FINA re-elects top two officials

first_img Fresh allegations BUDAPEST, Hungary (AP): Despite fresh bribery allegations on top of long-standing accusations of wrongdoing, Kuwaiti official Husain al-Musallam was re-elected for another term as senior vice-president of swimming’s world governing body, FINA, yesterday. “Nothing happened against FINA rules. It’s very difficult to do anything. We’re monitoring the situation, but we have no, proof of anything,” the swimming body’s executive director, Cornel Marculescu, told The Associated Press. FINA delegates also re-elected the 81-year-old Julio Maglione of Uruguay for a third term as president, two years after the organisation changed its rules to remove its age limit. “The decision of the assembly of FINA was to decide we don’t have age limits,” said Maglione, who defeated the president of European aquatics federation, Paolo Barelli, for an expected victory at FINA’s election congress on the sidelines of the world championships in Budapest. Barelli complained that he wasn’t allowed to speak to the bureau before the vote. He said that that essentially ended any hopes he had of persuading the governing body to make a change at the top. Maglione has been in charge since 2009. “You must be crazy!” he answered when asked if he planned on stepping down mid-term so that al-Musallam could take over the top position. “I was elected for four years.” Al-Musallam ran unopposed after FINA cleared the Kuwaiti official on Wednesday for re-election despite fresh allegations made by British daily The Times and German magazine Der Spiegel that he sought payoffs from sponsorship deals through the Olympic Council of Asia (OCA) in 2012. “This is only allegations. I am a sportsman. The OCA and the committee of FINA, the committee that investigates, they did an investigation and there was no wrongdoing on anything,” al-Musallam told the AP. “People think I am bad. People think I am good. This is normal. We are humans at the end of the day. Let’s enjoy the championships now.” Al-Musallam is next in line to take over should Maglione be unable to fulfil his duties. “We witnessed a very transparent election. We witnessed very transparent amendments to the constitution. We witnessed a very transparent debate,” al-Musallam said.last_img read more

Letterkenny Hospital was fourth most overcrowded in January

first_imgAlmost 600 patients were forced to wait on trolleys for admission to Letterkenny University Hospital in January 2019. The figures were released by the Irish Nurses and Midwives Organisation today, which showed an improvement on last year’s trolley records.There were 587 patients on trolleys at LUH in the first month of this year, compared to 671 in January 2018 and 552 in January 2017. This year’s records put LUH at number four on the list of the five most overcrowded hospitals in Ireland so far this year. University Hospital Limerick topped the list with 970 patients on trolleys last month.Over 10,000 admitted patients were recorded waiting on beds across all Irish hospitals in January 2019. This represents a 55% increase on the number of patients waiting for beds in January 10 years ago and a 30% increase on January five years ago.The INMO has highlighted that the figures are an underestimate because they are not including January 30th, when INMO members were on strike.INMO general secretary Phil Ni Sheaghdha said: “Over 10,000 hospital patients didn’t even have a bed last month in Ireland’s health service. “At the heart of this problem is understaffing. We simply cannot recruit and retain enough nurses and midwives on these wages. “Ireland’s nurses and midwives are no longer prepared to tolerate these conditions, for themselves or for their patients.”Letterkenny Hospital was fourth most overcrowded in January was last modified: February 3rd, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

Congress Gets Their Hands on Social Media

first_imgTags:#Government#web Top Reasons to Go With Managed WordPress Hosting While companies may struggle to catch on with social media, the government seems to be taking steps to do the same. We’re surprised they waited this long! According to the latest Qik blog update, both livestreaming and twittering recently took place on the floor of Congress in Capitol Hill. Is this exciting news about the progression of our government or will we regret their involvement in the future?Qik Streaming with CongressQik received a nice share of coverage today from First Congressman John Culberson when he used Qik to interview House Republican lawmakers and gain some insight on the discussion about rising energy costs and gas prices. The livestream was embedded on the CSPAN homepage with plenty of comments and discussions going on in the video’s chat. You can view the video here.Social Media and the GovernmentFirst Congressman John Culberson actually has a nice selection of livestreams from various political personnel. Culberson also has a Twitter account, where he is active with a host of followers and followings. However, the question at hand is whether or not parts of the government tinkering with social media is a good thing. Let us know your thoughts in the comments area! Related Posts A Web Developer’s New Best Friend is the AI Wai…center_img 8 Best WordPress Hosting Solutions on the Market Why Tech Companies Need Simpler Terms of Servic… corvida 1last_img read more

Ahhh! 5 Storytelling Apps That Will Scare You Silly

first_img9 Books That Make Perfect Gifts for Industry Ex… Tags:#apps#halloween#PopSugarTech#scary#Storytelling 5 Outdoor Activities for Beating Office Burnout Editor’s Note: This piece was originally published by our partners at PopSugarTech.Halloween creeps closer! The house has been cobwebbed, the candy is out, and the costume is good to go . . . so now what? Get ready for the festivities by spooking yourself and your friends silly with haunting tales of ghosts, talking dolls, and phantoms. These five hair-raising storytelling apps will frighten, startle, and disturb you into the All Hallows’ Eve mood.iPoe ($4)—This interactive and illustrated Edgar Allen Poe app reimagines all the poet’s greatest, spookiest classics. Terrifying animations and an original soundtrack illustrate “The Oval Portrait,” “The Tell Tale Heart,” “The Masque of Red Death,” and “Annabel Lee.”True Ghost Stories From Around the World ($1)—User-submitted ghost stories from all over the world are compiled in this collection of the strangest and scariest spirit sightings. This growing anthology of supernatural events is updated daily.Scary Story Kit ($2)—Complete with spooky sounds, mood-setting lights, and haunting images, this digital aid will bring your scary stories to life.Scary Stories For Kids ($1)—These horror tales are not for the faint of heart. Possessed antique dolls, a snowy winter’s night, and talking dolls are the stars of these short stories.200+ Scary Stories, Sounds, And Pranks ($1)—Every classic spook, from R.L. Stevenson’s Dr. Jekyll and Mr. Hyde to Mary Shelley’s Frankenstein, is packed into this app. The “Auto-Scare” feature randomly plays sounds at any time, making it the perfect vehicle to creep out your audience.Too scary? There’s always It’s the Great Pumpkin, Charlie Brown ($6)!More stories from PopSugarTech: The Only Feature That’s Worth Upgrading To The iPad Air 2 ForThe 9 Photos You Should Never Ever Post To InstagramApps That’ll Make You Feel Like There Are 40 Hours In A DayWhy Android Lollipop Will Change Your Digital Life Forever15 Texts Only A Best Friend Can SendImage courtesy of Shutterstock nicole nguyencenter_img 4 Keys to a Kid-Safe App Related Posts 12 Unique Gifts for the Hard-to-Shop-for People…last_img read more

Facebook Explains How To Get More “Likes” and Clicks

first_img Place these plugins above the fold of your website and on multiple pages to generate more engagement. Sites that placed the Activity Feed on the front page as well as other content pages received 2-10x more clicks per user than sites with plugins only on the front page. Social Media Engagement To determine the best practices compiled on the page, Facebook analyzed 100 top media sites that use Facebook’s social plugins. Are you taking advantage of best practices when it comes to promoting news about your business on Facebook?  Now you can check with Facebook’s new Originally published Jul 28, 2010 1:00:00 PM, updated October 20 2016 Use the Live Stream social plugins. marketers’ guide to Facebook social plugins . ( Social News Best Practices for Marketers using FBML tabs launched Monday Implement the .)  Status updates asking simple questions or encouraging a user to Like the story have 2-3x the activity.  In addition, stories that are published in the early morning or just before bed have higher engagement. To increase engagement: and Facebook + Media page Don’t forget Insights! Like Button . Click here to find out how — includes best practices, tools to drive traffic and other insights for promoting news on Facebook. To drive audience and interaction: Publish to users through Pages and Like button connections. Okay — so you may not be a media company.  But if you publish news about your company on Facebook, Facebook’s new page should be very applicable to you.  While the Media Page offers advice to journalists for driving traffic on Facebook, it also includes tips for driving engagement and interaction.  If you’re a marketer, these tips can be especially helpful as you try to .  The new page — geared toward journalists but with implications for all Recommendations regularly updated Activity Feed Facebook offers basic insights into your Facebook page’s growth, fans and interactivity via Run promotions .  Implement the version that includes thumbnails of friends, enables comments, and place it at the top and bottom of articles and near visual content like videos/graphics.  According to Facebook, websites that followed these best practices experienced 3-5x greater click-through rates on the Like Button. box Planning a live event, webinar or webcast? Implement the increase interaction on your business’ Facebook page Check out our .  Your page’s Insights Dashboard will provide metrics to help you understand and analyze trends within user growth and demographics, consumption of content, and creation of content.  Keep track of your business page’s performance to determine what works, what doesn’t and learn how best to engage your fans. on your Page Keep your pages timely and with fresh content to keep people engaged.  Update the status on your page often. social plugin on your website businesses on Facebook Facebook Insights to capture real-time engagement.  , which Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack if you’re unfamiliar with them.  Then review some of the most applicable best practices for marketers we pulled from Facebook’s new Media Page.  Here they are! Topics:last_img read more

An Uncomplicated Approach to Conducting Solid Market Research

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Buyer Personas Originally published Apr 13, 2012 9:00:00 AM, updated August 27 2017 Conducting market research is often the starting point for key components of businesses’ marketing and sales strategies. It’s what helps you draft personas, clarify your marketing messaging, set product marketing direction, and build your sales playbook.But when you’re tasked to sit down and actually … do it … many marketers draw a blank. Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Isn’t that what the big guns do when they conduct market research?The big guns — and even smaller companies — certainly use the two-way mirror approach, but consider that we also have this amazing thing called the internet. That means we can all conduct market research for less money, across a larger sample size, and with less time investment. This post will explain both the methodology you should implement when conducting any market research, and highlight some of the tools and tactics available to you to easily glean more insight into your target audience.Click here to get started with our free market research kit.First, How to Conduct Market ResearchBefore we get into the tools and tactics you can use to conduct your market research, let’s talk about a solid methodology with which you should approach your research.1) What do you want to know? The first key to conducting market research effectively is identifying something specific you’re trying to figure out. Trying to answer everything in one round of market research usually means you won’t get meaningful answers to anything. Here are some of the things many businesses are trying to figure out when conducting market research — be sure to drill down into these categories to make it specific to your business.Whether you’re solving a problem people actually haveWhat competitors your target audience is using for their current solutionWhat people don’t like about their current solutionHow much someone is willing to pay for a solutionWhether a new product or add-on is enticingDemographic and psychographic informationHow your target audience likes to communicate and consume information2) Draft your questions and hypotheses for how people will answer. This will help you think through logical flows and the potential follow-up questions you should ask to get a comprehensive set of data. There’s nothing worse than conducting your market research, and upon analyzing the results, realizing there was an entire branch of logic you hadn’t anticipated that requires you to conduct your research again. For example, if you’re doing market research to determine whether an add-on service would be interesting to your current customers, you’d probably want to ask different follow-up questions to those who responded positive, negatively, and indifferently. Walk through hypothetical conversations with each of those groups, and document all of the questions you’d like to ask before beginning your research.3) Find the right group of people for your market research. Is your research targeted toward customers (as opposed to leads or the general public)? If so, what qualities should those customers possess? For example, if HubSpot was gauging interest in an add-on service, we might only need feedback from customers that use the Professional package of our software, and eliminate those using the Basic or Enterprise levels of the software. Or if we wanted to gauge whether the inclusion of that add-on service would help convert more leads, we might consult leads in our database only within a certain business size that we know are interested in the Professional version of the software.4) Determine the best method to ask your questions. We’re going to get into tools and tactics in the next sections of this post, but selecting the right method for administering market research is key for getting the best results. For example, if you’re like our very own Laura “@Pistachio” Fitton and you have a large Twitter following, it might make more sense to leverage that Twitter following to do market research rather than creating a survey. Or perhaps you have an extremely engaged segment of your email list that also happens to be the target audience for this research — consider using email as a key tool in your market research instead!5) Analyze your findings. After you conduct your research and collect your findings, it’s time to get analyzing. Depending on what type of data you’re pulling in — quantitative or qualitative — you may need to set a threshold that helps you determine your next steps. For example, if your research is quantitative and you were looking to gauge interest in that add-on service we keep talking about, what number of people need to respond positively, negative, and indifferently to pursue or nix the project? Or perhaps you’re looking for more qualitative feedback — like different ways someone would use one of your products. Look for new ways people are using the product you hadn’t considered to drive the improvements you make and identify problems you didn’t even realize people had that you could solve.How to Craft Your Market Research SurveySurveys are the most common method of administering online market research, so we’re going to start by digging deep into the right and wrong way to administer them — because there are tons of little things that make a big difference in the results you get!Surveys are fantastic for quantitative research, especially since most survey tools like SurveyMonkey and Zoomerang (both tools I’ve used successfully in the past) come with reporting options that sort the data for you, and allow you to export and manipulate the data as needed. But you can also easily loop in qualitative analysis, or use survey tools for future in-depth qualitative analysis that becomes necessary as you learn more from the data you collect. (Tip: If you’re just looking to get quick insights, Google has just launched a tool called Consumer Surveys that lets you ask a question and get aggregated responses and accompanying data for $0.10 per response.)When drafting your survey, take pains to ensure every question you ask truly needs to be asked; if your survey is too long, you’ll suffer a lower rate of completion. There are two things you can do to help respondents fill out the survey in its entirety. First, include a progress bar so respondents know there’s an end in sight — otherwise, they could be one question away from completion but think they’re several minutes away, causing them to abandon the survey.You should also set expectations up front for how much time the survey will take. If after editing out questions you don’t truly need to ask, you are still left with a survey that will take 5 minutes to complete (which is pretty long for an online survey), that’s okay! Tell respondents that the survey should take 5 minutes to complete, that their feedback is valuable, and why you need that feedback from them specifically. For a long survey, this up-front admission will result in less people starting the survey, but a higher proportion of those who begin the survey will complete it — giving you higher quality results for your market research.Online survey tools are also fantastic research mechanisms because of the built-in logic functionality in most tools. This allows you to better target your questions to survey respondents as they self-identify through their answers to your questions. For example, perhaps you’re trying to beef up your buyer personas a bit. Your lead intelligence tells you the industry and company size of your leads, but you really need to get a handle on job titles, too, because your personas really revolve around the C-suite and middle management. The logic in survey tools will let you begin with a question about job titles, and based on the response, send respondents down two different logic trees with two different sets of questions. So while you may think your market research is limited to your lead intelligence, online surveys tools with logic functionality let you segment on the fly for higher quality information.If you’re conducting qualitative research in your online surveys, you’ll need to be careful with the way you phrase your questions. There’s a fine balance between being open-ended so as to encourage honesty, and being vague to the point of confusion. On the other end of the spectrum, survey questions can often be so specific that they’re unintentionally leading — infusing the answer the marketer expects to hear right into the question and answer choices. For example, a survey question might be structured:Would you use product X for Y, Z, or other?While you provided “other” as an option, you’re already planting a couple ideas in the respondents’ minds about the correct way to use your product that they may not have had without your direction. Instead, phrase a question of this nature more open-ended, like:Explain some of the ways you might use product X when at the office.This phrasing lets respondents answer your question without the preconceived notions that come with your product knowledge, but also limits the scope of the answer by adding a clause like “when at the office” at the end to help narrow their frame of mind enough to provide a detailed answer. (Tip: When asking open ended questions, you’ll need to use a text box. Make the size of the text box commensurate with the length of answer you hope to receive. If respondents see a two-line text box, you’ll probably receive a short sentence. If they see they have 8 lines of space, you’ll likely receive a more in-depth response.)Finally, once you analyze the results of your survey, you may find you’d like to follow up with your respondents verbally. Prepare for this instance by including a question at the end of the survey asking if the respondent would be willing to speak with someone from your company on the phone to hear more about their opinions. While not everyone’s cup of tea, plenty of people are excited to share their thoughts on the phone — it makes them feel special and engaged with your company! If you do administer phone interviews, it’s recommended that you record those calls (disclosing the recording to your respondent, of course) so they can be transcribed by a third-party service. This frees you from the burden of note-taking during calls, lets you focus on asking the right follow-up questions, and lets a larger group analyze what was said objectively, not what you think you heard the respondent saying.Market Research Doesn’t End With Surveys!While online surveys are the most common way marketers and business owners collect market research insights, there are other ways to get the intelligence you need. You’ll probably find, however, that a mix of these tools with more calculated online surveys is a helpful approach to stay connected with the opinions of your leads, customers, and the general market.Hop on Social MediaYou’ve probably heard plenty of success stories about using social media for feedback (we’ve written an entire blog post on how to do it), so why not make use of it for your market research? Social media market research is ideal for getting qualitative feedback, and getting it quickly. And luckily, social media is getting better and better at targeting — in fact, just yesterday LinkedIn announced more robust targeting functionality for users! Couple that with Twitter’s list functionality, Google+ Circles, and Facebook lists, and you’ve got the ability to get your questions out to the exact audience you’re targeting for information.Dive In to Your Marketing AnalyticsMarket researchers can get more quantitative insights from their marketing analytics — about everything from how people consume information, to what they think of your product, service, or brand, to what problems they’re facing in your industry that you might be able to solve. For example, instead of setting up a survey to determine which offer is more enticing, you can simply set up an A/B test to see whether a BOGO or 30% off coupon gets better conversion rates. Or if you’re trying to identify opportunities for expanded service offerings, you might take a look at your search analytics. Looking at the search terms people are typing can help you understand not only the problems people face, but whether they consider your product a solution for those problems.Perhaps you notice that there’s growing volume around the search term “how to treat a unicorn with a gluten allergy.” Whoa, did you know that gluten allergies are on the rise in unicorns? Is that a space you want to play in? If so, and you begin creating content and solutions for it, take a look at whether the traffic that comes to your site on that term actually converts. If not, perhaps you haven’t designed a solution that meets the needs of the gluten-allergic unicorn community.Leverage Public RecordsYou can even make use of public records to get the market information you need! compiled a fantastic list of government resources that provides demographic information, three valuable ones which I’ve listed below:FedStats: This site publishes government statistics, like statistical profiles of states, cities, and counties.The Census Bureau: This site gives you access to census data.The Census Bureau’s Quick Facts: This site gives quick facts about people, businesses, and geography.Finally, think of market research as an ongoing process. Often, the insights you glean result in more detailed and interested questions you’d like to ask. Continue to communicate with your target audience and customers so you can learn what their needs are and what you can do to meet them.What tips do you have for marketers looking to conduct market research?Image credit: janoma.cllast_img read more

Facebook Update Gives Users More Control Over News Feed: What Marketers Should Know

first_imgBig changes are coming to your News Feed, folks. Or, should we say News Feeds … plural?That’s right! Today at Facebook headquarters, Mark Zuckerberg and his team unveiled some major changes, primarily to the design and functionality of the News Feed. These changes include Rich Stories, which display photos and visual content much more prominently and vividly; Choice of Feeds, giving users more control over the topics of stories they see; and better Mobile Consistency, making your Facebook experience much more seamless across desktop and mobile devices.Let’s take a closer look at exactly what these changes are, and what they mean for marketers like you and me.Rich StoriesZuckerberg started off his announcement with some interesting data about the content in the Facebook News Feed, stating that almost 50% of News Feed content today is photos and visual content. As a result, the new design focuses on making each story shared in the News Feed much more vibrant and colorful to better highlight the content Facebook users are sharing. For example, photos, news articles, maps, and events will all look brighter, bigger, and more vivid. Here are some of the highlights …1) Photos are featured more “front and center,” and photo albums have been given a facelift to tell a better story. 7) Better aggregation of popular content shared — and what individuals are saying about those stories. According to Facebook, these new design changes will be rolling out slowly over the coming weeks on web and mobile (first on iPhone and iPad, and then on Android). But if you’re like me and want to be one of the first to try it out, you can visit to get on the waiting list.What This Means for MarketersEnough with the objective reporting portion of the post. What does this all mean for marketers? Here’s our two cents …According to Facebook, “This change is a visual redesign of News Feed only and does not change how we surface the most interesting stories to people.” While this statement suggests that Facebook will not be making any changes to its EdgeRank algorithm, we still disagree that it won’t change how content gets surfaced on Facebook. After all, if users have the choice of tuning out messages directly from the brands they Like by looking at their All Friends Feed, chances are they’ll do it from time to time. The only way content from a brand page will get into a user’s All Friends Feed is if a user’s friends share content from that brand page.This all also begs the question: What about Facebook ads, such as Sponsored Stories and Promoted Posts? While Facebook didn’t talk at all about ads in its announcement, according to an interview published by the MIT Technology Review, when asked how the new design will affect ads, a Facebook representative said, “The idea of making things richer, more immersive, includes ads.” Furthermore, the article states, “Speculation about the changes include the possibility that Facebook will add additional mini-feeds segmented by content (such as one just for photos), as well as bigger, more targeted ads.” Only time will tell, and we’ll be sure to update you as we learn more.From our perspective, here is a summary of the biggest takeaways for marketers from today’s announcement:Your Facebook Content Needs to Be Even More CompellingFacebook’s design changes make it much easier for Facebook users to tune out content from businesses and brands. Because this is the case, you need to give your fans even more incentive to check out their Following Feed to view your content so they can engage with it via Likes, comments, and shares, enabling you to show up in their friends’ All Friends Feed. This makes it even more critical that you post content that is compelling and sharable.Furthermore, the way Facebook is now surfacing top-shared articles sounds (to us, at least) like they’re adopting a more LinkedIn Today-like method for featuring top content. This means it’s in your best interest to use Facebook as a way to promote your more public-facing content — like blog content, for instance — to try to get your best content more viral reach.You Should Place Even More Emphasis on Visual ContentFacebook continues to feature visual content like images and video more prominently, which means it’s also more pertinent that you’re sharing top-notch visual content. Brush up on your design skills, and leverage resources like our guides to creating top-notch visual content — and infographics — in PowerPoint. Furthermore, now that timeline creative such as cover photos are getting pulled into the News Feed, it’s even more important that your cover photo is eye-catching and visually representative of your page so it provides more context and captures the attention of Facebook users (see the Fuki Sushi example in the first section of this article for reference).You Might Want to Rethink Your FrequencySince the Following Feed shows all stories from pages a user follows in chronological order, we speculate it might become even more important to publish content to your Facebook Page on a more regular basis. This way, users who check out their Following Feed will see your stories near the top of their feed more consistently.What do you think of Facebook’s new News Feed design? How will this impact marketers? To learn more about how you should adapt your Facebook marketing for these changes, download our new ebook, How The New Facebook News Feed Changes Your Content Strategy. 6) Video content gets displayed much bigger. 5) Content shared via third-party apps like Pinterest get shown more prominently. 4) Places are featured more prominently with maps. Originally published Mar 7, 2013 4:32:00 PM, updated March 21 2013 Topics:center_img 8) Better surfacing of top-shared articles organized around publications and about topics/interests. 3) Stories shared in the News Feed — whether from individual users or brands — now also pull in elements of that person’s/page’s timeline, such as their cover photo, thumbnails of their friends/fans, etc. Facebook News Feed 2) Articles you share feature a larger image, a more prominent title, and a longer article summary. Choice of FeedsThe second — and most significant — new feature announcement from Facebook is “Choice of Feeds,” or the ability to toggle between different feeds of information by topics. It’s inspired by the idea that people’s News Feeds should include a mix of content from family and friends as well as news and information from the pages of businesses and public figures you follow — but that users should also be able to filter out these messages from one another. In fact, Zuckerberg noted that currently, 30% of the content in the News Feed is content from Facebook Pages as opposed to individual users.In addition to the News Feed you’re already used to today, these new topic-based News Feeds will give Facebook users much more control over the content they see, and users will be able to switch between different feeds using a switcher at the top of their homepage.Here’s a run-down of the various new News Feeds you’ll have access to. Keep in mind that you can see more in the screenshot above, but those were already available to you in the current design.All Friends Feed: shows all posts from all friendsMusic Feed: displays what your favorite musicians are posting, what your friends are listening to, what concerts are coming up, etc.Photos Feed: shows all the photos posted by your friends and the pages you followFollowing Feed: similar to the current “Pages Feed,” this displays all posts from the business pages and public figures you’re a fan of, in chronological orderMobile ConsistencyFinally, Facebook also announced that, with this new design, Facebook will now have the same look and feel across all devices — mobile, tablet, and web — creating a much more unified and simplified user experience. Most notably, the left-hand menu is accessible wherever you go within Facebook, and it’s easy to navigate to the very top of the News Feed when you notice new stories have been posted. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

OMG! Arianna Huffington Is Speaking at INBOUND

first_img Originally published Jun 26, 2013 11:30:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Conferences Well, that title pretty much says it all. We’re thrilled to report that Arianna Huffington will be giving a keynote address at this year’s INBOUND conference in August.HubSpot had already announced a jaw-dropping lineup of speakers, including statistics wizard Nate Silver; marketing guru Seth Godin; Scott Harrison, the founder of charity: water; digital strategist Leslie Bradshaw; Ann Handley, founder of MarketingProfs; best-selling author Susan Piver; plus our own beloved co-founders, Brian Halligan and Dharmesh Shah. But Arianna Huffington? Really? If you haven’t taken advantage of our early bird pricing, now might be the time — remember the sweet deal ends on July 1. Here’s why we’re so excited about Arianna’s attendance and keynote address at INBOUND.Queen of the BloggersBack in the early days of Arianna’s site, The Huffington Post, it was just a simple blog where Arianna and some of her friends would post items. People scoffed at the idea of this “socialite” playing at being a journalist.They didn’t scoff for long. Because pretty soon it became clear that Huffington wasn’t playing around at anything. In a way she’s the ultimate inbound story — create great content and you’ll draw people toward you. And unlike most mainstream media properties, the Huffington Post also realized early on the competitive advantage of having a great content management system. Its journalists and techies understood SEO better than anyone else in the business.Through a combination of hard work, big brainpower, and incredible business savvy, Huffington turned her simple little blog into the internet’s first news powerhouse, a publication whose reach and influence rivals that of the New York Times and other top global news brands. It was acquired by AOL for $315 million. She’s now president and editor-in-chief of Huffington Post Media Group, which is part of AOL.The world had underestimated Arianna Huffington, and in doing so failed to realize that she “gets” the internet more than most people in the media business, and understands how readers have changed — that people no longer want to be passive consumers of news, but also want to comment, interact, and create. “Self-expression is the new entertainment,” she wisely noted.A Woman of Many TalentsIn addition to building a huge internet media company, Huffington has authored a dozen books, on subjects ranging from art to music to politics; she’s hosted shows on radio and TV; and she’s even found time to do a voice for an animated comedy show.She’s a powerhouse, a force of nature. Forbes named Huffington to its list of “Most Powerful Women in Media” this year, and she has twice been included on TIME’s “Most Influential” list. Recently, Huffington also gave the commencement address at Smith College, where she spoke about “a third dimension of success.”At INBOUND Huffington is going to talk about fearless leadership and turning difficult times into opportunities for growth. I’m hoping she’ll also talk about media and the internet, but honestly, whatever she talks about I know I’ll be enthralled. There aren’t many people in the world that I can say that about. Trust me, you won’t want to miss her. Topics:last_img read more

16 Examples of Totally Ridiculous 4th of July Stock Photography

first_imgGuy in back: “Umm … guys? Is there room for me and my pitcher of ice water?”3) The perfectly patriotic pose.4) Diverse American teenager flag fail.All American. Not all smart.5) Chihuahuas: the epitome of American patriotism. 6) This one’s called “Family laughing at 4th of July barbecue.” It should’ve been called “Family terrorizing crying baby.”7) “American Dream”I wonder how long she’s been standing like that.8) Watermelon Snafu”Hey mom? I think you accidentally gave us slices from the watermelon that was soaked in vodka.”9) Doesn’t this American flag look great with my outfit?10) Why don’t we ask our panel of “Yanky doodle doggie” judges ….11) And among an entire genre of patriotically provocative stock photos, this one’s called “American Grrrl!””Don’t tell my parents I pose nude for awful, patriotic stock photography porn, or else I’ll poke you with this patriotic toothpick.”12) Not to be upstaged by her male counterpart, “American Boy Butt” …American Boy Butt’s photo description: “A fit young muscular man wearing shiny blue briefs with an American flag in them.” So accurate. Wouldn’t it be great if that was someone’s actual search term? Quite the long-tail keyword.13) This guy should take some advice from the girl in #9 about the right way to accessorize with a flag.14) How many stars and stripes are there on the American flag, you ask? Let me count! One …. two …. three …. 15) Don’t stare at her for too long, or Uncle Vito back there will totally mess you up.16) Description for this one: “Patriotic clown with beer and flag. Don’t forget to doodle your Yankee … or Yankee your doodle.” Is that some kind of innuendo?The only thing worse than a clown is a patriotic clown.We hope this gave you a chuckle today. Which stock photo did you find most ridiculous? Have a happy 4th of July! The 4th of the July. Independence Day. The day we Americans fire up the grill, crack open a few cold ones, watch fireworks displays, and laugh at ridiculous 4th of July-themed stock photos.No? Well, there’s always room for a new tradition. We wanted to give you something light and fun today, since it’s a day for celebration. And since our first foray into the exposure of awful stock photography was so well received, this seemed like a slam dunk. So without further ado, here are some of our favorite examples of truly absurd 4th of July-themed stock photography. Just please don’t misconstrue this as us being unpatriotic ;-)16 Examples of Ridiculous 4th of July Stock Photography1) You know what I like to eat with my apple pie a la mode? Confetti.2) Let’s see how much food and people we can cram into this teeny tiny table!Woman sitting at right: “Those hot dogs totally aren’t going to fit on this teeny tiny table.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 4, 2013 9:00:00 AM, updated February 01 2017center_img Holiday Marketing Topics:last_img read more

New Facebook Algorithm Update Dings Text Updates From Businesses

first_img Originally published Jan 21, 2014 4:56:00 PM, updated February 01 2017 … and as a “link-share” with all of the link metadata pulled in. Updates to the Facebook algorithm always seem to induce the butterfly effect: One little change suddenly has a huge effect on your entire strategy on that platform.Today is no different. In an announcement this afternoon, Facebook made some small (but serious) changes to the way text and link statuses get ranked in your News Feed.According to the announcement, people generally don’t like to interact with text statuses from companies as much as text statuses from friends — so the social network decided to demote the importance of text status updates from companies in the News Feed. And that change will have two different ramifications to other parts of the Facebook algorithm:1) Other types of status updates may become more — or less —  effective. This makes sense, though Facebook was vague about the specific effect for other types of status updates. I guess we’ll wait for another announcement. No action item here. 2) Links within the “link-share” will get promoted. This is the tricky part of the announcement. Basically, when people share links on Facebook, they share them one of two ways:Within the text status update itself … Topics: Facebook wants people to share their links the second way — with all of that good metadata to support it. So it will now be promoting links that have all of that in the News Feed, rather than those text status updates with links. Kinda nitpicky, but it makes sense. Images have been shown to be the most effective for company pages to post, so wouldn’t you think that links with images would get more exposure than those without them?But I know what you’re thinking: How do you make sure your link is a link-share and not a text update?How to Make Sure Your Update is a Link-ShareYou can take a breath — it’s actually quite easy to make sure your link-share is working.In Facebook’s status update box (or in HubSpot’s Social Inbox compose box for customers), all you need to do is add a link into the box and let the metadata populate. Then, you’ll see the link’s Open Graph image, page title, and/or meta description populate, and voila! You’re good to go. Only thing you need to remember? Don’t click the X next to that metadata that just popped up:Besides that, you should be good to go!Takeaways From This UpdateBesides giving you another thing to remember when posting to Facebook, this update is a reminder to us all that if we want to build an audience on Facebook’s platform, we need to pay attention to the details of what makes readers tick … and, of course, what Facebook’s algorithm is doing.So keep Facebook in your arsenal of marketing tactics, but remember that it isn’t really owned media — you’re renting space from Facebook, and they can change the rules of the game at any time. Make sure you’re devoting time to building up content assets you own, such as blog posts, marketing offers, and landing pages. That way, the next time Facebook updates its algorithm (and it will), your business won’t take a nosedive. Bonus: You’ll have something to populate that new link-share update. ;)What do you think of this News Feed update? Share your thoughts with us in the comments. Facebook Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more