In Syria, Islamic State group apparently spares Palmyra’s stunning ruins—for now

first_imgArchaeologists around the world feared for the spectacular ruins in Palmyra, Syria, after Islamic State militants took over the city and brutalized its population last week. The group had already looted and bulldozed another World Heritage Site, the city of Hatra in northern Iraq. However, after a preliminary examination of the latest satellite images from Palmyra, Michael Danti, the academic director of the Syrian Heritage Initiative at the American Schools of Oriental Research in Boston, reported that he saw no new damage to the stunning crossroads of Roman, Greek, and Persian cultures, whose ruins include the Roman emperor Diocletian’s camp.The Islamic State group has released a video showing that these ruins are still intact. And in an interview released yesterday, the head of the group’s military forces in Palmyra, Abu Laith al-Saoudi, stated that they would preserve the ruins—perhaps because some buildings lack religious connotations or worship—but destroy the site’s statues, which the group believes are religious idols.Recent satellite images reveal no new damage, confirmed Einar Bjorgo, the manager of UNOSAT, a U.N. satellite imaging project. But he and Danti cautioned that a more in-depth comparison with older satellite images and eyewitness accounts are needed for confirmation. UNOSAT’s more complete analysis is expected to be released FridaySign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)Palmyra, a crossroads of trade between Europe and Asia for thousands of years, “was the quintessential romantic archaeological site out in the desert,” Danti says. Famous buildings include a medieval Islamic citadel, the Temple of Bel, and barracks and temples where Roman soldiers lived and worshipped. Danti reports that sources in Palmyra told him that most of the artifacts held in the Palmyra museum were removed before the Islamic State group arrived. What might remain are the large statues and bas-reliefs that were affixed to the museum’s walls, he said.Some damage was reported at Palmyra long before the group took over. Combat injured the ruins, and Assad regime forces bulldozed earthen berms and created other fortifications in the ancient city. Satellite evidence also showed that ancient tomb entrances had been dug out and reopened. As Syria’s civil war dragged on, artifacts from Palmyra had been showing up on the illegal antiquities market, Danti says.Although attacks on World Heritage Sites may get most of the attention, Danti points out that the Islamic State group has put much of its effort into destroying less well known places. “The majority of the damage has been to religious heritage that is being used by people on a daily basis,” he says. “What they are doing is tearing away the fabric of community’s cultural identity in a concerted, very overt form of cultural cleansing.” In Nineveh province, Iraq, where Danti has worked for much of the past 20 years, the group has destroyed more than 190 heritage sites, including churches, mosques, and schools. He estimates that 90% of those sites were connected with the day-to-day religious life of the local people. The Islamic State group recognizes “the power of heritage to essentially resist their message,” Danti says. “People turn to heritage all over the world as a way to define themselves … so [the group] tries to wipe that out.”As a step toward curbing demand for these looted artifacts, a bill, H.R. 1493, has been introduced into the U.S. House of Representatives, which would ban importing Syrian antiquities to the United States. “It’s vital that minority religious sites continue to have a place to be,” says Katharyn Hanson, a specialist in protecting cultural heritage at the University of Pennsylvania, who testified in the bill’s favor. “If they’re all erased, there isn’t even going to be a place to lay flowers.”last_img read more

Pakistan government slams PCB chief over India visit

first_imgPakistan Cricket Board (PCB) chairman Shaharyar Khan has received a strongly worded letter from the Ministry of Inter-Provincial Coordination over his recent visit to India.Official sources in the PCB told PTI that Shaharyar, a former career diplomat and expert on Indo-Pak relations, was not amused with the language used in the letter by the ministry which also released a detailed statement about it including the contents of the letter on Monday.(‘India-Pakistan Bilateral Series Unlikely’)The visit by the PCB delegation headed by Shaharyar ended in a major embarrassment for Pakistan cricket when they failed to hold the planned meeting with the Indian Cricket Board (BCCI) chairman Shashank Manohar in Mumbai.In the letter sent to Shaharyar the ministry has sought an explanation for the visit.”Federal Minister for Inter-Provincial Coordination, Mian Riaz Pirzada has taken serious notice of the issue of chairman PCB Shaharyar Khan’s planned meeting with BCCI President in India which could not take place and ended in disruption,” a statement from the ministry said.A PCB source said: “He (the minister) said that he has sought explanation along with details of the incident from PCB and the PCB management has been asked to clarify as to whether or not the foreign office was consulted beforehand,” it said.”Furthermore, whether, a prior permission from the Prime Minister (Patron in Chief of PCB) was taken or not. The minister said in the backdrop of tensions between the two countries such decisions should only be taken after due deliberation with all stakeholders. Before such high level negotiations, the PCB leadership should have taken into account the hostile Indian environment and possible security threats.advertisement”He (Pirzada) said that the ill treatment of the PCB top officials by BCCI is utterly undesirable and has brought disgrace. It was the responsibility of the BCCI management to preempt a protest or any attempt of disruption,” the source added.Sources close to Shaharyar said he was not happy by the ministry’s statement and letter and held a late night meeting with his aides yesterday.”Shaharyar is a former seasoned diplomat and has remained a foreign secretary and high commissioner in India and there is no one more competent in the foreign ministry to read the pulse of Indo-Pak relations,” one source told PTI.”He has held a meeting with his aides to discuss the letter and there will be a definite reaction today on this issue,” the source said.Manohar last week sent a letter to Shaharyar expressing regret over the incidents in Mumbai and the failure of the BCCI to hold the planned meeting with the PCB delegation.Shaharyar has made it clear that he and his aides went to India on the invitation of Manohar to discuss the possibility of revival of Indo-Pak cricket rivalry in UAE in December.last_img read more

A study in contrasts: Brooks and Bryson, both gifted, yet different

first_img COMMENT Published on × Both share lead at the end of the first round at Masters SHARE SHARE EMAIL COMMENTS 2/2 SHARE golf Brooks Koepka and Bryson Dechambeau have five PGA Tour wins each   –  AFP Brooks Koepka and Bryson Dechambeau have five PGA Tour wins each   –  AFP Brooks Koepka and Bryson Dechambeau could not be any more different. Yet they are joined together by the lead they share at the end of the first round at the Masters. They shot contrasting six-under 66s — Koepka was bogey-free and DeChambeau had nine birdies against three bogeys.Koepka lives in a world of his own that is made up of Major titles and seldom, if ever, looks over his shoulder at anyone else’s game or plans. Just a quick look at the conditions — not the players, please not — and then goes all out. The best comes out when the going gets tougher.No time wastedThen there is DeChambeau, for whom no detail is worthless and studies every morsel of information as if it were the last piece of a jigsaw puzzle he has been trying to solve.Both have five PGA Tour wins each, but Koepka’s five include three Majors, two of which came in 2018. But four of Dechambeau’s five PGA wins came in an electric 2018.Koepka has eight Top-10s in 25 Major starts, while DeChambeau has none in 10. DeChambeau’s last Major appearance as an amateur was in 2016 at the Augusta National and he was the low Amateur in T-21st. At the very next Major, the US Open, this time as a freshly minted pro, he was T-15 and that remains his best to date.When Koepka leaves for a Major, he picks up his ‘A’ game from the shelf and rolls it inside his golf bag, as it were.And when DeChambeau leaves home for any tournament, maybe even more so for this Masters, he packs in billions of bytes of info, ranging from as varied areas as golf clubs to weather, grass and wind speed. He feeds them into processors installed in his mind to spew out results in micro-seconds before each shot. Koepka wastes no time before any shot; DeChambeau finds even hours too little for the perfection he seeks.Koepka, simply looks down the fairway, flexes his ample muscles — though now 24-pound less following intentional weight loss from an already supremely fit physique — and smashes the ball down, before whipping the iron shots and caressing the putts home.The third manOne does not care what others do and the other cares about every detail under the sun and together they seem to be on a path to dominate the Masters, and maybe other Majors, too.As Koepka and DeChambeau, with a combined age of 53, lead the march at the Augusta National, a 48-year-old grizzled veteran and owner of three Green Jackets — the last of which he earned in 2010 — is trying to match them and lies just one behind after 18 holes.Then there is another man, who could claim to being the best known man on this planet — Planet Golf or otherwise — seeking a fifth Green Jacket, 14 years after he took home the fourth; and a 15th Major, 11 years after his 14th. That man is Tiger Woods, who for some moments even held a share of the lead on the first day. He is two-under and four behind Koepka and DeChambeau, both of whom he respects but wants to beat badly. April 12, 2019 1/2 Brooks Koepka and Bryson Dechambeau have five PGA Tour wins each   –  AFPlast_img read more

Rafael Nadal rampant at US Open as Dominic Thiem, Stefanos Tsitsipas lead exodus

first_imgRafael Nadal, of Spain, celebrates after defeating John Millman, of Australia, during the first round of the U.S. Open tennis tournament Tuesday, Aug. 27, 2019, in New York. (AP Photo/Adam Hunger)Rafael Nadal launched his tilt at a fourth US Open title Tuesday with a swift defeat of John Millman as other leading seeds in his half of the draw tumbled out in the first round.Four players in the world’s top 10 — Dominic Thiem, Stefanos Tsitsipas, Karen Khachanov and Roberto Bautista Agut — lost Tuesday to ease Nadal’s potential path to the final.ADVERTISEMENT Osaka struck by nerves Russian ninth seed Khachanov lost to Canada’s Vasek Pospisil in five sets, with 10th seed Bautista Agut of Spain succumbing in similar fashion to Mikhail Kukushkin of Kazakhstan to leave that quarter of the draw wide open for Nick Kyrgios.The volatile Australian eased past American Steve Johnson 6-3, 7-6 (7/1), 6-4 in a match that finished at 1:12 a.m. local time.Alexander Zverev, seeded sixth, outlasted Moldova’s Radu Albot 6-1, 6-3, 3-6, 4-6, 6-2, while Marin Cilic, the 2014 champion, advanced in straight sets over Slovakia’s Martin Klizan.Reigning women’s US Open champion Naomi Osaka confronted severe nerves as she overcame Russia’s Anna Blinkova, the world number 84.Osaka suffered a first-round exit last month at Wimbledon and the Japanese star struggled to put away Blinkova before prevailing 6-4, 6-7 (5/7), 6-2.“I have a lot of really good memories here because I grew up in this area. I don’t think I’ve ever been this nervous in my life,” said Osaka, sporting a black brace on her left knee.“You want to do well after you did well last year. I definitely didn’t want to lose in the third set.”The top seed goes on to face Poland’s Magda Linette.Osaka must retain her US Open crown to have a chance of remaining world number one and was tested extensively by 2015 Wimbledon junior finalist Blinkova, who raced 4-1 ahead in the first set and saved a match point in the second to force a decider. The Spanish second seed — US Open champion in 2010, 2013 and 2017 — needed barely two hours to see Millman off 6-3, 6-2, 6-2 at Arthur Ashe Stadium with the world number 60 from Australia unable to reproduce the magic that saw him stun Roger Federer here a year ago.“The beginning, the first match, is always a little bit new even if I’ve played here plenty of times,” said Nadal, who meets Aussie Thanasi Kokkinakis next. “I think I played well and in general am very happy with the way I started.FEATURED STORIESSPORTSSingapore latest to raise issue on SEA Games food, logisticsSPORTSPH women’s football team not spared from SEA Games hotel woesSPORTSThailand claims not enough Thai food, drinks for players at hotel“He (Millman) showed last year what he’s able to do when he’s doing well and I came on court with a lot of respect.”Two-time French Open runner-up Thiem was upset by Italian giant-killer Thomas Fabbiano 6-4, 3-6, 6-3, 6-2, the Austrian fourth seed slumping to another first-round exit, having lost at the same stage at Wimbledon. Renovation of old sports venues not just for SEA Games use Women’s football teams served just egg, kikiam and rice for breakfast Wimbledon champion Simona Halep, ousted in the opening round the past two years at Flushing Meadows, beat US lucky loser Nicole Gibbs 6-3, 3-6, 6-2.“I feel much better that I could win a match finally in this tournament,” Halep said. “I feel like my game, it’s there.”Sloane Stephens, the 2017 champion, slid to a 6-3, 6-4 loss to Russian qualifier Anna Kalinskaya, while 15-year-old Wimbledon sensation Coco Gauff edged past Anastasia Potapova, 18, in three sets on her US Open debut.Sports Related Videospowered by AdSparcRead Next UK thanks PH for rescuing Brit, Filipino wife abducted in Sulu Singapore latest to raise issue on SEA Games food, logistics ‘Ghost guns’ are untraceable, easy to make, more prevalent Barcelona ‘closer’ to Neymar deal, club official says Kim Chiu rushed to ER after getting bitten by dog in BGC View comments MOST READ What a relief! Paris show lifts taboo on historic outdoor loos Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles01:19Magalong: Albayalde also got SUV out of ‘agaw bato’ operation in 201302:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss “I got very tired and exhausted after two sets. I’m far away from 100 percent,” an ailing Thiem said. “It was not the real me there on the court.”Greek eighth seed Tsitsipas struggled with cramps and accused umpires of having “preferences” after he fell to a 6-4, 6-7 (5/7), 7-6 (9/7), 7-5 defeat by Next Gen rival Andrey Rublev in a grueling four-hour slog.Tsitsipas, for whom it was also a second successive Grand Slam opening-round defeat, was hit with a point penalty for a time violation in the final set.“This chair umpire, I don’t know, he has something against me. I don’t know why,” said Tsitsipas, who snapped “you’re all weirdos” at French official Damien Dumusois during his match.“I wish that all the chair umpires were like Mohamed Lahyani because I believe he’s the best out in the game, and we need more like him in tennis because he’s fair to everyone. I feel like some of them have preferences when they are on the court.”ADVERTISEMENT LATEST STORIES Don’t miss out on the latest news and information. ‘City-killer’: Asteroid the size of the Great Pyramid may hit Earth in 2022, says NASAlast_img read more

Returning to Work After Disability Leave

first_img 2.8★ 23 hours ago 23h 23 hours ago 23h Manager In Training Crew Carwash Bloomington, IN Kitchen Manager New Italian Restaurant Ocala, FL 23 hours ago 23h Restaurant Manager The Saxton Group Irving, TX 3.6★ Hot New Jobs For You 23 hours ago 23h Finance Manager OYSTER COVE BOAT WORKS & YACHT BROKERAGE, INC Gloucester, VA Manager Gourmet Burger Restaurant Las Vegas, NV Kitchen Manager Hojeij Branded Food Dallas, TX 23 hours ago 23h 23 hours ago 23h Culinary Manager Mimi’s Cafe Tustin, CA 23 hours ago 23h N/A 23 hours ago 23h 2.9★ Store Manager Meineke Williamsburg, VA Returning to work after a long term disability leave can present itself with a new set of complex circumstances. The new feelings, along with the lack of information out there on what to expect when returning from your leave can be challenging and feel foreign. To help navigate this potentially new reality, I spoke with Mindfulness and Leadership Development Coach, Isabel Duarte, who shared her experiences returning from disability leave. These were some tips she shared to keep in mind for a successful return! Keep the lines of communication openIt’s recommended for both the employee and employer to maintain contact throughout your time on leave. “It’s fundamental that your employer be aware of where you are in your recovery, sharing your progress, or lack of it”, says Duarte. Plan your return with your manager and keep them in the loop as much as possible. This will help build trust between you and the organization, and help your manager create a safe place for you to return. It’s likely that you’ll have a staggered return to work over several week, before you begin to work full time. Communicating that plan with your manager beforehand is important!  14 Conversational Skills You Can Easily Learn and Apply at WorkGet to know the new you“A long term leave or a life-threatening illness can cause permanent changes, not just in your physical body, but also in your psyche,” says Duarte.While it may not always be apparent at first, you may feel certain changes that you’ll have to assess and become aware of before going back to work. What you may have once valued and prioritized before your leave, could look totally different once you return. For example, different lifestyles or routines may be necessary in order to maintain your health and balance your workload. Journaling, practicing mindfulness, and speaking with a therapist are all positive, healthy ways to develop a stronger sense of self-awareness, says Duarte.Make sure you’re readyWhile there is no fixed legal rule to when you should return to work, it’s important to consider whether you can truly fulfill your essential job duties without causing any harm to your health. “As frustrating as it may be to spend long boring days at home, it doesn’t necessarily mean you’ll be ready to resume working. A too-soon return could set back your recovery and set you up for failure, creating disappointment both for you and your company”, says Duarte.  While your employer may be equally anxious to have you back, returning too soon can jeopardize your successful reintegration into the workplace.Beyond having clearance from your medical team, make sure you’re really feeling up to the challenge of returning to an active work routine, says Duarte.3 Psychological Factors Negatively Impacting Your ProductivityPractice self-compassionLike any new routine, adjusting can feel difficult, especially when shifting away from being home and not exerting yourself mentally or physically like you’re used to. “Recognize this and give yourself permission to do what’s best for you (if you need to take a few moments of quiet, find a meeting room, or ask to work from home somedays a week). As tempting as it may be to jump right back in, slow and steady will win the race. Start slow when you return to the office, taking on smaller portions of projects” says Duarte. Once you start rebuilding your work strength, you’ll be able to take on more and more! Use the accommodations providedKeep a list of medical documents organized so you can easily share information with your organization and clarify what your health restrictions would look like upon return. Let them know what kinds of accommodations would be most effective to help you return, and participate in conversations when possible around solutions.  When considering your accommodations, don’t be shy to ask for help, and use the support around you. “Your employer wants your return to be successful and should be flexible to make accommodations necessary (computer screens, different furniture, etc.), but don’t forget to ask for help for the small things too, when needed,” says Duarte Allow a reasonable amount of time for your employer to create accommodations and tools that meet your needs, and take advantage of all the resources around you.How to Build Up Your Work-Life Balance MuscleBring new tools“It’s possible that during your leave you were exposed to new coping mechanisms or new skills–Don’t leave those behind! Bring whatever skills you learned in CBT, Occupational Therapy, or your new meditation habit with you as you re-enter the workplace,” says Duarte. If you’re ever feeling guilt, shame, or stigma around your leave, remember that it’s an employer’s duty to create a fair and equitable workplace that accommodates for all different needs! Stacy Pollack is a professional development specialist who helps employees and leaders build new skills through innovative programs and workshops. She’s worked with both established, and up and coming organizations, going through big business transformations. She is passionate about creating opportunities for people to advance in their career and regularly shares her insights on career building, human resources, and anything else related to workplace dynamics! Connect with her on LinkedIn, Twitter, or at 4.2★ 3.0★ N/A 3.0★ N/A Case Manager Kindred Healthcare Houston, TX 23 hours ago 23h 4.8★ Finance Manager Mohawk Industries Calhoun, GA 23 hours ago 23h View More Jobslast_img read more

“Journalist Bailout Program”: Free pro blogging accounts for new freelancers

first_imgIt may sound silly, but TypePad’s serious: they’re helping out laid-off journalists (“newly-minted freelancers” sounds a little better) by offering free blogging accounts. While the federal government looks after the folks in finance, the “TypePad Journalist Bailout Program” helps out members of the fourth estate. The program is available to working journalists with a recent clip, and includes the following:A TypePad Pro accountAdvertising through the Six Apart ad programPromotion on Blogs.comIt’s all free, but you have to apply to TypePad. Check out the latest update at Six Apart, or read coverage in the New York Times.last_img

Update on Billing and Customer Service

first_imgDear Members, In my last blog post, I laid out our plans for enhancing our customer service. The most significant improvement will be shifting our billing and enrollment vendor to HealthPlan Services (HPS). Throughout the summer we’ll keep you informed through blog updates, dedicated emails, and The Buzz, our e-newsletter. Members have been telling us for some time that they’d prefer to receive their bills closer to the actual month of coverage, rather than 45 days in advance. We’re happy to say that as part of this transition we are changing our billing to a 30 day cycle, not a 45 day cycle. This means you’ll now receive a bill during the month prior to your coverage, not 2 months before. For example, a December bill used to arrive on October 15th, but now will arrive on November 3rd. We believe this will make your life (and monthly budgeting) easier. Our team of insurance experts is working diligently with HPS to ensure that we have thoroughly tested the newly integrated systems so you receive the best possible service. Once we’re satisfied that we’re ready to go, we’ll alert you of the important upcoming dates to keep an eye out for, including a blackout period of a couple of days during which you won’t be able to make any changes or payments to your account. Switching our billing and enrollment vendor doesn’t change any of our current insurance plans, whether through FIC or Guardian, nor their rates or benefits. As always, keep me posted on your thoughts by responding in the comments section of this post or emailing me. Important news will be emailed and/or mailed to you, and I’ll also respond to members’ questions and comments through blog updates. You can also email Member Services at any point. If you are dealing with an ongoing billing problem that hasn’t been resolved, you can reach out to our Problem Resolution Team, a dedicated team of senior Member Services associates who will investigate your issue. Sara Horowitz is the Executive Director of Freelancers Union.last_img read more

5 business and life lessons that can help creative professionals

first_imgAs a business coach for creative professionals I believe that professional development and personal growth go hand in hand. A few months ago, I watched the Netflix documentary “I Am Not Your Guru” which followed Tony Robbins on his 6-day “Date with Destiny” Event. Earlier that day, I’d ordered an Eckhart Tolle book Oprah recommended.I had a sudden realization; what I now find inspirational used to stir feelings of deep distrust and judgment (both of the “gurus” and their audiences). And I don’t think I’m alone, can I hear an “Aye”? (I couldn’t resist a little Tony Robbins reference!).Then one day, about 15 years ago, I heard Oprah speak at an event launching her new magazine. And something clicked – I got her appeal. She was real, and by sharing her own journey, her resources and using her platform to reach huge numbers of people, she was helping them navigate their own journey and fulfill their potential.Who was I to knock that?Regardless of how you feel about Tony, Oprah or anyone else in that category, here are 5 business-boosting takeaways that we can all benefit from:1) Your story doesn’t define youWe all have a story and it’s not always pretty. Whether it’s about our talent, ability to make and keep money, or how deserving we are of love and respect, we all have beliefs that, left unchallenged, determine our level of happiness and success. But here’s the thing about beliefs – they are just a story we tell ourselves again and again. Why not tell a new story and create a new belief system that’s conducive to your leading the fullest life possible? If you’re having a hard time telling the story you want to tell, let’s chat!2) Be yourselfTony Robbins swears ALL the time (and that’s coming from a Brit who swears pretty liberally). I’m sure lots of people advised him to clean it up so he wouldn’t turn people off. He clearly didn’t and his events are packed. Similarly, in a world of perfect Instagram feeds, Oprah’s not afraid to share her challenges, consistently portraying herself as work in progress (who just happens to be as rich and influential as God!) People do business with people they know, like and trust, so embrace what makes you unique, and then find the people who resonate with that.3) Keep working on yourselfOver the years, I’ve become absolutely convinced that a happy and successful life hinges upon one thing; a willingness to work on yourself. If you want to continue to achieve new heights, you need to keep evolving and growing. We all find our own path, but mine includes:Surrounding yourself with like-minded people and weed out the people who don’t support the person you are becoming.Keep a gratitude journal. You can’t be grateful for something AND hold onto a resentment or limiting belief at the same time. Try it!Meditate whichever way you can. I’m new to mediation, so I know how hard it can be to find a method that works for you. Just start somewhere. Oprah is doing a 21-day series with Deepak Chopra right now. It’s free and you can listen to it on your morning walk or commute.Eat and sleep well. Have you ever seen a kid who hasn’t had enough sleep and has just eaten too much sugar? Enough said!Invest in relationships and experiences, rather than stuff. I speak from personal experience when I say those $600 shoes make you giddy-happy for about 30 minutes, max!4) Keep learningNo matter how little time you have, you always have time to read. Here are some books that are in constant rotation and I’ve recommended to countless people:All books by Eckhart TolleThrive by Arianna HuffingtonA Happy Pocket Full of Money by David Cameron GikandiThe Game of Life and How to Play it by Florence Scovel ShinnThe Power of Intention by Dr. Wayne Dyer5) Keep TryingNo one likes failure, but it’s an integral part of growth. We don’t come out of the womb a natural writer, painter, negotiator, on-line content producer, etc. The trick is to find the balance between letting yourself off the hook enough to get over the knocks, but not so much that you don’t swallow your pride and not try again. I’ll leave you with this great quote to give you courage!Can you use a shot of inspiration, guidance, and focus? I can help! Click here to schedule your free 30-minute introductory call with me where you can share your challenges, ask questions and we can chat about solutions.last_img read more

The Scariest Things to Happen to Your Budget

first_imgI’ve been kicking around an idea for a scary movie. The main character leads a fairly normal life with a stable job, an affordable apartment and a partner to share expenses with. Things are going well.Then one day, they try to make a deposit at the bank – and there’s no record of an account by that name. When they show up to their job, that position no longer exists. Every trace of financial identity has vanished, and the character’s life spirals out of control until they eventually end up in a homeless shelter.Maybe that’s a terrible idea for a movie, but financial horror stories do happen. Even if they’re usually not so dramatic, an unwelcome surprise to your budget can ruin the delicate sense of stability we all try to maintain. If you want to stay out of danger, it’s important to stay wary.Here are a few common scenarios that can make you fear for your budget, and how to avoid them.Annual FeesLast month I noticed that my gym, a large national chain, had double charged me. When I went in to ask about it, the manager informed me that I was charged an annual fee on top of my regular monthly subscription.“What do you mean, ‘annual fee?” I asked. “I’ve only had the membership for three months.”Apparently, an annual fee is charged three months into the membership, and will be charged every year. I was a little annoyed at being charged a fee for seemingly no reason, but I learned a lesson. Next year, I’ll be prepared for the expense.Annual renewal fees tend to sneak up on you, throwing your budget into temporary chaos. Common examples include credit card annual fees, Amazon prime renewals, car registration fees and more. Most of us forget about these fees until they’re due.Solution: Make a list of all the annual fees you have and write down what month they’re due. Next time you work on a budget, go through the list to see if any annual fees are coming up. If you end up finding more, add them to the list.Seasonal ChangesDo you ever open your electric bill, silently praying that it won’t be higher than what you budgeted? How many times have you opened that bill and been shocked at the total?I used to dread opening my utility bills for this reason. I hated not knowing how much I’d have to pay, constantly worrying about whether or not I was prepared. There’s nothing worse than wondering what you’re going to cut out of the budget to make up for a huge gas bill.Solution: I put all my utility bills on budget billing, so I pay the same amount every month. Sometimes that amounts to giving the utility company an interest-free loan, but I prefer knowing that my budget will always stay the same.Rent IncreasesWhen I was moving out of my one-bedroom apartment into a place with my boyfriend, my landlord asked if I knew of anyone who wanted to take over my lease. I told him I’d ask around. I asked if the rent would stay the same, and his reply shocked me. It would be going up from $625 to $750 –  a 20% increase.I couldn’t believe it. If I hadn’t already been planning to move out, this increase would have forced my hand. When you’re making a measly reporter’s salary, $125 a month is no small sum.Solution: Ask your landlord about renewing your lease months before it comes up. Many will only increase between 5-10%, but you never know when your landlord will get greedy. The earlier you find out, the more time you have to scout for new apartments or negotiate for a more reasonable rate.Income ChangesWhile most of us hope to move up in our careers and increase our salaries every year, sometimes the perfect job comes along and you have to take a step back financially. There’s no shame in moving backward if it will allow you to move further forward in the future.But what happens to your budget when your income decreases and your living expenses don’t? If you’re not careful, it can lead to a plummeting credit score and high-interest debt.Solution: If you take a pay cut, the first thing you should do is reconfigure your budget. Go through the categories and see what you can cut or change, or find a way to make up the lost income with a side job.Variable IncomeI’m a freelance writer, so my pay varies every month. No two months are ever exactly the same, but they usually fall within $1,000 of each other. Because of that fluctuation, my budget can’t be as rigid as someone on a biweekly pay schedule.If you live on a variable income, it can be pretty scary to experience multiple lower-than-average months in a row. When that happens, I try to trim any unnecessary expenses like going out to eat, buying concert tickets or saving for vacations. Usually the months even out, but it’s always scary when my income dips.Solution: As a freelancer with variable income, it helps to have an emergency fund with three to six months worth of expenses saved up. That way you’ll never have to skip IRA contributions, bills, and other necessities.Tax ChangesAnytime the federal, local or state tax code changes, you’ll feel the difference in your take-home pay – and your budget. An increase in property taxes will mean you need to save more in your escrow account or risk a surprise bill at the end of the year.If you get married, you may discover the “marriage penalty.” This is when couples get married, combine income and are subsequently bumped into a higher tax rate. For many couples, this means their take-home pay actually decreases.Solution: Pay attention to tax changes in the news. If you’re confused about how they could affect you, ask your accountant or a CPA. The views and opinions expressed in this article are those of the author and do not necessarily reflect the opinion or view of Intuit Inc, Mint or any affiliated organization. This blog post does not constitute, and should not be considered a substitute for legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedBudgeting 101: How to Create a BudgetAugust 19, 2019In “Budgeting”How to Make a Budget Using the 50/20/30 Budgeting RuleJuly 20, 2016In “Saving”18 Budgeting Tips to Make Money Management EasyFebruary 6, 2019In “Budgeting” Post navigationlast_img read more

How Can Restoring Degraded Landscapes Deliver Financial Returns?

first_imgMore than two billion hectares (nearly five billion acres) of degraded and deforested land awaits restoration worldwide. The annual economic benefits of restoring this land are an estimated $84 billion—about the gross domestic product of Sri Lanka in 2015. As the economy surrounding landscape restoration – the New Restoration Economy – continues to develop, prospective investors are intrigued by the financial returns restoration projects can deliver.Investing in landscape restoration may seem different from buying a bond or trading stocks online, but the fundamental structure is the same. Restoration projects, like conventional investments, also generate both income and capital gains. Income refers to recurring payments received following an investment. Investments in restoration— such as planting bamboo along gullies or agroforestry systems on degraded land – can deliver income in a variety of ways, including from the periodic sales of sustainable wood fibers or annual revenues from ecotourism. For example, a study of an Indonesian forest restoration concession sought to quantify its economic benefits for local households. Depending on the ethnic group and their associated reliance on forests, the study found that households earned between $455-663 per year through the sale of multiple forest products, including rubber, honey and rattan.Additionally, investments deliver returns through capital gains – profits from selling the asset, which has increased in value over time. Restoration projects improve the productivity of the land by, for example, improving soil and water quality, increasing the value of the land and the opportunity for capital gains. In a study on the land value impacts of wetland restoration in North Carolina, wetlands were shown to have a significant positive effect on adjacent properties, increasing home prices at sale by $3,100 compared to properties with no wetlands nearby.If we only consider income from restoration projects through sales of goods and services – such as bamboo or carbon credits — we risk overlooking the returns from capital gains because of improved land quality. As restoration emerges as a promising opportunity for investment, it is important to consider both types of returns to realize the true financial potential of restoring land.last_img read more

Powering Cities in the Global South: How Energy Access for All Benefits the Economy and the Environment

first_imgKumar is the sole provider for his family. He runs an ironing service in Bengaluru that brings in between $6 and $7.50 a day, enough to barely get by. When the power cuts out two to three times a day in the summer for as long as four hours, Kumar has to stop working, leaving the irons dormant as temperatures soar, and he brings home much less.By 2050 it is projected that two-thirds of the world’s population will live in urban areas, with a net urban population increase of 2.4 billion people from 2015, mostly in Africa and Asia. Cities that are already struggling to provide clean, affordable and reliable energy to residents like Kumar are finding it challenging to keep up with the pace and scale of growth.In 2012, only 58 percent of the urban population had access to electricity in low-income countries. Nearly 500 million urban residents worldwide used dirty cooking fuels like charcoal and wood, which contribute to hundreds of thousands of premature deaths each year.What’s more, the old fossil fuel-intensive model of development undertaken in the global north is no longer tenable, given a greater concern for the need to slow and then reverse the global growth in carbon emissions.The latest working paper of WRI’s flagship World Resources Report, “Towards a More Equal City,” takes a unique approach to this challenge by showing that enhancing energy services for the under-served can improve the overall economy and environment.We highlight three solutions for cities in the global south:1. Accelerate the Shift to Cleaner CookingA kitchen in Indonesia. Flickr/Caka-caka The 19th century approach to electrification that relies primarily on expanding the grid cannot bridge the energy access gap in the global south alone. Distributed systems like solar panels offer affordability, reliability and productivity benefits to the under-served.The average cost of electricity from residential rooftop solar in India and China is already within the same range as natural gas-fired electricity and continues to decline. In sub-Saharan Africa too, solar is taking off. In 2015, the number of households using pay-as-you-go solar systems—where companies rent equipment to consumers for a small fee, often paid via mobile phone—doubled to between 450,000 and 500,000.At scale, rooftop solar systems can offer savings due to the avoided costs of new transmission infrastructure, contribute to climate change mitigation, and create job opportunities.3. Increase Energy Efficiency of Buildings and AppliancesMexico has instituted leading building efficiency codes. Flickr/TVZ Design Switching to modern cooking fuels, such as liquefied petroleum gas (LPG) and electricity, would lead to the most dramatic reductions in indoor air pollution and health improvements of any urban energy solution, as well as time and costs savings in many cases. Cleaner cooking fuels benefit the whole city, as household heating and cooking are also significant sources of outdoor air pollution.There are several examples of countries showing strong leadership in the transition to clean cooking. In the 1960s, less than 20 percent of Brazilian households had access to LPG or natural gas. The government created national infrastructure for LPG production and distribution, developed a retail market for LPG distribution, and subsidized fuel for poor families. Now, 100 percent of urban households have access to LPG.2. Scale Up Distributed Renewable Energycenter_img Residential and commercial buildings are the largest consumers of energy in urban areas. Relatively small changes to building codes and regulations can reduce energy use by up to 50 to 90 percent in new buildings and 50 to 75 percent in existing buildings. Using the best available individual household appliances and equipment can further reduce energy costs by 40 to 50 percent.Better, cooler buildings also make cities more livable and resilient during heatwaves and bring health benefits. Every kilowatt hour saved in cities that depend on power stations using dirty fuels means reduced air pollution and greenhouse gas emissions.Countries in in the global south have already demonstrated the benefits of energy efficiency measures. Ghana enacted the first air conditioner appliance standards in sub-Saharan Africa in 2000 and is projected to save $775 million by 2020. In Mexico, national energy efficiency standards and labeling programs resulted in $3 billion savings to consumers from 2002 to 2014.Realizing Cities’ Full PotentialThese solutions require action by many urban stakeholders, including national, state, and local governments, the development community, and civil society. Many cities in the global south are already acting, including hundreds that have signed on to the Compact of Mayors, a pledge to reduce greenhouse gas emissions in urban areas. Cape Town and Bengaluru have started net metering programs. Delhi has developed a roof rental model for solar systems. Tianjin has developed its own ambitious energy efficiency building code, above and beyond China’s national code. These efforts should be applauded, encouraged and replicated.Without improving energy services for people like Kumar, many cities will fall short of their potential to drive economic growth, enhance the environment and create spaces where everyone can live, work and thrive. As Amartya Sen said, “Poverty is not just lack a lack of money; it is not having the capability to realize one’s full potential as a human being.”last_img read more

6 Can’t Miss Sessions and Events for Ecommerce Professionals at #INBOUND15

first_imgINBOUND 2015 is less than a week away! If you’re headed to Boston, you’ve probably taken a look at the agenda and seen the incredible speaker line up. To make it a little easier to choose, we’ve handpicked six sessions and events that are specifically geared towards ecommerce professionals. They’ll help you take a deep dive into everything from buy buttons to omni-channel personalization, to help you learn how to grow your ecommerce business.1) How Buy Buttons Are Reshaping EcommerceCraig Miller, Chief Marketing Officer of Shopify Buy buttons are top of mind in ecommerce and many see them as part of a fundamental shift in how people buy online. In his session, Craig Miller, CMO of Shopify, will address how buy buttons and the shift to discovery vs. search are changing the ecommerce landscape. He’ll also dig into why mobile will become the dominant form of monetization in the next five years and how companies who “don’t sell” can use retail campaigns as an engagement and marketing strategy. You’ll learn about the nature of these changes in commerce and gain actionable steps to leverage the opportunities they provide. 2) How Two HubSpot Customers Transformed Their Businesses With InboundDmitriy Peredugov, Chief Gift Officer of | Tom Schwab, Founder & Owner of Goodbye CrutchesTom Schwab has led the growth of Goodbye Crutches, a direct to patient private pay ecommerce business, from a regional player to a national leader in under 3 years. Dmitriy Peregudov has grown rapidly, leading to its inclusion on the INC5000 list of fastest growing private companies for the last three years, and bringing the company to #1 in international gifting for the service area. In this deep dive session, Tom and Dmitriy will share how they have transformed their companies and business strategies from top to bottom to follow the inbound model. 3) Ecommerce Table at the Industry Networking and Happy Hour at HubSpot HQWednesday night during Industry Networking and Happy Hour at HubSpot HQ, grab a drink from one of the bars, then find the ecommerce table to meet other ecommerce experts and share your best tips, tricks and advice about inbound marketing. There will be plenty of HubSpotters, current customers, and general attendees to mix and mingle with. Networking will last from 5:30PM-7PM, before the Seaport Parties.4) Retention Marketing: The Next Ecommerce BattlegroundSteve Deckert, Co-founder of Sweet ToothProven ecommerce strategies like SEO, paid ads, social media, and email marketing have been effective, but competition is growing. With this increased competition comes decreased effectiveness. Because of this, a new ecommerce strategy has emerged: retention marketing. Retention marketing is the strategy of keeping more customers actively engaged for longer, and is the new battleground on which ecommerce brands will fight. In his talk, Steve Deckert addresses how you can continue to keep your customers engaged and win this fight. 5) The Intersection of Inbound Marketing and EcommerceAndy Etemadi, CEO of EYEMAGINE | Daniel Kurt, CEO of Revenue Conduit | Ethan Giffin, CEO of Groove | Steve Haase, Ecommerce Sales Engineer at HubSpotIf your entire business is run online, digital marketing is a no-brainer. This is just one of the reasons that inbound marketing and ecommerce go hand in hand. Whether you’re trying to get started with inbound for your ecommerce business or trying to accelerate your growth, come to this session to learn from some of our partners who have built diverse and robust ecommerce integrations with HubSpot.6) Omni-Channel Ecommerce Personalization: How to Marry Product and Persona Data to Delight Customers on All PlatformsSteve Haase, Ecommerce Sales Engineer at HubSpotPersonalization is critical to the success of your ecommerce business. How are you personalizing your messages across channels and personas? How are you gathering data on your customers and products? And how are you helping to guide your first-time visitors into becoming new contacts, and your first-time buyers to becoming loyal customers? This session will help you increase the scope and effectiveness of your personalization programs. If you’re new to personalization, this session will give you tips and ideas for where to begin.  Originally published Sep 2, 2015 7:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Conferenceslast_img read more

Email Writing: How To Craft Effective Emails For International Teams

first_img Don’t forget to share this post! Topics: Are you a non-native English speaker who needs to regularly write emails to your international colleagues?It can be a challenge to write effective, conversational emails when English isn’t your first language, but this article will provide some helpful tips to help you improve the overall quality of your emails and sound more like a native English speaker.Create a new, on-brand email signature in just a few clicks. Get started here. (It’s free.)Being a non-native English speaker doesn’t mean you need to be limited by fear and insecurity every single time you hit the “send” button. Once you’ve applied these simple strategies to your writing, you should be able to confidently send emails to anyone (even those from native English-speaking countries like the US.)Email Writing Tips for International TeamsMost people won’t tell you this, but crafting a good email begins even before you put down a single word. Writing a good email starts with your mindset.When you’re in the correct frame of mind, you’ll be able to write effective emails that communicate and persuade.Sounds logical … but how do you enter the “correct frame of mind”?You internalize a few important email writing rules that you should apply to every single email you write. The best part is — these rules can also be applied to any form of communication, not just email.Email Writing Rule #1: Imagine Receiving The Email You’re WritingHave you ever received an email that it was so incoherent you couldn’t even finish reading it, let alone even consider replying? Or included a completely irrelevant proposition?Ahrefs is an SEO tool, yet they received an email from a fishing companyOne of the biggest problems when it comes to email writing is the lack of empathy for the recipient. Before even writing an email, most people won’t even consider whether their email will be well-received by the other party.If you want your email taken seriously, you need to be able to empathize with your recipient before you even start writing. Think about the person you’re sending an email to:Why are you emailing this person?What does the person you’re emailing want?Is this the right person to contact, considering what I’m trying to achieve?Of course, if you’re already close to this person, then these questions are not as necessary. You can probably dash off a quick email, and still get a reply.But, if you’re sending an email to someone new, or unfamiliar, then take some time to reflect on these questions. Your answers will help you write a more thoughtful, coherent email.Email Writing Rule #2: Write Like You TalkIf you’re not a native English speaker, it’s normal to feel like you should be more formal when it comes to your email writing.However, this results in emails that are too formal, and come off as awkward or stiff. For example:Native English speakers write more informally — their writing sounds like one person talking to another.Here is a quick grammar tip that will always help you sound more native: Write in an active voice and avoid the passive voice.An “active voice” shows that a subject is performing the verb’s action, e.g.: “Marilyn mailed the letter.”In contrast, the “passive voice” shows that the verb is acted upon by the subject, e.g.: “The letter was mailed by Marilyn.”Instead of writing “your feedback would be much appreciated”, try saying “I would appreciate your feedback.” Instead of writing “your request has been received”, try saying “I received your request.”Notice how writing in an active voice sounds more human.How To Write An Effective Email 1. The Subject LineThe subject line is usually the first thing someone reads before they decide to open your email. This also means that the subject line holds the key to whether your email is opened, ignored, or deleted.Unfortunately, non-native English speakers don’t always know what to write in the subject line.Take a look at this example:This particular subject line (real-life example by the way) is vague, indirect and does not hint to me at all what the content of the email will be about.The result? *Delete*.Subject lines are especially important if you’re reaching out to someone for the first time. The recipient doesn’t know who you are, and can only judge you from your subject line.Even if you’re sending emails internally at your company, it still pays to write a great subject line so your recipient has an idea of what to expect. Like any busy person, your teammates receives a ton of email every day, and would certainly appreciate the extra effort of a descriptive subject line.So, how do you write a good subject line?Be clear, direct and describe the content of your email. Don’t be afraid to take up the whole subject line. Go ahead and tell them what to expect.As you can see, there’s no need to resort to sneaky tricks or clickbait titles just to induce an open. Remember – you don’t want people to be tricked into reading your email, you actually want them to read it and take some kind of action.You want to associate positive feelings with your email, not anger and disappointment.Here are some good examples of subject lines:I’m going to be in Town next Tues – are you available?Introduction to Kevin BaconFAQ — will you take you 2 minutes — need answer todaySusan suggested I reach out to you2. Start with an appropriate greeting.To kick off the email, you should begin with an appropriate greeting. There are two components to the greeting: the salutation and the opening sentence.Most non-native English speakers, probably out of fear of offending someone, tend to stick to just one salutation — Dear [X]. No matter the context, non-native English speakers will use Dear [X] over and over again.The appropriate salutation actually depends on the situation. If you’re writing a formal email to a bank or government institution, it would be better to start off with Dear [X].If you’re sending an email to someone you know, or work in a casual environment, then it is perfectly fine to go with a Hi [name].To help you out, here is a list of salutations you can open with in your emails:Dear [First Name]Dear Mr./Ms. [Last Name][Name]Good morning/afternoonHiHeyHey/Hi thereOnce you’ve gotten the salutation out of the way, it is time for an appropriate opening sentence. While the subject line determines whether your email is opened, your opening sentence determines whether your email is read till the end.The best way to do this correctly is to research the person you’re writing to. Find out what your recipient is interested in. Look around their social media profiles (e.g Facebook, LinkedIn, etc.), and if they publish, read some of their blog posts.Do a Google search on their name, and see if anything interesting comes up. Visit their company’s website, read their About Us page, and find out what they are working on or interested in collaborating on.With this information, you can write an opening sentence that builds rapport. Show that you understand them, what they need, and how you can help them.With this, you can also show that you’re different — that you’re interested in them, are willing to go the extra mile to find out more. Showing that you understand their challenges helps build trust.Of course, this is not necessary if you’re emailing a colleague or someone you know, but it is still important to establish some kind of context so that they know what’s happening.3. Keep your message short and concise. According to Statista, we send and receive roughly 269 billion emails a day.If we average out across everyone in the developed world (~4 billion people), every single person would receive about 68 emails/day!This alarming statistic make one thing very clear: we spend a lot of time reading emails.To write an email that is opened, read and acted upon is not easy. You have to put in the work upfront to ensure that the email is professional, empathetic, and easy to read.You have to respect your readers’ time. While you may feel like you need to tell them everything in one email, don’t. No one is eagerly awaiting a three-page essay arriving in their inbox. Here’s one I received recently:Ugh.Instead, keep the email short, concise and to the point. Stick to essential and specific information.Think about it this way: what’s the ONE thing you want to achieve after the person sees your email?Make sure the email is written in such a way where it achieves the end result you want.When you need to include a lot of information in an email, it’s probably better to suggest a phone call or a meeting instead.Pro-Tip: Use this free meeting tool to schedule your meetings faster and avoid back-and-forth emails.4. Use standard fonts.If you’re using a non-English keyboard, your fonts may not show up properly on the other person’s device.If you’re trying to look like a native speaker, use standard fonts. Some fonts for languages have their own “English font”, which are a dead giveaway that the person writing is a non-native speaker:To prevent all kinds of tech issues from coming up, stick to what is safe. Use web-safe email fonts like:ArialCourierGeorgiaHelveticaLucida SansTahomaTimes New RomanTrebuchet MSVerdanaIn fact, this is the exact list Gmail gives:This will ensure that your recipient will receive your message in a normal font no matter what devices or operating system they are using.5. Writing your closing.Once you’re done with the content of your email, it’s time to close it off.You don’t have to make it fancy — just keep your closing simple and straightforward.So, nothing like this:Instead, stick to the safe, proven closing lines — and you should be good.You can choose from some of the most common closing lines below:Yours sincerelyYours trulyYoursSincerelyBest regardsBestWarm regardsWarm wishesKind regardsKind wishesThank youThanksIf you’re really looking for something out-of-the-ordinary and fancy, then take a look at this list of email sign-offs that you can try.6. Schedule your emails.Because you’re writing an international email, time zones matter.Due to the influx of emails one receives, an email you sent early in the morning could be buried at the bottom of his inbox by the time your recipient checks it. This may also mean that all your hard work spent crafting the email would be wasted.Instead, set yourself up for success.Remember Rule #1? Put yourself in their shoes.When would they be most receptive? When would their inbox be “emptier”?It might be during lunch. It might be Sunday evening when they are preparing for the week ahead. It might even be Friday — they’re probably in a good mood because the weekend is coming.Then, use our free email scheduling tool to ensure that your emails are sent at the right time to the recipient’s inbox.7. Do a final spelling and grammar check.Don’t fail at the last mile.Don’t spend all your time crafting a perfect message, only to be ignored by the recipient because it’s riddled with spelling and grammar errors.After you’ve finished drafting your email, copy and paste it into Microsoft Word or Google Docs to give it a quick grammar, phrasing, and spelling check. Alternatively, you can also use checkers like Grammarly to automate the process while you’re drafting. Do a quick read-aloud to make sure that you’re not writing clunkily, or sound like a robot. You need your email copy to sound human.Remember — help the reader focus on the message, not on your spelling errors.Want more? Learn how to send the right email to the right person and provide maximum value with this free email marketing lesson. Email Marketing Originally published Jul 13, 2018 7:00:00 AM, updated October 30 2019last_img read more

Your Guide to Colors: Color Theory, The Color Wheel, & How to Choose a Color Scheme

first_imgWhen you’re sifting through your News Feed, what tends to catch your attention? More likely than not, it’s YouTube videos, pictures, animated GIFs, and other visual content, right?While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report.I know what you might be thinking: “I don’t know how to design awesome visuals. I’m not creative.”Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Hi. I’m Bethany, and I will be the first to tell you that I’m not naturally artistic. And yet, I found a strength in data visualization at HubSpot, where I’ve spent most of my days creating infographics and other visuals for blog posts.So, while I wouldn’t say I’m naturally artistic, I have learned how to create compelling visual content. So can you.While there are many tools out there to help even the most inartistic of us to create compelling visuals, some parts of graphic design take a little more background knowledge.Take picking the right colors, for instance. It’s something that might seem easy at first, but when you’re staring down a color wheel, you’re going to wish you had some information on what you’re looking at.Consider this your introductory course to color theory. Read on to learn about the terms, tools, and tips you should know to pick the best colors for your designs.Color Theory 101Let’s first go back to high school art class to discuss the basics of color.Remember hearing about primary, secondary, and tertiary colors? They’re pretty important if you want to understand, well, everything else about color.Primary ColorsPrimary colors are those you can’t create by combining two or more other colors together. They’re a lot like prime numbers, which can’t be created by multiplying two other numbers together.There are three primary colors:RedYellowBlueThink of primary colors as your parent colors, anchoring your design in a general color scheme. Any one or combination of these colors can give your brand guardrails when you move to explore other shades, tones, and tints (we’ll talk about those in just a minute).When designing or even painting with primary colors, don’t feel restricted to just the three primary colors listed above. Orange isn’t a primary color, for example, but brands can certainly use orange as their dominant color (as we at HubSpot know this quite well).Knowing which primary colors create orange is your ticket to identifying colors that might go well with orange — given the right shade, tone, or tint. This brings us to our next type of color …Secondary ColorsSecondary colors are the colors that are formed by combining any two of the three primary colors listed above. Check out the color theory model above — see how each secondary color is supported by two of the three primary colors?There are three secondary colors: orange, purple, and green. You can create each one using two of the three primary colors. Here are the general rules of secondary color creation:Red + Yellow = OrangeBlue + Red = PurpleYellow + Blue = GreenKeep in mind that the color mixtures above only work if you use the purest form of each primary color. This pure form is known as a color’s hue, and you’ll see how these hues compare to the variants underneath each color in the color wheel below.Tertiary ColorsTertiary colors are created when you mix a primary color with secondary color.From here, color gets a little more complicated. And if you want to learn how the experts choose color in their design, you’ve got to first understand all the other components of color.The most important component of tertiary colors is that not every primary color can match with a secondary color to create a tertiary color. For example, red can’t mix in harmony with green, and blue can’t mix in harmony with orange — both mixtures would result in a slightly brown color (unless of course that’s what you’re looking for).Instead, tertiary colors are created when a primary color mixes with a secondary color that comes next to it on the color wheel below. There are six tertiary colors that fit this requirement:Red + Purple = Red-Purple (magenta)Red + Orange = Red-Orange (vermillion)Blue + Purple = Blue-Purple (violet)Blue + Green = Blue-Green (teal)Yellow + Orange = Yellow-Orange (amber)Yellow + Green = Yellow-Green (chartreuse)The Color Theory WheelOkay, great. So now you know what the “main” colors are, but you and I both know that choosing color, especially on a computer, has much wider range than 12 basic colors.This is the impetus behind the color wheel, a circle graph that charts each primary, secondary, and tertiary color — as well as their respective hues, tints, tones, and shades. Visualizing colors in this way helps you choose color schemes by showing you how each color relates to the color that comes next to it on a rainbow color scale. (As you probably know, the colors of a rainbow, in order, are red, orange, yellow, green, blue, indigo, and violet.)When choosing colors for a color scheme, the color wheel gives you opportunities to create brighter, lighter, softer, and darker colors by mixing white, black, and gray with the original colors. These mixes create the color variants described below:HueHue is pretty much synonymous to what we actually mean when we said the word “color.” All of the primary and secondary colors, for instance, are “hues.”Hues are important to remember when combining two primary colors to create a secondary color. If you don’t use the hues of the two primary colors you’re mixing together, you won’t generate the hue of the secondary color. This is because a hue has the fewest other colors inside it. By mixing two primary colors that carry other tints, tones, and shades inside them, you’re technically adding more than two colors to the mixture — making your final color dependent on the compatibility of more than two colors.If you were to mix the hues of red and blue together, for instance, you’d get purple, right? But mix a tint of red with the hue of blue, and you’ll get a slightly tinted purple in return.ShadeYou may recognize the term “shade” because it’s used quite often to refer to light and dark versions of the same hue. But actually, a shade is technically the color that you get when you add black to any given hue. The various “shades” just refer to how much black you’re adding.TintA tint is the opposite of a shade, but people don’t often distinguish between a color’s shade and a color’s tint. You get a different tint when you add white to a color. So, a color can have a range of both shades and tints.Tone (or Saturation)You can also add both white and black to a color to create a tone. Tone and saturation essentially mean the same thing, but most people will use saturation if they’re talking about colors being created for digital images. Tone will be used more often for painting.Adding and Subtracting ColorIf you’ve ever played around with color on any computer program, you’ve probably seen a module that listed RGB or CMYK colors with some numbers next to the letters.Ever wondered what those letters mean?CMYKCMYK stands for Cyan, Magenta, Yellow, Key (Black). Those also happen to be the colors listed on your ink cartridges for your printer. That’s no coincidence.CMYK is the subtractive color model. It’s called that because you have to subtract colors to get to white. That means the opposite is true — the more colors you add, the closer you get to black. Confusing, right?Think about printing a piece of paper. When you first put a sheet in the printer, you’re typically printing on a white piece of paper. By adding color, you’re blocking the white wavelengths from getting through.Then, let’s say you were to put that printed piece of paper back in the printer, and print something on it again. You’ll notice the areas that have been printed on twice tend to colors closer to black.I find it easier to think about CMYK in terms of its corresponding numbers. CMYK works on a scale of 0 to 100. If C=100, M=100, Y=100, and K=100, you end up with a black color. But, if all four colors equal 0, you end up with true white.RGBRGB color models, on the other hand, are designed for electronic displays, including computers.RGB stands for Red, Green, Blue, and is based on the additive color model of light waves. This means, the more color you add, the closer you get towards white. For computers, RGB is created using scales from 0 to 255. So, black would be R=0, G=0, and B=0. White would be R=255, G=255, and B=255.When you’re creating color on a computer, your color module will usually list both RGB and CMYK numbers. In practice you can use either one to find colors, and the other color model will adjust accordingly.However, many web programs will only give you the RGB values or a HEX code (the code assigned to color for CSS and HTML). So, if you’re designing digital images, RGB is probably your best bet for choosing colors.How to Choose a Color SchemeConsider your color context.Refer to a color wheel to identify analogous colors.Refer to a color wheel to identify complementary colors.Focus on monochromatic colors in the same hue.Use a triadic color scheme to create high contrast.Create a split complementary color scheme.Think beyond the presets, but start with just one color. Originally published Oct 3, 2018 10:46:00 PM, updated October 04 2018 Now that we’ve got all of the basics of color theory down, let’s talk about how to actually use this newfound knowledge to form designs that perfect your brand and resonate with your audience.You’ve probably noticed before that some colors look great together and others, well, just don’t. The colors we choose can help enhance a design, or it can take away from a design.When you’re figuring out how to design a graphic, it’s important to remember that how we perceive colors depends on the context in which we see it.1. Consider your color context.Color context refers to how we perceive colors as they contrast with another color. Look at the pairs of circles in the example below to see what I mean.The middle of each of the circles is the same size, shape, and color. The only thing that changes is the background color. Yet, the middle circles appear softer or brighter depending on the contrasting color behind it. You may even notice movement or depth changes just based on one color change.This is because the way in which we use two colors together changes how we perceive it. So, when you’re choosing colors for your graphic designs, think about how much contrast you want throughout the design.For instance, if you were creating a simple bar chart, would you want a dark background with dark bars? Probably not. You’d most likely want to create a contrast between your bars and the background itself since you want your viewers to focus on the bars, not the background.Choosing colors with high contrast, however, isn’t always as hard as choosing colors that look good together.For me, this is where choosing color is trickiest. I could spend hours choosing colors for an infographic simply because it takes awhile to get a feel for what looks best together.In reality, though, I usually don’t have hours to spend just choosing colors. (And that’d probably be a waste of time even if I did have a few hours.)Luckily, there are logical rules for how to create color schemes that work together.2. Refer to a color wheel to identify analogous colors.Analogous color schemes are formed by pairing one main color with the two colors directly next to it on the color wheel. You can also add two additional colors (which are found next to the two outside colors) if you want to use a five-color scheme instead of just three colors.Analogous structures do not create themes with high contrasting colors, so they’re typically used to create a softer, less contrasting design. For example, you could use an analogous structure to create a color scheme with autumn or spring colors.I like to use this color scheme to create warmer (red, oranges, and yellows) or cooler (purples, blues, and greens) color palettes like the one below. There isn’t a high contrast between these colors, but don’t they just look nice together?I’d probably use this palette to design an image rather than an infographic or bar chart as I would want all of the elements in the image to blend together nicely.3. Refer to a color wheel to identify complementary colors.You may have guessed it, but a complementary color scheme is based on the use of two colors directly across from each other on the color wheel and relevant tints of those colors.The complementary color scheme provides the greatest amount of color contrast. Because of this, you should be careful about how you use the complementary colors in a scheme. It’s best to use one color predominantly and use the second color as accents in your design.The complementary color scheme is also great for charts and graphs. High contrast helps you highlight important points and takeaways.However, if I were to use these colors in an infographic, I’d probably need to use a much lighter color for the actual background. Can you imagine choosing one of the oranges as a background with blues as accents and text? That’d probably be too overpowering and difficult to read.4. Focus on monochromatic colors in the same hue.Using a monochromatic schemes allows you create a color scheme based on various shades and tints of one hue. Although it lacks color contrast, it often ends up looking very clean and polished. It also allows you to easily change the darkness and lightness of your colors.I like to use monochromatic color schemes for charts and graphs, but only when creating high contrast isn’t necessary. However, monochromatic schemes don’t tend to “pop,” so if you’re looking for a color scheme that’s bright and attention grabbing, this one isn’t your best bet.Check out all the monochromatic colors that fall under the red hue, a primary color.5. Use a triadic color scheme to create high contrast.Triadic color schemes offer high contrasting color schemes while retaining the same tone. Triadic color schemes are created by choosing three colors that are equally placed in lines around the color wheel.Triad color schemes are useful for creating high contrast between each color in a design, but they can also seem overpowering if all of your colors are chosen on the same point in a line around the color wheel.To subdue some of your colors in a triadic scheme, you can choose one dominant color and use the others sparingly, or simply subdue the other two colors by choosing a softer tint.The triadic color scheme looks great in graphics like bar or pie charts because it offers the contrast you need to create comparisons.However, if I were using this color scheme to create an infographic, I’d be more likely to choose one color as the background color, such as the yellow or light green, and a darker contrasting color as the dominant color. I then might use the other three colors as accents throughout. By changing up the intensity of the colors in the design, I can highlight important points and takeaways.6. Create a split complementary color scheme.A split complementary scheme includes one dominant color and the two colors directly adjacent to the dominant color’s complement. This creates a more nuanced color palette than a complementary color scheme while still retaining the benefits of contrasting colors.The split complementary color scheme can be difficult to balance well because unlike analogous or monochromatic color schemes, the colors used all provide contrast (similar to the complementary scheme).I can imagine using the following split complementary color scheme in a variety of ways. I could use this in an chart or graph because it gives me the contrast I need and the colors remain visually appealing.I could also imagine using these colors in an infographic, although I’d play around with the colors a bit more to see which pairs look best together.The positive and negative aspect of the split complementary color model is that you can use any two colors in the scheme and get great contrast … but that also means it can also be tricky to find the right balance between the colors. As a result, you may end up playing around with this one a bit more to find the right combination of contrast.No matter which color scheme you choose, try and keep in mind what your graphic needs. If you need to create contrast, then choose a color scheme that gives you that. On the other hand, if you just need to find the best “versions” of certain colors, then play around with the monochromatic color scheme to find the perfect shades and tints.I’ve found that simply understanding how color schemes are built goes a long way for helping me choose the right color scheme. If I just think: “What is the goal of this graphic?” I can start to determine how much (or how little) contrast I need.Remember, if you build a color scheme with five colors, that doesn’t mean you have to use all five. Sometimes just choosing two colors from a color scheme looks much better than cramming all five colors together in one graphic.7. Think beyond the presets, but start with just one color.Before I send you off to create amazing images to improve you blog and social posts, let me give you a few extra tips for choosing colors:Don’t stick with presets. Almost every program you use will automatically give you preset colors. Get past the presets and explore color on your own. Don’t let the program decide how you use color in your design.Start with one color you like. Every time I design something, I start with one color and build the color scheme from there. If you try and start with more than one color, you’ll have a harder time finding harmony between your colors.Save your color schemes. If you find a color (or color scheme) you like, it’ll probably be useful to you later. I wouldn’t suggest using the same color scheme for every chart or graphic you create, but you can always use different schemes in different ways later on.Practice makes perfect. The more you play with color and practice design, the better you get. No one creates their masterpiece the first time around.Color ToolsThere’s been a lot of theory and practical information for actually understanding which colors go best together and why. But when it comes down to the actual task of choosing colors while you’re designing, it’s always a great idea to have tools to help you actually do the work quickly and easily.Luckily, there are a number of tools to help you find and choose colors for your designs.Adobe ColorOne of my favorite color tools to use while I’m designing anything — whether it’s an infographic or just a pie chart — is Adobe Color (previously Adobe Kuler).This free online tool allows you to quickly build color schemes based on the color structures that were explained earlier in this post. Once you’ve chosen the colors in the scheme you’d like, you can copy and paste the HEX or RGB codes into whatever program you’re using.It also features hundreds of premade color schemes for you to explore and use in your own designs. If you’re an Adobe user, you can easily save your themes to your account.Illustrator Color GuideI spend a lot of time in Adobe Illustrator, and one of my most-used features is the color guide. The color guide allows you to choose one color, and it will automatically generate a five-color scheme for you. It will also give you a range of tints and shades for each color in the scheme.If you switch your main color, the color guide will switch the corresponding colors in that scheme. So if you’ve chosen a complementary color scheme with main color of blue, once you switch your main color to red, the complementary color will also switch from orange to green.Like Adobe Color, the color guide has a number of preset modes to choose the kind of color scheme you want. This helps you pick the right color scheme style within the program you’re already using.After you’ve created the color scheme that you want, you can save that scheme in the “Color Themes” module for you to use throughout your project or in the future.Preset Color GuidesIf you’re not an Adobe user, you’ve probably used Microsoft Office products at least once. All of the Office products have preset colors that you can use and play around with to create color schemes. PowerPoint also has number of color scheme presets that you can use to draw inspiration for your designs.Where the color schemes are located in PowerPoint will depend on which version you use, but once you find the color “themes” of your document, you can open up the preferences and locate the RGB and HEX codes for the colors used.You can then copy and paste those codes to be used in whatever program you’re using to do your design work.There’s a lot of theory in this post, I know. But when it comes to choosing colors, understanding the theory behind color can do wonders for how you actually use color. Designcenter_img Topics: Don’t forget to share this post!last_img read more

11 Free Microsoft Excel Templates to Make Marketing Easier

first_imgMany of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?”And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do — especially in digital marketing.Download 9 Free Excel Templates for MarketersThe trouble is, many marketers are right-brained, meaning Excel spreadsheets riddled with numbers and formulas aren’t all that inviting. Making them from scratch can be especially intimidating.While we won’t argue with that, we will say that the advantages of leveraging Excel’s functionality to organize information and streamline tasks are unparalleled. To help those of you looking for a way to sharpen your skills, we’ve put together a detailed list of ways you can start using Excel to simplify your marketing tasks. Complete with templates, these suggestions will have you making strides in no time. Know what’s even better? You can download this full collection of Excel templates in one fell swoop. Originally published Mar 11, 2019 9:03:00 PM, updated March 12 2019 Don’t forget to share this post! Free Excel Spreadsheet Templates That Make Marketing Easier1. A Marketing Budget TemplateWhile marketing budgets vary from business to business, the need for structure and a clear sense of alignment between your goals and your spending is critical across the board. To ensure you’re always prepared for unanticipated costs, it’s important that you’re not only allocating your budget thoughtfully and properly, but that you’re also keeping tabs on how closely you’re sticking to your projected expenses.If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates, designed to help you organize your marketing spend better. From product marketing, to website redesign, to content marketing, to events, these templates serve as a guide for marketers to visualize and track their expenses to avoid overspending.The collection also contains a master marketing budget template that’ll help you generate a high-level visualization of your marketing budget on both a month-by-month and quarterly basis.Download the marketing budget templates here.2. Social Media Posting ScheduleYou might already use a social media scheduler to manage and publish your posts every week, but you still need a place to draft your social copy and decide which posts will go to which social networks.And because most social media schedulers allow you to upload social post copy in bulk, from a spreadsheet, it behooves you to have an Excel template designed for this purpose. With that in mind, we created the Excel template shown above.This social media posting schedule allows you to draft each social post, the date/time it is to be posted, the message you want to publish, and any link you want to accompany your message (that link could be a blog post, registration page, an ebook landing page, you name it).Once you’ve drafted all of your social posts for the week, month, or quarter, you can sort them by social network and upload your Excel file into your social media platform of choice.Download the social media posting schedule here.3. A Blog Editorial CalendarBlogging plays a significant role in your ability to attract visitors and leads to your website. But managing a blog is one of those responsibilities that’s easier said than done.Whether you’re struggling with ideation, consistency, or simply just lacking organization, an editorial calendar can often serve as the solution you need to refocus your blogging efforts and generate even more traffic and leads from your content. Visualize the blog posts you plan to publish in a given week or month makes it easier to define overarching themes, keep track of ideas, manage contributions, and prioritize strategic distribution.Use this editorial calendar template as the starting point for keeping track of all of your business’ content. It’ll help you be more mindful of topic selection, buyer personas, keyword inclusions, and CTA alignment.Download the blogging editorial calendar template here.4. A SMART Goal MatrixWhether you’re planning for a new year, quarter, or month, defining a clear set of goals is critical for driving the direction of your marketing efforts and priorities.Do you need help not only setting marketing objectives, but actually achieving them? Start with these SMART goal planning templates. Rooted in specificity, measurability, attainability, relevancy, and timeliness, these templates will help you set your team up for success while providing you with a tool for identifying your greatest marketing needs.Download the SMART goal planning templates here.5. An On-Page SEO TemplateWhen it comes to SEO, there’s a lot for marketers to remember in order to see results. (Put another way, there’s a lot for marketers to forget.) With search engines evolving and algorithm changes turning your existing strategy on its head from time to time, it can be easy to feel overwhelmed and push off revamping your SEO strategy. However, SEO should never be treated like an afterthought.If you’re looking for the light at the end of the tunnel, pull up this handy SEO template created in Excel. Designed to make the process of managing your SEO efforts a whole lot easier, marketers can use this template to guide their strategy step-by-step or pass it off to their webmaster to serve as a helpful guide. It focuses on not keywords and SEO best practices while providing tips and tricks to identify nuances and increase productivity.Download the on-page SEO template here.6. A Google Ads Campaign TrackerIf you’re doing your Google Ads campaigns right, they probably aren’t exactly walks in the park. That’s because to get the most bang for your buck, you’ve set up multiple campaigns with multiple ad groups and have variations of your campaigns — all with different content. Not only that, you’re (hopefully) also keeping track of those campaigns to determine which ones to shut off, add more money to, or tweak.Sounds like a lot to keep track of, right? But take a deep breath. This Google Ads tracking template can keep you on top of your Google Ads game. It’ll help you catch mistakes and implement best practices across all the different campaigns and ad groups you’re running — for the top, middle, and bottom of the funnel. Not to mention, it’s a perfect complement to that SEO template you’ve started using.Download the Google Ads tracking template here.7. A Social Media Content CalendarSince you’re probably generating tons of clicks from your Google Ads campaigns and writing awesome content thanks to your blogging editorial calendar, you’re going to need some help figuring out how to spread the love on social. We’ve got just the thing.The social media calendar template is the perfect resource for helping you scale and streamline your social media marketing. When you use Excel to break out separate worksheets for each social network you’re using, you’ll be able to keep a repository of content ideas so you’re never struck by writer’s block, and always have something to post.It’s also worth mentioning that Excel really comes in handy when it comes to Twitter, as it has the ability to count your characters to help you write tweets that stay within the 140 character limit.Download the social media content calendar template here.8. A Service-Level Agreement (SLA) TemplateIt’s no secret that sales and marketing are known to have a pretty rocky relationship history. Sales might think marketing isn’t generating enough leads, while marketing might think their sales reps aren’t capitalizing on the leads they’re sending over. When it comes down to it, though, finger-pointing doesn’t grow a business.In an effort to better align your sales and marketing teams, turn to this template for creating a service-level agreement (SLA). Generally speaking, an SLA is a contract that defines the expectations sales has for marketing leads (both quantity and quality), as well as the expectations that marketing has for how sales will act on qualified leads.With this customizable SLA template in your toolbox, you’ll have the information you need to reduce tension, define a concrete monthly lead generation goal, track and measure the success of specific lead generation channels, and keep close tabs on your current sales close rates.Download the service-level agreement (SLA) template here.9. A Leads and Traffic Goal CalculatorYou have to set a leads goal, but you don’t know where to start. Then, once you finally figure that out, you have to determine how much traffic you need to hit that goal … but you’re not sure what approach to take there, either.Sounds like you could use hand calculating your leads and traffic goals. Luckily, there’s an Excel template for that. Rather than try to sort of these numbers on your own, this template is designed to take care of the math and leave you with a clear picture of what you need to accomplish in order to achieve your traffic and leads goals and ensure the health of your inbound marketing strategy.Download the leads and traffic goal calculator here.10. Your Monthly Marketing MetricsIs there a feeling sweeter than hitting all of your goals for the month? How about communicating your success to your boss? Excel spreadsheets can be used to prepare comprehensive reports of your marketing metrics to send off to your boss — and there’s no need to work from scratch. (After all, you’ve already so worked hard this month.)To simplify your reporting, check out these monthly marketing metrics templates (and the corresponding PowerPoint template). Each, month, you can update them quickly and easily to reflect your monthly visits, leads, customers, and conversion rates. From there, you’ll have everything you need to accurately track and report on which channels are performing best. Every boss loves to see ROI, so you can’t go wrong with these templates.Download the monthly marketing metrics templates here.How do you use Excel to streamline your marketing? Share your favorite techniques, tips, and templates in the comment section below.11. Essential KPI TrackerIf you’re a fan of the monthly metrics template — item #10 on this list — you might want to grab a copy of this template as well. The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail.KPI stands for “key performance indicator” — they’re basically your most important metrics, each with a unique purpose and place in your marketing strategy. Using this template, you can assign specific employees to each KPI, define the frequency at which you’ll monitor each KPI’s performance, and assign each KPI a color that reflects the quality of that KPI’s performance.If one of your KPIs is organic traffic, for example, you can set up your template such that 100 page views per month is red (poor performance), 500 page views/month is yellow (stable performance), and 1000 page views/month is green (great performance).Download the essential KPI tracker here.Want more Excel tips? Check out these Excel formulas, keyboard shortcuts, and tips. Free Templates Excelcenter_img Topics: 9 Excel Marketing Templates Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates Tell us a little about yourself below to gain access today:last_img read more

Ashes 2019: Jofra Archer has made a big impact, says Joe Root

first_imgThere have been few more explosive test debuts than the one made by England’s Jofra Archer in the second match of the Ashes series against Australia at Lord’s.Although England failed to win the match, Archer’s hostile spell on the fourth day served notice that the 24-year-old Barbados-born fast bowler has the ability to enjoy a stellar career.The bare statistics do not tell the whole story.Archer took two wickets in the first innings and three in the second as Australia limped to 154 for six to force a draw on Sunday and remain 1-0 up in the series.But he left a trail of devastation in his wake, hitting Australia’s leading batsman Steve Smith with a sickening blow to the neck which forced him to retire hurt.Smith returned to the crease but awoke on Sunday morning suffering from concussion symptoms which ruled him out of the rest of the match.’Frightening’ Archer makes big impactArcher also struck Smith on the forearm and Marnus Labuschagne, test cricket’s first substitute in place of Smith, on the helmet with the second ball he faced.His team mates were impressed.”Out on the field Jofra has clearly made a big impact,” England captain Joe Root said.”The dynamic he adds to the bowling attack is fantastic. What a couple of brilliant spells we have seen from him already! It is an exciting prospect, going into the rest of the series.”England all-rounder Ben Stokes described Archer’s performance as “frightening”.”I am not sure there will be a better debut in terms of announcing yourself in the team,” Stokes said. “The spell was incredible to watch. We are very lucky he is in our team. He gives you an extra dimension.”advertisementMany of the Australian team have played with Archer in the Indian premier League and had known what to expect.”It didn’t surprise us,” captain Tim Paine said. “We’ve seen Jofra in Australia for a few years now. We know the package he brings. It’s something every team wants to have.”Archer contributed hugely to England’s World Cup victory this year, bowling the Super Over in the final against New Zealand, and has the potential to make an even bigger impact in the longest format of the game.”With Archer, I am excited for the next few years of test match cricket. We have got a superstar,” former England captain Michael Vaughan, who led his team to victory in the 2005 Ashes, told the BBC.Also Read | Ashes 2019: Lord’s Test drawn as sub Labuschagne stands firmAlso Read | Ashes 2019: Steve Smith first player ever to be ruled out of a Test due to delayed concussionAlso See:last_img read more

India made a clinical comeback: Shoaib Akhtar hails Men in Blue after series win over Bangladesh

first_imgFormer Pakistan pacer Shoaib Akhtar has heaped praise on team India’s performance in the recently concluded T20I series against Bangladesh, saying that the Men in Blue are the ‘Boss’ of the game.Deepak Chahar took a sensational six-wicket haul, including a hat-trick after entertaining half-centuries from Shreyas Iyer and K L Rahul, to help India defeat a self-destructing Bangladesh in the third and final T20 International to win the series 2-1.”India have proved who the boss is in the match. Though India lost the first game but made a clinical comeback in the series, courtesy Rohit Sharma’s scintillant batting display,” Akhtar said on his Youtube channel.”Rohit is a great talent, he can score runs any time he wants,” Akhtar added. Playing in his 100th T20I, stand-in-captain Rohit Sharma had bullied the Bangladesh bowlers as he belted six fours and six sixes in his 43-ball 85 in the 2nd T20I of the three-match series.”I thought 3rd T20I will be exciting to watch. However, India came out as a much better side but hats off to Bangladesh for their spirited performance,” said Akhtar.Mushfiqur Rahim scored an unbeaten half-century as Bangladesh had beaten India by seven wickets in the first T20 International at the Arun Jaitley Stadium in Delhi on November 3. This was Bangladesh’s maiden T20I win against India and it came in the ninth match.”Bangladesh is no ordinary side, we all must remember that the Tigers are not going to choke in front of any team,” Akhtar said.advertisementDeepak Chahar, who had earlier scalped for Liton Das and Soumya Sarkar, delivered instantly in the 13th over and started the collapse. The rest as they say is history. Chahar finished with figures of 6/7 — the best in T20Is – and also became the second Indian to pick a hat-trick in the format.”He is a mix of medium pace and seam and he displayed a commendable performance by taking a hat-trick in the game,” said AkhtarIndia and Bangladesh will now take on each other in a two-match Test series. The first match will be played from November 14-18.Also Read | Rohit bhai said I am there to back you: Shivam Dube credits captain for Nagpur heroicsAlso Read | Credit to my father, he has given his life in shaping my career: Deepak Chaharlast_img read more

Oklahoma State Pledge Greenwood Catches Game Winning Touchdown

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Lakeview Centennial’s standout receiver Shamond [LC] Greenwood is making a splash to start his senior season. His team is now 1-1 on the season, after he took the team on his back with a game-winning touchdown reception with just 20 seconds remaining from his quarterback Kam Fields:Kam Fields pass to Lc Greenwood winning TD @LCHS_Patriots@PatriotsBooster #txhsfb @lc_greenwood@KamFields_— Friday Night Glory (@FridayNghtGlory) September 5, 2016Greenwood ended the game with 3 touchdown’s and six catches for 134 yards in a 34-27 come-from-behind win over North Mesquite, after trailing 27-21 headed into the fourth quarter.last_img read more

Social Media Reax: OSU Players Tweet after win over TCU

first_imgMood:— Brad Lundblade (@BradLundblade) November 19, 2016 Here’s a look at all the player reaction from OSU’s 31-6 win over TCU.And then he said, TCU was gonna beat us? #GoPokes ??— Keondre Wudtee (@K_wudteeQB) April 3, 2016 We just having fun with it ??— Ricky Spanishhh ? (@DarrionGolden79) November 19, 2016 Glory Up ?— Ramon Richards (@chief_vii) November 19, 2016 All glory to God for today— Ricky Spanishhh ? (@DarrionGolden79) November 19, 2016 All glory to God ???? Thank you ??— Chris Lacy II (@Gifted_CLacy) November 19, 2016 Great overall team win today man I love my brothers lets get that ring!!!!— Lenzy Pipkins (@Pippy_LONGsock) November 19, 2016 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. One last big 12 game with my brothers can’t wait, and God Bless!!!!! #GoPokes— Jordan Sterns (@31rzns) November 19, 2016 My roommate @chriscarson29 need to go to prison for 25 to life for first degree murder— Bk (@Bryce_Balous) November 20, 2016 As a former offensive lineman rushing for 300+ feels good way down in my soul. Great job men. ??— Zac Veatch (@zveatch) November 19, 2016 I love that shit ! Keep it comin— Ramon Richards (@chief_vii) November 19, 2016 I need that?— Justin Phillips (@Phillips_Era19) November 20, 2016last_img read more

Ralentissez zone de construction

first_imgLes travaux de construction routière sont la preuve irréfutable que c’est bien le printemps en Nouvelle-Écosse. Afin que les ouvriers soient en sécurité sur les routes, on rappelle aux automobilistes de ralentir et de faire attention. « Les cônes orange et les balises de déviation sont habituellement tout ce qui sépare les travailleurs routiers des voitures sur les chantiers de construction routière, indique le ministre des Transports et du Renouvellement de l’infrastructure, Geoff MacLellan. Nous demandons à tous les conducteurs de ralentir, d’être patients et d’être vigilants quand ils circulent dans des zones de construction. C’est comme ça que nous pouvons sauver des vies. » Encore une fois, la Province, en partenariat avec l’Association des travailleurs de la construction routière de la Nouvelle-Écosse, utilise des annonces à la radio et des messages dans les médias sociaux pour faire la promotion de la sécurité dans les zones de travaux et encourager les automobilistes à ralentir. « La sécurité de nos travailleurs et de toutes les personnes qui voyagent sur nos routes nous tient à cœur, ajoute Grant Feltmate, directeur général de l’Association des travailleurs de la construction routière de la Nouvelle-Écosse. Si chacun fait sa part, planifie ses déplacements et respecte les zones de travaux, nous pourrons traverser la saison de construction routière 2016 de manière sûre et avec succès. » Voici des conseils pour assurer la sécurité des conducteurs et des travailleurs sur les chantiers routiers : Pour obtenir plus d’information sur la sécurité routière, consultez le ralentissez, restez vigilant et minimisez les distractions; restez à bonne distance des ouvriers et de l’équipement; respectez la signalisation des zones de travaux, les signaleurs et les mises en garde; attendez-vous à l’inattendu; ne talonnez pas, gardez une bonne distance entre votre véhicule et le véhicule devant vous; planifiez votre voyage en vous accordant plus de temps que prévu. last_img read more