Sri Lanka hosts the PATA Annual Summit 2017

first_imgThe PATA Annual Summit 2017 (PAS 2017), under the theme ‘Disruption. Innovation. Transformation: The Future of Tourism’, opened in Negombo, Sri Lanka on May 18 with 406 delegates from 191 organisations representing 39 countries attending the four-day event.PATA CEO, Dr Mario Hardy, said, “The PATA Annual Summit brings together international thought leaders, industry shapers and senior decision-makers who are professionally engaged with the Asia Pacific region. Providing a catalyst for closer cooperation is one of PATA’s key roles. Through such partnerships between private and public sector members, we stand on much firmer ground when seeking to enhance the sustainable growth, value and quality of travel and tourism to, from and within the region.”The Summit began with 130 students, alumni, lecturers and industry professionals from Sri Lanka and overseas participating at the PATA Youth Symposium 2017 with the theme ‘No Barriers: Millennials and the Future of Tourism’. The symposium was hosted by the Sri Lanka Institute of Tourism & Hotel Management (SLITHM).Opening remarks were given by the John Amaratunga, Minister of Tourism, Lands and Christian Religious Affairs, Sri Lanka and by UNWTO Secretary-General Taleb Rifai. The conference keynote address on ‘Managing disruption through innovation’ was given by Rafat Ali, CEO & Founder of Skift.Pioneering publication designed to help the travel and tourism industry meet the United Nations Sustainable Development Goals (SDGs) was launched at the PATA Annual Summit in Sri Lanka. Sponsored by Jetwing Hotels of Sri Lanka, this new publication ‘The Olive Tree’ is a joint effort between PATA and Bangkok-based Travel Impact Newswire.PATA CEO, Dr Mario Hardy, said, “The publication’s title reflects the concept and thinking of peace and understanding. We must remember that travel and tourism provide the perfect opportunity for people from various backgrounds to share their stories with each other in the hope that they may better understand each other as human beings regardless of race, faith or religious beliefs.”last_img read more