This Week at TouringPlans – June 30, 2019

first_imgFun Stuff!Live chats are always fun. Check out Angela and Fred as they talk crowds, Galaxy’s Edge, and more.Who doesn’t love saving money? You could save a fortune on international travel with this tip.More love for Stitch with this cone for Stitch Day.The Kitchen Sink is this week’s pick for Chocolate Friday.The popular YouTube roundup is back with attraction videos, a top 5 list, and more.The Week AheadIf you’re planning to the visit to the parks soon, here’s what’s going on this week.The week ahead at Walt Disney WorldThe week ahead at DisneylandThe week ahead at Universal OrlandoThe week ahead on Disney Cruise LineSave time! Save money! Have fun! For complete access to all of our great vacation-planning tools like the Crowd Calendar, customizable Touring Plans, Cheapest Ticket Calculator, Dining Reservation Finder, Hotel Room Request automator, and MORE, subscribe to the latest news on all things Disney and Universal, follow our social media channels: Instagram, Facebook, Twitter, and Pinterest. Share This!Welcome to your one-stop shop for our news from Walt Disney World, Disneyland, Disney Cruise Line, Universal Orlando, and more.This week’s news certainly made a splash!Walt Disney World News of the WeekThere’s one thing we didn’t love (but lots we did love) about the new Dumbo cupcake.The secret is out about the new treat at Pineapple Lanai.Disney food can be expensive, but there are values in dining to be had at the Magic Kingdom.This vacation package may cost you more than you think.A new stroller program at Animal Kingdom may make you rethink bringing a stroller from home.We’ve come up with 100 things you should know before your first WDW trip.Ooooooo! It’s video of Alien Swirling Saucers!How many pressed pennies are in the Magic Kingdom? We’re tracking them down.What’s on tap for the 4th at Walt Disney World?BBQ at Epcot? That’s been on our wish list for forever!Reservations are open now for the BBB at the Grand Floridian, coming this fall.Taste Track is gone!Julia takes us to the serenity of the Imagination Fountains at Epcot.Refurbishment has started at Canada.July 4th PhotoPass options will be available at WDW.You’ll want to bring your appetite to Circle of Flavors: Harambe at Night.Getting excited for Food and Wine Festival? Here’s what’s new.Disneyland News of the WeekThe opening day for Galaxy’s Edge was surprising to say the least.Magic shots at Galaxy’s Edge are a ton of fun.Looking to visit Disneyland? May want to see if your friend has an AP.Pixar Pals Parking Garage to open on June 30.Take your emotions for a whirl at Disney’s California Adventure.The Main Street Electrical Parade is coming back to Disneyland Resort.If you want to see Mickey’s Soundsational Parade, time is running out.Universal OrlandoSpoiler alert: We’re sharing the ins and outs of the new Hagrid’s Magical Creatures Motorbike Adventure.Saturday SIX takes us to look at what’s new at Universal, from She-Ra to doughnut burgers.MerchandiseGet a cute plush and help conservation efforts with these unique Lion King plush.Are these retro prints the next purchase to end up in your home?Looking for an eco-friendly souvenir? Check out the seed pod art.Bubble wand or light stick? Now your kids don’t have to choose.Want to work on your Sia impersonation? Oversized bow, check.What bagged candy do you like for National Candy Month?6-26 is Stitch Day. Here’s some merchandise featuring the adorable alien himself.Did you know that we’ve been on a shopping touring of the World Showcase Countries in Epcot?Knit plush toys are perfect for the child in all of us.Looking for a great toy for kids of all ages? Check out these figurine playsets.Collectible cups at Animal Kingdom make a useful souvenir.We’re trying a new feature: The Random Pin Roundup.Vintage Mickey and Minnie dolls are on sale for almost half off.Show your American spirit with these patriotic items.Retro-style Loungefly bags have been released.Disney beverage holders are shockingly expensive.Here’s where we’ve been so far:Shopping in CanadaShopping in MexicoShopping in the United KingdomShopping in FranceShopping in GermanyShopping in NorwayShopping in ItalyShopping in Moroccolast_img read more

Drumming up support for Play Your Part

first_imgPlay Your Part partners Brand SA CEO Miller Matola, and CEO of Heartlines Garth Japhet at the Play Your Part breakfast meeting, held in Sandhurst, Johannesburg recently. (Image: Nosimilo Ramela)Brand SA introduced its latest campaign, Play Your Part, to representatives of government departments, business and NGOs at a recent breakfast meeting in Sandhurst, Johannesburg.The campaign encourages South Africans to do whatever they can, no matter how big or small the contribution, to create a better country. It also aims to connect and celebrate citizens who are already playing their part and making an impact in their communities.Speaking at the breakfast meeting on 17 August 2011, Brand SA CEO Miller Matola said: “Play Your Part is a national movement for social change, contributing to social cohesion and national unity.”The Brand SA has collaborated with Forgood, an online social network with a humanitarian focus, to create a facility whereby willing South Africans can connect with each other to share stories about the work they are doing, exchange ideas for projects and secure resources.“There are amazing people doing amazing things every day, everywhere in our country, this is a platform for them to share their stories, and to celebrate great stories,” said CEO of Heartlines Garth Japhet.The online resource gives information to people who are keen on doing something in their respective areas, but do not know how to go about it.“Play Your Part will help connect people who are interested in the same things. It will also connect them with the opportunities they are looking for,” he said.Japhet added that the Play Your Part site, powered by Forgood, will also provide regular news updates and list events taking places various communities.Play Your Part enables users to create their own profiles, join the campaign and start making a difference.Business joins inFinancial Times CEO Rochelle Josiah said her publication endorses the initiative and would be playing its part through some of its own projects.Michelle Gerszt, marketing executive of the Smile Foundation, spoke about how her NGO is playing its part by helping children with facial abnormalities access free corrective plastic and reconstructive surgery.“We help children with abnormalities such as cleft lips and palates, burn victims, those with facial paralysis and other conditions. The medical staff who work with us all work for free: they volunteer their time to help our young patients. They are playing their part in changing the lives of young people and their parents.”Gerszt said her organisation is proud to be part of the Play Your Part initiative as it promotes the same values as the foundation. “The work we do brings people together for the purpose of making a difference in the lives of those in need.”She added that the Smile Foundation had a skills development programme in place to equip medical teams with the necessary techniques and knowledge.“Instead of bringing in specialists from other countries, we have our own doctors and nurses trained and skilled to perform these complex surgeries. We are investing in the medical teams we work with and we support the public hospitals we work in by purchasing equipment that can be used by the departments of plastic and reconstructive surgery.”Pieter Pretorius, general manager for the country’s power utility Eskom, said his company’s 49m initiative was also making a difference in South Africa.“We are proud to be associated with the Brand SA’s Play Your Part. The campaign speaks to the same ideas as our project: 49m is about mobilising people to play their part in building a better future for South Africa. We want to encourage people to reduce their consumption of electricity, thereby reducing our carbon footprint.”Pretorius added that people can make small changes like remembering to switch off any lights or appliances that are not in use. “It’s not about sacrificing, but rather about being considerate. The power we save today is the power we’ll need tomorrow to light our rooms, watch our televisions and boil our kettles.”Government adds its supportZeng Msimang, director of strategy and content for the Department of International Relations and Cooperation, said the Play Your Part campaign has helped the government raise funds to provide famine relief to Somalia.She added that although the initiative is a local one, the department would promote it across all countries it works in.“For us Play Your Part is about being patriotic and it starts with our diplomats. We want it to start internally with the way we treat and behave towards each other.”last_img read more

#Nextchat: Change Management

first_imgYou’re introducing a new software solution for…performance management, rewards and recognition, time and attendance management…your choice.  The solution will impact every employee.  You’re heading up the change management project.  What’s next?  Check out this post before you join us on the next #NextChat: management model?  What’s your favorite?KotterLewinMcKinsey Seven SBridgesYou have the project timeline.You have the budget. You have the communication plan.What are you missing?Training.  Training.  Training.Please join @weknownext at 3 p.m. ET on November 28 for #Nextchat with special guest China Gorman (@ChinaGorman). We’ll want to hear your thoughts on the following questions:Q1: What’s your favorite change management model and why?Q2: What one thing would you recommend to others as the “make or break” piece of your successful change management project?Q3: What member of senior management is the most critical to have out in front of a change management process?Q4: How much time and $ should a change management plan focus on training?Q5: How do you know if your change management plan was successful?last_img read more

#Nextchat: HR is Sexy and We Know It!

first_imgIs HR sexy?  Is it an attractive field of study for college students?  Do young professionals view HR as a hot, new profession for the 21st century?   The answer to all of these questions is yes.According to CareerCast, “Employment growth for Human Resources Managers is projected to be a very healthy 21% thru 2020, which is on par with most medical professions, according to the U.S. Bureau of Labor Statistics.  Young professionals care about what’s going on in our government and in our world. They know that issues such as healthcare and immigration reform, the skills gap and the “fiscal cliff” are front and center, and many want to join a profession that’s at the critical intersection of it all.Additionally, young professionals want meaningful work. They like the idea of contributing to a company’s success story by creating strategies to attract the best talent. They want to manage a global employment brand and develop innovative social media campaigns.  Since many have been unemployed — or underemployed — for long periods, a career that helps others secure employment, skills training and career development is incredibly worthwhile.Please join @weknownext at 3 p.m. ET on Dec. 12 for #Nextchat with special guest Justin Angsuwat (@JustinAngsuwat), a human capital consultant for Price Waterhouse Coopers and a member of the SHRM Young Professionals Advisory Committee.  We’ll chat about “Why HR is Sexy and We Know It!”Q1. What makes the HR profession “sexy” in the 21st century?Q2. Why is human resources one of the top 3 professions to enter in 2012?Q3. How can young professionals get into the HR profession and why would they want to?Q4. How can young professionals make an impact on business through a career in HR?Q5. Why is HR front and center in Washington right now?Q6. How does tax, healthcare and immigration reform impact business?  How is HR influential in shaping that policy?Q7. How will young HR pros change corporate cultures to attract and retain future generations of the workforce?last_img read more

Too young to go: Shah Rukh Khan mourns U-19 cricketer Ankit Keshri’s death

first_imgBollywood superstar Shah Rukh Khan has expressed grief over the death of 20-year-old Bengal cricketer Ankit Keshri, who died from an on-field injury today.Shah Rukh Khan condoled the death of Ankit Keshri (R), the u-19 Bengal cricketer who passed away Monday”Too young to go…extremely unfortunate & sad. Condolences & prayers for Ankit Keshri & his family. May Allah bless his soul. R.I.P,” Khan, who is West Bengal’s brand ambassador and co-owner of the Indian Premier League team Kolkata Knight Riders, wrote on Twitter on Monday.Too young to go?extremely unfortunate & sad. Condolences & prayers for Ankit Keshri & his family. May Allah bless his soul. R.I.P. Shah Rukh Khan (@iamsrk) April 20, 2015The former Bengal Under-19 cricket captain, Ankit sustained a head injury in an on-field collision during a local game in Kolkata on Friday during a senior knockout match against Bhowanipore. The opening batsman, who was also a member of the Under-23 Bengal squad this year, passed away following a massive heart attack on Monday.In November 2014, the world had mourned another on-field injury death. Australian cricketer Phil Hughes had passed away following a ‘catastrophic injury’ to his head, after being hit by the ball during a domestic match in Sydney. A bouncer from New South Wales bowler Sean Abott had struck Hughes in the neck during a Sheffield Shield Match between South Australia and New South Wales, on November 25 last year. Two days later, on November 27, Hughes succumbed to his injuries.advertisement(With IANS inputs)last_img read more

Tiger Woods and Olympic skier Lindsey Vonn break up

first_imgPro golfer Tiger Woods and US Olympic skier Lindsey Vonn have broken up after a nearly three-year relationship, the pair said on Sunday.Vonn, 30, used her Facebook page to announce the split before Woods confirmed it on his website.”After nearly three years together, Tiger and I have mutually decided to end our relationship,” Vonn said.”I will always cherish the memories that we’ve created together. Unfortunately, we both lead incredibly hectic lives that force us to spend a majority of our time apart.””I will always admire and respect Tiger. He and his beautiful family will always hold a special place in my heart.”Woods, 39, confirming the breakup, said, “I have great admiration, respect and love for Lindsey and I’ll always cherish our time together. She has been amazing with (daughter) Sam and (son) Charlie and my entire family.””Unfortunately, we lead very hectic lives and are both competing in demanding sports. It’s difficult to spend time together.”Woods, a four-times Masters tournament champion, and Vonn, a four-time World Cup ski champion and Olympic gold medalist, announced in 2013 that they were a couple and were routinely seen as spectators at each other’s sporting events.Both went through long recoveries from injuries that prevented them from competing in their respective sports. Woods played at this year’s Masters and is due to compete at the Players Championship this month in Florida.Vonn returned from knee surgery to break the record for most World Cup ski championship wins by a woman. Woods, 39, has been single since a 2010 divorce from former Swedish model Elin Nordegren, which occurred less than a year after the golfer became embroiled in an infidelity scandal that rocked the sports world.advertisementMore than a dozen women said they had affairs with Woods, and the golfer admitted to “transgressions.”Companies including Accenture Plc, AT&T and PepsiCo’s Gatorade ended their sponsorship deals with Woods in the wake of the scandal.last_img read more

Why a Social Media Policy Is Stupid

first_img Originally published Jun 30, 2010 9:00:00 AM, updated July 03 2013 Social Media Marketing, Stats, Tools and ExplanationsDownload now for use in your own presentations. Topics: Social Media Marketingcenter_img (This is an opinion piece. Feel free to debate in the comments.)And over the past couple years there has been a lot of discussion and writing in marketing blogs about it: David Meerman Scott has written about the Department of Defense’s policy, Todd Defren wrote about social media policies recently, Tamara Schweitzer gave some tips on, Charlene Li of Altimeter create a resource, Sharlyn Lauby blogged on Mashable, Beth Kanter wrote Got Social Media Policy?, and Jason Falls wrote What Every Company Should Know About Social Media Policy.  I’m sure I missed a ton of others, let me know if there are big ones missing.In all this discussion, I always felt uncomfortable telling people to create a social media policy.  We don’t have a social media policy at HubSpot.  But I didn’t want to recommend something against common wisdom for fear of getting virtually wacked by the social media mafia.But, enough is enough.  Let’s end the madness today.Social Media Policies are Unnecessary and DistractingI don’t think companies need a social media policy.  In fact, having a specific social media policy runs counter to the whole point of marketing and customer service.  No single channel of interaction is more important than others.  Social media is not something weird or different, it is just one of many ways your company interacts with people.  Giving social media its own policy implies that phone, email and in-person interactions are not important or less important.  If a customer sends you a message by carrier pigeon – dammit you should answer – even if you don’t have a “fowl messaging policy”.For example, if you have a store and a customer complains to a cashier about something, and your cashier yells at the customer telling her she is wrong, you’d fire the cashier on the spot.  Same thing if that happens on the phone or email.  No “policy” needed.  It just makes sense that you treat customer right.  You don’t have a “voice media policy” or an “email communication policy”.  And I say that if that same interaction happened on Yelp or Facebook, you should fire them too.  Even without a policy.In the B2B world, if you saw one of your employees drunk at a tradeshow and they said a bunch of disparaging things about a customer you’d probably fire them.  Again, no policy required.  So why is that different if they get a little tipsy and tweet something insulting about a customer?  It’s not.I think the best “policy” is to hire smart people, give them the right coaching and training, set the correct culture around customer interaction, and then punish those who misbehave.Rather than having a social media policy, if you feel like your company needs something, how about creating a communication policy that governs all communication, no matter what medium.Your thoughts on a social media policy?  Leave a comment below.Photo Credit: bookgrlFree Presentation: 27 Awesome Social Media Stats, Soundbites and Slides Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Facebook Tests Promoted Posts in News Feeds of Non-Fans

first_img Facebook Advertising Topics: Originally published Aug 15, 2012 1:00:00 PM, updated October 20 2016 Users will be able to tell the post is an ad because of the gray “Sponsored” text in the bottom right corner of the ad, too, though I think we’d all agree that the label isn’t the most prominent part of this ad; in fact, it might even be the least prominent part. Which brings to light the most interesting part of this whole story — the fact that these ads are appearing in the news feeds of people who are 1) not already fans of the brand’s page, and 2) not in the network of people who are already fans of the page.You’ll Look at These Ads Whether You Like It or NotBut wait, doesn’t that seem a little interruptive? You know, the opposite of this whole inbound marketing thing we love so much? I mean, the reason it’s great to show ads to those who are fans of your page or in your fans’ networks is that there’s either an explicit indication of interest in your brand, or the possibility of interest based on social connections — presumably, your fans are connected with their friends because they have some things in common. These ads, however, are nothing more than an internet billboard. And Facebook doesn’t mention whether advertisers will have the ability to target the ads more closely to their non-fans, though I bet this feature will be coming if it’s not already available to the brands involved in the test.Inside Facebook points out that early tests of Sponsored Stories in the news feed provided a much higher click-through rate than ads that appeared in the sidebar, so it remains to be seen whether the better placement of these page post ads will result in similarly high CTR, or whether social relevancy is required for good performance. The unicorns-and-rainbows marketer in me wants the latter to be true, but the data-driven marketer would be happy to see the former. Hey … if it helps brands increase their social reach, it’d be foolish not to try it, right?Facebook said these ads were just in the early testing stages (so it’s not available to all users), and they will continue to evaluate their effectiveness for advertisers and the sentiment of Facebook users who encounter these ads. As we learn more about them, we’ll be sure to keep you up to date on their effectiveness.Do you think page post ads in the news feed will alienate Facebook users? Or do you think it’s a good idea to help Facebook advertisers expand their social reach?Image credit: Crystlcenter_img If Facebook’s dismal market performance wasn’t a big enough hint, we’ll just come right out and say it: advertisers need a little bit more love from the recently-IPO’d social network. And Facebook’s responding to this pressure, continuing to test out new ways for advertisers to reach more people and spend their dollars more effectively. So, what’s the latest and greatest Facebook ad advancement?Facebook is now testing the ability for advertisers to place page post ads in a user’s news feed. The catch? The ads can appear in news feeds of users other than the brand’s own fans and friends of fans. The goal of the ads is to help advertisers expand their brand’s reach; as you can see in the sample ad below courtesy of Inside Facebook, the ads appear with a white “Like Page” button called out in the top right corner of the ad, encouraging users to, well, like the company page. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

17 Do’s and Don’ts for Designing Inbox-Optimized Email Templates

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 12, 2012 4:30:00 PM, updated August 26 2017 Creating email templates for your company’s email marketing sends can make your life a whole lot easier. Think about it: Every time you send an email, all you need to do is input some copy, an image or two, and a call-to-action. Then BAM, you’ve got yourself an email ready and raring to go.Some companies opt to use their ESP’s templates — we certainly have a bevy to offer in HubSpot’s email marketing tool that are inbox- and reader-friendly and optimized. But some email marketers are looking for something a little more aligned with their particular brand, and we get that, too. The only trouble that comes with creating your own email marketing templates is that you run the risk of ending up with something you think looks great in your email tool, but actually looks like a hot mess in certain recipients’ inboxes. Whoops.To help mitigate that consistency issue, we’ve compiled a list of tips and tricks to help ward off much of that danger. Of course, you should also run your emails through testing software like Litmus to get a second set of “eyes” on just how well-optimized your design is. But if you reference this list during the design process, you should find you have little (or nothing!) to fix after your first email template design attempt.17 Tips & Tricks to Reference When Creating Email Marketing Templates1) K.I.S.SFirst and foremost, the design of your email templates should be simple. Design should enhance your message, not distract from it! And frankly, emails with a lot of design hoopla bring the reader’s attention away from your actual message, and as a result may harm conversions. Plus, the fewer elements you have bouncing around in your email, the less likely it is to render improperly or trigger a SPAM filter.2) Use the Right Coding SoftwareThat is to say, don’t use Microsoft Word to write your email template code. WYSIWYG editors typically add “bonus” code that makes your emails display unexpectedly wonky. If you’re using Dreamweaver, Notepad (free on your PC!), or HubSpot’s email template creator — just to name a few options — you’ll be a-okay.3) Keep the Width of Emails Under 650 PixelsThis ensures that they always display in Outlook’s vertical preview pane — can’t forget about your Outlook readers! If you’re a HubSpot customer, you can duplicate our email templates to get started if you like; all of our templates are fewer than 650 pixels in width.4) Tables Are Your Best FriendIf you’ve been coding for a while, you may think that sounds insane, but it’s actually important to use tables in email template design to ensure your email renders the same way across every email client.5) Avoid Body AttributesYou may encounter email clients that don’t pay attention to body attributes, which means all your hard work is for naught. So if you wanted to, say, create a light gray email background, you should simply use a 100% width light gray table, and then nest the content of your email within that table.6) Don’t Use HTML Bullet PointsThose pretty HTML bullets you’re used to don’t work too well when rendered in email. Use a plain text alternative, like dashes (-) or asterisks (*) to ensure readers don’t see broken or missing bullets in their email message.7) Tread Lightly With VideoVideo in email is still in its infancy; as such, it doesn’t render well in most email clients. In fact, most email clients don’t let you view rich media by default, which means your video might not get seen. Instead, take a screen capture of your video and put in that little white “Play” triangle we’re used to seeing at the beginning of a video. You can then include that image in your email, and link it to a web page with the video embedded8) Inline CSS Is Your Best FriendGmail, Yahoo!, Hotmail … what do they all have in common? They’re browser-based email! What else? They (and other browser-based email clients) will strip out things like BODY, DOCTYPE, and HEAD tags. You won’t encounter this problem if you use inline CSS.9) Write Out Your Inline CSSIt’s tempting to use shorthand, but you should write out your CSS in full. That means, for example, that your font isn’t just:font: italic 12px ArialYou give it the whole shebang, like this:font-style: italic; font-size: 12px; font-family: Arial10) Use Absolute Image PathsThat means any images in your email templates should be hosted on your website. Then, make the image path point to the URL of the page on which the image is hosted. You can always find the image URL by right-clicking on an image and selecting “View Image Info.” It should end with a file extension like .jpg or .gif, not .com.11) Steer Clear of PNGsSpeaking of that image URL, I used “.jpeg” and “.gif” as examples for a reason. PNGs should be avoided in email templates, because they’re not supported in Lotus Notes.12) Input an Image Width and HeightThis may seem minor, but declaring the image width and height helps ensure your email template maintains its structural integrity across all email clients in the instance that images are turned off when recipients view your email.13) Use the Right Number of Images at the Right SizeThe smaller you can make your image files, the better. You certainly don’t want to make the images grainy, but large image files increase email load time, and that impacts the success of your campaigns. You should also take care not to include too many images throughout your email, and maintain an even balance of images and text. This will help you stay out of SPAM folders and increase reader engagement.14) Don’t Forget About Image Alt TextNope, alt text isn’t just to help search engines read images on your website. Alt text in emails helps readers determine what images were supposed to be had they rendered in the inbox. Including clear, descriptive Alt text helps fill in the blanks for recipients if images are blocked, turned off, or rendering improperly.15) Create an Accompanying Plain-Text Email TemplateWe all know not everyone renders their emails in HTM. Some people, in fact, can’t do it at all depending on their email client or the device they’re reading it on. That’s where plain text comes in handy. Plus, not having a plain-text option sometimes signals SPAM filters. Make sure the copy in your plain-text email stays mostly the same as the copy in your HTML email. If you’re using HubSpot, you can make your plain-text email template version with just the click of a button.16) Use a Link Shortener for URLsThis may not seem like a big deal in your beautiful HTML email where URLs are hidden behind anchor text, but think of your plain-text version for a minute. In plain-text emails, the URL appears in parentheses … and if your URL is long, that can start to look pretty unwieldy, particularly if you’re including a ton of URLs in your email. Use a link shortening service — there are plenty of free ones like and — to shorten up those links.17) Include an Unsubscribe Link, Physical Address, and Company Name.Including these three elements in your email template will help ensure you’re always CAN-SPAM compliant. Because including these three components is … well, the law. And it’s way easier to just build it into your template than add it to every single email you send out! If you’re using HubSpot to build out your templates, don’t worry — this is included for you.I’m sure there are plenty of other email design best practices and tips you can share for those creating their first email templates — share your advice in the comments!Image credit: samnasim Email Design Topics:last_img read more

New Facebook Algorithm Update Dings Text Updates From Businesses

first_img Originally published Jan 21, 2014 4:56:00 PM, updated February 01 2017 … and as a “link-share” with all of the link metadata pulled in. Updates to the Facebook algorithm always seem to induce the butterfly effect: One little change suddenly has a huge effect on your entire strategy on that platform.Today is no different. In an announcement this afternoon, Facebook made some small (but serious) changes to the way text and link statuses get ranked in your News Feed.According to the announcement, people generally don’t like to interact with text statuses from companies as much as text statuses from friends — so the social network decided to demote the importance of text status updates from companies in the News Feed. And that change will have two different ramifications to other parts of the Facebook algorithm:1) Other types of status updates may become more — or less —  effective. This makes sense, though Facebook was vague about the specific effect for other types of status updates. I guess we’ll wait for another announcement. No action item here. 2) Links within the “link-share” will get promoted. This is the tricky part of the announcement. Basically, when people share links on Facebook, they share them one of two ways:Within the text status update itself … Topics: Facebook wants people to share their links the second way — with all of that good metadata to support it. So it will now be promoting links that have all of that in the News Feed, rather than those text status updates with links. Kinda nitpicky, but it makes sense. Images have been shown to be the most effective for company pages to post, so wouldn’t you think that links with images would get more exposure than those without them?But I know what you’re thinking: How do you make sure your link is a link-share and not a text update?How to Make Sure Your Update is a Link-ShareYou can take a breath — it’s actually quite easy to make sure your link-share is working.In Facebook’s status update box (or in HubSpot’s Social Inbox compose box for customers), all you need to do is add a link into the box and let the metadata populate. Then, you’ll see the link’s Open Graph image, page title, and/or meta description populate, and voila! You’re good to go. Only thing you need to remember? Don’t click the X next to that metadata that just popped up:Besides that, you should be good to go!Takeaways From This UpdateBesides giving you another thing to remember when posting to Facebook, this update is a reminder to us all that if we want to build an audience on Facebook’s platform, we need to pay attention to the details of what makes readers tick … and, of course, what Facebook’s algorithm is doing.So keep Facebook in your arsenal of marketing tactics, but remember that it isn’t really owned media — you’re renting space from Facebook, and they can change the rules of the game at any time. Make sure you’re devoting time to building up content assets you own, such as blog posts, marketing offers, and landing pages. That way, the next time Facebook updates its algorithm (and it will), your business won’t take a nosedive. Bonus: You’ll have something to populate that new link-share update. ;)What do you think of this News Feed update? Share your thoughts with us in the comments. Facebook Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more