ShareEmailPrint To learn more, read: Posted on April 11, 2014November 7, 2016By: Kathleen McDonald, Senior Program Manager, Maternal Health Task Force, Women and Health Initiative; Natalie Ramm, Communications Coordinator, Maternal Health Task Force, Women and Health InitiativeClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Today, April 11, 2014 is the inaugural International Day for Maternal Health and Rights. Spearheaded by CHANGE, and co-sponsored by a consortium* of leading maternal health organizations, the event was launched with a tweetchat to discuss rights-based women’s health care, including respectful maternity care. The discussion served as a call to action for government, international institutions, and the global community to recognize the day and take action to keep maternal health on the post-2015 agenda.People and organizations responded in droves, and by midday east coast time, #IntlMHDay and #maternalhealth were trending worldwide on Twitter. Chat participants answered questions posed by CHANGE and shared their perspectives on the status of maternal health as a human rights issue.Take action for the right to dignity, respect, & skilled care during pregnancy & childbirth!#IntlMHDay http://t.co/qfx2TeUWRE— Dorathy Akwugo Isu (@dorathyisu) April 11, 2014Q1: What is #rights based #maternalhealth care? #IntlMHDay— CHANGE (@genderhealth) April 11, 2014A1: In the #WorldWeWant every woman has the right to make decisions abt her body, health + future. #IntlMHDay #CPD47 pic.twitter.com/X5mUz8sSbD— IPPF/WHR (@IPPF_WHR) April 11, 2014A healthier future depends on reaching the most vulnerable & underserved #women with high-quality #maternalhealth services. #IntlMHDay— Population Council (@Pop_Council) April 11, 2014A1: #Rights based #maternalhealth care respects women’s autonomy, dignity, & choices, & prevents maternal morbidity & mortality. #IntlMHDay— Women Deliver (@WomenDeliver) April 11, 2014Black women in US exp maternal mortality rates comparable to devlping countries. This must be a priority! http://t.co/j5HZNqtFlw #IntlMHDay— Elizabeth Dawes Gay (@edawesgay) April 11, 2014#Rights-based #maternalhealth care must ensure #women can decided freely how many childrent they want to have #familyplanning #IntlMHDay— KHALEB (@k4334b) April 11, 2014Envision a world where no women die in childbirth, 100% of demand for contraception is met, and all abortions are safe and legal #IntlMHDay — Emma Morse (@emmorse3) April 11, 2014The overwhelming response from the global maternal health community signals that rights-based maternal health is a key area of concern, and we have heard you.Last year, the Maternal Health Task Force issued a call for your perspectives on respectful maternity care. In celebration of the International Day for Maternal Health and Rights, we are re-launching our RMC blog series. This year, we want to hear from you on the full spectrum of women’s health services. To quote CHANGE:Q6: How can we ensure that #womensrights are prioritized before, during, and after childbirth? #IntlMHDay— CHANGE (@genderhealth) April 11, 2014If you have a story you would like to share, or thoughts on keeping women-centered healthcare in the post-2015 agenda, please email Natalie Ramm.Read the Twitter transcript of the event on Storify!*Elizabeth Glaser Pediatric AIDS Foundation, Ibis Reproductive Health, International Center for Research on Women, International Planned Parenthood Association, Pathfinder International, Population Council, Women DeliverShare this:
In appreciation of Earth Day, 360i client Scotts Miracle-Gro is encouraging consumers to re-think their day—motivating them to take the things they would normally do inside, outside. Today, the brand unveiled a new digital campaign, called Take It Outside, in an effort to get people to appreciate what’s outside their window and experience all the wonders nature has to offer. Scotts Miracle-Gro hopes that in keeping this initiative in mind, a person is more likely to enjoy even their own little piece of the earth in the days, weeks and years to come.Leading up to the holiday, we helped Scotts Miracle-Gro develop and distribute digital content across Miracle-Gro’s Facebook and Pinterest communities as well as Scotts Lawn Care’s Facebook community. The visually aesthetic creative is intended to encourage people to share, converse and, well, encourage them to step outside, and is complete with language such as “Recharge your Batteries. Take it Outside!” Cover photos were likewise updated with similar “Take It Outside” CTA messaging.The brand also implemented a Pinterest activation with four influential social enthusiasts covering everything from outdoor home décor and fitness, to kid-friendly activities and food. They’ll be featuring meals that can be made outside, DIY nature projects, outdoor workout routines, various after-school children activities and more.Additionally, we have launched a dotcom takeover for those who can’t make it outside of the office or wherever they may happen to be on Earth Day. Scotts Miracle-Gro will be bringing the outside in by taking over the company’s and brand’s like Miracle-Gro and Scotts Lawn Care sites for a day with beautiful sights and sounds of gardens, lawns and nature.And finally, Scotts Miracle-Gro will be encouraging “office field trips,” sending a message, that will cleverly appear to come from “the outside,” to each of its email subscribers today encouraging them to take their meetings outside.