Mourinho sends a message to his lovers after Champions League progress

first_imgManchester United booked their place in the last 16 of the Champions League with a 1-0 win at Old Trafford over Young Boys on Tuesday.  Upd. on 29/11/2018 at 17:11 CET Mourinho manda un mensaje a sus ‘lovers’ It means they can go into their final game against Valencia without the pressure of needing a result to stay in the competition.  IN SPORT.ES 28/11/2018 And with qualification assured, Mourinho sent a message to his ‘lovers’: “For some of my lovers, I just want to say: for the ones that like stats, 14 times in the Champions League, 14 times qualified through the group phases. Mourinho’s reaction to Fellaini’s winner. You and us all Jose, mate. pic.twitter.com/0J8D1c8CJx— The Man Utd Way (@TheManUtdWay) 27 de noviembre de 2018center_img “Reaching the next round is a feat for us. There are better teams, teams with more quality and ambition, but when a team reaches the knockout rounds, anything can happen.” “It was a gesture of relief and frustration,” the coach explained. “Our performance wasn’t a 0-0. It wasn’t a game to have problems until the last minute. I wasn’t angry with the players, I was frustrated not to score before.   “My players were really tired at the end and that’s what we wanted: it means they gave everything. There were moments of good football, but there were also moments with a lack of confidence and pressure, but we got the goal.”  Sport.es “Never one of my teams stayed in the group phase. The seasons I didn’t play in the Champions League, I won the Europa League. That didn’t look like the case at one point, though, with a late Fellaini winner earning United a vital three points and provoking a typically evokative Jose Mourinho celebration.  last_img read more

‘Railway Cup’ finally looks dead and buried

first_img“I know for a number of years in recent times, Connacht were very grudgingly involving themselves in the Railway Cup. It appears to me that the Connacht Council didn’t really have any great love for it, particularly in recent years,” the new Louth manager said. The future of the GAA’s interprovincial series is up in the air after Connacht confirmed they didn’t expect to take part in the competition again. The GAA announced in August that the series would not proceed this December. Last year’s winning Interprovincial football manager Peter McGrath (pictured above 3rd from the left at the launch of last years event) feels the Connacht decision not to participate will kill off the series once known as ‘The Railway Cup’. Connacht secretary John Prenty said today: “We feel it has run its course and we decided at the beginning of the year that we wouldn’t compete this year. I don’t think we’ll take part again but what the other three provinces will do again I don’t know.”In their 1950 and ’60s heyday the competitions attracted large crowds, but interest has dwindled since the club finals took over their previous St Patrick’s Day date in the calendar and they have regularly been shunted around the fixture diary or even cancelled. Last year’s football final saw 150 people attend the Ulster v Connacht football final in Carrick on Shannon. It remains to be seen whether the GAA will attempt to proceed with a three-team format next year or simply scrap the concept.In the 90 year history of the competitions, Connacht won 11 Interprovincial hurling titles and 10 football titles. Their last hurling win was in 2004 and their last football success came in Tuam Stadium in 2014 after a gap of 45 years.print WhatsApp Facebook Twitter Emaillast_img read more

Sports leaders predict at least 220 gold medals for Philippines in SEA Games

first_imgSports Related Videospowered by AdSparcRead Next New import for SMB Dancesports have projected at least 10 gold medals, athletics and gymnastics are convinced they can capture a minimum of nine golds each and skateboarding, which features Asian champion Margielyn Didal, are targeting to sweep the eight-event competition.The sportsfest to be held in scattered venues across Metro Manila and Southern Luzon, Subic and New Clark City in Capas, Tarlac, will see 1,115 Filipino athletes from 56 sports participating in 530 events plus 753 coaches and officials.Also anticipated to produce the needed golds are archery, billiards, bowling, chess, cycling, fencing, golf, ice skating, karatedo, muay, pencak silat, sailing, sepak takraw, shooting, tennis, triathlon, weightlifting and windsurfing.Team sports will likewise contribute to the golden collection with baseball, basketball, ice hockey, rugby, softball and polo foreseen to emerge triumphant.ADVERTISEMENT MANILA, Philippines—Leaders of national sports associations individually made a bold gold-medal prediction on Friday that collectively resulted in an astounding figure never achieved by Team Philippines in the Southeast Asian Games.According to 45 out of the 56 NSAs which will see action in the Nov. 30-Dec.11 meet here in the country, at least 220 gold medals can be won by Filipino athletes, enough to secure the overall title in the biggest edition of the Games.ADVERTISEMENT Trending Articles PLAY LIST 00:50Trending Articles02:11SEA GAMES 2019: PH’s Nesthy Petecio boxing featherweight final (HIGHLIGHTS)08:07Athletes treated to a spectacle as SEA Games 2019 officially ends06:27SEA Games 2019: No surprises as Gilas Pilipinas cruises to basketball gold05:02SEA Games 2019: Philippines clinches historic gold in women’s basketball05:21Drama in karate: Tsukii ‘very sad’ over coach’s bullying, cold shoulder03:24PH’s James Palicte boxing light welterweight final (HIGHLIGHTS) Phivolcs: Cloud seeding in ashfall affected areas needs study Lava gushes out of Taal Volcano as villagers flee Athletes from contact sports are expected to bring in majority of the haul with arnis projecting at least 15 golds out of 20 events while fighters from judo, kickboxing, jiu-jitsu, sambo, wrestling are confident they can contribute at least five victories each.A reliable source told the Inquirer that these fearless forecasts came out during the coordination meeting of the NSAs with Team Philippines chef de mission and Philippine Sports Commission Chairman Butch Ramirez.FEATURED STORIESSPORTSAndray Blatche has high praise for teammate Kai SottoSPORTSBig differenceSPORTSAlmazan status stays uncertain ahead of Game 4The national boxers, a perennial multiple-gold performer, and wushu fighters have not declared their medal prospects as well as the taekwondo jins and dragonboat paddlers, but are certain to deliver based on their track records in previous SEAG editions, especially on local turf.There were apprehensions whether the NSAs can really pull it off, but sports leaders have high hopes that a repeat act of 2005, the last time Team Philippines hosted the 11-nation biennial tourney and won its first-ever overall title, is completely doable. Taal Volcano’s lava fountain weakens, but Phivolcs says it’s not sign of slowing down ‘People evacuated on their own’center_img 400 evacuees from Taal eruption take refuge in Mt. Banahaw No need to wear face masks in Metro Manila, says scientist LATEST STORIES Don’t miss out on the latest news and information. 2 village execs nabbed in Bohol buy-bust DSWD Bicol donates P1.5M worth of food packs for Taal eruption evacuees MOST READ View commentslast_img read more

Waffle Toppers to Brighten Your Magic Kingdom Ice Cream

first_imgShare This!Is there anything better than ice cream in summer? If you’re going to be visiting Magic Kingdom, we may have a way to make that summertime ice cream even better — waffle ice cream toppers featuring your favorite Disney pals.Starting in June, specially printed waffle cone-like toppers will be available on ice cream at the following locations:Mickey will be found at the Plaza Ice Cream Parlor on a single-scoop ice cream cup or coneMinnie will be back at Storybook Treats with a soft-serve cup or coneDonald is over in Sunshine Tree Terrace with a soft-serve cupDaisy can be found at Aloha Isle with a soft-serve cupAnd Goofy will be at Auntie Gravity’s Galactic Goodies with a soft-serve cup or coneDoes something like this add an extra bit of magic to your ice cream at Magic Kingdom? Don’t you wish they sold these so you could take them home? (Me too!) Let us know what you think in the comments.last_img read more

Disney Introduces Mickey’s Not-So-Scary Halloween Party Pass Granting Unlimited Access

first_imgShare This!Have you ever wanted to attend every single Mickey’s Not-So-Scary Halloween Party? The cost for those who wished to do so was extremely cost prohibitive, that is, until now.It appears that Guests will have the option to purchase a new Party Pass that will give you access to every single party night, excluding Halloween night. That’s 35 nights of Halloween fun! It will even allow you into parties that have been sold out.The price is $299 plus tax for ages 10 and up and $284 for ages 3-9. Guests who have purchased a ticket to the party prior can upgrade to the Party Pass. There are no discounts available. (Which is understandable.)For those looking to purchase this ticket, it cannot be done online as of right now, but it can be purchased at Guest Services or at the ticket window. If you have questions, you can call the Disney Reservation Center at 407-939-4295.last_img read more

How BBC Interactive Content Works Across AMP, Apps, And The Web

first_imgHow BBC Interactive Content Works Across AMP, Apps, And The WebYou are here: It can be difficult going full screen from within an iframe…so in addition to applying the full-screen styling inside the iframe, we have to send a message to the host page to apply styling to the iframe itself:// iframewindow.parent.postMessage({ name: ‘window:toggleFullScreen’ }, ‘*’);// host pagewindow.addEventListener(‘message’, function () { if (event.data.name === ‘window:toggleFullScreen’) { document.getElementById(iframeUid).className += ‘ fullscreen’; }});This can translate into a lot of spaghetti code when you start supporting multiple platforms:button.on(‘click’, (e) => { if (inStandalonePage()) { window.scrollTo(0, resultsContainer.offsetTop); } else { window.parent.postMessage({ name: ‘scroll’, offset: resultsContainer.offsetTop }, ‘*’); }});Imagine doing an equivalent of this for every meaningful DOM interaction in your project. Once you’ve finished shuddering, make yourself a relaxing cup of tea, and read on.Abstraction Is KeyRather than forcing our developers to handle these conditionals inside their code, we built an abstraction layer between their content and the environment. We call this layer the ‘wrapper.’Instead of querying the DOM or native browser events directly, we can now proxy our request through the wrapper module.import wrapper from ‘wrapper’;button.on(‘click’, () => { wrapper.scrollTo(resultsContainer.offsetTop);});Each platform has its own wrapper implementation conforming to a common interface of wrapper methods. The wrapper wraps itself around our content and handles the complexity for us. Native share menu on AndroidHowever, this screen will be triggered whether you tap ‘Twitter’ or ‘Facebook’ in the ‘Share your results’ section, so the user ends up having to make their choice twice; the first time inside our content, and a second time on the native popup.This is a strange user journey, so we want to remove the individual share icons from the News app and show a generic share button instead. We are able to do this by explicitly checking which wrapper is in use before we render the component. How the bar chart could look if scrolling events aren’t forwardedWe are increasingly trying to adopt more of a progressive enhancement approach in our designs. For example, we could provide a button which will be visible for all platforms by default, but which gets hidden if the wrapper supports scrolling. That way, if the scroll fails to trigger the animation, the user can still trigger the animation manually. Advanced ‘scrollTo’ implementation by the embed wrapperThe “embed” wrapper takes the same argument as in the “standalone” example but manipulates the value so that the iframe offset is taken into account. Without this addition, we would have scrolled our user somewhere completely unintended.The Wrapper PatternUsing wrappers results in code that is cleaner, more readable and consistent between projects. It also allows for micro-optimisations over time, as we make incremental improvements to the wrappers to make their methods more performant and accessible. Your project can, therefore, benefit from the experience of many developers.So, what does a wrapper look like?Wrapper StructureEach wrapper essentially comprises three things: a Handlebars template, wrapper JS file, and a SASS file denoting wrapper-specific styling. Additionally, there are build tasks which hook into events exposed by the underlying scaffolding so that each wrapper is responsible for its own pre-compilation and cleanup.This is a simplified view of the embed wrapper:embed-wrapper/ templates/ wrapper.hbs js/ wrapper.js scss/ wrapper.scssOur underlying scaffolding exposes your main project template as a Handlebars partial, which is consumed by the wrapper. For example, templates/wrapper.hbs might contain: read more

Duncan: ‘Fiorentina matched my ambition’

first_imgBobby Duncan chose to leave Liverpool for Fiorentina because they “matched my ambitions. It wasn’t over money. I wanted to make a name for myself.” Duncan joined the Viola last summer for £1.8m after a controversial exit from Liverpool, when his agent Saif Rubie accused the Reds of bullying the player and blocking any potential moves from the club. “It was a difficult decision to be honest. I was in a difficult moment at that time,” Duncan told ViolaNation.com. “Something was missing. It wasn’t over money. It wasn’t over anything else other than I want to play first team football soon. Liverpool has Mohamed Salah, Roberto Firmino, Sadio Mane, Rhian Brewster. That front three is the best front three in the world. It was hard to knock them down. “In my mind, I thought I would go and play abroad. Serie A is just below the Premier League. I wanted to make a name for myself, show the Liverpool and Fiorentina fans who I am. I always loved Liverpool, but my love now is to the Fiorentina fans. I need to repay them for showing me the love since I arrived. “Leaving Liverpool was a difficult decision. I was only there for a year, but I didn’t see the path forward for me there.” Asked about why he chose Fiorentina, the cousin of former Liverpool legend Steven Gerrard cited their hopes for the future. “There were a couple clubs coming after me. I thought that with the new owners coming in, with Rocco Commisso wanting to win trophies, build the club up, it matched my ambitions. I thought it would be an unbelievable experience to get into the first team, develop under Vincenzo Montella and Emiliano Bigica. Vincenzo Virgene believes in me. Hopefully I can pay them back now.” Duncan is one of relatively few English players who are trying to make their mark in a foreign league. “Italy is more physical and tactical. England it is more possession. Italy is feistier. When you step on the pitch, it’s war here. In England we play out of the back. It’s different, but in many ways not that much. “I think I am better served in the Italian game though. I like that here I can get into it. I love the scoring goals, but I like the dirty side of the game as well.” The player also advised other young English players to be more adventurous. “Believe in yourself and make the move. Make the sacrifices, you need to. Since age eight I have sacrificed friends, school, family, everything for this sport. For those up and coming English players I just say believe in yourselves. Put in the work, make the sacrifices, and find a way to see it through.” Watch Serie A live in the UK on Premier Sports for just £11.99 per month including live LaLiga, Eredivisie, Scottish Cup Football and more. Visit: https://subscribe.premiersports.tv/last_img read more

SEO: Are Nofollow Links Still Valuable?

first_img Link Building Originally published Mar 29, 2011 1:30:00 PM, updated October 20 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack I’ve recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links. Specifically: “What’s your take on no follow links? Is it still valuable to get them when you can, such as from social media sites or Wikipedia? Under what circumstances do you pursue links from Wikipedia? Is their huge reach and audience worth it, even without SEO value?”Answers From The ExpertsTom Critchlow works for the SEO Company Distilled as VP Operations NYC (office opening in June!) but is currently working alongside the web’s most popular SEO Software provider; SEOmoz to help them with their SEO:There is a lot of debate around nofollow links and their impact on SEO. Will wrote a great post on the weight and authority that nofollowed links can carry. As SEOs I think that we shouldn’t be so obsessed with only getting “followed” links. If a link is from a strong site and will pass traffic then I think you should go and get it. Search engines these days are paying attention to social signals like tweets, Facebook shares (both nofollowed) and traffic data (from toolbar & browser usage) so if you’re really trying to build your brand online you shouldn’t obsess over whether a specific link is relevant for SEO – you should be thinking about whether a link is good for your brand, because you can be sure this is what Google is trying to reward. In particular, I’ve seen Wikipedia drive significant amounts of traffic even for niche terms without huge search volume. I would urge businesses to look at the Wikipedia pages for their niche and consider whether they can provide a resource of such value that you can get a Wikipedia link. If you can, you can be sure it’ll drive good volume of high converting traffic.Gianluca Fiorelli,  SEO, IloveSEO:When it comes to links, I personally don’t think at first if they are going to be followed or not. Even though, from a pure classic SEO perspective, any backlink should have to be a followed one in order to increment the PageRank of your linked page, I consider that actually a link is not just about PageRank anymore, but trust and brand awareness. In fact, even though search engines do not carry PR through the no followed link to your site, they record it and they take notice that your site has been cited in a site. If that site is an authoritative one or a trusted seed, somehow its aura will reflect on your own web site, which will gain trust and relevance to the eyes of the search engines, therefore better rankings. Just for this reason it is good to be linked by Wikipedia or any authoritative social media site, and I include in this definition sites like forums, blogs and Q&A sites, which are social by nature. Obviously, they can directly send good traffic to your web site: just think at Quora and the traffic a link in a voted or most useful answer can lead to your site. Under what circumstances can you pursue links from Wikipedia? First of all you must have great great content or very specific and unique. Wikipedia folks are very picky about what sites to cite as external sources for any voice. If you have that content, then you can suggest it for the right Wikipedia voice. Example: during an competitive research about travel to Patagonia related web sites, I saw that the one that was ranking first in Google.it had a link from Wikipedia. I dug into that link and discovered that it was to a post about the Welsh immigration in Patagonia present in that site’s blog. Is that link sending traffic to the site? Probably not at all, but it was noticed by someone in the BBC website, who finally linked to that same post citing Wikipedia. Boom, now that travel site not only as one link from Wikipedia, but it has also an important backlink from another trusted seed: the BBC. Moral of the story: Wikipedia maybe won’t send you directly great traffic, but to have a link in it gives authority to your site, therefore others will tend to cite your site and link to it.Barry Schwartz, Executive Editor, Search Engine Roundtable:Nofollowed links do not pass any search engine ranking value for most of the search engines, including Google and Bing.  You can have a nofollowed link on Wikipedia or even Google’s main blog and it won’t count in terms of improving your rankings. That doesn’t mean the link is not valuable. Sites with lots of traffic with links on them, even if they are nofollowed, still can send traffic.  That traffic can help with leads, conversions and even encourage other sites to link to you without a nofollow attribute on the link. When it comes to getting links and social media, it is more about creating awareness about your content or product. That awareness will lead to more link building opportunities and create even more awareness for your content.What’s your take? Have you seen value from nofollow links to your blog or website, or none at all? Let us know in the comments.Photo Credit: Dawn Huczeklast_img read more

5 Inbound Marketing Do’s and Don’ts From Kanye West

first_img Inbound Marketing Originally published Oct 4, 2011 11:00:00 AM, updated October 20 2016 Topics: Kanye West is an incredible rapper, but he’s also an amazing case study in inbound marketing. Like most companies and brands, Kanye does a lot of things right to help his image and sell records. On the other hand, he also does a lot of things wrong.Below are 5 do’s and don’ts we can learn from Kanye West about inbound marketing:DO: Collaborate to Increase Your ExposureKanye West’s latest album, Watch the Throne, was a joint venture between himself and Jay-Z. This collaboration allowed both rappers to access a new audience and attract new listeners for their music. As an inbound marketer, one smart thing you can do is to create content for someone else’s blog or website or collaborate on co-marketing opportunities. Why? It allows you to reach people outside your direct network of fans, followers, and subscribers, spreading your messages and brand name to more people who may not have already heard of you.Try create your own equivalent of Kanye’s Watch The Throne. The next time you’re planning an ebook or webinar, think about collaborating with another company to increase your exposure and potentially bringing in new customers. When seeking and evaluating co-marketing opportunities, think of non-competing companies with a similar target audience to yours — an audience that would also be interested in your products/services.DON’T: Interrupt Prospects From What They Really Care AboutAt the MTV Video Music Awards two years ago, Kanye West interrupted Taylor Swift’s acceptance speech to inform people that he really thought Beyonce should have won the award. Instead of receiving adulation or acceptance from the audience, Kanye got booed because of his rudeness and rationalization that his message was more important (and, hey, he was also kind of a jerk).As a marketer, it doesn’t matter if you think you have “the greatest product of all time” — you should never interrupt someone from the content they really care about. Interruption-based marketing can cause ill will from a company to a customer. Instead, always be respectful of people’s time, and try to get their attention when they’re asking and looking for it. Use permission-based inbound marketing, and your marketing campaigns will prove much more effective.DO: Offer People Valuable ContentOne great marketing lesson you can learn from Kanye West is the power of giving away valuable content. This summer, Kanye created a giveaway campaign called G.O.O.D Friday, where he offered a free downloadable song once a week. Marketers should follow Kanye’s steps and create free, valuable content.If you haven’t already, start a business blog and regularly write about educational topics related to your industry. Consider long-form content such as whitepapers and ebooks. Get more creative by hosting webinars or creating video content. The key is frequency. While regularly creating valuable content can be difficult, it will be worthwhile knowing that your potential customers find your content valuable and are always awaiting the release of your newest piece of content. And likely, many of these potential customers will ultimately turn into paying customers.DON’T: Not Care About Your (Potential) CustomersKanye West is notorious for being late to his concerts. He also has a tendency to rant on his blog and write in only CAPITAL LETTERS. These actions make Kanye appear arrogant and as though he cares not about his fans — just himself.As a inbound marketer, always talk with your customers, not at them. One of the best ways to connect with and show you care about your prospects and customers is through social media and email marketing. Use sites like Facebook and Twitter to engage with your current and potential customers, not just promote to them. With email, create lead nurturing campaigns to show your leads you care about their needs and are happy to provide them with relevant, valuable content. For example, if you’re a food importer and have a number of leads showing interest in your wine selection, create a lead nurturing campaign that shares knowledge and information about different types of wine. If this selection of prospective customers have shown interest in wine, don’t share information on different types of cheeses — this will show that you’re not paying attention to their needs, and those potential customers may look elsewhere for help.DO: Create Engaging Messaging and Have a Personal VoiceIf there’s one thing Kanye West is great at, it’s having a clear voice and understanding the tone his messaging should convey. As a marketer, you should certainly understand what type of tone aligns with your target audience and use that tone in your brand’s messaging.In this particularly outlandish Kanye tweet, the rapper offers no sort of promotion about his music. However, his messaging is on point with his branding. Remember that as you tweet, you should always keep your tweets on point with your company’s tone. Like Kanye, you shouldn’t only be looking at promoting your products/services — people see right through it, and they’ll be more likely to ignore what you have to say. Instead, give people value — they’ll be more appreciative and more likely to listen to you in the future.Life is often filled with do’s and don’ts, and inbound marketing is no exception. What other tips should people know about inbound marketing? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How Social Media Capitalism Will Affect Your Future Marketing Strategy

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 15, 2012 4:30:00 PM, updated February 01 2017 Topics: Marketing Strategy We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to “free” traffic and leads from social media and search engines. Sure, this traffic isn’t exactly free — marketers have to invest in time and tools to take advantage of these inbound channels. But inbound leads are still 61 percent less expensive than outbound leads. Can This Last Forever? This week, interesting monetization news broke about Pinterest , the hot new social network focused on images. Pinterest is using a service called Skimlinks for its monetization. Skimlinks takes the URLs that people pin on Pinterest and attaches affiliate marketing referral codes to them, which allows Pinterest to get paid when a person discovers a product on the service and then visits a website to purchase that product. (Note: Understand that only ecommerce websites that have an affiliate marketing program pay Pinterest for conversions. If you don’t have an affiliate marketing program, then traffic from Pinterest to your site is free.)However, if you do have an affiliate marketing program, then you have to invest the time in building a community and sharing content on Pinterest, and still pay your affiliate marketing commission. But if you have a well optimized affiliate marketing campaign and you understand your target cost-per-conversion, then this can be a sustainable model for selling products. While potentially a good model, it is also extremely disruptive to the idea that social media traffic is free. Social Media Capitalism Social media is still very much in its infancy. In the early days of Facebook and Twitter, there were no monetization methods in place. Pinterest marks a shift in the social media industry, not for its innovative platform, but instead for its ability to monetize the service from the very beginning, rather than waiting years to figure out how to actually make money from it. We’ve seen LinkedIn succeed in monetizing by disrupting the recruiting market. Now, Facebook and Twitter both have strong and growing advertising platforms. However, what Pinterest is doing isn’t advertising. Instead, Pinterest is making money off organic interactions on its site, and some marketers can only opt out of paying for it if they cancel their entire affiliate marketing program.As Facebook prepares for its initial public offering and LinkedIn continues to battle the pressure of Wall Street, the only real certainty is that social media capitalism is here to stay. It’s all about leverage. The handful of successful social platforms that attract a critical mass of users that business want to reach have the leverage to make more aggressive monetization changes. The fact is, with the higher costs involved with offline marketing, social networks can make significant changes without pushing businesses away from the platform. Only the Platforms You Own Will Always Be Free So social media is starting to get more expensive. Yes, it is still far less expensive than many other forms of marketing, but what is a marketer to do? Take control. The only online platforms that you can ensure will remain free in your marketing mix are the ones you own and control yourself. Facebook could decide tomorrow that it wants you to pay a monthly fee to have a business page. While unlikely, it is completely possible.As marketer, you own your website and your blog. Failing to invest in both of these key inbound marketing assets could have a negative impact on your future cost-per-lead. This means that those Inc. 500 companies that indicated they were blogging less in a recent survey are heading in the wrong direction.You dictate all the terms of your blog and website — not only the content but also the design and call-to-action placement. Your website and blog are also the only inbound marketing tools through which you have complete control over accessing valuable marketing analytics information. Think about the limited insight you have now into the analytics of your social media channels. When it comes to third-party channels, you have no control over the data that you have access to. It’s all up to those third-party channels to decide what to give you. Making Money Costs Money Yes, marketing has defined cost structures in every tactic, both outbound and inbound. But great marketers understand that it’s important to invest in marketing to drive revenue growth. The important aspect of social media and marketing costs to understand is that social media costs are volatile. Social media moves quickly, and companies are forced to innovate rapidly. With this innovation comes new opportunities for monetization, which directly impacts marketers. Owning and leveraging your website and blog as the central hub of your inbound marketing activities will help to minimize volatility and manage your inbound marketing costs. Three Key Marketing Actions to Reduce Marketing Costs 1. Optimize Website Calls-to-Action for Your Entire Buying Cycle – Marketers underuse calls-to-action. The web is crowded, and visitors to your website or blog need clear direction for what you want them to do. But just having calls-to-action on your website isn’t enough. Instead, your calls-to-actions must map through your entire buying cycle. For example, if your blog generates a lot of traffic from first-time visitors, then asking them to join you for a product demo probably isn’t the best pick-up line. That type middle-of-the-funnel call-to-action would likely work much better on your product pages, where more qualified site traffic is likely to hang out. Conduct an audit of your calls-to-action to determine how to better map them to your sales cycle. 2. Create Blog Content Prospects Love – Stop talking about your products. No one cares about your products … yet. Instead, you need to create blog content that solves key problems your prospects and leads face . Once this content brings them into your blog via social media and search, you then have the opportunity to begin to share more product-focused information. Think like a trade publication, and create articles that you or a member of your company would proudly read and share with others. 3. Make Analytics Actionable – Looking at visits isn’t enough. You need to work on making your analytics actionable. This means you need to look at key inbound marketing metrics like conversion rates by traffic source as well as compare these rates to benchmarks for your industry. This benchmark data will allow you to decide which channels or types of content to invest more in to improve lead and customer yields for your business. If you’re a HubSpot customer, you can use HubSpot’s marketing analytics tools to analyze which channels are driving traffic, leads, and customers, and compare metrics with competitors in your industry. How do you feel about the growing impact of social media capitalism? Image Credit: Images_of_Money last_img read more