South African exile art comes home

first_img18 February 2009South Africans in exile are the focus of a four-month retrospective at the Johannesburg Art Gallery – “probably one of the major highlights of the year” for the gallery, according to the head curator, Clive Kellner.The Thami Mnyele and Medu Art Ensemble Retrospective Exhibition opened on 30 November and runs until 30 March 2009.It is a tribute to the exiled South Africans who formed the Medu Art Ensemble in Botswana. “We want to pay homage to them for having used their courage, vision and artistic creativity to fight apartheid,” explains Kellner. The exhibition is an extraordinary account of an artistic community in exile that used its talent to speak about the conditions in their country.Zoopy TV: The Thami Mnyele and Medu Art Ensemble Retrospective Exhibition takes a look at how the fight against the apartheid machine was waged through the arts. Click arrow to play video.On show are the graphic artworks of Thami Mnyele, whose works are considered seminal to the South African art scene. An anti-apartheid stalwart, Mnyele was murdered by the apartheid government more than two decades ago.Along with works by Mnyele and other visual artists, there are poems and music. A big exhibition, it “records the struggles we had to go through in striving for a better nation,” Kellner says.The exhibition covers several rooms at the gallery, each dedicated to a specific medium, including drawings, graphics, fine arts, biographies, posters, paintings, sculptures, newsletters, documentary films, photographs, and conference papers, among others.Thami MnyeleThamsanqa “Thami” Mnyele was born in Alexandra, Johannesburg; growing up in the township, he used art to voice his concerns about South Africa’s political landscape. He was the third of five children; his father was a minister and his mother was a domestic worker.Because of his active role in politics, Mnyele was exiled to Gaborone, in Botswana. He was killed in 1985 during a cross-border raid orchestrated by the South African Defence Force (SADF). He died less than a day before he was due to relocate to Zambia. He was 37.A large collection of his art, created while in exile, was packed into a portfolio, which the SADF confiscated. The collections were later screened on SABC television by the SADF officer, Craig Williamson, as part of evidence of Mnyele’s “terrorist” activities. Those works have never been recovered.Medu Art EnsembleWhile in Botswana, Mnyele worked with the Medu Art Ensemble, which was co-founded by his friend, Mongane Wally Serote, and was dedicated to the anti-apartheid struggle. Later, it redirected its focus to music, theatre, graphics and cinema.Deputy President Baleka Mbete and musicians Hugh Masekela and Jonas Gwangwa were schooled here. Medu’s active involvement in politics led to the ensemble being targeted by the apartheid security units.In 1984, in his unpublished autobiography, Mnyele wrote: “For me as craftsman, the act of creating art should complement the act of creating shelter for my family or liberating the country for my people. This is culture.”He added: “Our work hasn’t yet developed above the mere stage of protest. We’re still moaning and pleading. And even that we do with inferior craftsmanship and insincerity. We must partake actively in the struggle to paint sincerely.”Today, the Thami Mnyele Foundation’s residency programme for African artists in Amsterdam, Holland, continues to bear testament to the late artist’s far-reaching influence.The Johannesburg Art Gallery is on King George Street in Joubert Park; it is bordered by Wolmarans and Noord streets and is open to the public on Tuesdays through Sundays from 10am to 5pm.For more information about the Thami Mnyele and Medu Art Ensemble Retrospective Exhibition, contact the gallery on +27 (0)11 725 3130.Source: City of Johannesburglast_img read more

Watching the World Cup in Europe

first_imgA fan celebrates in Altenstadt,Germany, after his team’s 4-0 victory overArgentina in a 2010 Fifa World Cup Round of16 match on 3 July.(Image: Barbara Müller-Walter, Flickr)MEDIA CONTACTS• Wolfgang Eichler, Fifa Media Officer+27 11 567 2010 or +27 83 2010 [email protected]• Delia Fischer, Fifa Media Officer+27 11 567 2010 or +27 11 567 [email protected] • Jermaine Craig, Media Manager2010 Fifa World CupLocal Organising Committee+27 11 567 2010 or +27 83 201 [email protected] RELATED ARTICLES• World Cup: SA’s great leap forward? • 2010 World Cup, New York style• World Cup tourists paint SA red• World Cup boost to SA advertising• World Cup driving SA tourismSouth African Civil Society Information ServiceThe Fifa headquarters are nestled into a secluded spot on the hill overlooking Zurich, one of the richest cities in the world. Here a glass of Coke will cost you R60 (US$8) at a restaurant. The city, set around a lake with snow capped mountains in the background, is picture perfect in a chocolate-box kind of way.But it’s not just a twee live-in European theme park pretending to be a city. Zurich is also home to squats, innovative housing and artists’ collectives, large immigrant communities, a thriving music scene and political dissidents from around the world. Together they have created a vibrant urban life with oases of jazz, punk, radical Kurdish workers and Russian anti-Fascists.But, as the radical groups here would be the first to acknowledge, much of the material basis for this flourishing urban life is premised on devastation in other parts of the world. The bankers here bailed out apartheid and have a long and sorry history of collaboration with oppressive regimes. They have, for generations now, drawn part of their wealth from the gold and diamond mines of South Africa.Zurich has to be understood as the apex of a pyramid that reaches down, through corporate Johannesburg, to the Bantustans and the frontline states where women kept families going while the men were sent to dig the mines on poverty wages. The wealth of a city like Zurich is intimately connected to the devastation of a place like the Transkei.In Zurich, Langstrasse, the traditional street for communist and socialist mobilisation, is also where football fans gather to celebrate their victories. During the early stages of the 2010 Fifa World Cup it was taken over by jubilant Ghanaians and Brazilians. Some of them were undocumented workers who usually keep to the margins of society. Some worked in the kitchens of the restaurants and bars along Langstrasse.The street is also the heart of Zurich’s red light district and the women touting for corporate clients here seem to come mostly from Africa, Eastern Europe and South America. But in the carnival of victory, the football fans from Ghana and Brazil assumed, for a moment, centre stage in collective expressions of identity and joy.Fifa is in charge of the administration of football and earn billions from the game. But neither this fact, nor the bitter inequality within world football, change the reality that when the whistle blows, 22 men confront each other as equals for the duration of the game. Unlike in the United Nations or the World Bank, anything can happen on the pitch. Ghana can defeat the United States. South Africa can defeat France. England can be cowed.And watching Germany play in a German town like Wuppertal doesn’t really feel any different to watching South Africa play at home. The beer, the flags, the groans and roars that mark the waves of collective emotion that, for a moment at least, take us out of our own heads, the embraces that reach across social divisions, the hooting and hanging out of car windows and, now, the vuvuzelas, are all the same.The football World Cup is a global carnival that is, at least via television, as accessible to the bankers in Zurich as it is to mine workers in Johannesburg or their families in Flagstaff.And when it comes to football, expertise is not monopolised. A person may be precariously employed, undocumented and racially othered in Fortress Europe, but there is no reason for her not to publicly assume the same right as a Swiss banker to analyse and debate a game, a team or a referee’s decision. At an academic conference, football is more likely to be the topic of lunchtime conversation than academic matters and a waiter is quite likely to have a better-informed opinion than a professor and to feel able to express that opinion confidently.In a world where inequality is so profound and so effectively policed, administered and legitimated there is something utopian in the moments of transcendence that football can create.And South Africa’s successful hosting of the tournament seems, for the moment at least, to have changed the representation of Africa in Western Europe. South Africa is everywhere – from the vuvuzelas echoing down the streets, the cakes in the colours of our flag in the bakers’ windows in Germany, South African musicians playing in small German towns and glamorous representations of Cape Town in fashion magazines to detailed reports in newspapers and documentaries on television.South Africa, and by extension Africa, largely appears as competent, modern, and as a fun place with welcoming people. Stereotypes about our people, our food and even our weather have been and are being debunked daily.The tournament has been seen as an opportunity to tell the world about South Africa. And the story it is telling is often taking the form of a refreshing change from the racist and patronising lens through which Africa has so long been represented in Europe. The images of helpless starving African children that used to be everywhere in Western Europe have been replaced with representations of Africans as speaking, thinking and debating adults as capable of good and evil as anyone else.Fifa may own the administration of this global carnival that is the football World Cup. But the fact remains that it is a global carnival, made by ordinary people.Source: South African Civil Society Information Service. All articles distributed via the SACSIS news alert service are original works that are licensed under the Creative Commons Attribution 2.5 South Africa License.last_img read more

ArcelorMittal SA unveils R9bn BEE deal

first_img12 August 2010Steelmaker ArcelorMittal South Africa has announced a black economic empowerment deal worth over R9-billion that will see a 26% stake in the company being sold to the Ayigobi Consortium and a share trust that represents 8 500 of the company’s employees.In a statement this week, ArcelorMittal says the transaction fulfils key objectives, including moving toward compliance with legislated empowerment equity ownership requirements and positioning the company for future opportunities to achieve improved self sufficiency and growth.“Introducing broad-based BEE shareholders to our operations has been a priority for ArcelorMittal South Africa for some time,” said ArcelorMittal South Africa CEO Nonkululeko Nyembezi-Heita.She said the company started looking at the possibility of an empowerment transaction in 2008, but that the global economic downturn made it impossible to implement a suitable transaction structure at the time. The company resumed its empowerment plans once some normality had returned to the markets.“This is a long term strategic partnership. The Ayigobi Consortium will remain a shareholder for up to 14 years, while the [employee share ownership plan] participants will benefit over a five year period,” she said.Industrial giant, catalyst for growthArcelorMittal South Africa’s new strategic equity partners will be the Ayigobi Consortium, led by Sandile Zungu. Other participants include Mabelindile Luhlabo, Mojalefa Mbete, Pragat Investments, Prudence Mtshali, Phemelo Sehunelo, Zebo Tshetlho, Zico, Oakbay Investments and Mabengela.The remaining 25% of the Ayigobi Consortium will be allocated to women, youth groups and new entrants to the BEE landscape whose composition is still being finalised.“The Ayigobi Consortium is pleased to be given the opportunity to partner ArcelorMittal South Africa. ArcelorMittal South Africa is an industrial giant that remains a catalyst to the realisation of South Africa’s inclusive economic growth and development potential,” said Zungu.“We have the requisite skills, business acumen, commercial experience and strategic networks to assist in making ArcelorMittal South Africa one of the most admired industrial leaders in South Africa and beyond.”New subsidiary createdTo effect the transaction, ArcelorMittal South Africa will transfer all its assets to a new wholly owned subsidiary, ArcelorMittal South Africa Operations (OPCO), in return for 74% of OPCO. The remaining 26% shareholding in OPCO will be 21% held by the Ayigobi Consortium and 5% by the employee share ownership plan.ArcelorMittal South Africa and OPCO will have identical boards of directors, and the Ayigobi Consortium will have the right to appoint one director to the board.“I look forward to welcoming our new partners, including more than 8 500 staff, to our business as shareholders and trust that, together, we will have a mutually beneficial relationship,” said Nyembezi-Heita.ArcelorMittal South Africa, formerly known as the Iron and Steel Corporation (Iscor), is majority owned by the world’s largest steelmaker, Luxembourg-based ArcelorMittal.SAinfo reporterWould you like to use this article in your publication or on your website? See: Using SAinfo materiallast_img read more

#Nextchat: HR is Sexy and We Know It!

first_imgIs HR sexy?  Is it an attractive field of study for college students?  Do young professionals view HR as a hot, new profession for the 21st century?   The answer to all of these questions is yes.According to CareerCast, “Employment growth for Human Resources Managers is projected to be a very healthy 21% thru 2020, which is on par with most medical professions, according to the U.S. Bureau of Labor Statistics.  Young professionals care about what’s going on in our government and in our world. They know that issues such as healthcare and immigration reform, the skills gap and the “fiscal cliff” are front and center, and many want to join a profession that’s at the critical intersection of it all.Additionally, young professionals want meaningful work. They like the idea of contributing to a company’s success story by creating strategies to attract the best talent. They want to manage a global employment brand and develop innovative social media campaigns.  Since many have been unemployed — or underemployed — for long periods, a career that helps others secure employment, skills training and career development is incredibly worthwhile.Please join @weknownext at 3 p.m. ET on Dec. 12 for #Nextchat with special guest Justin Angsuwat (@JustinAngsuwat), a human capital consultant for Price Waterhouse Coopers and a member of the SHRM Young Professionals Advisory Committee.  We’ll chat about “Why HR is Sexy and We Know It!”Q1. What makes the HR profession “sexy” in the 21st century?Q2. Why is human resources one of the top 3 professions to enter in 2012?Q3. How can young professionals get into the HR profession and why would they want to?Q4. How can young professionals make an impact on business through a career in HR?Q5. Why is HR front and center in Washington right now?Q6. How does tax, healthcare and immigration reform impact business?  How is HR influential in shaping that policy?Q7. How will young HR pros change corporate cultures to attract and retain future generations of the workforce?last_img read more

Help Twitter Find a Revenue Model

first_imgFacebook is Becoming Less Personal and More Pro… A Comprehensive Guide to a Content Audit Related Posts bernard lunn Guide to Performing Bulk Email Verificationcenter_img Twitter is the poster child for the ‘scale first, don’t even think about revenue at launch, monetize much, much later’ model of startup. In the current climate, ventures like that probably won’t get funded. Which is a shame. Twitter is addictive and fun and even occasionally useful. If anybody can pull this business model off, it will be Twitter. It has scale, seem to be moving mainstream and they’ve even fixed their reliability issues. But Twitter won’t survive if it doesn’t find a great revenue model. This matters to all of us.Why This Matters To All Of UsIf Twitter fails to find a revenue model and hits the deadpool, it will have a chilling effect on innovation. That matters to all of us in the innovation economy. Sure, you could live without Twitter, but what about the funding chances for that brilliant idea of yours?No Rush But It Has To Be RightTwitter has top tier VC backing and enough cash to wait till they have scale and the right revenue model. But when they launch it has to be just right. In this climate, Twitter would probably not recover from a Beacon like fiasco. Nor can Twitter do well with a smorgasboard of revenue models, where none really moves the needle and all irritate users just a bit. It has to be one absolutely compelling model that enables Twitter revenue to scale the same way their usage scales.Adwords Is The Gold Standard, But This Is TougherAdwords is the monetization gold standard. The fact that Google did not invent it is irrelevant. But how many new revenue models like this have we seen in the last 10 (or even 100) years? That’s right. This is tough to get right.But Twitter’s challenge is even tougher. Google was not creating an entirely new type of service. It was Yet Another Search Engine, just a better one. They could just use/improve a revenue model developed at a different search engine. Twitter has created an entirely new type of medium, which is what makes it so exciting. So there is no obvious place to borrow a revenue model from.This requires serious creativity. Yes the words “revenue” and “creativity” were just used in the same sentence, welcome to the new world!Why Did Adwords Work? Two Acid TestsThese are the two things that Twitter’s Magic Revenue Model has to achieve that Adwords did so brilliantly:1. Do not irritate/interrupt the user and even occasionally add value to the user.2. Provide a value proposition that is so compelling that even conservative buyers give it a try.Show That The Wisdom Of Experts WorksMy horoscope today told me to “pick a controversial topic and ask someone smart what they think about it.” Well, I am taking that to extreme and asking lots of smart people what they think.Wisdom of crowds is “so last cycle”. Wisdom of experts is what really works. That is what we have here on ReadWriteWeb, lots of really smart innovation experts. Give us your one best idea for a Twitter Revenue Model and show us how it meets the 2 acid tests defined above. Tags:#Features#NYT#twitter#web The Dos and Don’ts of Brand Awareness Videoslast_img read more

10 of the best online resources for education (and many are free!)

first_imgCreativity and StorytellingZooBurstWith ZooBurst, storytellers can create online 3D pop-up books on PCs or tablets, which can be linked to or embedded on a web page. Authors/creators can find images and combine them with text to create narrative content. Augmented reality is a really neat touch – hold up printed out pages in front of a webcam and it’ll come alive in 3D.ComicLifeUsing digital photos found in libraries, online or taken in real-life, teachers and students can create comic pages to create high-impact and memorable stories with ComicLife. Children might be more easily persuaded to engage in material which is visually compelling, using their creativity and imagination to create their own narratives.PixtonWith the emergence of graphic novels as legitimate reading material, comics have become particularly interesting to educators, bridging the gap between learning and entertainment. With Pixton, teachers create classroom sites, which students join to use a step-by-step comic creator. They build their own visual stories, indulging their artistic and creative sides.StorybirdWith Storybird, teachers and students can create their own narratives through a free online social community, combining their own words with a library of unique curated art supplied by artists. These stories, which could be about any subject (such as science or history) can be shared or even printed for a fee.I Can PresentGreen-screen technology is not something you associate with teaching, but with I Can Present it’s possible to become broadcast journalists by creating and filming presentations in front of appropriate backgrounds uploaded using image files, combined with the use of a teleprompter. An interesting way to build speaking, listening and creative writing skills. To receive further resources and information like this, sign up to our Intel Education Newsletter Follow us on Twitter or FacebookDiscover more about how Intel is powering innovation in education The internet offers numerous online resources for education. However due to the vast array of tools available it can often be confusing for teachers, students and parents to decide which ones to use and which ones really assist in student learning. In order to help you out, and for our own interest, we asked our Intel Education Ambassadors to list their favourite ones.For a bit of background information, the majority of our Ambassadors are teachers themselves. They are also, to a greater or lesser degree, involved in deciding which technologies find their way into the classrooms of their schools and colleges. They therefore have first-hand experience of using these online tools and resources in the classroom and knowledge of which ones really engage their students.As the list did grow quite long, we’ve split them into those focused on collaboration and communication, and those on creativity and storytelling – though there’s naturally some crossover. Many of the resources are ideally suited to 2 in 1 devices, allowing as they do individual input through a traditional keyboard, and further collaboration and presentation in a tablet form.We hope you find them both useful and inspirational. Visit the Intel Education website for more thought-provoking content.center_img Collaboration and CommunicationToday’s MeetToday’s Meet is a tool which helps teachers generate real-time digital conversations about topics covered in the classroom through easy-to-create chat rooms. These are flexible enough to carry wider conversations between different classes and conduct other useful collaborative tasks.ScribblarScribblar allows the creation of online whiteboards encouraging collaboration between students and teachers. Multiple users can use the whiteboards for drawing, writing and downloading images on different devices such as mobiles, tablets and laptop PCs, communicating through messages or voice chat.CreatelyA business productivity tool that may also be useful for older students. Creately is a tool which allows users to create many different types of diagram, including mind maps and flowcharts. Teachers could also use it in subjects like Chemistry and Maths, such as the creation of Venn diagrams and other projects to share with students.Bubbl.usVisual aids such as mind maps and flowcharts can be useful in education, allowing students to learn visually – very effective in aiding memory and organising thoughts. Bubbl.us allows children and teachers to get stuck in with building these types of diagram in the cloud, which they can then share with others.SeesawSeesaw is a tool which allows students to create their own online journals or portfolios, allowing teachers to see their digital and physical work (captured through photography) all in one place. They can also add text and voice recordings to these which allow them to look back and develop an academic voice. Teachers can also share items with parents when required. last_img read more

MPBL: Munti faces unbeaten QC at home

first_img‘We cannot afford to fail’ as SEA Games host – Duterte Regine Arocha named NCAA Finals MVP PH military to look into China’s possible security threat to power grid Trending Articles PLAY LIST 00:50Trending Articles01:16CJ Peralta says QC judge followed rules in giving nod to raids on militant offices01:51SC gives QC court one month extension to resolve Maguindanao massacre case02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ SEA Games: PH still winless in netball after loss to Thais MOST READ Judiciary Committee set to take over Trump impeachment probe BeautyMNL open its first mall pop-up packed with freebies, discounts, and other exclusives Denied of a home victory at the start of its campaign in the Maharlika Pilipinas Basketball League (MPBL)-Anta Rajah Cup, Muntinlupa faces another acid test when it battles unbeaten co-league leader Quezon City on Tuesday.Expect a full house crowd at Muntinlupa Sports Complex as the Angelis Resort-backed Cagers try to sustain the momentum of a three-game winning streak against the formidable Capitals supported by Royal Manila at 9 p.m.ADVERTISEMENT Muntinlupa has picked up victories on the road since losing to Navotas in its first game while Quezon City is undefeated in four games to share the lead with the Tanduay-backed Batangas City Athletics.“They’re starting to play better while gaining more confidence,” said Quezon City coach Vis Valencia, referring to the host team.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingWinless Bataan and Imus collide at 7 p.m.STANDINGS: Batangas 4-0, QC 4-0, Muntinlupa 3-1, Valenzuela 3-1, Parañaque 2-2, Navotas 2-2, Caloocan 1-4, Imus 0-4, Bataan 0-4 Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Sports Related Videospowered by AdSparcRead Next ‘A complete lie:’ Drilon refutes ‘blabbermouth’ Salo’s claims Don’t miss out on the latest news and information. LATEST STORIES View commentslast_img read more

In Internet Marketing, Willingness to Learn and Commitment Are More Important Than Software

first_img But, what’s more important is whether they’re committed to doing all the work. .  How much time do you have to dedicate to this? Do you like to build relationships with new people?  Do you pick up new software fairly easily? Spending the time Why is this important to you? Are you decent at interpreting graphs and charts? Originally published Dec 29, 2008 8:45:00 AM, updated March 21 2013 Inbound Marketing Do you like to write? Are you good at writing? . I try to ask all of these questions before we talk about internet marketing. Of course, we talk specifics about blogging, SEO, keyword research, landing pages, lead capture best practices, etc. Topics: Are you interested in learning some new skills? I talk to a lot of business owners and in-house marketers every week. When someone is interested in our How are you planning to hit your goals next year? If you’re considering inbound lead generation as a way to grow your business (and you should be), you should first answer the questions above. Then, you should talk to experts about how you’re going to pull it off and what How many leads and new clients do you need to hit your growth goals next month, next year? If you’ve made the committment to internet mareketing and you’re willing to share some of your answers to the questions above, it would certainly help people who haven’t made the full committment yet. Please share.  ( , I first ask them a bunch of questions about their goals, constraints, abilities and most importantly: their commitment. Some of them include: The software they use certainly matters. I’d get fired if I said otherwise. But, it’s far less important than their committment level.  What happens if you don’t hit these goals? to learn how to turn your website into an internet marketing machine. Download the free webinar Why are you interested in inbound marketing?  Photo by Eschipul .) data, software and skills Webinar: Rethinking Marketing Want to learn more about how you can use inbound marketing to grow your business? How are you doing now against the goals you set last year? you need.  marketing software Learning new internet marketing skills Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Tips for Creating, Promoting and Managing a LinkedIn Group

first_imgIt’s no secret that LinkedIn is a great place to network professionally, post and find jobs, and answer questions and build thought leadership. But if you’re using LinkedIn solely as a place to maintain an online resume, you’re missing out on a great opportunity to reach and engage with potential customers with LinkedIn groups.5 Tips When Creating a LinkedIn GroupThere are still a lot of industries or groups of professionals not yet represented in LinkedIn groups. If no one has created a group for your industry, go create one. A few tips as you get started:Your name is important! Consider which keywords your target members will search for. Make sure your group name is clear and includes these keywords.Create a group for your industry, not your company. People are more likely to join a group when it’s not simply for fans of your company.Design the group logo to fit the small standard logo size. The group logos that are displayed will actually be quite small – keep this in mind, and don’t cram lots of hard-to-read-text into the small image.Create a custom webpage for the group on your website. When we created the ProMarketers group on LinkedIn, we bought the URL www.ProMarketers.com and redirected it to a page on our site with more information about the group (Note: The ProMarketers group has since been changed to the Inbound Marketers group). This type of page will provide more context, engagement, and visibility for your group. It can have as much or as little information as you like.Display the group in the Group Directory and on members’ profiles. Take advantage of the functionality already in place on LinkedIn to help your group get more visibility.5 Tips for Promoting a LinkedIn GroupInvite coworkers, past colleagues, and customers to join and start discussions. Leverage your existing network to get your group started. After all, who wants to join a group with no members?Promote the group on your website, blog, email newsletter, and social media networks. Make sure people know that you have a group and how to join.Invite key industry experts to join and engage. If there are some heavy-hitters in your industry, invite them to engage with the community.Cross-market to related groups that you manage on different networks. Create a similar group or Page on Facebook and invite members of each network to join the group on the other network.Integrate LinkedIn into all of your marketing efforts. Every time you do a webinar or go to a conference, notify your group and invite those you meet to join the group as well.5 Tips for Managing a LinkedIn GroupAdd discussions, news and jobs. The more opportunities for interaction you add to your group, the more valuable your group will be to the community. All of these features are standard for LinkedIn groups. Unfortunately, it’s an all-or-nothing deal — to add discussions, you must also add news.Use featured discussions to highlight particular content or offers. The group discussions can quickly get overrun and it can be hard to get your discussion thread noticed. But, as a manager of your group, you can mark a discussion as featured and this will pin your thread at the top of the discussion board. You can also unpin it at any time.Send announcements. Announcements are emails sent by you through LinkedIn to your group members. The benefit of sending these announcements through LinkedIn is that your recipients — and their ISPs — are more likely to recognize the email as trustworthy and your deliverability may be higher than if you had sent the email yourself. Announcements will also get added as a discussion thread for your group, and you also have the option to mark this thread as a featured discussion for extra visibility. Announcements are text-only, and have no analytics, so if you want to track clicks, use a URL shortener with analytics to measure the response to your announcement.Import your blog RSS feed. If you write a blog that’s relevant to the group, you can import your articles automatically to the News section. Go to News -> Manage news feeds and add the RSS feed for your blog.Make your own LinkedIn analytics. LinkedIn is still catching up to Facebook in terms of a lot of its advanced functionality. One major piece that’s still missing is analytics. So, if you want to track the success of your group, you’ll need to make your own LinkedIn analytics. To track the growth of your group, check the number of members every week and keep track of the group size in a spreadsheet. To track the click through rate of links in your announcements, use a URL shortener with analytics like bit.ly. And, of course, be sure to measure the traffic, leads, and customers you get from LinkedIn over time. Hopefully, your group will help drive people back to your business.If you want to check out a LinkedIn group in action, and want to connect with other marketers on LinkedIn, check out the Inbound Marketers group on LinkedIn (and the Inbound Marketers group on Facebook, too). Originally published May 4, 2009 8:01:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack LinkedIn Marketing Topics:last_img read more

3 Key Marketing Lessons from the NFL Lockout

center_img In marketing, it is essential to Be willing to invest in your marketing assets. social media presence One of the most important concepts in marketing is to always keep your audience in mind.  The goal is to maintain maximum control over your image so that you can set a positive image for your company.  Those involved in the NFL contract negotiations simply failed to consider their audience, and proceeded to give off a rather negative image.  Make sure you think about your actions from the perspective of your target audience before carrying them out, and ask yourself, “What kind of image is this going to set for our company?”  If it’s not a good one, you should probably reconsider. – these are your assets.  It’s absolutely crucial to recognize the value that these assets contribute to your company and your online presence, and to preserve this value.  Invest the time (and money, when necessary and smart) that is needed to optimize these assets and get the most out of them.  Don’t put them on hold like the lockout did to the football players, or you’ll impede them from helping you achieve your goal. .  The collective bargaining agreement (CBA) of the NFL players’ union expired in March, and the fact that a new contract had not been put in place before the previous one had expired resulted in a prolonged delay in negotiations of a new contract.  Meanwhile, all player activity, including training for the upcoming season, had been put on hold.  The two sides of the battle – the owners and the players – struggled to come to terms on a wide variety of issues, including salary caps, free agency, and the number of games played in the season.  The   The lockout caused a complete standstill for the regular course of action that should have been followed to prepare for the upcoming football season.  132 days later, the owners and players has evoked widespread attention from the media and sports fans alike. end of a 132-day lockout of the NFL players What are some other lessons marketers can take away from the NFL lockout?  Have you ever had any marketing “lockouts”?  How did you get out of them? Be aware of your audience. , and are just now resuming training.  In order to reach this settlement, both sides had to make some concessions.  For example, one of the major stipulations that the owners had been insisting upon is a change from a 16-game season to an 18-game season with no increase in salary for the players.  The owners decided to put this request, along with multiple others, on hold for the time being, in favor of moving forward with the agreement. , Originally published Jul 27, 2011 2:05:00 PM, updated July 03 2013 ,  Google rank Keep moving forward.last_img read more