…on life and deathNow that the smoke has cleared around Camp Street, it’s quite clear the dust hasn’t settled – and won’t for a long time. Yet nobody will be given the old heave-ho, that’s for sure!It was a pathetic sight to behold those who were responsible for the prison walking around with their protruding bellies, pointing out authoritatively this and that to the President, as if explaining the whole sordid fiasco! And the “explanation’? “It was an accident waiting to happen”!!An “accident” is when a mishap occurs with absolutely no warning. Here there was solid info floating around that a prison break was in the offing. A whole lotta people ignored or ducked these warnings. Maybe there ought to be a CoI to find out why? Was it bribes exceeding the quotidian ones necessary to supply the prisoners with phones and other items essential for modern times?And so we’re told that all that ails the penal system will now be fixed! Yeah, right!! Your Eyewitness won’t even bring up the vexed question of why the recommendations from last year’s CoI weren’t even assigned to a task force – much less implemented.NO, he won’t go there. He has a simpler test for the Government: to show the Guyanese people that this time things will be different. Just level about the number of convicts who’re on the loose; and, more importantly, nab them!Does anyone in the Government appreciate the apprehension paralysing Guyanese people right now? It’s like a return to the days of the Buxton gang! The ineptness of those in charge of the “Big Jail” is so palpable after they were shown up by just half-a-dozen criminals, even petty criminals out there have been emboldened. Witness the brazen but well-coordinated daylight attack on that bus in front of Agricola-McDoom.At least 8 bandits are loose; Agricola’s probably the most bandit-infested village in Guyana – and the police didn’t place a cordon around it? Schuups! And three hours after the murder of that poor bus driver – just trying to make an honest buck – troops run around Agricola firing indiscriminately -hitting one poor woman in the buttocks!! What a comedy of errors!!Going into the last elections, if it was one thing the Coalition had going for them was their supposed better handle on the “security” question. With their top candidate being a Brigadier and half of the folks around him all be-medalled, that wasn’t surprising. Especially since the PPP never commanded the loyalty of the Disciplined Forces.But they’ve blown that perception, haven’t they?? Like Humpty Dumpty, let’s see them put that together again!! …on treating prisonersYour Eyewitness was struck by one line from a warden when interviewed about the events leading to the Camp Street conflagration. She said it was around 3pm – “feeding time” for the inmates. Not “lunch” or “dinner” or “mealtime” – but “feeding time”. Maybe your Eyewitness is reading too much into it, but don’t we use ‘feeding time” when talking about animals? “Feeding time” for the cattle or the ducks or the hogs. But inmates?From the Report of the CoI into the last conflagration, it was clear the inmates were in fact treated like animals – and feral ones at that. Now, maybe if we were dealing with all hardened, convicted killers, that may be OK – but at least half of the inmates were on remand!! They hadn’t even been given a trial. And for all we know, they could’ve been innocent!All studies show that, almost invariably, the way you treat people, they’ll act to fulfil your expectations. So last Sunday the “animals” rebelled?…on feeding time?But looks like things became worse for the inmates after they were transferred to the Lusignan Jail. “Feeding time” came and went and no food.The “animals’ had to lasso a cow, slaughter and eat it. It was unclear if they cooked it.
Share This!Have you ever wanted to attend every single Mickey’s Not-So-Scary Halloween Party? The cost for those who wished to do so was extremely cost prohibitive, that is, until now.It appears that Guests will have the option to purchase a new Party Pass that will give you access to every single party night, excluding Halloween night. That’s 35 nights of Halloween fun! It will even allow you into parties that have been sold out.The price is $299 plus tax for ages 10 and up and $284 for ages 3-9. Guests who have purchased a ticket to the party prior can upgrade to the Party Pass. There are no discounts available. (Which is understandable.)For those looking to purchase this ticket, it cannot be done online as of right now, but it can be purchased at Guest Services or at the ticket window. If you have questions, you can call the Disney Reservation Center at 407-939-4295.
Restaurants of all types descended on Las Vegas for the Restaurant Loss Prevention & Security Association’s (RLPSA) 38th Annual Conference at the M Resort & Casino July 30–August 2. RLPSA hosted more restaurant companies than ever before and saw increased attendance from last year’s conference in San Antonio.This year’s theme was “Results: REinvented,” which geared keynote speakers, general sessions, and breakout sessions around ensuring restaurant professionals are ready for the changing industry landscape they are facing. The agenda was created primarily from last year’s feedback and was stocked with more practitioner-led panels than ever before. The breakouts featured a loss prevention, safety, and risk tracks to offer relevant content for numerous roles throughout the restaurant organization.The keynote speakers presented to a packed room. Eric O’Neill, former FBI operative and subject of the film “Breach”, discussed how to identify the insider threat, while William Espey, brand visionary with Chipotle Mexican Grill, talked about creating an internal culture that can withstand any crisis. Attendees also heard an update on counter-terrorism and how it affects restaurants as soft targets from Shawn VanSlyke, former chief of the behavioral analysis unit for the FBI.- Sponsor – One of the most popular sessions was “Results, Reinvented: A Panel Discussion” that featured panelists Chis McDonald, senior vice president of loss prevention for Compass Group, North America; Anne Sullivan, vice president of asset protection and risk management for CKE Restaurants; Rick Walker, restaurant security consultant for Chick-fil-A; and Mark Stinde, vice president of asset protection for 7-Eleven, Inc. The panel discussed a wide range of topics, including how to manage up/down the internal ladders, how to be ready to articulate your (and your department’s) value, as well as different strategies for tackling the most difficult causes of shrink.Breakout sessions covered catastrophic property damage, delivery driver safety, active shooter training, risk benchmarking, behavioral safety programs just to name a few. Attendees left Vegas packed full of strategies for reinventing their results throughout their organizations from the content but also from meeting with solution providers during exhibit floor hours.An RLPSA annual conference wouldn’t be complete without its signature networking event, which did not disappoint in Vegas. Attendees watched the sun set and the infamous Strip light up from the 55th-floor open patio at The Palms Ghost Bar Tuesday evening.Save the date for RLPSA’s 39th annual conference in Dallas, TX, at the Hyatt Regency August 5–8, 2018. For more wrap-up information including daily video wrap ups from Las Vegas, visit RLPSAannualconference.com. Stay UpdatedGet critical information for loss prevention professionals, security and retail management delivered right to your inbox. Sign up now
Why IoT Apps are Eating Device Interfaces What it Takes to Build a Highly Secure FinTech … dan rowinski Tags:#mobile#web A Sprint executive said this morning that the company plans on keeping unlimited data plans as an option for consumers. Sprint sees unlimited data as a differentiator from AT&T and Verizon and is inline with the moral high ground that it has been trying to take in regards to the prospective AT&T takeover of T-Mobile. As good as unlimited data sounds in an advertisement, does it really matter?At this point, “unlimited data” is a clever marketing ploy. Carriers are constantly learning how to upgrade their networks to handle data convergence better and then offload data use to local broadband networks. At the same time, the average consumer does not use as much data as they think. So, Sprint, it is great to keep your data options open (no throttling, no cap), but how much of this really means anything anymore?See Also:AT&T Buying T-Mobile for $39 Billion“Brazenly Anticompetitive”: Sprint Sues to Stop AT&T From Gobbling Up T-MobileAT&T + T-Mobile – The DOJ’s Case for Almost-Not-Quite-Price-FixingLawmakers Take Their First Whack at AT&T/T-Mobile MergerCan AT&T Grab T-Mobile Plus Qualcomm’s 700 MHz Spectrum?Speaking at GigaOm’s Mobilize conference in San Francisco, Sprint CTO Stephen Bye acknowledged that the carrier would indeed keep its network uncapped. According to CNET, Bye said that there are hidden costs with customer care and “support related to tiered data plans” that offsets the benefit reining in users data use.Verizon and AT&T are both throttling users in addition to various tiered data plans. T-Mobile is throttling users after a set data threshold. Sprint is the standout from that trend and to a certain extent it will cost them dollars on their margins. The company hopes that the marketing program associated with unlimited data will offset what they lose on the margins by adding new users. Sprint’s network is in a state of flux. It owns a significant portion of WiMax provider Clearwire and it needs a significant upgrade to its 3G network infrastructure. One of the reasons that Sprint went with Clearwire in the first place was to offset data along its 3G network. There is hope for a significant network infrastructure boost through its partnership with bandwidth wholesaler Lightsquared to create an LTE “4G” network, but that is going to take time to build and implement, let alone add a significant number of devices offered through the carrier that will support LTE. The CEOs of Verizon (Dan Mead), Sprint (Dan Hesse) and AT&T (Ralph de la Vega) on stage with Jim Cramer at CTIA in Orlando this spring.Really what it comes down to is that Sprint has to scratch and claw its way to keep abreast with Verizon and AT&T. Watch how CEO Dan Hesse rails against the AT&T/T-Mobile merger and you understand the position that Sprint is in trying to compete. According to CNET, Bye acknowledged that the company is under pressure to keep its network open and free vis-à-vis the competition. Unlimited Data: Worth the Cost?When AT&T announced its data throttling, it said that it will only affect the top 5% of users. At the time, the guess was that a user will bump against that threshold near 2.5 GB of data used per month. The fact of the matter is that most users will never reach 2.5 GB a month. Sprint’s margins do well by offering unlimited data for a flat rate and then users not actually using enough data to justify the plan. Granted, those margins are then in turn offset by the heaviest users, but not by that much. I have rarely met a person who exceeds 3 GB of data used on a device per month (let us know in the comments if you are one of those people and how you use your phone to consume data). Sprint is known for its posturing and pushing the limits of acceptable marketing practices. It was the first to rollout a “4G” network with WiMax, but the fact of the matter is that WiMax is not “4G” but rather an “advanced 3G” network that Sprint is allowed to market as 4G because it is considered a precursor to actual 4G. Confused yet? AT&T does the same thing with its HSPA+ network, which is also not technically 4G. Unlimited data falls into the same marketing category. Sprint will no doubt be able to get some politicians and federal regulators to buy up their marketing magic when it comes to the AT&T/T-Mobile acquisition, but the fact of the matter is that Sprint’s network is in no better shape than AT&T’s.Will it stop Sprint executives and their marketing department from touting their supposed benefits over those from their competitors? Certainly not. But, digging through Sprint’s claims, we know that they are not as altruistic as they would have us believe. Role of Mobile App Analytics In-App Engagement Related Posts The Rise and Rise of Mobile Payment Technology
Bobby Duncan chose to leave Liverpool for Fiorentina because they “matched my ambitions. It wasn’t over money. I wanted to make a name for myself.” Duncan joined the Viola last summer for £1.8m after a controversial exit from Liverpool, when his agent Saif Rubie accused the Reds of bullying the player and blocking any potential moves from the club. “It was a difficult decision to be honest. I was in a difficult moment at that time,” Duncan told ViolaNation.com. “Something was missing. It wasn’t over money. It wasn’t over anything else other than I want to play first team football soon. Liverpool has Mohamed Salah, Roberto Firmino, Sadio Mane, Rhian Brewster. That front three is the best front three in the world. It was hard to knock them down. “In my mind, I thought I would go and play abroad. Serie A is just below the Premier League. I wanted to make a name for myself, show the Liverpool and Fiorentina fans who I am. I always loved Liverpool, but my love now is to the Fiorentina fans. I need to repay them for showing me the love since I arrived. “Leaving Liverpool was a difficult decision. I was only there for a year, but I didn’t see the path forward for me there.” Asked about why he chose Fiorentina, the cousin of former Liverpool legend Steven Gerrard cited their hopes for the future. “There were a couple clubs coming after me. I thought that with the new owners coming in, with Rocco Commisso wanting to win trophies, build the club up, it matched my ambitions. I thought it would be an unbelievable experience to get into the first team, develop under Vincenzo Montella and Emiliano Bigica. Vincenzo Virgene believes in me. Hopefully I can pay them back now.” Duncan is one of relatively few English players who are trying to make their mark in a foreign league. “Italy is more physical and tactical. England it is more possession. Italy is feistier. When you step on the pitch, it’s war here. In England we play out of the back. It’s different, but in many ways not that much. “I think I am better served in the Italian game though. I like that here I can get into it. I love the scoring goals, but I like the dirty side of the game as well.” The player also advised other young English players to be more adventurous. “Believe in yourself and make the move. Make the sacrifices, you need to. Since age eight I have sacrificed friends, school, family, everything for this sport. For those up and coming English players I just say believe in yourselves. Put in the work, make the sacrifices, and find a way to see it through.” Watch Serie A live in the UK on Premier Sports for just £11.99 per month including live LaLiga, Eredivisie, Scottish Cup Football and more. Visit: https://subscribe.premiersports.tv/
Video: Marketing Analytics 101: How to Measure the Effectiveness of Your Website is available if you would like to learn more. . How fast do your pages load? What can you do to increase the speed of your web pages? Google recently added Providing your audience with to learn how to Measure the Effectiveness of Your Website. to Webmaster Tools. This tool lets you view your page load time and compare it against average page load times across the web. Fast loading pages may have a positive effect on how quickly and often your site is crawled and indexed. Users expect a fast web browsing experience and pages that load fast are likely to earn more retweets, links and sharing than slower pages. Begin using Site Performance Learn how to Measure the Effectiveness of Your Website. Feedburner HubSpot thank you page Feedburner setup Download the free video 4. RSS & Feedburner web page speed optimizer tool The design and navigation should mirror the rest of your site. compelling calls to action (Really Simple Syndication) is the best way to broadcast your blog, video or other web content across the internet. Visitors who use an RSS Reader can subscribe to a feed of your content. Once subscribed, users get new articles sent to their RSS reader. This makes it easy for the user to follow multiple blogs without needing to navigate back to your blog or web site each time. Additonal Shaun’s Bio Include links to related content, (blog, social media sites, etc) Topics: 5. Flash crawl flash content setup. Producing compelling content is only half the battle. Making it easy for Google to crawl and index your content is equally important. In today’s post we will look at five technical best practices for improving the crawlability of your web site. Originally published Apr 15, 2010 1:30:00 PM, updated October 20 2016 advanced web master is a web feed management tool that provides custom RSS feeds to content producers. If your host your blog on WordPress you should setup a Feedburner account to track subscribers and collect data. You can track the number of RSS & email subscribers to your blog each day. Learn more about 1. Page Load Time Google prefers text based content that is regularly updated. Focus your efforts on creating compelling content. If your site is already using Flash, work with your design team to find a way to include more text based content in your next web site redesign. 3. Custom Thank You Pages 2. Optimizing Images for the Web Optimization of the images on your site can lead to faster loading pages and a better user experience. Not only that, but optimized images cut down on wasted bandwidth on servers and speed up the load time of your site. All of this could lead to visitors spending more time on your site, viewing more pages. This announcement by Google was a step in the right direction, but B2B websites should still use Flash sparingly. You should be striving to make it as easy as possible for Google to crawl and index your content and it’s simply not as easy for Google to crawl content within Flash elements. There are many reasons to create text based content instead of Flash, including: today or try the There has been a lot of debate about Flash and if it’s search engine friendly or not. In 2008, Google came out and said they had made it easier for GoogleBot (Google’s web crawler) to This article is written by Shaun Pinney, a member of our consultant team at HubSpot. Check out DanieVDM . Thank the user for filling out the form and let them know when they can expect a response. Often Flash content is only linked to from other Flash based content. Inbound links and internal links may not be fully counted and given credit for. This is a major issue, as Google values a majority of your sites authority on the quality and quantity of inbound links. is the key to turning qualified traffic into leads. Marketers spend a lot of time crafting offers and building landing pages, custom thank you pages are just as important. Here are some best practices to get you started with your own thank you pages. Site Performance Website Design and get started tracking your feed. Photo Credit: This is the second in a two part series on JPEG and GIF are two common file types used on the web. JPEG’s are typically reserved for photos and GIF’s are for graphics. If you have access to PhotoShop, you can quickly edit images and graphics. Adjust the file size and the number of colors of the image. Be sure to limit the file size without downgrading the photo quality. It’s better to load a slightly larger image than one that is smaller in size but blurry. Example of a RSS education . With Flash, basic Search Engine Optimization elements are often missing (H1 tags, anchor text, image alt tags & title tags) . RSS Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 20, 2015 12:00:00 PM, updated November 01 2019 There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right?The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn’s platform for content distribution without having to pay for it.Looking to send out short, digestible content? Engage with a status update.Have something long and poignant to say? Publish an article. To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. I’ve covered everything you need to know from tips on content you should (and shouldn’t) share to how to determine the right frequency for posting. Get the essential guide to using LinkedIn for marketing and professional networking.Where to Distribute Your Content on LinkedIn1) Status UpdatesOne of LinkedIn’s most underutilized features is the “LinkedIn Status Update” (also called your “Network Update”) in your LinkedIn Profile. This is one of the best ways to stay in front of your target audience on a consistent basis. And when used correctly, these little messages pack a big punch.Your status update “block” is a white box located just below your picture on your homepage. Whenever you share an update, your message is then broadcast to all of your network connections. You can also control the visibility of your posts before sharing. This means that you can pick and choose which posts you want to share with everyone, share with just your connections, or share with both everyone and your Twitter network.If someone from your network “likes” one of your updates, it will then be shared with their network. The more likes your post earns, the more exposure you receive.And while updates serve as a great place to share your thoughts, linking in a blog post or interesting website will help you to provide an even richer source of insight. 4 Tips for Sharing Updates on LinkedIn Share links to interesting articles, websites or videos. Use words that grab the readers and encourage them to click the link.Attach a document to your status update. Your audience might appreciate receiving checklists, white papers, or case studies. Job seekers, this is a great place for your resume.Mention a person or situation that might be helpful to some of your connections. For instance, “I just met with @AlexPirouz from @Linkfluencer and found out they’ve just won the readers choice award from Anthill Magazine.” The “@” before an individual or company name allows the reader to click through to that person’s LinkedIn profile or company page.Talk about an event you are attending or have attended. This might encourage involvement and/or questions about what you learned there.5 Things You Should Avoid When Sharing Updates on LinkedIn Talking about what you had for breakfast (or your cat). LinkedIn is a professional network. Before you post, make sure that what you’re sharing is relevant to your audience and provides value. While your pancakes this morning may have been delicious, this isn’t the place for it. Being a spammer. While it may be acceptable to post 20 times a day on Twitter, the landscape of LinkedIn is a little different. To avoid coming off as spammy, try to limit your updates to no more than a couple times per day.Talking about sensitive topics. I am too embarrassed to even think about, let alone share, some of the items I see posted as status updates. If your mother wouldn’t want you talking about it, don’t include it in your status.Continually pitching products and services. This takes people back to the days of big newspaper ads and screaming radio messages. This is not the purpose of social media, especially LinkedIn. Don’t bother posting when no one’s looking. The update you posted at 11:30 p.m. on Friday probably won’t get much traction. Try to align your posting schedule with the business hours in which people in your industry operate. Of course, this varies if you have a global audience.2) Long-Form PublishingAnother powerful way to distribute content on LinkedIn is through the publishing platform. With all 345 million members now having access to the platform, it serves as a great opportunity to expand your reach in a major way. I was first made aware of this feature when a friend of mine posted an update on Facebook mentioning how his recent article on LinkedIn managed to achieve over 6000 views and 550+ shares in little over 10 hours. I was intrigued, so I decided to conduct an investigation to see how it all worked.I decided to test it out by publishing one of my articles, “5 Things All Great Leaders Have In Common.” Given that it was my first time publishing on the platform, I had no idea what to expect. However, what happened next totally blew me away …Within a matter of minutes I started receiving invitation requests and messages on LinkedIn from members who had came across my article. Within a matter of hours the article had gone viral — achieving over 70K views, 11K+ shares, and close to 500 comments. Over the years, I have written hundreds of business articles but none of them had achieved the exposure and interaction that this one did. In addition to the exposure, I also managed to secure a few speaking engagements and an opportunity to coach clients for our business advisory firm. And while the article continued to gain traction as time went on, I couldn’t help but think that it was too good to be true. Unable to shake this thought, I decided to publish a few more articles over the coming weeks. Whilst none of them achieved the level of exposure my first article received, each article has now reached 10k+ views, 1000+ shares and 100+ comments on average.If my success story wasn’t enough to sell you on the value of this platform, maybe the following benefits will.3 Key Benefits of LinkedIn Publishing Targeted audience. Considering a majority of your connections are like-minded professionals, it’s easy select topics that will resonate. This type of shared interest provides an opportunity to create a two-way dialogue where everyone is sharing their expertise and strengthening their relationships.More exposure. Every post you write and publish prompts a notification for your connections. This is a great way for you to showcase your thought leadership on your chosen topic and add value to those within your network.Increased following. If your connections like your content enough to like it or share it, that can open doors to a whole new audience. And if your connection’s network sees your posts and finds value, there’s a chance they will follow you to keep up with your contributions.4 Steps for Publishing on LinkedIn Define your purpose. What is your outcome in publishing content on LinkedIn? Who is the main target market you’re writing the content for? What are the main challenges they face within their role or industry? Brainstorm topics. Once you have a clear understanding of why you’re writing the content (and who you’re writing it for), try to come up with a handful of working titles based on your audience’s challenges. Narrow your focus. Once you’ve created a backlog of ideas, it’s time to hone in on one. Select the one that you think is most relevant to your audience and get writing. If you need guidance, refer to this resource from LinkedIn for tips on how to write effective long-form content.Select an image. Pick out a compelling cover image to accompany your post. (If you’re stumped for an image, check out these free stock photos sites.)How to Execute a Content Marketing Strategy on LinkedInNow that we have discussed the two main strategies you can use to distribute your content on LinkedIn, let’s discuss best practices for executing that content. Although each industry is different, keep in mind that the right frequency can make a difference. Step 1: Plan Your Content in AdvanceIn order to achieve optimal results, you need to plan the content you are going to share. Here are some tips for how to plan more effectively:Start by taking some time to find articles you want to share, status updates you want to post, or infographics that are relevant to your industry.Organize the content on a calendar and decide when you want to share them. (Click here to access HubSpot’s free social media content calendar template.)Leverage software — like HubSpot’s Social Publishing App — to schedule your content in advance.When you have a plan, you not only save time, but you are able to focus your energy on finding the right content for your audience. Step 2: Determine Your Frequency StrategyWhen sharing content, the goal is to identify a frequency that allows you to stay top-of-mind without overwhelming your audience. To help you achieve this balance, here are the publishing guidelines I follow:Status Updates: 2-3 times a day.Long Form Publishing: 1-2 times a week.Keep in mind that every industry is different. While this works for me, you may need to modify this schedule as you see fit.Step 3: Follow Up With Generated ActivityIf your content marketing efforts are working, you’re going to notice a spike in your activity. This could be anything from increased views, connection requests, or even direct messages from viewers.With that said, now is the time to strike up a conversation. If people are viewing your LinkedIn profile or requesting to connect, consider striking up a dialogue with them. By uncovering what interested them about your profile, you can then begin to uncover potential opportunities for collaboration. How have you used content marketing in your LinkedIn lead generation efforts? Let me know in the comment section below. LinkedIn Marketing Topics:
Google Updates What do you think about Google +1? The days of obsessing over keyword rank are over. Instead, make your business social and create relevant information that will help to attract +1s and influence who decides to visit your site from search engine results pages. Blogging and sharing content on social media has never been more important. In a world that is being built on personal recommendations, it is critical that your business becomes social through remarkable content. A Real Step Towards Social SearchWith +1 Google makes a major step forward in its quest for more social search results. Not only do the +1 recommendations play a significant role in Google’s series of social search improvements, but they will also highlight content people are actively interested in. Now people using social search will be able to see content created and shared by those in their social network, and recommended by those in their Google +1 network. All of the +1 data, TechCrunchpoints out, will be available to the public likely through an API. How Google +1 Works Check out a quick video from Google introducing +1: to Facebook’s Like button. Earlier today, the search engine giant began rolling out a new button called +1. The +1 button will apear next to search engine results and AdWords advertisements. In the future, website owners and publishers will be able to add a +1 button to pages and articles on their sites. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack How does Google’s new +1 work? First of all, +1 is currently being rolled out as an experiment and you need to Google +1 Is a Social Network While +1’s initial impact might be seen in social search results, it is important to realize that +1 is more than that; it is a social network. Google Profiles are at the core of Google’s future plans for the discovery and sharing of contextual information. With the launch of +1, Google Profiles got much more useful because a new tab has been created in Google Profiles to let users keep track of all of their +1s. Today, It seems like Google keeps making changes and adding new tools that will impact how your business will get found online. Don’t worry about understanding all of the details and granularity of every change Google makes. However, you should notice the patterns that are occuring with all of the changes Google is making. Clearly, Google is rewarding social businesses. The more your business connects with prospects and customers online, the more you increase your odds of getting found in Google’s evolving search results. opt in with Google to have access to it in the short term. In order to view +1 search results and AdWords results, the user will have to be logged in with their Google profile. Once a user is logged in and clicks on the +1 button next to a search engine result, Google we keep track of that +1 and highlight that search result if it appears for any of that user’s friends for that or a similar search. Originally published Mar 30, 2011 3:07:00 PM, updated October 20 2016 Topics: Marketing Takeaway Google came out with a counter punch
Video streaming is experiencing rapid growth. As a marketer, you need to understand the bigger implications video has for your future marketing tactics. This data around mobile video consumption clearly shows that consumers are quickly being coming comfortable watching video on smaller screens, such as those of smartphones and tablets. When planning video content in the future, you need to preview it on smaller screen device to ensure the best viewing experience. Video streaming about bandwidth consumption, video streaming and mobile devices. Some key findings include: Marketing Takeaway Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack extremely interesting data now makes up 39 percent of all mobile traffic. for 52 percent of global video streaming. YouTube accounts Allot Communications A new report by Additionally, if you aren’t currently uploading your videos to YouTube, it’s time to start now as its reach and influence only continue to grow. Mobile isn’t only about text. Clearly, a major part of mobile marketing will be video. Topics: Originally published Jul 26, 2011 11:10:00 AM, updated October 20 2016 YouTube was 22 percent of all mobile bandwidth in the first half of 2011. , a network management vendor, reveals some Video streaming grew 93 percent in the first half of 2011. Live Streaming Do you watch video on a mobile device ?
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 15, 2012 4:30:00 PM, updated February 01 2017 Topics: Marketing Strategy We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to “free” traffic and leads from social media and search engines. Sure, this traffic isn’t exactly free — marketers have to invest in time and tools to take advantage of these inbound channels. But inbound leads are still 61 percent less expensive than outbound leads. Can This Last Forever? This week, interesting monetization news broke about Pinterest , the hot new social network focused on images. Pinterest is using a service called Skimlinks for its monetization. Skimlinks takes the URLs that people pin on Pinterest and attaches affiliate marketing referral codes to them, which allows Pinterest to get paid when a person discovers a product on the service and then visits a website to purchase that product. (Note: Understand that only ecommerce websites that have an affiliate marketing program pay Pinterest for conversions. If you don’t have an affiliate marketing program, then traffic from Pinterest to your site is free.)However, if you do have an affiliate marketing program, then you have to invest the time in building a community and sharing content on Pinterest, and still pay your affiliate marketing commission. But if you have a well optimized affiliate marketing campaign and you understand your target cost-per-conversion, then this can be a sustainable model for selling products. While potentially a good model, it is also extremely disruptive to the idea that social media traffic is free. Social Media Capitalism Social media is still very much in its infancy. In the early days of Facebook and Twitter, there were no monetization methods in place. Pinterest marks a shift in the social media industry, not for its innovative platform, but instead for its ability to monetize the service from the very beginning, rather than waiting years to figure out how to actually make money from it. We’ve seen LinkedIn succeed in monetizing by disrupting the recruiting market. Now, Facebook and Twitter both have strong and growing advertising platforms. However, what Pinterest is doing isn’t advertising. Instead, Pinterest is making money off organic interactions on its site, and some marketers can only opt out of paying for it if they cancel their entire affiliate marketing program.As Facebook prepares for its initial public offering and LinkedIn continues to battle the pressure of Wall Street, the only real certainty is that social media capitalism is here to stay. It’s all about leverage. The handful of successful social platforms that attract a critical mass of users that business want to reach have the leverage to make more aggressive monetization changes. The fact is, with the higher costs involved with offline marketing, social networks can make significant changes without pushing businesses away from the platform. Only the Platforms You Own Will Always Be Free So social media is starting to get more expensive. Yes, it is still far less expensive than many other forms of marketing, but what is a marketer to do? Take control. The only online platforms that you can ensure will remain free in your marketing mix are the ones you own and control yourself. Facebook could decide tomorrow that it wants you to pay a monthly fee to have a business page. While unlikely, it is completely possible.As marketer, you own your website and your blog. Failing to invest in both of these key inbound marketing assets could have a negative impact on your future cost-per-lead. This means that those Inc. 500 companies that indicated they were blogging less in a recent survey are heading in the wrong direction.You dictate all the terms of your blog and website — not only the content but also the design and call-to-action placement. Your website and blog are also the only inbound marketing tools through which you have complete control over accessing valuable marketing analytics information. Think about the limited insight you have now into the analytics of your social media channels. When it comes to third-party channels, you have no control over the data that you have access to. It’s all up to those third-party channels to decide what to give you. Making Money Costs Money Yes, marketing has defined cost structures in every tactic, both outbound and inbound. But great marketers understand that it’s important to invest in marketing to drive revenue growth. The important aspect of social media and marketing costs to understand is that social media costs are volatile. Social media moves quickly, and companies are forced to innovate rapidly. With this innovation comes new opportunities for monetization, which directly impacts marketers. Owning and leveraging your website and blog as the central hub of your inbound marketing activities will help to minimize volatility and manage your inbound marketing costs. Three Key Marketing Actions to Reduce Marketing Costs 1. Optimize Website Calls-to-Action for Your Entire Buying Cycle – Marketers underuse calls-to-action. The web is crowded, and visitors to your website or blog need clear direction for what you want them to do. But just having calls-to-action on your website isn’t enough. Instead, your calls-to-actions must map through your entire buying cycle. For example, if your blog generates a lot of traffic from first-time visitors, then asking them to join you for a product demo probably isn’t the best pick-up line. That type middle-of-the-funnel call-to-action would likely work much better on your product pages, where more qualified site traffic is likely to hang out. Conduct an audit of your calls-to-action to determine how to better map them to your sales cycle. 2. Create Blog Content Prospects Love – Stop talking about your products. No one cares about your products … yet. Instead, you need to create blog content that solves key problems your prospects and leads face . Once this content brings them into your blog via social media and search, you then have the opportunity to begin to share more product-focused information. Think like a trade publication, and create articles that you or a member of your company would proudly read and share with others. 3. Make Analytics Actionable – Looking at visits isn’t enough. You need to work on making your analytics actionable. This means you need to look at key inbound marketing metrics like conversion rates by traffic source as well as compare these rates to benchmarks for your industry. This benchmark data will allow you to decide which channels or types of content to invest more in to improve lead and customer yields for your business. If you’re a HubSpot customer, you can use HubSpot’s marketing analytics tools to analyze which channels are driving traffic, leads, and customers, and compare metrics with competitors in your industry. How do you feel about the growing impact of social media capitalism? Image Credit: Images_of_Money