Does Digital Delivery Save Costs

first_imgPaper, printing, and postage costs for delivering a print copy of a magazine average about $1 per unit. Delivering that same content digitally can easily result in a 75 percent cost saving—as low as 15 cents a unit, depending on the size of the issue, the number of pages, and supplier negotiations. Everyone is trying to squeeze a penny these days, and instituting a digital edition or increasing the number of digital readers can result in significant cash left in the publisher’s pocket.A year ago, EH Publishing launched a digital edition of CE Pro, a controlled-circulation b-to-b publication with 50,000 subscribers. Today, the number of digital-only subscribers is approaching 10 percent of the magazine’s of the file. EH’s cost to produce one print magazine averages about $1; it’s cost for a digital send, about 15 cents. “Every new digital subscriber saves money for us,” says Elizabeth Crews, circulation director. And she has done the math:$1.00 per print copy times 5,000 subscribers equals $5,000 per issue or $60,000 per year.15 cents per digital copy times 5,000 subscribers equals $750 per issue or $9,000 per year.  In addition, digital requires zero physical inventory, so overprinting and waste are eliminated. The publisher that ordinarily has a 30 percent newsstand sell-through rate for its print magazine doesn’t have to swallow or recycle that 70 percent of unsold paper.While certainly agreeing that digital distribution is significantly less expensive than paper distribution, Ziff Davis Media’s Steve Sutton reminds publishers that they must always evaluate their costs (and possible cost-savings) in relation to their overall profitability picture—“especially in terms of the advertising support that the magazine can expect. That may make a difference in the level [of digital involvement] you want to support.”The real consideration should be the strategic advantage of publishing a digital edition, according to Buser. “In addition to saving costs we’re trying to help publishers understand that making digital a part of their strategy can increase their circulation, expand their circulation, and increase revenue—important benefits as we all deal with the current economic crisis.”That’s the way ITEM Publications’ Graham Kilshaw has always approached digital delivery. “I don’t look at digital as an exercise in saving money on print,” he says. “I see it as a different product and as an exercise in high-margin publishing. If we can achieve a 35 percent margin on print, we can achieve a 60-70 percent margin on digital publications.”BACK TO MAIN PAGE “Digital saves more than $50,000 per year for CE Pro alone,” Crews says. “That’s huge!” The potential savings would be even greater for magazines whose cost of delivering print and/or the number of subscribers are higher. In general, the total cost associated with delivering a digital edition usually amounts to no more than $1,000 to $1,500 per issue and often less, depending on the size of the publication and publisher’s preferences. The pricing models are usually based on frequency, the number of pages, and extra features rather than on the number of copies served. “The break-even point for digital has always been pretty low,” says Texterity’s Cimarron Buser. “Delivering 1,000 digital copies is usually more than enough to pay for our services.”last_img read more

Evaluating and Valuing Online Properties

first_img“The model of publish content and sell ads, rinse and repeat is not sufficient by itself to support quality, original content,” adds Geffs. “You don’t have to start selling Webinars, but companies need additional revenue that flows from deeper user engagement and other revenue opportunities.”Time Inc. announced in January that it purchased StyleFeeder, a destination site and social e-commerce enabler for fashion products, in a deal The Wall Street Journal cited a source comment as “well into the eight figures.” The company plans to integrate StyleFeeder’s shopping technology into the InStyle brand, eventually scaling it to support People StyleWatch, People en Espanol and Essence as well. The acquisition fits perfectly into the capabilities category. StyleFeeder is essentially a social shopping platform that aggregates content from thousands of retailers and surrounds it with personalization and community interaction features. Revenues are generated from splits with the retailers on each sale of merchandise that is accessed through the StyleFeeder platform.Fran Hauser, Time Inc.’s president of digital for the Style & Entertainment group, said the deal was primarily a result of the company’s four-tiered approach to online acquisitions. “Before we even evaluate an online property, we assess how attractive the category is as a whole. Is the market growing or underserved,” she says.From there, the acquisition must open up a new revenue stream or allow Time Inc. to capture a greater share of high-growth advertising categories, which, says Hauser, are still out there. In this case, StyleFeeder brings in instant e-commerce play.Third, Hauser says the company should already have natural assets that complement and enhance the acquisition, as InStyle and its fashion content does for StyleFeeder.Lastly, says Hauser, the acquisition needs to provide a “functional service or technology that complements our core service, which is content. Buying technology in the digital space that complements our editorial expertise is definitely attractive.”Determining ValueA value is arrived at by closely examining the company’s operational aspects, says Hauser. Audience metrics are key—how many arrive at the site through search, are organically generated, or are bought via SEM.If the company is projecting to double or triple its revenue growth in the out years, ask tough questions about that trajectory. “Where’s this growth going to come from? What tactical plans are you guys executing to grow this revenue? If it’s just that the market is growing then that’s not enough,” says Hauser.If you’re buying a company for its talent, or need to keep them on board after the acquisition, probe the likelihood that they’ll stay and build an incentive plan to keep them.Also involve your top technical executives, adds Hauser. “Do a major code and infrastructure review to make sure they’re comfortable with the technology. Look at integration issues. Is the technology reusable on whatever platform your company is running on? Do that even before you go down the path of due diligence.”Wondering about multiples? They’re still robust, comparatively speaking. One executive with knowledge of the M&A pipeline said forward revenue multiples are in the 3.5 to 4.5x range. EBITDA multiples are upwards of 9 to 11x.BACK TO M&A REPORT HOME PAGE While digital content properties were once a popular acquisition target for publishers, more recent trends indicate technology companies, especially those that can provide a non-ad dependant revenue stream, are the flavor for 2010. Accordingly, performing due diligence requires a hard look at technology integration issues and revenue projections.“We’re seeing more interest in capability plays rather than straight content plays,” says Tolman Geffs, co-president of The Jordan, Edmiston Group, referring to companies that enable a particular content or business model. This feeds into the current state of the industry in that advertising models are much less dependable than they used to be—print speaks for itself, but even online advertising was down 5.4 percent through third quarter 2009 compared to same period in 2008, according to a study by IAB and PricewaterhouseCoopers.In Pursuit of New RevenueBuying a technology-based operation, especially one that can facilitate yet another revenue stream that’s not dependent on advertising, has become much more attractive. last_img read more

DUCSU polls voting begins

first_imgDU students queue for casting their vote in DUCSU election on Monday. Photo: UNBThe voting of the much awaited Dhaka University’s central students’ union, known as DUCSU (Dhaka University Central Students’ Union) and hall unions polls began on Monday morning, reports UNB.The voting has begun at 8:00am which will continue until 2:00pm without any break.A total of 43,256 DU students, including 16,292 females and 26,964 males, will exercise their right to franchise in the six-hour voting.The university authorities have already taken all the necessary steps to conduct the polls in a festive manner after a frantic electioneering by all the major student organisations.A total of 229 candidates are vying for the 25 posts of DUCSU.Among them, 21 are vying for vice president while 14 for general secretary, and 13 for assistant general secretary.Besides, 11 candidates are vying for the Liberation War secretary post, while nine each for the science and technology secretary and common room and cafeteria secretary posts, 11 for the international affairs secretary post, 8 for the literary secretary post, 12 for the cultural secretary post, 11 for the sports secretary post, 10 for the student transport secretary post, 14 for the social welfare secretary post, and 86 for aspirants for the member posts.In the hall union elections, a total of 509 aspirants are in race for 13 positions in each of 18 residential halls of the university.According to the university administration a total of 508 polling booths have been set in 18 residential dorms for the voting.Among them,  25 polling booths have been set up at Jagannath Hall while 20 at Dr Muhammad Shahidullah Hal, 30 at  Haji Muhammad Mohsin Hall, 35 each at Shamsunnahar Hall, Salimullah Muslim Hall and Fazlul Huq Muslim Hall, 32 at Master Da Surja Sen Hall, 22 at Zahurul Haq Hall, 20 at Muktijoddha Ziaur Rahman Hall, 50 at Ruqayyah Hall, 20 each at Kabi Jasimuddin Hall, Amar Ekushey Hall and Bangamata Sheikh Fazilatunnesa Mujib Hall , 16 at AF Rahman Hall, 24 at Bangabandhu Sheikh Mujibur Rahman Hall, 19 at Bangladesh-Kuwait Maitree Hall, 45 at Kabi Sufia Kamal Hall and 40 at Bijoy Ekattar Hall.Meanwhile, Dhaka Metropolitan Police imposed a restriction on movement of outsiders and vehicles on DU campus for 24 hours from 6:00pm on Sunday ahead of the pollsThe last election to DUCSU was held on 6 July, 1990.  In the last 28 years, the Dhaka University students could not cast their votes for selecting their representatives as the election process was closed.last_img read more

Gang rape accused among two killed in gunfights

first_imgProthom Alo IllustrationAn alleged drug trader and an accused in a gang rape case were killed in what the law enforcenment called ‘gunfights’ in Sadar and Fulbaria upazilas in Mymensingh early Monday.The deceased were identified as Jony Mia, 26 and Jahirul Islam, 20.Shah Kamal Akanda, officer-in-charge of sadar police station, said on secret information that a group of drug peddlers were gathering in the area police conducted a drive in Charpuliamari area of sadar upazila at 12:00am.Sensing the presence of the law enforcers, the drug peddlers opened fire on them, forcing them to fire back in self-defence.Police later recovered injured Jony and took him to Mymensingh Medical College Hospital where doctors declared him dead. Jony was accused in 11 cases and three of them are over drugs, the OC added.Meanwhile, on secret information, police launched a drive to arrest an accused in a gang-rape case at Kaladaha in Fulbaria upazila at 2:30am.Sensing the presence of police at Eidgaon ground area, the accused along with three others first hurled bricks and stones and later started firing on them indiscriminately, prompting the law enforcers to fire back in self-defence, triggering a gunfight.Police recovered Jahirul’s bullet-hit from the spot and took to Mymensingh Medical College Hospital where doctors declared him dead.Jahirul and two others were accused in a case over gang raping a 16-year-old girl on 3 August at Palashtoli village in Fulbaria upazila.According to the human rights organisation, Ain o Salish Kendra (ASK), at least 421 people were killed in alleged gunfights, crossfires or shootouts with the law enforcement agencies in 2018.In the first four months of 2019, the number of such killing was at least 115, the rights body said on its website.last_img read more

Tonight AFROs First Edition Thursday Dec 11

first_imgListen at WEAA Live Stream: the strength of the state’s “Law Enforcement Officers’ Bill of Rights.” The Maryland Court of Appeals recently handed down a decision to hear the case of a woman of color denigrated by a racial slur by a Maryland State Police trooper. The complete records of the case had been deemed a “personnel matter,” kept virtually secret, and shielded from public view for nearly five years because of the Law Enforcement Officers’ Bill of Rights. We’ll discuss this case and diversity within the Maryland State Police with Sonia Kumar, attorney for the ACLU and Prince George’s County Delegate Aisha Braveboy. And we’ll analyze the efforts to amend the state’s Law Enforcement Officers’ Bill of Rights and policing in Baltimore and beyond with Baltimore City Delegate Jill Carter, Fox 45 investigative producer Stephen Janis and Taya Graham, co-editor and contributor to the book, “You Can’t Stop Murder: Truths About Policing in Baltimore and Beyond.” All coming up on AFRO’s First Edition with Sean Yoes.last_img read more

China bodysearches 10000 pigeons before National Day

first_imgThe symbols of peace were released at sunrise in Beijing’s symbolic heart of Tiananmen Square in a ceremony for the 1 Oct. holiday to celebrate the 65th anniversary of the founding of the People’s Republic of China. Beijing domestic security police officer was quoted in the Jinghua Times as saying workers checked the wings, legs and anus of each pigeon ahead of time to ensure they were ‘not carrying suspicious material.’ The entire process was videotaped, and the birds were then loaded into sealed vehicles for the trip to Tiananmen Square, the newspaper said. A similar report appeared in the Beijing News, and the People’s Daily tweeted about it in English: ‘10,000 pigeons go through anal security check for suspicious objects on Tuesday, ready to be released on National Day on Wednesday.’The reports – which did not say what the suspicious materials might be – drew amused and derisive responses from some Chinese readers.last_img read more

Elon Musk and His Outrageous Idea to Travel Between Los Angeles and

first_imgJuly 24, 2013 Register Now » Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global 2 min readcenter_img As if space travel wasn’t out there enough, tech entrepreneur Elon Musk wants to blow the minds of frequent travelers. The founder of SpaceX and Tesla Motors says he wants to create something called the Hyperloop, a super-fast way to travel. How fast? You could get from Los Angeles to San Francisco in about 30 minutes.You can put away your calculators. We’ve done the math for you. That’s approximately 12.5 miles per minute, or about 750 mph. It puts California’s bullet train project to shame. That train travels between the two cities in just under three hours.So far, details about this idea have been vague. Musk has described it only as “a cross between a Concorde, a rail gun, and an air hockey table.” But Musk has promised more details by way of publishing the “Hyperloop alpha design” on August 12.In the meantime, Business Insider thinks it may have an idea of what the Hyperloop could be. In 1972, the Rand Corporation released a paper that detailed a high-speed underground tube system that could transport people across the U.S. Perhaps there are some similarities between a vacuum-powered tube system and the railgun-air hockey table style system Musk is talking about.No doubt, traveling at high speed would be a boon for frequent business travelers. Imagine being able to travel across the U.S. in a matter of minutes, not hours. But is the Hyperloop actually feasible? For a project like this to have cross-country potential, it would conceivably have to jump a number of serious political and engineering hurdles. Not easy. And not inexpensive, either.Fingers crossed Musk’s plan isn’t just a pipe dream.Correction: A previous version of this article featured an image depicting a project that was not associated with Elon Musk. Growing a business sometimes requires thinking outside the box.last_img read more