In lopsided vote, U.S. science academy backs move to eject sexual harassers The vote, which would allow ejection of a member for a range of offenses against the code of conduct, including bullying, discrimination, and fabrication of research, marked the culmination of months of groundwork by McNutt and NAS’s council. They were spurred by a wave of #MeToo-era revelations of sexual harassment by scientists, including NAS members, as well as by a landmark report that the National Academies of Sciences, Engineering, and Medicine issued last year that documented widespread sexual harassment in science, engineering, and medicine.“Finally we are starting to have enough women in powerful positions to make things happen. I’m glad I lived this long to see it,” says Nancy Hopkins, who spoke in support of the amendment at today’s meeting and is a professor emeritus of biology at the Massachusetts Institute of Technology (MIT) in Cambridge. Hopkins was the driving force behind MIT’s groundbreaking examination of its own discriminatory treatment of female faculty 25 years ago.Vicki Lundblad, a biologist who last year settled a gender discrimination lawsuit against her institution, the Salk Institute for Biological Studies in San Diego, California, traveled to the NAS annual meeting in order to attend today’s meeting and vote on the amendment. The vote today “is a big deal,” she said afterward. “I think a lot of young people in science are looking at us and thinking: ‘Is [sexual harassment in science] going to change?’”Lundblad credited the move by NAS leaders to advocacy by neuroscientist BethAnn McLaughlin of Vanderbilt University in Nashville, who is also the founder of the nonprofit #MeTooSTEM. In May 2018, McLaughlin launched a petition urging the NAS to eject sexual harassers.McLaughlin called today’s vote “one of the many important steps every scientific society needs to take to ensure safety. Our science leaders should be ahead of the curve on decency and equity.”As ScienceInsider reported earlier this month, the bylaw amendment would allow a member’s ouster by a two-thirds vote of NAS’s 17-member council. An ejection vote would mark the last step in a process that could be initiated by anyone. That process would rely on NAS being presented with credible official findings from investigations by outside bodies and could end in less severe punishment.During this morning’s discussion, there were strong statements of support for the amendment. But a few participants raised fears that the process leading to a member’s ejection, as developed by McNutt and NAS’s council, could be misused. Some evoked the climate of fear created in the 1950s by then-Senator Joseph McCarthy (R–WI), who accused people holding all kinds of positions of supporting communism and tried to force from their positions. Some suggested every NAS member should vote on each individual ouster, rather than deferring that decision to the NAS council.NAS member Charles Bennett, an expert in the physics of computation at IBM’s Thomas J. Watson Research Center in Yorktown Heights, New York, tried but failed, on procedural grounds, to amend the amendment. His proposed change would have limited ejection to those members who breached the code of conduct prior to being elected to NAS, but whose offenses were only later discovered. Members found to be guilty of present-day misconduct, he proposed, should not be kicked out but should be labeled as “disgraced” members—a designation that could later be reversed, he said, recalling the case of J. Robert Oppenheimer, a father of the atomic bomb, whose security clearance was revoked in 1954 for his alleged communist associations but who was later politically rehabilitated.“If there was a consensus” at the meeting, Bennett emailed afterward, “it was that the bylaw change itself, opening up the possibility of rescinding membership, was an important and necessary step, but that figuring out how and under what conditions to do it would not be a simple matter.”But McNutt was able to answer concerns about the process persuasively enough to win yes votes from nearly 90% of the those in the room. “Members were strongly in favor of the amendment,” she said. “But their concern was: ‘The devil’s in the details.’ All I had to remind them was: ‘The amendment doesn’t have any of the details.’”Those process details, she adds, are malleable, and can be adjusted by NAS members as time goes on.She also noted that the final vote is not a done deal: “If we really want to back up our code of conduct, we need to get this amendment into place.” By Meredith WadmanApr. 30, 2019 , 5:10 PM Breaking with their 156-year history, members of the U.S. National Academy of Sciences (NAS) today voted overwhelmingly in favor of amending the elite organization’s bylaws to allow ejection of members who breach the group’s new Code of Conduct, which outlines offenses including sexual harassment. Historically, membership in NAS has been an honor conferred for life.Marcia McNutt, president of NAS, noted “the importance of the signal that [today’s vote] sends. And I’m grateful for the many members who showed support for it.”The vote by those who attended NAS’s annual business meeting in Washington, D.C., this morning was lopsided: 95 in favor; nine against; and six abstaining, according to one member who attended. But it is not final. Because of the seriousness of the proposed change to the bylaws, all 2347 academy members will be offered the chance to vote either online or by mail, which should be completed by mid-June, NAS explained in a statement. 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Their confidence comes from the fact they have have won Their confidence comes from the fact they have have won the most number of deciding points this season. They played 73 such crucial points and their winning percentage was 66. “From next year, we should be making the Grand Slams. Its just about kind of getting into the big league, playing those matches. In doubles anything can happen. Its unpredictable. If you ask a singles player ranked like us, it would be difficult for him but in doubles, level is almost same,” Sharan said. “You name a top-20 player and we have played them. Level is same, just one or two points here and there. Its about winning those seven matches in a row. That makes good teams great team. We hope to be there,” Raja said further. Sharan appreciated the support he gets from Indian Oil, where he is employed. “I had had support from Indian oil. I get salary and perks and kit from Adidas, racquet from Head.” Raja though said they have reached a stage in their career when they need a trainer and coach to travel with them. “We are getting into 30s, the prime years of doubles. We will invest if someone can help us out for a trainer. That makes a big difference. Its one or two percent that makes the difference.” Both Sharan and Raja have been without a regular coach and a trainer all these years and have got some help from a few people when they do not play tournaments. PTI AT PDS PDSadvertisement
Throughout your career, your job is guaranteed to change. Whether you shift roles within your department, or climb to a higher position in your management team, your job (and your salary) can always evolve. What is most important is to always be prepared for conversations about your career trajectory. There’s one thing you always need to do in order to stay ahead of the game and make sure your career is heading in the direction you want. And that is to know what you’re worth. Know Your WorthNow, more than ever, it’s incredibly important that employees understand their personal value to a company. Why? The job market is always changing – and there are always people looking for a job. If you don’t know your worth – your company might not recognize it either, which means you could be overlooked for new opportunities. And you’re not alone.According to a Harris Poll survey, a majority of employees (65%) wish they had a better understanding of what fair market compensation is for their positions at their company within their local job market.No matter where you work, it is important to understand your market value and how it relates to your employer. Knowing your worth gives you leverage in a salary or promotion conversation because you can show exactly what your value is and how well the company is treating you.This is exactly why we designed our Know Your Worth tool to help employees understand their value. Not only do you deserve to be paid a fair wage for your contributions, but you also deserve to be recognized for your talent by receiving a job promotion or higher-ranking title when necessary.“We’ve all heard the adage that he who holds the most information in a negotiation wins,” says Ben Eubanks, Principal Analyst, Lighthouse Research & Advisory. “Often times job seekers are at a disadvantage in the salary negotiation process because they don’t have enough data for leverage. This tool gives them the leverage to have a fair conversation about market value with the company.” If you think you’re working hard and could achieve more if your company gave you a bigger role–you need to communicate that to your manager. But, how can you do that if you don’t know what to say?Know Your Worth reveals how an individual’s market value has trended over time, how their market value compares to typical workers in the same field, and also plots their current base pay. Know Your Worth also surfaces current job openings along with estimated salaries for each position, and includes a Salary Explorer to uncover how pay might change for other titles, locations, employers and industries. This type of important insight in one screen was next to impossible before Know Your Worth.Download the Employee’s Guide to Know Your WorthWhat to do before a promotion conversation?It’s still incredibly hard to really know if you are being paid fairly. Very few companies openly share pay data and talking about pay remains largely taboo in our society yet workers want and need more information.The good news is–it’s really easy to figure out your worth with our Know Your Worth tool. Using this tool allows you to provide your boss with an actual number that shows where you stand against others in your field, how much you deserve to be paid, and allows you to determine if your company is paying you better than another company might.Whether you are planning to approach your boss and ask for a promotion, or if it’s your current review season and you’re preparing for a big conversation about your role in the company, the number one thing you should do before this meeting is understand whether you’re being paid fairly.This doesn’t mean just using our Know Your Worth tool, which will give you a solid piece of evidence as to how much value you add to your company and what you should be paid. In addition to providing your manager with this information, you should make sure your boss understands exactly what you do in your role–and how it helps everyone else.When you talk to your boss, remember that most companies offer comprehensive benefits, including medical and dental benefits, paid time off, commuter subsidies and more. Expect that your boss will talk to you about your overall package as well as your base pay.Consider writing out all of your important tasks and what a typical day looks like for you. Take that, along with the information you received from our Know Your Worth tool, and you’ll head into your meeting with a huge boost of confidence because guess what? You know exactly what your value is and now it’s time your company recognized you for it and gave you a promotion!
23 hours ago 23h 4.2★ 23 hours ago 23h Apply to Senior Front End Engineer Role Manager, Business Operations Glassdoor Mill Valley, CA Senior Product Marketing Manager, Consumer Glassdoor Mill Valley, CA 23 hours ago 23h 23 hours ago 23h Customer Success Manager – New Business Glassdoor Mill Valley, CA 4.2★ Sr. AWS Security Engineer Glassdoor Mill Valley, CA Eager to apply now that you’ve heard all of the details? Click below! If there’s one position at a tech company where one’s efforts are immediately noticed, it’s Front End Engineer: any changes you make to a product’s user interaction and experience appear before everyone who uses the product. And at a midsize company like Glassdoor, Front End Engineers can have even more of an impact than they would at a tech titan or enterprise-level organization.“There is a level of autonomy as an Engineer [at Glassdoor] — you have the ability to drive projects in the right direction, and eventually this helps engineers grow much faster as compared to other companies,” says Senior Front End Engineer Divya Kamath.Interested in joining a company where your day-to-day efforts will directly shape the product? You’re in luck — Glassdoor is hiring for a Senior Front End Engineer and a Lead Front End Engineer. We chatted with Engineering Manager Mike Cialowicz, who is hiring for the roles, about what skills he’s looking for in candidates, what folks in these roles will do and how they will shape the product.Can you tell me a little more about the open roles?Mike Cialowicz: I have two Front End roles open across my teams. Both roles involve working on Glassdoor’s B2B products which are used by businesses for recruiting and brand management. These teams are on the front lines of our business, and the work we do is high-visibility with a direct impact on revenue. The products that we work on cut across several domains, and frequently involve collaborating closely with other teams here.What kind of projects will they be working on?Mike Cialowicz: Past efforts have involved working with Data Engineering to surface analytics data via GraphQL, Marketing to build a new lead generation pipeline and Finance to roll out various pricing structure changes. Since our projects are so varied, the front-end work we do is always interesting and provides many opportunities to learn new skills and refine existing ones.What are the keys to success for this role?Mike Cialowicz: First and foremost, a solid grasp of front-end web development technologies is a must. We use React, Redux, webpack, Sass and npm, to name just a few. Specific experience in those technologies isn’t a hard requirement, but we are looking for someone who has worked with a modern front-end JS framework. Moreover, a good understanding of how RESTful APIs work is very important.The ideal candidate would also have a strong drive for continuous improvement, a quality-oriented mindset and an open mind for learning. Finally, we’re also looking for someone who is inquisitive, thoughtful, communicative and a team player. Senior Front End Engineers often have the opportunity to take the lead on certain efforts, so having those skills is important.What impact will these new team members have on the product?Mike Cialowicz: This person will work on improving and building products that are used by [all] of Glassdoor’s paying customers, so the business impact is significant. All of us in B2B Engineering work very closely with the Product and Design teams, provide feedback and have a say in what we deliver, so there are plenty of opportunities to have a big impact on that front.Machine Learning & Differentiated Data: What Keeps Innovation Pumping at GlassdoorTo get even more details on the roles, we reached out to Kamath for some first-hand insight on what front-end engineering looks like at Glassdoor. 4.2★ What does your typical day-to-day involve?Divya Kamath: My day typically starts with a standup with my team which is a good starting point to set tangible goals for the day or next few days. As we have a collaborative work culture, some part of my day is spent discussing designs with Visual Designers, monitoring and discussing analytics with Product Managers, etc. and a significant part of the day is spent coding which is great because we manage to keep a balance between collaboration and personal work time which helps a lot with overall productivity of the team.What impact have you had on the product?Divya Kamath: I don’t think the impact was necessarily just one big project that I worked on, but rather a combined set of things over time. One of the things that I feel I have contributed towards is building intuitive and fluid user interfaces and keeping user interactions in mind when building. We have a big A/B testing culture at Glassdoor that helps drive these changes in the right direction.What makes working at Glassdoor different than any other company?It is easy to be successful at Glassdoor, especially if you are self-driven and have the enthusiasm and passion for the work that you do. Commercial Counsel Glassdoor Mill Valley, CA Available Jobs at Glassdoor See more jobs at Glassdoor Director of Product Marketing Glassdoor San Francisco, CA 4.2★ 23 hours ago 23h 4.2★ 4.2★ Digital Analytics Manager Glassdoor Remote, OR Senior Database Administrator Glassdoor San Francisco, CA Senior Java Engineer, Ads Delivery Glassdoor San Francisco, CA 23 hours ago 23h 4.2★ 4.2★ 23 hours ago 23h 4.2★ 4.2★ 23 hours ago 23h 23 hours ago 23h Enterprise Account Executive Glassdoor Mill Valley, CA 23 hours ago 23h Apply to Lead Front End Engineer Role
Tottenham are threatening Real Madrid plans for goalkeeper Carlos Abad.Marca says Spurs could move for Abad after Real Madrid opted against signing the Spanish goalkeeper.Abad, who turns 22 on Wednesday, is set to return to his parent club Tenerife after spending two years on loan at Real Madrid’s reserve side Castilla.Real Madrid had the option to secure the goalkeeper’s services on a permanent basis for €3m but they decided against activating the clause.Abad impressed for Castilla and his performances are believed to have caught the eye of Spurs boss Mauricio Pochettino.
I am thinking probably yes. Even though Katya is away on vacation, I was channeling one of her favorite key principles by taking note of an excellent example of CRAMing (over the weekend no less!). This is Stacie Mann by the way, one of her collegues at Network for Good who couldn’t resist doing a guest post during her short absence.I am a sucker for good packaging and good oatmeal; Bear Naked has both and they are also partner in a clever promotion called Make An “ALMIGHTY” difference. This campaign has a great appeal because it nailed all four compenents of effective fundraising appeal and had easy tools to help me spread the word (yes Katya I am busy working while you are out).A quick refresher of the four components are:–Connecting with an audience based on their values (C)–Rewarding (R) your audience-Asking for a specific action to get that reward (A)-Making it memorable (M) Plant a tree now!The reason this is a great example of CRAMing is:-It connected to me because it was timely (new movie coming out Friday), it was tied to a product I already love (my Bear Naked oatmeal) and then of course I was thinking, “yes I would love to see that movie Evan Almighty + make a difference…brilliant!”-It offered a bunch of clear rewards like exclusive movie clips and photos, environmental tips to my cell phone, my name on the DVD, a real tree will be planted for me by The Conservation Fund if I planted a virtual one in the almighty forest etc.-The actions were specific and incredibly easy; I entered the sweepstakes for cool prizes, donated $5, planted a virtual tree and told my friends using cool widgets all in 5 minutes-And it was obviously memorable because I am telling you about it! Plus there is nothing wrong seeing your face next to Evan Almighty right?As it turns out — what I thought was just an innovative fundraising tie-in is actually a corporate wide innitativeNBC UNIVERSAL LAUNCHES ’GET ON BOARD’ PROGRAMMarks Companywide Commitment to Eco-friendly Content Production, Improved Energy Efficiency, and Environmental AwarenessUNIVERSAL CITY, CA – May 24, 2007 — NBC Universal today launched “Get On Board,” a comprehensive, companywide program to improve the environmental impact of its operations by reducing greenhouse gases, raising awareness about green issues, and stimulating change in the media and entertainment industry. Led by Jeff Zucker, President and CEO, NBC Universal, the campaign is part of NBCU parent company General Electric’s “ecomagination” initiative. It is also a significant corporate extension of the “Get On Board” campaign launched last month by Universal Pictures and the Conservation Fund in conjunction with this summer’s debut of Evan Almighty, NBC Universal’s first movie to “zero out” its carbon emissions.Highlights of “Get On Board” include:Lower emissions and improved energy efficiency across all operations by reducing GHG emissions at least 3% by 2012Commitment to environmentally conscious film and TV productionFormation of a dedicated panel on environmental initiatives, the NBCU Green Council, led by Bravo president Lauren ZalaznickIncentives for local communities to “go green” and multifaceted employee education program
Is your marketing strategy to simply ask for help?Today, I got an email from a marketing publication saying “we need your help” in the subject line. In fact, as explained in the body of the email, they need 12 minutes of my help to fill out a survey. I also got a fundraising appeal from my alma mater that says it needs my help in their new fiscal year. I also got an “urgent” letter from an advocacy organization that needs my help with a donation. This “help me” triple-header makes me cranky.Guess what? Everyone needs help. It is not so compelling to ask for help – from a marketing perspective, it is unimaginative, somewhat lazy, and quite ineffective. (Told you I was cranky!)It’s not enough to say “help, help, help, we have problems, problems, problems.” Everyone needs help, everyone has problems, and everyone wants your money.You need to show why your audience should care to help. You need to inspire them to want to help right now. You need to show why you’re the best possible helper for the problem at hand. And you have to show your audience how their actions will make a difference, not just be a drop in the bucket of a major social problem.The publisher could have made their survey 2 minutes long and I would have done it if they explained why this was a good investment of my time. One step in the right direction would have been to put their sweeptakes offer, buried in the email, into the lead. My alma mater needs to do a heck of a better job explaining why I should help than simply saying their new fiscal year just started. And that advocacy organization needs to explain why I should care about their latest legal obstacle and how my donation will remove it. The headline should not tell me to help, it should show me why I should care.
Posted on August 30, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)With the deadline of 2015 for the Millennium Development Goals (MDGs) fast approaching, many people are discussing the possibilities for global frameworks after 2015. We discussed the topic on GlobalMama, and Women Deliver is running a series of posts called “Beyond 2015.”Alicia Yamin from Harvard University and Sakiko Fukuda-Parr from the New School add to the conversation in The Guardian. They argue that any framework that replaces or extends the MDGs must address some of the criticisms leveled at the MDGs:Nations must agree on a new set of goals. Ending poverty necessitates the confrontation of ever-changing challenges and shifting priorities; it also involves addressing the underlying exclusion and discrimination that fuel poverty and violate human rights.The successor goals and targets must consider lessons from the current set of MDGs, which are extremely narrow. They focus on sub-sections of certain social sectors and selective human needs. Greater balance could be achieved by including such challenges as creating decent work, reinforcing social protection, and increasing productivity; addressing climate change and its disparate impacts on the poor; ameliorating risks of global financial and commodity market crises; ensuring fairer trade rules; and, finally, reducing gaping inequalities within and between countries, based on class, gender and ethnicity, among other factors.Share this: ShareEmailPrint To learn more, read:
ShareEmailPrint To learn more, read: Posted on April 11, 2014November 7, 2016By: Kathleen McDonald, Senior Program Manager, Maternal Health Task Force, Women and Health Initiative; Natalie Ramm, Communications Coordinator, Maternal Health Task Force, Women and Health InitiativeClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Today, April 11, 2014 is the inaugural International Day for Maternal Health and Rights. Spearheaded by CHANGE, and co-sponsored by a consortium* of leading maternal health organizations, the event was launched with a tweetchat to discuss rights-based women’s health care, including respectful maternity care. The discussion served as a call to action for government, international institutions, and the global community to recognize the day and take action to keep maternal health on the post-2015 agenda.People and organizations responded in droves, and by midday east coast time, #IntlMHDay and #maternalhealth were trending worldwide on Twitter. Chat participants answered questions posed by CHANGE and shared their perspectives on the status of maternal health as a human rights issue.Take action for the right to dignity, respect, & skilled care during pregnancy & childbirth!#IntlMHDay http://t.co/qfx2TeUWRE— Dorathy Akwugo Isu (@dorathyisu) April 11, 2014Q1: What is #rights based #maternalhealth care? #IntlMHDay— CHANGE (@genderhealth) April 11, 2014A1: In the #WorldWeWant every woman has the right to make decisions abt her body, health + future. #IntlMHDay #CPD47 pic.twitter.com/X5mUz8sSbD— IPPF/WHR (@IPPF_WHR) April 11, 2014A healthier future depends on reaching the most vulnerable & underserved #women with high-quality #maternalhealth services. #IntlMHDay— Population Council (@Pop_Council) April 11, 2014A1: #Rights based #maternalhealth care respects women’s autonomy, dignity, & choices, & prevents maternal morbidity & mortality. #IntlMHDay— Women Deliver (@WomenDeliver) April 11, 2014Black women in US exp maternal mortality rates comparable to devlping countries. This must be a priority! http://t.co/j5HZNqtFlw #IntlMHDay— Elizabeth Dawes Gay (@edawesgay) April 11, 2014#Rights-based #maternalhealth care must ensure #women can decided freely how many childrent they want to have #familyplanning #IntlMHDay— KHALEB (@k4334b) April 11, 2014Envision a world where no women die in childbirth, 100% of demand for contraception is met, and all abortions are safe and legal #IntlMHDay — Emma Morse (@emmorse3) April 11, 2014The overwhelming response from the global maternal health community signals that rights-based maternal health is a key area of concern, and we have heard you.Last year, the Maternal Health Task Force issued a call for your perspectives on respectful maternity care. In celebration of the International Day for Maternal Health and Rights, we are re-launching our RMC blog series. This year, we want to hear from you on the full spectrum of women’s health services. To quote CHANGE:Q6: How can we ensure that #womensrights are prioritized before, during, and after childbirth? #IntlMHDay— CHANGE (@genderhealth) April 11, 2014If you have a story you would like to share, or thoughts on keeping women-centered healthcare in the post-2015 agenda, please email Natalie Ramm.Read the Twitter transcript of the event on Storify!*Elizabeth Glaser Pediatric AIDS Foundation, Ibis Reproductive Health, International Center for Research on Women, International Planned Parenthood Association, Pathfinder International, Population Council, Women DeliverShare this:
ShareEmailPrint To learn more, read: Posted on January 14, 2015December 7, 2016By: Belkis Giorgis, Global Technical Lead for Gender, Management Sciences for Health (MSH); Fabio Castaño, Global Technical Lead for Family Planning and Reproductive Health, Management Sciences for Health (MSH)Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is part of the Woman-Centered Universal Health Coverage Series, hosted by the Maternal Health Task Force and USAID|TRAction, which discusses the importance of utilizing a woman-centered agenda to operationalize universal health coverage.Who is accountable for the young woman dying during childbirth in a hospital in Lusaka, Zambia? For the woman in a health center in Bugiri in Uganda? For the girl child in a rural home in Uttar Pradesh, India? In a shanty town in Tegucigalpa, Honduras? Who is accountable for the women and adolescent girls in a thousand places everywhere?The burden of ensuring safe delivery does not fall solely on the shoulders of women and girls, but falls on all of us. Whether we are policymakers, service providers, development workers, husbands, fathers or mothers-in-law, we can all make a difference. It is our responsibility to do so. As a society, we owe it to women to ensure they have a safe delivery and access to family planning information and services.Complications from pregnancy and childbirth are the leading cause of death among women and female adolescents in their reproductive years in low- and middle-income countries. Both family and cultural structures, as well as the health system, fail many women and girls, especially those living in rural and hard-to-reach regions. This is evidenced by the father who married off his daughter when she was a child, the husband who would not let his wife go to a health facility and a lack of affordable, accessible, quality facility-based care. These factors—in addition to ill-equipped clinics, poorly trained health workers and cultural perceptions that childbirth does not require skilled care—contribute to the high maternal mortality rates in developing countries.We have the responsibility to hold policymakers accountable for reforming health systems in pursuit of universal health coverage (UHC), which will transform populations’ health and save women’s and children’s lives. UHC shifts the burden of health costs from women to society and in a small way, shows our gratitude to women for giving life. UHC recognizes that women should not be neglected when they give birth and that women should not die while giving life. The responsibility of caring for women during delivery is a societal debt paid partly by eliminating the obstacles to safe, skilled and respectful care during childbirth.Because women often bear the greatest share of the economic costs associated with their families’ health, UHC can also have a proportionally greater effect on women by dramatically reducing their out-of-pocket costs and offering financial protection.Low-income countries must start with modest but high-impact services. A core package of services for reproductive, maternal and child health driven by community health workers provides the logical cornerstone of UHC plans.Family planning should be non-negotiable and included in even the most frugal UHC plans. Everyone has the right to access family planning services, which includes the ability to choose when and how to utilize a variety of options. Fulfilling the unmet need for family planning alone would prevent 150,000 maternal deaths and 640,000 newborn deaths globally each year.Through UHC, health systems can be strengthened to ensure that frontline health workers are in the right place at the right time to deliver the right services effectively.Who is accountable? We are. UHC that delivers for women and girls in the post-2015 era requires us all to be accountable. We must embrace this responsibility to accompany, support and empower women and adolescent girls on this journey fraught with both barriers and possibilities.Share this:
Are you a member of Freelancers Union? Do you have a blog? Tell us, so we can add it to our blogroll–and maybe even feature you on the site. We want members to get to know other members, and it’s a good start if everyone can read everyone else’s blogs.
The following credit score question was submitted via the SmartCredit.com blog.Question: When your credit score is accessed and analyzed, do they only look and care about the current score, or do they also look at how high or low the score had been in the past?Meaning, do they look at how much debt you may have carried or how careless you may have been in the past?Answer: This is a very good question. In fact, it’s so good that it prompted me to write this article.The question can really be paraphrased as, “Is my credit past going to haunt me in the present?”This can be tackled from two angles: credit reporting and credit scoring.A credit report is also commonly referred to as a credit history, and it’s called a “history” for a reason — credit reports contain historical credit relationships and credit management practices.The good stuff can stay as long as the credit bureaus want. The bad stuff has to be removed eventually (normally, after 7 to 10 years).Can your past credit mistakes haunt you today?Yes, they can.In fact, that’s the reason lenders pull your credit report. They want to see if you’re creditworthy today and if you’ve been creditworthy in the past.When it comes to your past credit scores, it gets a little complicated. Credit scores are not a part of your credit report.I know that doesn’t make any sense, especially since it seems like every credit report has a score attached to it. Many people incorrectly use the terms interchangeably as if they’re one in the same.Credit scores are products sold along with your credit reports. Think of them as a leather interior of a car. They’re not a standard part of the car, but you can pay a little extra for the upgrade.Because they are not a permanent part of your credit report, they are NOT a part of the Federal law that allows consumers to get one free credit report each year.And because they’re not a part of your credit report, there is no “credit score history” that lenders can see.One Day at a TimeCredit scores are dynamic because they can change day to day. If I applied for a loan with Bank of America today and they pulled my credit report, they’d see my score as of today.That score then disappears, never to be seen again. For example, if I applied for a loan with Citibank a couple of weeks later, a completely new credit score would be calculated.If my credit reports changed materially in that time, then the newer score would likely be different than the older score.The newer lender (Citi) would not see the same exact score that the older lender (Bank of America) saw unless my credit report had not changed, which is very unlikely, especially over period of a few weeks.Good and Bad NewsTaking this concept of dynamic scores even further, the same applies for much older credit scores that were calculated perhaps during a time when your credit management practices weren’t very good.If 36 months ago my credit report looked like a train wreck with late payments and excessive credit card debt, then my credit score at that time wouldn’t have been very good.However, if I have since changed my credit management practices, stopped missing payments and gotten myself out of debt, I’d have a much more impressive score today.Thankfully, a lender cannot access that older score and the credit bureaus cannot recreate those older scores.This sounds like good news, but it might not be so good in the grand scheme of things.Creatures of HabitResearch performed by FICO, the king of the credit score, suggests most consumers are creatures of habit when it comes to their credit scores and it’s rare that our scores change drastically.Over the time period from October 2006 to April 2011, 33.5% of the credit bureau population (67 million consumers) maintained “high creditworthiness during a severe economic downturn” with scores near or above 800.During the same period of time, 14.3% of the population (28.6 million consumers) were defined as “medium and high risk” consumers, with scores near or below 600.Only 2.15% of the population (4.3 million consumers) went from a low risk score range (scores that were mid to high 700s) to a high risk range (scores approaching 600) and saw their scores fall by more than 150 points.Conversely, only 1.5% of the same population (3 million consumers) saw their scores increase by more than 100 points.So, out of 200 million consumer credit files, only 3.65% (7.3 million) saw their scores transcend from good to bad or bad to good.We certainly are creatures of habit!John Ulzheimer is the President of Consumer Education at SmartCredit.com, the credit blogger for Mint.com, and a contributor for the National Foundation for Credit Counseling. He is an expert on credit reporting, credit scoring and identity theft. Formerly of FICO, Equifax and Credit.com, John is the only recognized credit expert who actually comes from the credit industry. The opinions expressed in his articles are his and not of Mint.com or Intuit. Follow John on Twitter. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Post navigation
One of the biggest tests for investors — and, for savvy investors, one of the biggest opportunities — is how they behave when the market gets rocky. There are essentially two things every investor can do when the market suffers a… Full Story,There are a number of reasons why it might be tempting to cash out your hard-earned 401k savings before retirement. From hefty car or home repairs to emergency medical expenses, sometimes unexpected circumstances cause us to seek out extra cash…. Full Story,2018 was a roller coaster for the stock market. If you’re an investor, you were probably impacted more than once – for better or worse. The Dow Jones Industrial Average (DJIA), Nasdaq Composite, and S&P 500 each hit new all-time… Full Story,You’re bound to make a few rookie errors when trying out anything for the first time, whether it’s making homemade greek yogurt, growing heirloom tomatoes, or learning to drive. After all, learning is a process, and trial and error is… Full Story,It’s easy to think of investments as existing in a vacuum. You contribute money, wait a certain amount of time and watch your portfolio grow. Where that money goes – and how it grows – are questions most people would… Full Story,Out of the main pillars of financial wellness—earn, save, spend, invest, and protect—investing can oftentimes feel like the scary, unknown thing lurking in the closet. Being frugal, creating a spending plan, and buying insurance seem to operate within the warm,… Full Story,Getting ahead financially is a game of inches. It’s about finding every trick, tip, and loophole you can find to maximize the growth potential of your money. There’s no topic where the phrase “work smarter, not harder” is more relevant…. Full Story,When you make a mistake in daily life, you usually have the opportunity to immediately make things right. If you spill soda on the floor, you can mop it up. If you burn the chicken you’re roasting for dinner, you… Full Story,One of the precious, oh-so-sweet things you give up when you go freelance is an employer-sponsored 401(k)—along with any matching contributions. But on the flipside, freelancers have quite a few options when it comes to saving for a retirement nest… Full Story,As the VP of Investments at a fintech company, it’s my job to pay close attention to the ever-changing trends and progress within the world of money. Working at Fundrise also means I’m directly involved with the development of the… Full Story
My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ? With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York. Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Story
Post navigation “John, I’ve been reading your articles for a while. You often talk about how the credit bureaus can’t report bad stuff for more than 7 or 10 years. I have the same question but from a different angle. Are they required to report bad stuff for 7 to 10 years or is that just the maximum amount of time they CAN report it? Taking that one step further, are the credit bureaus required to report anything at all?”That’s an interesting question because the 7/10 year practice is really the confluence of two things…Federal law and credit bureau policies.The Fair Credit Reporting Act limits how long derogatory information can remain on your credit reports. The fact that it actually remains that long is a matter of the credit bureaus’ policies.The world of credit reporting is largely a voluntary one.There are no laws that require lenders to report your accounts to the credit bureaus. There are no laws that require a lender to report to all three credit bureaus, if they choose to report to any of them.There are no laws that require lenders to report to Experian over Equifax or Equifax or TransUnion, etc. It’s 100% voluntary.Further, there are no laws that require the credit bureaus to accept information from any lender. There are no laws that require the credit bureaus to accept anything from a collection agency.And finally, there are no laws that require the credit bureaus to NOT pull public records, like bankruptcies, liens and judgments.Lenders cannot force the credit bureaus to accept their information. Collection agencies cannot force the credit bureaus to accept their information.And, lenders cannot force the credit bureaus to sell them credit reports and credit scores.No Shoes, No Shirt, No DiceRemember this line, “No Shoes, No Shirt, No Dice?” That’s how it works in credit reporting…the credit bureaus can choose with whom they do business.While the Fair Credit Reporting Act limits the amount of time bad information can be maintained by the credit bureaus, it does not force the bureaus to report bad information for the maximum time allowable.So, a collection can remain on your credit reports for up to 7 years from the date the original account went into default.But, the credit bureaus could choose to remove collections after 5 years or after 3 years.Why Lenders Probably Won’t Change Their Reporting PoliciesHaving said that, it’s unlikely the credit bureaus would choose to change their own reporting policies and remove negative information years early like in my example.Why not?Lenders want to see derogatory information as long as they can because it helps them make decisions about your applications.And, even very old derogatory information is still valuable in your credit scores as it tells a story about your credit risk.Simply removing bad information years early doesn’t seem to make any sense.But what if it’s wrong? Can’t that information be removed before it’s 7 years old?Of course it can. Incorrect information is removed as soon as it’s has been confirmed to be incorrect.How This Applies to RESPABy the way, some of you real estate experts may be thinking about RESPA and how it addresses the issue of credit reporting when a mortgage loan servicer changes.RESPA (Real Estate Settlement Procedures Act) stipulates:“During the 60-day period beginning on the effective date of transfer of the servicing of any federally related mortgage loan, a late fee may not be imposed on the borrower with respect to any payment on such loan and no such payment may be treated as late for any other purposes, if the payment is received by the transferor servicer (rather than the transferee servicer who should properly receive payment) before the due date applicable to such payment.”What this means, in English, is during the 60 days after your servicer has been changed your payment cannot be considered late (for credit reporting) if you actually made the payment on time but accidentally sent to the old servicer.This is often misinterpreted as meaning that after 60 days the new mortgage loan servicer MUST report the account to the credit bureaus.This is incorrect.The 60-day rule simply says that credit reporting cannot occur if a payment has been made, not that credit reporting is required.John Ulzheimer is the Credit Expert at CreditSesame.com, and a credit blogger at SmartCredit.com, Mint.com, and the National Foundation for Credit Counseling. He is an expert on credit reporting, credit scoring and identity theft. Formerly of FICO, Equifax and Credit.com, John is the only recognized credit expert who actually comes from the credit industry. The opinions expressed in his articles are his and not of Mint.com or Intuit. You can follow John on Twitter here. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related
It’s no secret that LinkedIn is a great place to network professionally, post and find jobs, and answer questions and build thought leadership. But if you’re using LinkedIn solely as a place to maintain an online resume, you’re missing out on a great opportunity to reach and engage with potential customers with LinkedIn groups.5 Tips When Creating a LinkedIn GroupThere are still a lot of industries or groups of professionals not yet represented in LinkedIn groups. If no one has created a group for your industry, go create one. A few tips as you get started:Your name is important! Consider which keywords your target members will search for. Make sure your group name is clear and includes these keywords.Create a group for your industry, not your company. People are more likely to join a group when it’s not simply for fans of your company.Design the group logo to fit the small standard logo size. The group logos that are displayed will actually be quite small – keep this in mind, and don’t cram lots of hard-to-read-text into the small image.Create a custom webpage for the group on your website. When we created the ProMarketers group on LinkedIn, we bought the URL www.ProMarketers.com and redirected it to a page on our site with more information about the group (Note: The ProMarketers group has since been changed to the Inbound Marketers group). This type of page will provide more context, engagement, and visibility for your group. It can have as much or as little information as you like.Display the group in the Group Directory and on members’ profiles. Take advantage of the functionality already in place on LinkedIn to help your group get more visibility.5 Tips for Promoting a LinkedIn GroupInvite coworkers, past colleagues, and customers to join and start discussions. Leverage your existing network to get your group started. After all, who wants to join a group with no members?Promote the group on your website, blog, email newsletter, and social media networks. Make sure people know that you have a group and how to join.Invite key industry experts to join and engage. If there are some heavy-hitters in your industry, invite them to engage with the community.Cross-market to related groups that you manage on different networks. Create a similar group or Page on Facebook and invite members of each network to join the group on the other network.Integrate LinkedIn into all of your marketing efforts. Every time you do a webinar or go to a conference, notify your group and invite those you meet to join the group as well.5 Tips for Managing a LinkedIn GroupAdd discussions, news and jobs. The more opportunities for interaction you add to your group, the more valuable your group will be to the community. All of these features are standard for LinkedIn groups. Unfortunately, it’s an all-or-nothing deal — to add discussions, you must also add news.Use featured discussions to highlight particular content or offers. The group discussions can quickly get overrun and it can be hard to get your discussion thread noticed. But, as a manager of your group, you can mark a discussion as featured and this will pin your thread at the top of the discussion board. You can also unpin it at any time.Send announcements. Announcements are emails sent by you through LinkedIn to your group members. The benefit of sending these announcements through LinkedIn is that your recipients — and their ISPs — are more likely to recognize the email as trustworthy and your deliverability may be higher than if you had sent the email yourself. Announcements will also get added as a discussion thread for your group, and you also have the option to mark this thread as a featured discussion for extra visibility. Announcements are text-only, and have no analytics, so if you want to track clicks, use a URL shortener with analytics to measure the response to your announcement.Import your blog RSS feed. If you write a blog that’s relevant to the group, you can import your articles automatically to the News section. Go to News -> Manage news feeds and add the RSS feed for your blog.Make your own LinkedIn analytics. LinkedIn is still catching up to Facebook in terms of a lot of its advanced functionality. One major piece that’s still missing is analytics. So, if you want to track the success of your group, you’ll need to make your own LinkedIn analytics. To track the growth of your group, check the number of members every week and keep track of the group size in a spreadsheet. To track the click through rate of links in your announcements, use a URL shortener with analytics like bit.ly. And, of course, be sure to measure the traffic, leads, and customers you get from LinkedIn over time. Hopefully, your group will help drive people back to your business.If you want to check out a LinkedIn group in action, and want to connect with other marketers on LinkedIn, check out the Inbound Marketers group on LinkedIn (and the Inbound Marketers group on Facebook, too). Originally published May 4, 2009 8:01:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack LinkedIn Marketing Topics:
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Let’s be real: no one really enjoys feeling like they’re being marketed to. So as a marketer, that’s why it’s your job to create an experience that makes your prospects feel like you’re speaking to their specific needs and offering them a product or services that adds value to their lives.When it comes to email marketing , the best way to make this possible is through personalization. But how exactly do you make your email marketing ‘personal’? Below are some best practices that will set you off on the right foot in creating more personalized emails that get more opens and clicks. Before You Email 1. Create customer personas. In order to better personalize your emails, the first thing you’ll need to do is understand the characteristics of the people you’re targeting. Having well thought out buyer personas , the visions of your ideal customers, is crucial, because it will influence how you target your audience. As you’re crafting your personas, think about your best customers’ demographic information, job level, specific pain points, and their goals. You can read more about developing strong buyer personas in this blog post . You may find that you have 3, 10, or more of these ideal customers, and knowing them will enable you to start segmenting your emails . 2. Ask the right questions on your forms. Now armed with an understanding of your buyer personas, you can start asking questions on your landing page forms that will help you begin gathering the information you need to help you segment your leads. Ask yourself, what are the characteristics of each persona? Further, what information will help your sales team sell?Knowing factors like business size, revenue, location, B2B or B2C, job title, etc. can be very insightful when you craft the language and content in the marketing messages that you send. For the marketing team at HubSpot, for example, it’s important for us to know the size of contact’s business, because the marketing challenges of a 5-person company are much different than those of a 5,000-person company. 3. Gather information from outside sources. In addition to what you gather from your lead-capture forms, it’s also important to collect additional information from sources like social media and your CRM. This information may include lead intelligence such as a contact’s social media usernames on Twitter and LinkedIn as well as behavioral information such as what types of content they’ve downloaded on your website, what emails you’ve sent them in the past, or whether they’ve spoken to a sales rep. Ideally, if your CRM system and your marketing software are integrated, you can automate this process .Once you have these types of information, you can use it to create better segments. For example, you might choose to send a different message to contacts who use Twitter (perhaps to offer them some kind of Twitter-only promotion) than you would to people who don’t have Twitter accounts. Additionally, you would probably send one message to lead who has already spoken with a sales rep, and a totally different message to a lead who has not yet been contacted by Sales. 4. Segment, segment, segment! Now that you’ve painstakingly gathered all this information, it’s time to use it! At HubSpot, we like to use the phrase “segment of one” to describe ideal targeting. Remember, nobody like feeling like a “lead.” Your prospects want to feel like they’re being spoken to as — and actually engaging with — a real person. Slice and dice your list into smaller sub-lists using specific criteria ( here are 27 real ways you can do it ) so you can craft personalized, targeted emails that better speak to all the different types of contacts you have in your email database. In fact, in new data released for the upcoming Science of Email Marketing webinar , HubSpot found that marketers with only one email list generated a lower average click-through rate (7.3%) than marketers who segmented their overall email database into 2 to 6 lists (8.3%) .HubSpot, for example, markets and sells our product to wide variety of marketers. The messaging that we use when speaking to enterprise-sized companies is very different from our messaging to small businesses. Furthermore, the offers we promote to B2C, ecommerce businesses are different from the offers we use for B2B companies. 5. Position your offers specifically for that segment. Remember, the content and language you use within the email itself is just as important as the effort you put into segmenting your sends in the first place. That’s why you need to make sure that when you’re emailing a certain segment, the offers you promote — and the language you use to promote them — align with the interests and needs of that particular segment.To give you a real-life example, here at HubSpot, our general software demo landing page generally only generates a 7% conversion rate on average. But recently, we created an automated follow-up campaign promoting the demo to a very specific segment of our leads. Because we adjusted the language in the follow-up campaign specifically for that segment, we saw a 25% conversion rate for that group on the exact same landing page. The takeaway here? When you target a very specific group of leads, it’s much more effective to craft a message that will resonate well with that particular group. Getting the message right means better conversions. In Your Email 6. Use a real reply-to email address. The whole reason you’re sending a prospect an email is to engage them and get them to respond, so why would you use firstname.lastname@example.org as the reply-to address in your emails? Using a real person’s name like email@example.com will not only help to make your emails more recognizable and credible, but it will increase your open rate and also make your email feel more personal. The best possible approach is to use a dynamically populating email address, so that the email comes directly from the sales rep or the person who is assigned to the contact you’re emailing in your CRM system. (If you’re a HubSpot customer, you can do this with HubSpot’s new email marketing tools .) 7. Customize the sender name .For the same reason, you’ll want to make sure that you customize the sender name in the email. In a best-case scenario, use the name of the lead’s sales rep owner. Short of that, try to use a name that a lead might recognize, like a well-known person in your marketing department, or even your CEO. In fact, according to an A/B test conducted by our own marketing team at HubSpot, we found that emails sent by a real person are more likely to be clicked on than emails sent from a company name. 8. Add personal information to the body of the email. Whenever it makes sense, you should use personalized information inside the email. As a good marketer, you’ve spent time and energy colleting rich information like about your leads like their name, industry, etc., and including that information in your email body will make your emails feel even more personal.For example, if you’re sending a follow-up email to someone who downloaded one of your ebooks, you can start off the email by saying, “Thanks for downloading !” Using dynamic tags within your email marketing tool can make this possible. Note: There are conflicting reports on whether or not customizing your email subject lines leads to higher or lower open rates. The common belief today is that you should not personalize your subject lines; however, I would recommend that any marketer test this out with their own leads. After Your Email 9. Keep your sales team up-to-date. As a marketer, it’s important to coordinate with Sales. The last thing you want is for your leads to get duplicate or competing emails from your marketing team and their individual sales rep. Be sure your sales team is aware of the various types of email communication your prospects are receiving. This can easily be done using a CRM.Additionally, once you’ve handed off your leads to Sales, you need to make sure that they can access the lead intelligence and email history you’ve captured and documented for your leads, and help them understand how to use that information to advance the sales process . This is why it’s extremely important to integrate your marketing database, email system, and CRM. 10. Keep track of who has opened and clicked. Tracking opens and clicks are not only your way of knowing how well your emails are performing, but they are also a powerful way to further personalize email content for your prospects. If you can track opens and clicks for each email that you’ve sent to your prospects, you can easily start building a profile of what types of content each prospect is interested in receiving from you. For example, if you see that a prospect has opened all of your emails relating to webinars, then you can assume they would be a good candidate to receive your email promotions for future webinars. 11. Think about when someone last received an email. Don’t over-email your list. Know when you last emailed your contacts, and create blocked (suppression) lists that prevent prospects you’ve recently emailed from getting too many messages. To help you find your sweet spot, this article will help you determine the right email frequency for your prospects . These tips and best practices will help improve any marketer’s email open and click-through rates. What other tips and suggestions do you have for improving email personalization? Email Newsletters Originally published Jun 11, 2012 9:00:00 AM, updated July 28 2017
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Apr 17, 2013 9:00:00 AM, updated April 17 2013 I used to work at an agency in a client-facing role. In my opinion, the most important key to a successful agency-client relationship was trust.But do we all trust our inbound marketing agencies? I mean, really trust them?Think about it: A new client would come on board having never met me or some of the key players on the team, but rarely if ever would the client ask to talk to any of us before signing a contract. Despite this, I’d be their main point of contact, their consultant, and managing the team that’s getting their work done … for at least a year.At first I thought, wow, that’s quite a leap of faith. And yes, it definitely was. But I think it was also a symptom of many marketers and business owners either 1) not realizing the importance of trust in the agency-client relationship, or 2) not realizing they could get to know the people with whom they’d be working through a little research and some simple requests from their prospective agency.That’s why we came up with this checklist — The Ultimate Marketing Agency Report Card — in which we cover all of the things anyone should “check off” before signing a contract with an agency. This post is going to delve deeper into just one item that’s near and dear to my heart, the checklist for how you can establish whether the agency you’re considering is really trustworthy. Here are my recommendations, for marketers and agency owners alike, but please feel free to download the free report card if you’d like the full list of considerations.They Practice What They PreachHave you ever had someone say, “Ugh this dish is awful. (Pause) Try it!” (By the way the right response is, “No, thank you.”) Or maybe you’ve heard someone say, “Never trust a skinny chef.” What all these food analogies are pointing to is this — one of the easiest ways to figure out whether a prospective agency is poised to deliver you good advice is to see whether they’re taking their own advice. For example, why would you listen to an agency wax poetic about how important social media is when their accounts have been dormant since Bruce Springsteen played the Super Bowl Half Time Show?Erin Wasson, VP of Marketing at UrbanBound, summed the feeling up nicely: “When evaluating any company, the first thing I do is look at their website and social media presence. I Google to see if I can find them online and evaluate how well their website is optimized for search engines. Occasionally, I even ask what content they use to drive traffic to their site to see how well they do inbound marketing for their own business.”In other words, it’s important not just that the advice an agency is doling out is sound and vetted but that you can see they actually know how to implement that advice. If they’ve done it for their own business, it’s more likely you can trust them to do it for your business, too.They Have Case Studies That Put the Proof in the Pudding(Sorry, I wanted to carry on with the food analogies, and I’m a big fan of pudding.)Agency case studies should extend beyond their own results using inbound marketing; they should be able to point to very specific instances of success with client case studies, too. Ideally these align directly with your business goals — whether it’s showcasing industry-specific knowledge, tool- or channel-specific abilities, or a knack for solving for a particular problem, like low lead volume.Chad Reinholz from HindSite Software cited the need to seek out exactly that — case studies from agencies that are specific to his business and goals. “I’d want proven success in my industry,” he told us. “An agency that works with primarily B2C customers probably won’t be a good fit for my B2B business. Likewise, a company with a strong tradition of helping food brands probably won’t be a good fit with my software company. We’ve worked intensively with a marketing consultant with roots in our industry who also consult with many members of our target audience. We couldn’t get the same level of insight from an agency that didn’t have those roots. To understand our market, you have to have experienced it before.”You should also be able to get in touch with an agency’s clients for more in-depth references. Not every client under the sun is willing or able to act as a reference, but reputable agencies have strong relationships with many of their clients and should be excited to get you in touch with these people to have open conversations. In these calls, you can get at some of the more nuanced information, too. What’s it like to work with the account managers or consultants? Have they had any problems meeting deadlines? Is there anything that just rubbed them the wrong way, and how was it handled? If you aren’t able to meet with your agency after work for a drink, or meet up at a conference for a cup of coffee or a lunch, these conversations are a great way to establish whether you’ll work well together and be able to cultivate a trusting relationship.They Directly Address Your Specific GoalsSpeaking of your specific business goals: does your prospective agency know what your goals are? And do they have a plan in place to make those dreams a reality? Could they actually repeat it back to you, build on your ideas, and point you in the right direction with a strategy, and the tactics that will make that strategy work? Most importantly, are they delivering that plan before you sign a contract, or are they promising “brainstorms” after you’ve sent your first check?There’s certainly upfront research and work that goes into developing a new inbound marketing strategy for a business that can’t take place until a contract is signed. But an agency should be able to help you flesh out your goals, identify opportunities, and start building a plan that you can get excited about and envision actually … you know … happening. If you’re an agency, have a plan for your prospective clients that they can get behind; marketers, ensure your prospective agency has that plan, and you can see how with their help, that plan will help you meet your business goals.They Are Up-Front About Which Services Are In-HouseOutsourcing services is not (or at least should not be) a deal breaker. In fact, it’s a sign of a mature agency that knows their strengths and weaknesses. If your agency has a weakness in multimedia content, for instance, would you want them to phone it in but pretend they’ve totally got it down? No, you’d want them to admit it’s not their strong suit and that they have a vetted service provider they’ve used for years that can create excellent multimedia content for clients.Ask your prospective agency which services are in-house, and which services are outsourced. If they’re up front about this, it’s a good sign that they’re trustworthy and won’t pull the wool over your eyes.They Stay Up to Date With Industry NewsStaying up to date with industry news means knowing about not just marketing industry news and trends, but your specific industry’s news and trends. Additionally, prospective agencies should be prepared to teach you about what you need to know in a timely manner.”If I know more about available technology out there than a prospective agency,” says UrbanBound’s Wasson, “I likely wouldn’t hire them. I would want them to teach me new things and keep me on top of trends — not the other way around.”You don’t want to spend your engagement with an agency double-checking that they’re on top of their game. It’s important that you trust them to do their job and to do it really, really well. Before you sign a contract, assess how they stay up-to-date on your industry and on the marketing world. You might ask what publications they read, if they have a process for learning about new tools and technologies, how flexible they are for things like newsjacking, and how they currently communicate new advancements to clients.(If you want to be sneaky or less blunt, tell them you’re interested in inbound marketing and ask where you might turn. If they stammer or struggle to answer, chances are good they aren’t keeping up with such a fast-moving industry!)They’re Focused on the Success of Your Business, Not the Size of Your WalletLet’s just call it like it is — agencies need to make money. But it isn’t a great feeling when a client is treated like a paycheck instead of, you know, a client. How can you tell whether your prospective agency is concerned with your success, and not just in it for the cash?Well, for me, the easiest way to tell if I could trust an agency (and the best way I tried to build a sincere and effective relationship with my clients) is to see whether they were willing to be honest with me. Even when the truth kind of hurt.When an agency says, “no,” it’s actually a really good sign. Why? Well, even if that “no” is a deal breaker — perhaps for a service request the agency isn’t equipped to handle — it means they’re not willing to lie and pretend they have expertise in something they simply do not, just to get a paycheck. They’re concerned about their reputation as an all-star service provider, and they’re concerned about your success and whether they can really help you get there. If an agency is very clear about what they can and cannot do for you, that’s usually a really good sign you can trust them to be invested in your success for more reasons than just making bank.How else do you determine whether you can trust an agency? Agencies, what do you do to establish a trusting relationship with current or prospective clients?Image credit: a4gpa Agency Marketing
LinkedIn Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Update: Publishing on LinkedIn has been rolled out to all. Learn how to publish content on LinkedIn Pulse here.Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network’s publishing platform.Though we haven’t gotten access to try it out for ourselves, LinkedIn’s help center says that publishing is pretty simple. Here’s how it works. If you have permission to publish (access will be slowly rolled out to everyone over the next few weeks), you’ll be able to click theEdit icon on your homepage. Then, you’ll be taken to the writing tool. Add whatever content you’d like to publish to the writing tool, then hit publish. Once you publish, your post will appear on your profile and be shared with your network — people who you’re connected to and members who just follow your posts. You’ll also be able to follow others’ content without being a LinkedIn connection.After you publish, you’ll be able to monitor your post’s stats such as views, likes, and other metrics, and flag inappropriate comments.Pretty simple to write, edit, publish, and measure your content, right? Everyone Wants to Be a PublisherWith the rise of publishing platforms like Medium, everyone’s trying to get a piece of the self-publishing pie. Why? Because people go where the content is. Creating content and building an audience is hard, but if you can get other people to do some of the heavy lifting (creating the content and sharing it with their networks), you’ll be golden (and ready for the next move, which is typically monetization through ads). Since LinkedIn relies on advertising to grow its business, this feature release makes sense. Only time will tell how successful this move will be for them, but for now, it’s interesting to see how more and more social networks are trying to become publishing platforms. It’s a trend marketers should keep an eye on — not only to keep up with your industry but also to look out for new opportunities for your company. For now, you should be checking out this new feature to see if it makes sense for your marketing goals … but remember: publishing to LinkedIn shouldn’t replace publishing to your own company blog. Though you technically own the content you publish to LinkedIn, you’re essentially renting the space — if LinkedIn decides to change its publishing rules, you’re at their mercy. We’ve seen this happen with lots of Company Pages on Facebook. As soon as the News Feed algorithm changes, companies are scrambling to change their content strategy.The moral of the story? See how publishing to LinkedIn could help you meet your marketing goals … but don’t put all of your content eggs in one basket. Building up your own blog will give you more ownership over your success.Will you start to publish to LinkedIn? Why or why not? Share your perspective with us in the comments. Originally published Feb 19, 2014 11:20:00 AM, updated February 01 2017