HTML5 CODECs. Principled Technologies found that the Intel Atom processor- powered tablet accessed Web sites using these technologies with fewer errors than the other tablets they tested. In the case of WebGL, Google Chrome on the Intel Atom processor-powered tablet was the only browser to run the technology properly. The tools that Web designers and programmers use to create content for mobile browser users are continually evolving. Currently, less than 1 percent of Web sites run Java or Silverlight. Adobe removed their Flash app from Google Play some time ago and Microsoft recently announced plans to phase out support of Silverlight. So expect the world of Internet browsing to continue to change as technologies evolve.Great-Looking Web Sites Without AppsRoughly 61 percent of the Web sites with which Principled Technologies encountered issues offer apps that work around the issues. While some users welcome these alternatives, they are not an ideal solution for everyone. Workaround apps can clutter up the tablet screen, take up space on the internal storage, and can require frequent updates via app stores such as iTunes and Google Play. In addition, apps can pose a burden on IT staff—they must keep up with an ever-changing array of apps and perform a more complex initial setup process for users. Many organizations set up custom app repositories, which also require management. Finally, not all apps provide the full functionality that the Web site does. Users may be able to access some form of the site with the app, but be unable to do everything they could do on the full site. This summarizes the instances of reduced functionality Principled Technologies encountered on the Web sites they tested. Following the table, they explain each type of issue and present examples. For a Web Experience You Can Rely on, Choose INTEL INSIDEMany factors go into the process of selecting a tablet—size, price, styling, and more. The ability to visit a wide range of Web sites with confidence that they will behave as intended should also be high on the list.In testing, the Intel Atom processor-powered tablet running the Windows 8 Pro operating system, which offers an experience similar to Windows-based desktop and notebook systems, encountered the fewest problems. Depending on the browser used, the Intel Atom processor-powered tablet handled either 95.0 percent or 95.2 percent of the 433 sites without issue. For the other tablets tested, this number was as low as 71.8 percent.Based on these findings, an Intel Atom processor-powered Windows 8 tablet is a wise choice for those who need their tablets to handle the widest range of Web resources with the least chance of incompatibilities.The Best Tablet Web Experience Starts With INTEL INSIDE Observed 152 individual problems or issues. Of 433 sites, 139 sites had an issue on one or more platforms. Most issues occurred with the iPad (122) and the Galaxy Tab 2 (101). IE 10 Modern UI on the Surface RT had 37 issues. The two browsers on the Intel Atom processor-powered ElitePad had the fewest issues: 21 with Internet Explorer 10 and 2center_img What’s New in Tablets?For a complete list of sites tested please visit the full report by clicking here.Tablets are playing a powerful role in business – how can you integrate tablets into your organization? Click here to learn more.This blog is part 2 of a 2-part blog series on tablet web performance. Check out the other blog in this series here.For more conversations about IT Center and tablet computing, click on the Hashtags below:#itcenterOpens in a new window #tablets Using two different browsers, the Intel Atom processor-powered tablet had the fewest issues with the subset of popular Web sites with which problems were encountered.  (Lower numbers are better.) More Than Just Flash Lack of support for Flash is a well-known limitation of iPad tablets. However, Flash issues accounted for less than half of the problems they encountered. As Figure 3 shows, 37.3 percent of issues fell into the “Other” category. This includes such problems as missing links, import/export issues, zoom problems, and bad formatting—things they could not attribute to any one technology, but that result from poor code translation between full desktop browsers and tablet browsers.    A breakdown of the types of issues observed by Principled Technologies. Less Frustration, Greater Productivity last_img read more

Blog Action Day – Viral Marketing and The Environment

first_imgWe all know that the Internet is transforming business, but the Internet is also transforming our social and political lives as well in similar ways.A group of bloggers got together and came up with an idea – Blog Action Day.  The idea is to have a huge number of bloggers all write about one issue – the environment – on the same day to call attention to the issue.  They have also asked bloggers who make money from ads on their blog, to donate their ad revenue from that day to an environmental charity.  That’s it.  Pretty simple idea.  In today’s world, this makes sense, sounds reasonable and not too difficult to pull off.But let’s rewind to about 15 years ago.  Before normal humans used the Internet.  Back to the old rules of marketing.  Doing something like this would have meant coordinating huge media conglomerates that publish most of the content people consumed daily – the New York Times, Washington Post, NBC, ABC, etc.  A monumental task, perhaps impossible.But in the modern world where we are all now playing by the new rules of marketing, something like this is not that hard.  In fact, just working on a volunteer basis, these few bloggers have enlisted some of the top blogs in the world, including many I read, like GigaOM, SEOmoz, and Copyblogger.  They have had over 15,000 blogs sign up.  This means that their reach is over 12 million readers.  Plus the event itself is garnering media attention, increasing the reach and impact by a huge amount – of course some of the coverage is negative.How does all of this affect your business?  Think about the personas you serve.  Are there any issues that they care about?  What does your market care about (besides your product)?  HubSpot is targeting marketing professionals and small business owners – do you think this post about the environment and marketing below is interesting to them? Originally published Oct 15, 2007 9:31:00 AM, updated October 18 2015 Topics: Viral Campaigns Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

In Internet Marketing, Willingness to Learn and Commitment Are More Important Than Software

first_img But, what’s more important is whether they’re committed to doing all the work. .  How much time do you have to dedicate to this? Do you like to build relationships with new people?  Do you pick up new software fairly easily? Spending the time Why is this important to you? Are you decent at interpreting graphs and charts? Originally published Dec 29, 2008 8:45:00 AM, updated March 21 2013 Inbound Marketing Do you like to write? Are you good at writing? . I try to ask all of these questions before we talk about internet marketing. Of course, we talk specifics about blogging, SEO, keyword research, landing pages, lead capture best practices, etc. Topics: Are you interested in learning some new skills? I talk to a lot of business owners and in-house marketers every week. When someone is interested in our How are you planning to hit your goals next year? If you’re considering inbound lead generation as a way to grow your business (and you should be), you should first answer the questions above. Then, you should talk to experts about how you’re going to pull it off and what How many leads and new clients do you need to hit your growth goals next month, next year? If you’ve made the committment to internet mareketing and you’re willing to share some of your answers to the questions above, it would certainly help people who haven’t made the full committment yet. Please share.  ( , I first ask them a bunch of questions about their goals, constraints, abilities and most importantly: their commitment. Some of them include: The software they use certainly matters. I’d get fired if I said otherwise. But, it’s far less important than their committment level.  What happens if you don’t hit these goals? to learn how to turn your website into an internet marketing machine. Download the free webinar Why are you interested in inbound marketing?  Photo by Eschipul .) data, software and skills Webinar: Rethinking Marketing Want to learn more about how you can use inbound marketing to grow your business? How are you doing now against the goals you set last year? you need.  marketing software Learning new internet marketing skills Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

A Marketer’s Guide To Video Codecs

first_imgOnline video is growing rapidly, with sites like Why Do Marketers Need Codecs? Video Marketing Originally published Feb 16, 2011 2:00:00 PM, updated October 20 2016 Ian Muttoo container ffmpegX bit rate for Macintosh computers, both programs are free and super powerful! co VLC player When getting started with online video you might consider using an inexpensive video camera and doing some minor edits and posting  the video on your blog. As quality and production value becomes more important to your videos, it is critical to understand codecs. How do you get started with YouTube, video podcasting, live streaming, or viral videos. ompress (co+dec=codec) a data stream.  Any file container may be compatible with a number of different codecs.  Codecs can be either proprietary, licensed by a particular program or open source, developed by a public group of programmers.  The biggest differences between codecs are their overall quality.  The quality of a media file is dictated by a number of factors, the most important being the for Windows computers and .  But did you know there is a lot more to a digital media file than the container?  In this article we will cover the subject of audio and video codecs, what they are, different types, and how you can optimize your content. Google is currently developing VP8 for use in HTML 5 kbps Understanding Video Codecs Topics: Photo Credit: ).   What Is a Codec? It can be sometimes difficult to manage all of the different audio/video codecs out there.  If you ever have trouble playing files that quicktime, iTunes, or windows media player won’t recognize, try using the open source An important distinction between codecs is whether the codec uses lossless or lossy compression.  Media files using lossy compression are very common; an .mp3 is a great example of lossy compression as .mp3s can be compressed at a number of different bitrates depending on your desired file size.  Low quality/size .mp3s are typically compressed at 128kbps while a high quality/size .mp3s is compressed at 320kbps.  Lossless media files can either be compressed or uncompressed.  Lossless files maintain the bit rate of the original data stream creating a large, high quality file.  A .WAV file is an example of a lossless audio file that can either be compressed or uncompressed.  Lossless video is typically viewed in DVD and Blu-Ray formats as the high bit rate required for lossless video creates a large file. , a powerful media player that can play nearly any file.  For transcoding media files from one format to another try getting 30 hours of video uploaded every minute. While online video is fun to watch and an important part of your inbound marketing content strategy, it does require some technical knowledge to execute well.  How do you plan on using video and audio in your inbound marketing in 2011? Super Converter to learn how to use online video to grow your business with inbound marketing. A codec is simply a program that can dec Free Download: How to Use Online Video for Inbound Marketing mpress or There are currently a wide variety of video codecs available to compress digital video.  The most common codec is the H.264 codec used by Vimeo, YouTube, and iTunes.  Most .mov or .mp4 files you encounter will use the H.264 codec.  H.264 is so popular because of the quality it can deliver while maintaining a reasonable file size.  For Windows-based computers video files with the container .avi are fairly common.  These files typically use Xvid or DIVX codecs.  VP8 is a codec developed by On2 technologies who are now owned by Google.  Download the free webinar YouTube , you can see the codec at work in HD YouTube videos with a resolution of 720p or higher. .  Digital media file data streams are typically measured in kilobits per second ( Somewhere on your computer you have digital media files.  In your music collection you may have .mp3 files.  For video you might have .mov files.  Most people understand digital media by its file extension (.mov for example) also called a Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Key Tools for Effective Facebook Marketing

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack While the average number of Facebook friends per user is 130, people who click the Like button have an average of 310 friends. Justin Kistner of Webtrends revealed this piece of data during yesterday’s Facebook marketing webinar. What does it mean for you?Facebook fans are more active and engaged that just regular Facebook users: they are consuming more content and clicking on links. As Justin said, they are looking for deals, news and community. Here are five ways in which you can capitalize on that engagement:1. Website Integration2. Facebook PagesFan pages are the strongest Facebook real estate businesses own. They empower you to reach your fans by merely posting on your wall. But here is a caveat. “Just because you hit ‘publish’ doesn’t mean your news post went to all your fans,” Justin noted. Facebook’s algorithm EdgeRank determines that distribution . That decision is made based on the type of content you share, the number of comments it generated and who posted it in the first place. That is why you want to have at least 1% of your fan base start interacting with your content so that it surfaces in more people’s news feeds.3. Facebook AdsWhile Google ads are focused on sales—20% off a product, free shipping, etc—Facebook ads should revolve around content offers. On Facebook, Justin said, you have to think of other lifestyle examples that might help you reach your target market. The goal would be to capture this person within Facebook (as opposed to on an outside page) and continue nurturing her through engagement. The most important element here is image selection—make sure you test how your images perform before making any assumptions.4. Facebook Apps How to use tabs and social widgets to drive fans on and off the Facebook page? One of the most important uses of apps is for the creation of landing pages. We recently covered how businesses can use iFrames to do that now that the Facebook Markup Language (FBML) is going away . Keep in mind that busy tabs make bad landing pages, so your design should be simple and to the point.5. Facebook AnalyticsWhat is the value of your Facebook fan page? There are many ways in which you can slice and dice the data: you can do demographic analysis, track app measurement and perform geographic split testing. Don’t forger you have access to Facebook Insights which will help you better undertand “trends within user growth and demographics, consumption of content, and creation of content. Use that information to revisit your marketing strategies and improve upon them.Which key tool is your favorite and how do you use it? Originally published Apr 27, 2011 9:16:00 AM, updated July 28 2017 Topics: Facebook Marketinglast_img read more

4 Steps to Jumpstart Your Business’ Mobile Presence

first_img free smartphone So what does all this Movitas , and We, as humans, are not conditioned to squint our eyes for that long at a tiny area, nor do we want to pinch/zoom our way around a bloated website. When most people interact with a mobile website, they are seeking very specific pieces of information (e.g. physical addresses, directions, contacts, phone numbers, or email addresses). , and Hipcricket . (And you’re not one of those types, are you?) Topics: would be if you have a small space to place an ad and wanted to share more content (kind of like an extension of an ad), or another idea for us would be if you wanted to capture information from your audience (such as attendees to your booth at a trade show), asking them fill out a form. Check out the following companies in this space for more: Implement a QR Code Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1) Most websites will technically display on mobile devices such as smartphones, but how do they look? Most smartphones have 3-5 inch screens. Chances are, unless you have “mobilized” your website to specifically fit a smaller device’s screen, you are missing out on many potential customers. Biggest reason? Too much information and too many graphics jam-packed into a small area. Truly mobile people don’t want the whole dog ‘n pony show with your website; they’d rather find an answer to a question, and they want to find it fast! Mobilizing your website should be your top priority for mobile, and it should be the only step you take if you only take one. There are plenty of companies that can help you here depending on your budget, including , to stay ahead of the curve. Start slow. Adopt just one of the four ideas mentioned above, and see how well it fits into your business before moving forward. And again, if you do just one thing, , Netbiscuits GENWI . Get an App (For Smartphones and Tablets) Want a chance to win a Mobify , an online event with 36 sessions of how-to’s, live demos, and rich discussion aimed at helping consumers and businesses “go mobile.” Mobile Merger Below are four steps you can take to An entire industry is being built around applications alone this very moment. Apps are essentially software and programs made available for smartphones, tablets, and other mobile devices. They range from productivity tools to condensed news sites to social networking utilities. Major brands have caught on that people are spending more time interacting with apps than mobilized websites and have decided to build apps that replicate the important features and information for their business. Whether you should move forward with app should depend on your business. If you’re a big, well-established brand, chances are, people are already looking to interact with you through an app, whether it be for sales, recruiting, or customer support. For others, apps open a creative and cutting-edge channel to promote your business. In some cases, the app CAN be your business. Either way, explore apps further with providers such as: Unless you’re from another planet, you realize that we’re in a Textmarks . and share success stories of businesses and consumers utilizing mobile technologies and mobile marketing. mean to you? In short, you need to 4) using QR codes Mobile Marketing and watch the extra traffic and potential leads you pick up from that alone come rolling in. You’ll thank me later! ? 2) Justus Bluemer ScanBuy . Join the JAGTAG AppMakr 3) , and . SwebApps Marketing Takeaway Photo Credit: really mobilize your website Set Up a Text Message Campaign , and mobile revolution Originally published Aug 19, 2011 3:01:00 PM, updated October 20 2016 This is guest blog post written by Geoff Peterson. Geoff is the founder of , with mobile devices and mobile technologies taking over our lives. Mobile is blending into nearly everything we do, as we carry smartphones and tablets by our side at all times and interact with mobile websites, apps, games, and text message campaigns on a regular basis. And this is only the beginning of the potential for mobile. If you’re smart, you recognize the need to figure out what may or may not apply to you and your business, then get going. If you don’t, you risk getting left behind like many people who still don’t see the value in Mobilize Your Website Mobile Mesh Contest QR just sounds technical, doesn’t it? It stands for “quick response,” and I’ll bet the farm you’ve come across a QR code in a magazine, in an ad during TV commercials, on a product box sitting in your house, or in a display on a building. Once a very niche technology, QR codes have now become very commonplace for business. Some smartphones already come with pre-installed QR or 2D barcode readers, and there are several free, downloadable barcode reader applications available for use on others. These readers use the camera lens inside phones to scan the QR code (which is filled with information and mobile website links). After  it reads the QR code, you are usually taken to a custom, mobilized website with a special promotion, exclusive content, or the like for you to interact with. One good idea for Impact Mobile social media Virtually every mobile phone has text messaging capabilities, and the vast majority of people toting a mobile phone have sent and received text messages and understand the technology by now (again, it’s a mobile world we live in). With that in mind, if your profession is sales, marketing, or recruiting, the effective use of text message campaigns can increase your numbers and productivity ten-fold, if done right. To be clear, text message campaigns must be done ethically with 100% opt-in by the end user. People that opt-in are telling you “please send me your updates” straight to my mobile phone. Ideas for text message campaigns can include special offers, rewards programs, or VIP content not found anywhere else. Those ideas usually grab attention as well as legal opt-ins for you to work with. Take a close look at the following companies who make their hay with SMS/text messaging campaign set-up and development: . jumpstart your business’ mobile presence get into mobile nowlast_img read more

Facebook Update Gives Users More Control Over News Feed: What Marketers Should Know

first_imgBig changes are coming to your News Feed, folks. Or, should we say News Feeds … plural?That’s right! Today at Facebook headquarters, Mark Zuckerberg and his team unveiled some major changes, primarily to the design and functionality of the News Feed. These changes include Rich Stories, which display photos and visual content much more prominently and vividly; Choice of Feeds, giving users more control over the topics of stories they see; and better Mobile Consistency, making your Facebook experience much more seamless across desktop and mobile devices.Let’s take a closer look at exactly what these changes are, and what they mean for marketers like you and me.Rich StoriesZuckerberg started off his announcement with some interesting data about the content in the Facebook News Feed, stating that almost 50% of News Feed content today is photos and visual content. As a result, the new design focuses on making each story shared in the News Feed much more vibrant and colorful to better highlight the content Facebook users are sharing. For example, photos, news articles, maps, and events will all look brighter, bigger, and more vivid. Here are some of the highlights …1) Photos are featured more “front and center,” and photo albums have been given a facelift to tell a better story. 7) Better aggregation of popular content shared — and what individuals are saying about those stories. According to Facebook, these new design changes will be rolling out slowly over the coming weeks on web and mobile (first on iPhone and iPad, and then on Android). But if you’re like me and want to be one of the first to try it out, you can visit to get on the waiting list.What This Means for MarketersEnough with the objective reporting portion of the post. What does this all mean for marketers? Here’s our two cents …According to Facebook, “This change is a visual redesign of News Feed only and does not change how we surface the most interesting stories to people.” While this statement suggests that Facebook will not be making any changes to its EdgeRank algorithm, we still disagree that it won’t change how content gets surfaced on Facebook. After all, if users have the choice of tuning out messages directly from the brands they Like by looking at their All Friends Feed, chances are they’ll do it from time to time. The only way content from a brand page will get into a user’s All Friends Feed is if a user’s friends share content from that brand page.This all also begs the question: What about Facebook ads, such as Sponsored Stories and Promoted Posts? While Facebook didn’t talk at all about ads in its announcement, according to an interview published by the MIT Technology Review, when asked how the new design will affect ads, a Facebook representative said, “The idea of making things richer, more immersive, includes ads.” Furthermore, the article states, “Speculation about the changes include the possibility that Facebook will add additional mini-feeds segmented by content (such as one just for photos), as well as bigger, more targeted ads.” Only time will tell, and we’ll be sure to update you as we learn more.From our perspective, here is a summary of the biggest takeaways for marketers from today’s announcement:Your Facebook Content Needs to Be Even More CompellingFacebook’s design changes make it much easier for Facebook users to tune out content from businesses and brands. Because this is the case, you need to give your fans even more incentive to check out their Following Feed to view your content so they can engage with it via Likes, comments, and shares, enabling you to show up in their friends’ All Friends Feed. This makes it even more critical that you post content that is compelling and sharable.Furthermore, the way Facebook is now surfacing top-shared articles sounds (to us, at least) like they’re adopting a more LinkedIn Today-like method for featuring top content. This means it’s in your best interest to use Facebook as a way to promote your more public-facing content — like blog content, for instance — to try to get your best content more viral reach.You Should Place Even More Emphasis on Visual ContentFacebook continues to feature visual content like images and video more prominently, which means it’s also more pertinent that you’re sharing top-notch visual content. Brush up on your design skills, and leverage resources like our guides to creating top-notch visual content — and infographics — in PowerPoint. Furthermore, now that timeline creative such as cover photos are getting pulled into the News Feed, it’s even more important that your cover photo is eye-catching and visually representative of your page so it provides more context and captures the attention of Facebook users (see the Fuki Sushi example in the first section of this article for reference).You Might Want to Rethink Your FrequencySince the Following Feed shows all stories from pages a user follows in chronological order, we speculate it might become even more important to publish content to your Facebook Page on a more regular basis. This way, users who check out their Following Feed will see your stories near the top of their feed more consistently.What do you think of Facebook’s new News Feed design? How will this impact marketers? To learn more about how you should adapt your Facebook marketing for these changes, download our new ebook, How The New Facebook News Feed Changes Your Content Strategy. 6) Video content gets displayed much bigger. 5) Content shared via third-party apps like Pinterest get shown more prominently. 4) Places are featured more prominently with maps. Originally published Mar 7, 2013 4:32:00 PM, updated March 21 2013 Topics:center_img 8) Better surfacing of top-shared articles organized around publications and about topics/interests. 3) Stories shared in the News Feed — whether from individual users or brands — now also pull in elements of that person’s/page’s timeline, such as their cover photo, thumbnails of their friends/fans, etc. Facebook News Feed 2) Articles you share feature a larger image, a more prominent title, and a longer article summary. Choice of FeedsThe second — and most significant — new feature announcement from Facebook is “Choice of Feeds,” or the ability to toggle between different feeds of information by topics. It’s inspired by the idea that people’s News Feeds should include a mix of content from family and friends as well as news and information from the pages of businesses and public figures you follow — but that users should also be able to filter out these messages from one another. In fact, Zuckerberg noted that currently, 30% of the content in the News Feed is content from Facebook Pages as opposed to individual users.In addition to the News Feed you’re already used to today, these new topic-based News Feeds will give Facebook users much more control over the content they see, and users will be able to switch between different feeds using a switcher at the top of their homepage.Here’s a run-down of the various new News Feeds you’ll have access to. Keep in mind that you can see more in the screenshot above, but those were already available to you in the current design.All Friends Feed: shows all posts from all friendsMusic Feed: displays what your favorite musicians are posting, what your friends are listening to, what concerts are coming up, etc.Photos Feed: shows all the photos posted by your friends and the pages you followFollowing Feed: similar to the current “Pages Feed,” this displays all posts from the business pages and public figures you’re a fan of, in chronological orderMobile ConsistencyFinally, Facebook also announced that, with this new design, Facebook will now have the same look and feel across all devices — mobile, tablet, and web — creating a much more unified and simplified user experience. Most notably, the left-hand menu is accessible wherever you go within Facebook, and it’s easy to navigate to the very top of the News Feed when you notice new stories have been posted. Don’t forget to share this post! 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