We’ll send you our regular newsletter and include you in our monthly giveaways. PLUS, you’ll receive our exclusive Rider Fitness digital edition with 15 exercises for more effective riding. SIGN UP More from News:MARS Bromont CCI Announces Requirements For US-Based RidersThe first set of requirements to allow American athletes and support teams to enter Canada for the June 2-6 competition have been released.Canadian Eventer Jessica Phoenix Reaches the 100 CCI4*-S MarkPhoenix achieved the milestone while riding Pavarotti at the inaugural 2021 CCI4*-S at the Land Rover Kentucky Three-Day Event.Tribunal Satisfied That Kocher Made Prolonged Use of Electric SpursAs well as horse abuse, the US rider is found to have brought the sport into disrepute and committed criminal acts under Swiss law.Washington International Horse Show Returns to TryonTIEC will again provide the venue for the WIHS Oct. 26-31 with a full schedule of hunter, jumper and equitation classes. GL events Equestrian Sport, the organizer of the Longines Equita Lyon, Concours Hippique International, deeply regrets to announce the cancellation of the event initially planned from 24 October to 1 November, at Lyon-Eurexpo.The recent announcements made by the French President, Emmanuel Macron, on 14 October 2020, and in particular, the implementation of a curfew in all of the communes of Greater Lyon from 9pm, no longer allow the organizer to offer all the international, national and regional key players of equestrian sport an event which is on a par with their expectations.The GL events Equestrian Sport team is conscious of the significance of this decision and shares the disappointment of all the competitors, owners and the whole sector which has already been deeply impacted by this terrible crisis and its consequences. Sylvie Robert, the President of GL events Equestrian Sport, would like to acknowledge and thank the event’s loyal partners for their commitment and support: the GL events Group and Longines, and the sporting institutions, primarily the Fédération Equestre Internationale, the Fédération Française d’Equitation (French Equestrian Federation) and the Comité Régional d’Equitation Auvergne-Rhône-Alpes (Auvergne-Rhône-Alpes Regional Equestrian Committee). On behalf of the whole team that works with her, Sylvie Robert would like to offer her sincere thanks for all this support and to all the enthusiasts from around the world, who have remained loyal to the Longines Equita Lyon, Concours Hippique International, as soon as the initial measures were implemented.The 2021 edition of Equita Lyon and of the Longines Equita Lyon, Concours Hippique International will be held from 27 to 31 October. Tags: cancellation, COVID-19 pandemic, Longines Equita Lyon, Concours Hippique International, curfew, GL events Equestrian Sport team, Horse Sport Enews Email* Subscribe to the Horse Sport newsletter and get an exclusive bonus digital edition!
Marketing techniques and communication channels have changed dramatically through the years. But what hasn’t changed over time is the No. 1 question all marketing professionals need to be able to answer: Who you are talking to?Audience, audience, audience. No matter your role – business, sales, collections, consulting – you have to remember who’s on the other end of your message. And to really get their attention, you have to know their preferences.Technology has brought a wealth of advantages to marketing professionals, such as improved delivery speed and cost savings, as well as enhanced customization and messaging frequency. But not every audience embraces technology the same. While younger consumers and those who are tech-savvy may favor texts over voicemail, others – especially older age groups – may prefer an occasional phone call and appreciate a “thank you” email.Ageless adviceIt used to be that younger people sought out older generations to learn about everything, counting on their wisdom and life experiences for advice and guidance. But today, as technology advances and people develop skills at different ages, this education is moving both up and down the age spectrum.Older and younger generations equally have something to offer each other: Grandparents turn to grandkids for help setting up Facebook accounts and college students seek advice from experienced professionals about potential career fields. In my case, I had to learn to text if I wanted to get an answer from my kids. And in my workplace, younger employees will sometimes come to me looking for input about business and finance decisions. The need for education goes both ways.Given the daily responsibilities of your customers, combined with the hustle and bustle of today’s society and the many options for communicating, you’ll need to adjust your marketing efforts from time to time. Knowing your audience – as well as the information they want and their contact preferences – has never been more critical.Welcome changeNothing stays the same; and while not everyone greets change with open arms, most adjust over time. If your financial institution is hesitant to upgrade its marketing communication technologies, it’s time to reconsider. The truth is, people talk to each other and conduct business differently than they did 10 years ago … or five years ago … or even just a few months ago. The methods they use and prefer are constantly shifting. To stay competitive, you have to keep up.Yet, marketers must consider their audience’s reaction to communication changes and proceed with caution. Quite the conundrum. You may have customers who may want to hear from you every month; others may feel that’s too much. Some may still prefer a phone call now and then, while others might only want email notices and eStatements in lieu of paper documents. Financial institutions need a process to identify not only their target audiences, but their audiences’ communication comfort levels.Plain talkWhether we’re on the front line or planning promotions – as well as all member-facing credit union personnel – we need to be flexible in talking with people. That means knowing what to say and when to say it. And just as important, it means knowing when to stop talking.It takes a little listening … and maybe a little extra effort. But if someone unsubcribes from your newsletter, don’t just write them off as not interested. Make a note of it, and work to find another way to get your messages in front of them the way they want and will appreciate.Don’t let technology fool you into thinking everyone wants to communicate in 140 characters or less.Get to know – really know – your customers. Honor their communication preferences, treat them with respect, and you’ll create meaningful relationships that stand the test of time … and changing technology. 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Ron Daly Ron Daly is the president and CEO of Virtual StrongBox, a secure, end-to-end member engagement platform that can be integrated into various workflow processes to provide high-risk Enterprise IT firms … Web: www.virtualstrongbox.com Details