AddThis Sharing ButtonsShare to FacebookFacebookFacebookShare to TwitterTwitterTwitterShare to EmailEmailEmailShare to RedditRedditRedditShare to MoreAddThisMore A broad majority in the Swedish parliament Wednesday approved adoption of same-sex marriage legislation after a six-hour debate. Six of the seven parties in parliament had backed the proposal drafted by the Committee on Civil Affairs to introduce a gender- neutral marriage law. The proposal was approved by a 261 to 22 vote, with 16 abstentions. (Read full story in Earth Times) AddThis Sharing ButtonsShare to FacebookFacebookFacebookShare to TwitterTwitterTwitterShare to EmailEmailEmailShare to RedditRedditRedditShare to MoreAddThisMore
Danish ceramic bearing specialist, CeramicSpeed, has a new partnership with current Ironman World Champion, Frederik Van Lierde.Following the success of CeramicSpeed in 2013, the company has entered the new year with a ‘commitment and effort to the global triathlon market with the announcement of Frederik Van Lierde as global ambassador.’On the OEM market CeramicSpeed is recognised for its on-going work alongside the likes of Specialized and SRAM. Omega Pharma – Quick-Step, Team Tinkoff-Saxo and Team Astana have been long time users of CeramicSpeed products along with multiple world-class triathletes including Leanda Cave, Tyler Butterfield, Eneko Llanos, Greg and Laura Bennett, among others.The company is keen to ensure Ironman World Champion Van Lierde has every performance advantage available to him through the use of its high quality, low friction products.“As a company we couldn’t be happier,” said Martin Banke, Managing Director for CeramicSpeed.“Frederik is an exceptional individual who really understands the importance of our products. A true champion. Frederik is always looking to better his setup, save on watts and stay on top of the world in terms of performance. Our products allow us to be a part of Frederik’s victory whilst helping him save crucial watts. It is a fantastic partnership.”Frederik Van Lierde’s Cervélo P5 will now be fully equipped with CeramicSpeed pulley wheels, bottom brackets and wheel bearings. A saving the company emphasises at being between 6 – 9 watts.“In the cycling industry there is no bearing product that carries the same reputation for quality, reduced friction and all round performance as CeramicSpeed does,” said Van Lierde from his training camp in Spain.“To be the best and stay the best you need to chase every percentage gain, especially in equipment. CeramicSpeed products are simply not comparable. I am very excited about working closely with the entire CeramicSpeed team.”Van Lierde will get his 2014 season underway at the Abu Dhabi International Triathlon on 15 March. Frederik will be aiming for his third victory at Abu Dhabi having taken the win in 2011 and 2013.CeramicSpeed was founded in 2004 with all products handmade at the company’s HQ in Denmark. The company specialises in ceramic bearings for the cycling industry distributed across more than 20 countries. Since 2007, SRAM has been using CeramicSpeed bottom brackets; and since 2011 Specialized has been delivering all S-Works road frames with CeramicSpeed bottom brackets and wheel kit bearings.Pro tour teams Team Tinkoff-Saxo, Omega Pharma – Quick-Step and Team Astana are riding CeramicSpeed products. Within MTB the company sponsors Team Superior Brentjens. Additionally, CeramicSpeed products are ridden by some of the world’s leading triathletes, including: Leanda Cave, Tyler Butterfield, Greg and Laura Bennett and Eneko Llanos.www.ceramicspeed.com Related
Marketing techniques and communication channels have changed dramatically through the years. But what hasn’t changed over time is the No. 1 question all marketing professionals need to be able to answer: Who you are talking to?Audience, audience, audience. No matter your role – business, sales, collections, consulting – you have to remember who’s on the other end of your message. And to really get their attention, you have to know their preferences.Technology has brought a wealth of advantages to marketing professionals, such as improved delivery speed and cost savings, as well as enhanced customization and messaging frequency. But not every audience embraces technology the same. While younger consumers and those who are tech-savvy may favor texts over voicemail, others – especially older age groups – may prefer an occasional phone call and appreciate a “thank you” email.Ageless adviceIt used to be that younger people sought out older generations to learn about everything, counting on their wisdom and life experiences for advice and guidance. But today, as technology advances and people develop skills at different ages, this education is moving both up and down the age spectrum.Older and younger generations equally have something to offer each other: Grandparents turn to grandkids for help setting up Facebook accounts and college students seek advice from experienced professionals about potential career fields. In my case, I had to learn to text if I wanted to get an answer from my kids. And in my workplace, younger employees will sometimes come to me looking for input about business and finance decisions. The need for education goes both ways.Given the daily responsibilities of your customers, combined with the hustle and bustle of today’s society and the many options for communicating, you’ll need to adjust your marketing efforts from time to time. Knowing your audience – as well as the information they want and their contact preferences – has never been more critical.Welcome changeNothing stays the same; and while not everyone greets change with open arms, most adjust over time. If your financial institution is hesitant to upgrade its marketing communication technologies, it’s time to reconsider. The truth is, people talk to each other and conduct business differently than they did 10 years ago … or five years ago … or even just a few months ago. The methods they use and prefer are constantly shifting. To stay competitive, you have to keep up.Yet, marketers must consider their audience’s reaction to communication changes and proceed with caution. Quite the conundrum. You may have customers who may want to hear from you every month; others may feel that’s too much. Some may still prefer a phone call now and then, while others might only want email notices and eStatements in lieu of paper documents. Financial institutions need a process to identify not only their target audiences, but their audiences’ communication comfort levels.Plain talkWhether we’re on the front line or planning promotions – as well as all member-facing credit union personnel – we need to be flexible in talking with people. That means knowing what to say and when to say it. And just as important, it means knowing when to stop talking.It takes a little listening … and maybe a little extra effort. But if someone unsubcribes from your newsletter, don’t just write them off as not interested. Make a note of it, and work to find another way to get your messages in front of them the way they want and will appreciate.Don’t let technology fool you into thinking everyone wants to communicate in 140 characters or less.Get to know – really know – your customers. Honor their communication preferences, treat them with respect, and you’ll create meaningful relationships that stand the test of time … and changing technology. 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Ron Daly Ron Daly is the president and CEO of Virtual StrongBox, a secure, end-to-end member engagement platform that can be integrated into various workflow processes to provide high-risk Enterprise IT firms … Web: www.virtualstrongbox.com Details
Upd. at 16:42 Madrid are top of the league after their 4-0 triumph in Andalusia and are flying at the moment, with 11 straight wins. Sport EN CET With Bale out of the side Isco has been flourishing and Carlo Ancelotti has a tough call to make when they are both fit. The Welsh winger was back at Valdebebas with his team-mates after being left out against Granada on Saturday. 02/11/2014 Real Madrid have been boosted ahead of their Champions League clash against Liverpool by Gareth Bale’s return to training. The Spaniard seems to add better balance and composure to the side, while Bale is a dynamic attacking threat.